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Whisky rocks T-shirt 04
Four Week super sale 24
NeW - Flighted end aisles 34
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Questions? call helloLcbO at (416) 365 - 5932
PT8 - Features
NEW - Flighted End Aisles for Whisky Rocks 34
end aisles 1-10 will focus on big brands and will be the same for all stores. end aisles 11-20 follow a strategy that promotes specific brands where they have the greatest potential to move additional volume, stores are flighted into “import focus” or “canadian focus” and will have some different products on promotion.
We’re here to help: helloLCBO” English-over-French Information Card Please be advised that “We’re here to help: helloLCBO” english-over-French information cards are now available for re-order. This information card raises customers’ awareness to the service that helloLcbO offers to them at their fingertips. acTiON: Please install the French and english sides of the information card throughout your store based on your store’s FLs designation. Please order additional information cards if needed (re-order number dms001).
Tip on contacting helloLcbO:in the interest of avoiding delays and confusion, please have your re-order codes as well as the appropriate marketing & Product guide close at hand when placing signage orders.
Four Week Super Sale 24
Last year was a banner year for innovation and growth during the Whisky rocks campaign, with 7 new canadian whisky products, sales really rocked! don’t have a hero display? No problem, the promotions will be active in all stores, please use any discretionary display space should you want to promote these products during the sale period.
To further engage customers, there is a new Hero sign for every week of this promotion. Be sure to make the switch every week.
Whisky Rocks T-Shirt 04
The signature piece of the PT8 promotion is the Whisky rocks T-shirt. To effectively communicate the sale of these T-shirts, we have produced shelf Talkers, and a self-merchandiser. cash cards will be provided in order to process the discounted price.
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Goals of the Promotion 03
Whisky Rocks T-Shirt 04
Official Canadian Whisky Glass 06
Whisky Rocks Music Video Competition 08
Whisky Rocks Concert Shelf Talker 10
Whisky Rocks Branded Supplier Shelf Talker
11
NHL Block Pile Display 12
Whisky Descriptors 14
Whisky Rocks QR Cocktail Shelf Talkers 16
Advertising 17
Promotional Sign Gallery 21
Four Week Super Sale - Hero Display 24
PODS 35
Signature Collection 39
Mini-Thematic 43
Postal Code Survey Cash Dangler 47
Social Responsibility In-store Signage
49
Exterior Springer Sign 55
Shopping Cart Signs 57
Front End Merchandiser 59
Wine Fridge 65
Seasonal & New Product Fixture Program
69
Gifting 75
Halloween Beer Program 81
Special Promotions Fixture 83
Ontario Wines Programs 85
Beer Programs 95
Ontario Craft Beer End Aisle 96
Brewery Spotlight 97
Craft Beer Program 98
Ontario Craft Beer (Quarterly Program) 99
Vintages Superstars 101
Vintages BAM & LTO Signage 103
FOOD & DRINK 105
Participating Stores 113
Sold Space Programs 121
Display Table Guidelines 151
Marketing & Product Guide
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Thematic Promotion
Whisky RocksoctobeR 13 - NovembeR 9, 2013
Whisky Rocks is back at the LCBO! This year’s promotion features your favourite whiskies from around the world, a fresh new look and interesting spins on the Old Fashioned. This year’s promotion is bigger and better and includes a rock concert, a music video competition, and the Whisky Rocks T-shirt is back and so is the official Canadian Whisky Glass and much more.
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4 Promotional Turn 8 - Whisky Rocks
Overview
The signature piece of the PT8 promotion is the Whisky Rocks T-shirt. The T-shirt retails for $8.95 when purchased on its own or $6.95 when purchased with a Whisky product.
T-shirts are available in a mix of adult Medium, Large, X-Large and XX-Large. To effectively communicate the sale of these T-shirts, we have produced Shelf Talkers, and a self-merchandiser.
Cash Cards will be provided in order to process the discounted price or manually enter LCBO# 364745 into the POS system.
The T-shirts should be on display from October 14th until the end of the promotion or until you sell through your stock. If the T-shirts sell through, recycle the self-merchandiser and all Shelf Talkers.
