Robert RothPortfolio
For best results, view whole screen
Hello
If creativity, experience, and smart thinking are important to you when choosing a freelance copywriter (and they should be), you're in the right place. I've been the go‐to freelance copywriter for advertising agencies, designers, and major corporations around the world for more than 20 years. I’m also a contract freelance copywriter for JWT Atlanta and Ogilvy & Mather Atlanta.
Whether you want to educate, convince, influence, change a perception, build a brand, or close the sale—my writing brings results.
TransamericaDirect.com
Transamerica, one of the nation's oldest and largest life insurance companies, launched Transamerica Direct to sell term life insurance online. They sought a straightforward, genuine voice for the content—no jargon or insurance speak allowed.
Working with JWT Atlanta, I developed a unique voice for Transamerica Direct and wrote all of the content for the site
Our history spans more than 100 years of secure Tomorrows.
Transamerica's history is more than just a series of dates. It's a testament to our successful track record as one of the nation's largest and oldest life insurance companies. If stability and reliability are important to you in choosing a life insurance company (and they should be), you're in the right place.
Nyloboard –‐consumer & trade website
Nyloboard manufacturers composites used for decking and trim. Their products are made with 100% post‐consumer carpet fiber and non‐VOC resins—providing a better alternative to non‐green treated lumber and conventional wood‐and plastic‐based composites.
NyloboardBeautiful on the outside,Strong on the inside,Green all the way through.
United States Marine Corps —enlisted recruitment ad
Becoming a Marine means living by the values that define the Marine Corps—honor, courage, commitment. Marine Corps enlisted recruitment advertising reflects these values. Just as important, it draws a line in the sand that only the smartest and toughest can cross.
Running won't kill you. You'll passout first.
It's not about how fast you run. Or how far. It's about how you feel when your body's on empty and you hear a voice bellow three moremiles. You think of all the excusesyou've made in your life. But in yourheart, you know they stop here.
.
United States Marine Corps —enlisted recruitment ad
Becoming a Marine means living by the values that define the Marine Corps—honor, courage, commitment. Marine Corps enlisted recruitment advertising reflects these values. Just as important, it draws a line in the sand that only the smartest and toughest can cross.
Pain is weakness leaving the body.
The question isn’t how much more you can take. But how much more you can give. Just when you’re ready to quit, your mind says push harder. You listen, sensing an inner strength that wasn’t there before. And suddenly you discover you no longer feel the pain.
Now you’re one of us.
Pest Planet—European Crop Protection Association (ECPA)
When the EU proposed a ban on many effective pesticides, the ECPA sought a simple yet engaging way to challenge policy makers’ perceptions. The resulting brochure, done for Brussels‐based Blueprint Partners PR, showed that pests would be the only winner if the pesticide ban was put in place.
Sample pages
Panama Tourism —Travel Brochure
Panama sought to increase its rank on the list of Latin American vacation destinations. The solution: reposition the country as a beautiful yet still uncrowded paradise, ready to be explored an enjoyed.
Discover Panama. The path less traveled. You know that place in your mind where the world is yours alone? It's called Panama. We live in a fast‐paced, computerized, over‐crowded world. Thankfully, we don't have to vacation there. Because just a short plane ride away from wherever you happen to be is Panama. The path less traveled.
Cover Sample spread
LG Mobile Communications—product launch brochure
This square format, 16‐panel brochure for LG Mobile Communications was part of the dealer kit given out at the launch of the 2011 LG smartphone product line.
Sample pages
Moors & Cabot Investments—capabilities brochure
Moors & Cabot is a venerable Boston wealth management firm, doing business in the same location since 1890. While they were proud of their long, successful history, they wanted it to play a secondary role to performance in the message.
The positioning line for this brochure was:
“We Understand Wealth”
Time does not mark our history. Results do.
In 1890, thirteen years before the New York Stock Exchange was where it stands now, John F. Moors and Charles Cabot established a small investment firm in Boston’s financial district. Its mission then: handle the personal investments of the two founders and their friends. Through time, that mission has expanded. Today, Moors & Cabot manages the assets of thousands of investors from our Boston headquarters and branch offices throughout the country.
Cover Sample spread
Moors & Cabot Investments—broker recruitment brochure
Moors & Cabot is a venerable Boston wealth management firm, doing business in the same location since 1890. They provide an entrepreneurialbusiness model that bridges the gap between the large wirehouses and self‐employed independents. As appealing as that is, the firm has difficulty attracting young talent. The reason: The average age of an M&C advisor is 50+.
The Other Way took advantage of this. It jumped over potential hires' objections, laying out the qualities of a successful M&C advisor. It changed the question to "are you the right advisor for M&C?"
THE OTHER WAY INDEPENDENCEYou're weary of being told what to sell.
It's the classic investment paradox. Your firm tells you to put clients first. Yet, the moment those words are spoken, you're caught in a conflict of interests. It's different at Moors & Cabot. We have no proprietary anything to push. All we ask is that you give each client the benefit of your best thinking.
Cover Sample spread
Emirates Airline2012‐13 annual report
Emirates is one of the world’s fastest growing international airlines. They fly to more than 130 destinations in 77 countries. Their Dubai hub is the new gateway to Asia, Europe, and beyond. That said, it’s Emirates’ cosmopolitan staff of 42,422 people from over 120 countries that truly makes them a global organization. IT TAKES A WORLD
NEW WORLDS TO EXPLOREA global partnership that benefits all
The new, five‐year Emirates and Qantas global partnership is more than just a codeshare agreement. It’s a game changer. For Emirates and Qantas, it means increased revenues and an integrated, tightly aligned network expansion. For our passengers, it means the world.
A4 horizontal format
Cover
Sample spreadsCover
Emirates Airline2012‐13 annual report front cover
Emirates’ unique worldview is central to their success. So central, I put it on the front cover:
“At the Emirates Group, much of our progress is rooted in the ability of our people to understand how the world fits together. It’s not just about our customers and industry, it’s also about the outside factors that influence both‐‐‐things like global economics, trade and politics, shifting populations, diversity and sustainability. Some call it understanding the big picture. We call it understanding our future. “
.
UNDERSTAND A4 horizontal format
Cover
Emirates Airline2011‐12 annual report spreads
Understanding a World in FluxThe world is on the move. New regions of commerce are emerging—creating new cities and expanding established ones. Rural‐urban migration continues to increase. Expatriate populations are growing, and their needs changing. Patterns of trade are reshifting. At Emirates and dnata, we understand the business implications of it all.
A4 horizontal format
Sample spreads
Understanding Other Points Of ViewThe Emirates Group is a microcosm of the world, itself—a cosmopolitan, multicultural environment that brings together talented people from around the globe. It’s a diversity that contributes to our unique understanding of the world.
Contact Robert Roth
Office: +1 (404) 325 0650Mobile: +1 (678) 770 8782Fax: +1 (404) 320 0901
Address: 2101 Heritage Dr, NEAtlanta, GA 30345
Web: www.rothcopy.com
email: [email protected]
Skype: robertr992
Top Related