Acrolinx Technology Helps You Create Amazing Content
SMASHDOCs and Acrolinx — a Perfect Match for Collaborative Authoring
Christian Marchsreiter · CEO, smartwork solutions GmbHChristian Gericke · CMO, smartwork solutions GmbHUlrich Callmeier · CTO and COO, Acrolinx
TODAY’S PRESENTERS
Christian GerickeCMO, smartwork solutions GmbH
Ulrich CallmeierCTO and COO, Acrolinx
Christian MarchsreiterCEO & Founder, smartwork
solutions GmbH
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#acrolinx#smashdocs
BEFORE WE BEGIN..
Acrolinx Technology Helps the World‘s Greatest Brands Create Amazing Content: On-Brand, On-Target, At Scale.
In a Broad Range of VerticalsSOFTWARE HEALTHCARE AEROSPACE & DEFENSE HIGH TECH FINANCIALMANUFACTURING
The overall customer experience is critical to growth
and competitive differentiation for B2B companies. Yet, fewer than one quarter of companies excel in delivering
experiences that customers notice and deliver significant value.
However, the select group that does it “right”, enjoyshigher-than-average revenue growth.
The Customer Journey in theory
EXAMPLE OF A CUSTOMER JOURNEY IN THE INVESTMENT SECTOR
VOLVO BRAND
Jean-Claude Van Damme
does the splits
for everyone
AWARENESS
Pricing & ROI
PURCHASE
ProcurementCFO
Brochures Product Data
Sheets
Business owner
Engineering
EVALUATION
Training, Drivers
Literature
ONBOARDING
Fleet Managers & Drivers
Maintenance
& ServiceInformatio
n
SERVICE
Engineering
Specialistvideo
For Fleet Managers
INTEREST
A CUSTOMER JOURNEY…
Source: Erin Provey
The Customer Journey... in reality
Customer Experience is almost exclusively
fueled by one thing...CONTENT
Content doesn’t just happen…
More than 50% of marketing spendis on content creation.
Very few companies have a plan forthat spend.
Source: Erin ProveySirius Decisions
GOALS GUIDANCE GOVERNANCE
GOALS
Set your goals for Terminology, Style and Tone of Voice
Validate your goals by learning from checked content and adjusting accordingly
GUIDANCE
Acrolinx is the only software that can actually “read” your content and help you make it better
GOVERNANCE
A scorecard gives an overview of all the issues found
Generate a baseline for your content, or get an overview of a complete set of assets
Deep metrics help you track content quality trends, utilization, and performance.
GOALSfor all aspects of your content
Brand · Audience · Compliance · Findability · Precision
GUIDANCEfor content contributorsWherever they create content
GOVERNANCEfor content teams
Transparency and control over the entire customer experience
BUSINESS IMPACT OF CONTENT
• 2 similar documents (High Acrolinx Score vs. Low Acrolinx Score)
• Text only – no formatting or styling• Isolated A/B test – research
participants only saw one version of the content
• Viewers asked specific questions about brand perception, conversion and purchase intent
Would you click on the offer?(Conversion)
60%A
21%B
SAN JOSE · MAY 1 · 2 · 3BERLIN · MAY 15 · 16
www.acrolinxcc.com #acrolinxcc
© 2017 Acrolinx GmbH
The Intelligent DocumentWrite, review and produce documents up to 10x faster than so far.
Document collaboration is an everyday task
Prospect is seeing a lot of content on his journey
Keeping all this content consistent is a challenge!
Content creation is often siloed with a lot of departments involved
Prospects are seeing content and not organisational silos
´Internal & external content contributors for each content piece
Different authoring environments and places to store content
Collaboration between departments is hardTracking changes and managing versions is nearly impossible
Almost every content type can be authored in SMASHDOCs
Joint authoring environment with flexible publishing options
Note: Not every authoring tool can be replaced like “heavy” XML tools
Tearing Down Silos
FI NAL
Document Collaboration
Document CollaborationDocument Collaboration is a MessFI NAL
Version Confusion
New
What’s Been Changed?
v23 NewN ewv23
Comparing & proofreading
What’s Been Changed?
Tracking changes
Many Tools
Writing
Docs
Communicating
Sharing, versioning andcreating documentation
Combining Tools
Combining ToolsCombining Tools Doesn’t Solve The Problem
IntelligentDocuments
Introducing:
The Intelligent DocumentCollaborative authoring, reviewing and producingof documents made easier and up to 10x faster than so far.
SMASHDOCs at a Glance
Intelligent web-basedword processor✓ Ends version confusion✓ Knows what’s new to you
✓ Helps you to come to thefinal version up to 10x faster
✓ Produces a perfectly designeddocument with just 1 click
Non-intelligent web document
v1
v2
v3
v4
Managed by:
Files
v1
v2
v3
v4
Intelligent web document
SMASHDOCs’ USP: Intelligence
SMASHDOCs is not justan intelligent word processor.
SMASHDOCsWeb Platform For Intelligent Word Processing
Installed Where You Feel Comfortable
Demo Time!
Try it out for free!
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