Key Dates
T-shirt Ship Date: October 7, 2013Install: October 14, 2013Takedown: November 11, 2013
Participating Stores
5, 10, 21, 22, 23, 25, 27, 31, 34, 35, 39, 40, 44, 45, 55, 57, 60, 61, 62, 64, 65, 68, 72, 73, 74, 82, 95, 97, 102, 106, 115, 130, 145, 153, 154, 156, 165, 167, 171, 175, 187, 188, 192, 195, 198, 199, 200, 201, 209, 217, 221, 226, 228, 233, 242, 243, 249, 250, 252, 263, 265, 269, 278, 287, 288, 298, 300, 311, 312, 325, 326, 329, 334, 340, 344, 346, 351, 355, 358, 359, 360, 361, 367, 371, 373, 378, 381, 384, 385, 386, 390, 393, 398, 407, 416, 417, 425, 431, 432, 434, 436, 437, 438, 443, 444, 445, 453, 459, 465, 470, 481, 490, 494, 495, 497, 501, 522, 523, 536, 542, 544, 545, 549, 551, 555, 559, 566, 568, 575, 579, 580, 586, 587, 593, 602, 609, 616, 617, 623, 627, 630, 631, 632, 700, 771, 776
Whisky Rocks t-shirt
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Marketing & Product Guide 5
Inventory Management
LCBO# 364760 Whisky Rocks T-shirt $8.95LCBO# 364745 Whisky Rocks T-shirt $6.95 (or use provided Cash card)
• The regular price shirts and the discounted shirts are recognized as separate items on the POS system.
• You will receive the T-shirt at the discounted price under LCBO# 364745.• LCBO #364760 must be zeroed out using stock overage since it will be a negative value.• At the end of the period, please use ISE adjustment: Stock Shortage for LCBO# 364745.
Note: Please ensure that the shortage on Lcbo# 364745 is equal to the overage on Lcbo# 364760.
Merchandising Instructions
Kits will contain a T-shirt Merchandiser, Shelf Talkers and a Cash Card. (Re-order #14085-11)
t-shirt merchandiserMerchandise the T-shirts in the self-merchandiser. Stores should take one extra large T-shirt out of its polybag to display as a sample. Please put the T-shirts into separate parts of the dump box using the cross-divider provided.
shelf talkersParticipating stores will receive Whisky Rocks T-shirt Shelf Talkers that are displayed throughout the Whisky section.
cash cardAll stores will receive a Whisky Rocks T-shirt cash card that indicates the reduced price $6.95 and regular price $8.95, the LCBO #’s and the barcodes to simplify processing the sale. Each store will receive enough cash cards to have one at each check out.
Whisky Rocks t-shirt
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6 Promotional Turn 8 - Whisky Rocks
Overview
Once again, we will be featuring the Official Canadian Whisky Glass by Glencairn. • LCBO# 153486 Canadian Whisky Glass $ 4.95 • LCBO# 154195 Canadian Whisky Glass 6-PK $19.95 There is a limited number of cases available so these will be shipped to stores the week of October 7th, 2013.
Receive this product into store inventory using SKU +153486 ($4.95) single unit number since the glasses are all received as single units and adjusted at the end of the period for 6-pack sales as stated in the Inventory Corrections section.
Participating Stores
Participating Stores and Distribution: The Whisky Glass allocation lists, by store, is posted on the Sales and Marketing Intranet portal page and published in PT8 worksheets.
