Robert Doll:Robert Doll:Work

Advertising is altering people’s Advertising is altering people’s emotions.emotions.

It is making someone feel something they normally would not have.

This creates the possibility of belief, This creates the possibility of belief, the possibility of persuasion.the possibility of persuasion.

It creates the opportunity to make someone do something they normally would not have.

Feel: sympatheticFeel: sympatheticMental Health America

Believe: Believe: The mentally ill deserve to be treated better.

Feel: EliteFeel: EliteOhio University E.W. Scripps School of Journalism Posters

Believe: Believe: At Scripps, I would be important.

Feel: PeacefulFeel: Peaceful

jcpenney 6th place nationally in the 2011 National Student Advertising Competition

jcpenney homepagejcpenney homepage

jcpenney appjcpenney app

jcpenney email campaign: jcpenney email campaign:

Email campaign that automatically emails consumers suggestions to match recently-purchased items and accessories.

jcpenney banner ad: jcpenney banner ad:

Banner ad that runs as soon as a consumer books a trip to the beach, creating a direct, point-of-sale engagement.

Believe:Believe:jcpenney understands.

Feel: aliveFeel: aliveCentury Council Campaign to reduce binge drinking.

Note: The Ozone is Ohio University’s Note: The Ozone is Ohio University’s student section.student section.

Believe:Believe:There is a lot to do at college.

Feel: safeFeel: safeFrisch’s