Readership
Surveys
When “No”
Means “Yes
”
2
A research survey focused on habits, frequency and topics of a target audienceGet a true feel for what list members are interested inSent to a house list or an external targeted community
What are They?
3
Timing
Should not be sent out more than once a yearFind out the list members’ ideal frequency
How often do they receive your emails?How often do they want to receive emails?
Find out what the best time for them to receive emails is (day, time, time of year, etc)
4
Medium of Communication
Ask readers what their preferred form of communication isHave them rate from 1-5 each option:
EmailDirect mailSupporting voicemailSupporting videoFaxWeb 2.0 features
5
Create a list of topics you think your prospect would be interested inHave them rate each topic from 1-5Don’t ask too many questions (10-12 is best)Ask about company pains and different solutionsAsk list members about:
When they take vacationsWhat trade shows they attendWhere they get their information (infographics)
Consider giving an offer to those who complete the survey
Subject Matter
6
What is Accomplished
Find out how you can effectively market to your house listWhat goals are best for the companySet marketing strategies and marketing calendar
7
Call to Action
Full report – http://crunk.starrtincup.com/readershipsurveysWilliam TincupW: www.starrtincup.comE: [email protected]: 817-204-0400
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