SEO - Google+ for businesses and brands

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Social Search (SEO) & Social Signals #Gplusbrands

description

Lee Smallwood's presentation on SEO and social signals at the Google+ for businesses and brands conference.

Transcript of SEO - Google+ for businesses and brands

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Social Search (SEO)& Social Signals

#Gplusbrands

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The lines between Social and SEO are blurring– Backlinks to sites not necessarily required– Social Signals are the new backlinks

Evolving with Google

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IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment

= GREATER accountability = a better web.

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Evolving with Google

• SEO Social Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines

• It’s new, exciting change & future proofing

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Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author

Is SEO dead? NO - Evolving

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Is SEO Dead? NO - Evolving

The problem• Twitter &

Facebook are private clubs

• Google can only use signals it can see and can crawl

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The ripple effect

• https://plus.google.com/ripples

All these ‘likes’ but who are the key influencers?

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The ripple effect

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3 key G+1 actions to implement immediately

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1. Put your keyword(s) in profile links

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• Show links page

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• Show links page

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• Not logged into Google

• No backlinks • Ranking

achieved using social signals and AuthorRank

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2. AuthorRank Claim your content using - rel="author”

TIP: If you post content on G+ this is taken care of for you

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2. AuthorRank Claim your content

• 3 step process for content:– Write quality content on your site and on third

party sites that people want to share

– Allow Google+ users to share and validate content on your site by adding the +1 button to your site

– Use author markup (rel=”me” and rel=”author”) wherever you, to link your content and author page to your Google+ profile

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Setting up AuthorRank

• Upload your photo – headshot• Verify the email address you’ll be

associating with your content using Google’s process - http://digf.la/xxE4yT • Add any blogs for which you’ve

written to the “Contributor To” section of your “About” page on G+

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Setting up AuthorRank

• Then make sure each piece of content you write (no matter where) includes:– your name – a mailto link (“mailto: [email protected]

Google should then take care of the rest

NOTE: it may take some time to show in results

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Creates the rel=“me”

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Creates the link to ‘About author’ on my site

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Verify what you’ve done

• http://www.google.com/webmasters/tools/richsnippets

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Verify what you’ve done

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Finally…

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Increase the number of social signals linking back to your content

ASK !!!

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Primary engagement only

• Total +1s = 39,17,25 = 81

• Total Comments = 145, 34, 33 = 212 • Total shares = 34, 12, 31 =

78

• These do not include secondary comments, +1s or reshares

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Qs ?