INMARK Retail Pvt. Ltd, No. 30/1, 3rd & 4th Floor, Sco�s Annexure, Infantry Road, Bangalore - 560001Hand Held: +91 9341250516, Email: surabhis05@gmail.com

Surabhi Singh

WORK EXPERIENCE

COMPETENCIES & SKILLS

EDUCATION

EMPLOYMENT HISTORY

ACHIEVEMENTS

BUSINESS ACCOMPLISHMENTS

Func�onal Product development, Product management, Merchandising skills, Nego�a�on skills, Analy�cal thinking, Understanding of Market & Business Workings.

Design Exper�se* Eye for upcoming Fashion Trends & strategic implementa�on of the same in range based on brand & it’s consumer needs.* Categories handled: High Fashion, Casual, Party & Denimwear across Men's, Women's & Kid’s category. * Strong Sense of Style & Color. * Cost effec�ve commercial Range.* Calendar Time line management.* Range/Product assortment planning. * Brand development & management.* VM concepts for In-door & window display of store. A�tudinal Strong People skills, Prac�cal Problem solving skills, Sense of Ownership, integrity, Self mo�vated and take ini�a�ve in the face of ambiguity.Strong mul� tasking skills & aggressive Project leader.

NIFT BangaloreGraduate Diploma in Fashion Design - 1999- 2002

Jay Gee Fashions Pvt. Ltd (MTV Clothing), BangaloreD e s i g n e r ( M a y 2 0 0 2 - M a r c h 2 0 0 4 )

Worked as Independent Design Professional (May 2009 - October 2011)

ATITA Retail Solu�ons Pvt. Ltd. (Group of TSS Buying House)Head Of Design (Nov 2011 - Aug 2015)

INMARK Retail Pvt LtdHead Of Design (Sept 2015 �ll date)

Arvind Brands Ltd, BangaloreAsst Manager Design (April 2004 - July 2008)

Over 13 + years of Apparel industry experience with strong understanding of Business development through Design & Product development. 11+ years in Indian ‘Retail & Online’along with 2 years in Exports business.

Currently work as Head of Design at INMARK. Responsible for product designing for 9 in-house brands of INMARK. Heading a team of 10 designers & 1 technical person. Approx 1200 design each season/per hit & exclusive collec�on for Walt Disney franchise.The brands are sold at 15 stores of INMARK across South India and also through Online channel partners.

My role is to spearhead the design process star�ng from:*Data analysis through sales report on weekly basis for each brand/each product, to understand the learnings from current & previous season. Separate study for Retail and Online sales.*Trend forecast, facilitate mills week, compe��on study. *Looks crea�on, Tech pack handover, execu�on of sampling.*Ensure �me line management from ini�al stage of product development to deliver final product on �me, to the stores. *Work on VM concepts & promo�on of specific products.*Fast fashion range development, close to season.*Facilitate Range presenta�on to all sales channel.*Plan & execute photo shoot campaign for the season.*Work towards Brand building, correc�ons & Brand awareness.

INMARKSuccessful execu�on of ‘Get Spo�ed- Meet your Designer’ campaign. Over achieved target sales for the weekend.ATITA *Brought 1st client Myntra & Reliance business for the company. *Designed & Executed Virat Kohli’s brand ‘WROGN’.*100% on �me Concept, Range execu�on & Final presenta�on to the clients.*High acceptance of products designed for Interna�onal clients,Indian Retail and Online customers.ARVIND*Instrumental in 100% growth of PLB Division of Arvind Brands.*Brought in 7 to 9 cr business for PLB for consecu�ve 3 years.*99% product acceptance by end customers.MTVIndependently co-ordinated & executed Photo shoot with MissIndia 2001 & MTV Vj’s.

In ATITA, I was the first employee on board to start working on Retail business development & set up, for the company.*Have been aggressively involved in brain storming sessions to set up business strategy & lay founda�on for Retail business.*Have worked on se�ng SOP for different department.*Headed a team of Designers and Technical Department. *Responsible for In-house Sampling unit & follow up on merchandising ac�vi�es.

*Currently working on aligning the delayed calender. Have ensured mee�ng deadlines for AW16 & Ss17 by smooth work flow & process correc�on to fast track work.*Implemen�ng range correc�on to increase business for Disney.*Working on Brand building for ‘Amari West : work, casual & party wear ’ for working Women, ‘Alibi : casual & Denim wear’ for Young Women & ‘Slub : casual & Denim wear’ for youth. Product, Price, Fit & Size correc�on for Kids wear Brands.*Working on In-store VM correc�ons & SOP implementa�on.*Part of Office commi�ee & Cultural commi�ee for employee engagement programme.