Is your content personality-challenged?

SEO copywriting checklist

Are you boring your readers?

- This can happen in any industry, but especially medical and legal.

- The text often sounds dry, boring and technical.

- Yawn.

Great example of a friendly, accessible tone and feel

www.DrBaileySkinCare.com

Takeaways:

- Friendly, approachable content works.

- You can still sound smart and experienced with a more casual tone and feel.

- Consider your readers’ needs carefully.

Write better content. Make more money.

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SEOCopywriting.comheather@seocopywriting.com

Twitter: @heatherlloyd