1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 31, 32, 35, 37, 39, 40, 42, 44, 45, 50, 53, 54, 57, 59, 60, 62, 63, 65, 68, 69, 71, 77, 79, 80, 82, 86, 90, 97, 101, 102, 103, 106, 109, 115, 130, 132, 136, 139, 144, 149, 152, 153, 154, 155, 156, 163, 164, 168, 171, 175, 183, 184, 185, 186, 187, 188, 191, 195, 198, 200, 201, 207, 212, 214, 217, 218, 222, 223, 225, 226, 227, 228, 232, 234, 237, 242, 243, 244, 247, 248, 252, 253, 257, 263, 265, 266, 268, 269, 278, 279, 287, 288, 292, 294, 295, 298, 311, 320, 324, 325, 329, 340, 343, 345, 346, 353, 355, 359, 360, 362, 366, 371, 373, 378, 381, 383, 386, 388, 389, 390, 394, 397, 398, 402, 404, 406, 407, 408, 411, 415, 416, 425, 428, 432, 434, 436, 437, 438, 442, 444, 445, 452, 453, 456, 457, 465, 468, 469, 470, 472, 479, 481, 484, 485, 494, 499, 501, 511, 517, 521, 526, 528, 533, 534, 536, 540, 543, 545, 546, 548, 553, 555, 556, 559, 563, 568, 569, 572, 573, 575, 579, 580, 584, 587, 593, 601, 602, 605, 610, 616, 617, 618, 619, 623, 624, 627, 629, 630, 632, 634, 635, 638, 642, 643, 694, 700, 703, 771, 776
official canadian Whisky Glass
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Marketing & Product Guide 7
Shelf Talker
Operational Details
• Receive this product into store inventory using SKU +153486 ($4.95) • Stores can sell the product as a single unit (+153486), or a 6 pack (+154195)
Inventory Corrections
Since the Whisky Glasses are received under SKU 153486 (Single unit) sales of the Whisky Glasses under SKU 153195 (6 Pack) result in a negative TSI. To adjust the negative TSI and correct your inventory please follow the procedure outlined below.
At the end of the promotion please set SKU 153195 to “zero” TSI by doing an Adjustment - “Stock Overage” on the ISE system. Then do an Adjustment - “Stock Shortage” on SKU 153486 for the total number of units sold under SKU 153195 (6 units per sale).
1 sale under skU 153195 = 6 units of 153486. e.g. An adjustment of +10 TSI of #153195 (6 units) = an adjustment of -60 #153486 (1 unit) Note: The over/short dollar amounts will not zero out due to the price difference between single units and 6 packs. Finance is aware of this discrepancy and will correct this in the background so it will not affect your monthly over/short account.
official canadian Whisky Glass
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8 Promotional Turn 8 - Whisky Rocks
Whisky Rocks music video competition
Overview
With the success of last year’s Whisky Rocks Music Video Competition, we’ve brought it back and taking it up a notch. We will be promoting our Whisky Rocks Showdown MusicVideo Competition in-store and online. Customers can enter an online music video competition by submitting a video of an original song along with their lyrics to whiskyrocks.com. The submission entry dates are from September 23, 2013 to October 11, 2013. For full rules and regulations, details of prizing and how to submit an entry please refer customers to www.whiskyrocks.com.
Prizes this year includes
• A Long & McQuade Instruments gift card prize package with a retail value of approx. $5000.00• Customers will be encouraged to vote on whiskyrocks.com for their favourite artist(s). The
voting will help decide the 3 finalists that will perform live opening for Theory of a Deadman, November 7, 2013 at the London Music Hall 185 Queen’s Ave., London, Ontario.
• Customers can vote on the website from October 17 until October 30, 2013. • Judging will happen live at the Whisky Rocks Showdown Concert.
Competition Overview
A charity concert and tasting event presented by Dixon Hall will take place at London Music Hall, London ON on Thursday, November 7, 2013. This special event is sponsored by Black Velvet Toasted Caramel Whisky, Crown Royal Maple, Forty Creek Copper Pot, Wiser’s Spiced Vanilla Whisky, Canadian Club Classic and Wiser’s Spiced Vanilla Whisky in partnership with the LCBO.
Special performances by Theory of a Deadman and 3 opening acts chosen by the winners of the Whisky Rocks Showdown Competition. It’s going to be the event of the year!
Proceeds will benefit Dixon Hall (a music education-based charity).
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Marketing & Product Guide 9
Whisky Rocks music video competition
• There will be newspaper and magazine advertisements announcing the WHISKY ROCKS concert, in London and the GTA in The Grid, Now, Scene, Metro London and Exclaim.
• There will be digital ads promoting the concert and competition throughout PT8.
• Tickets will be available for sale as of September 20, 2013.
• Posters throughout the GTA and London starting the week of October 15 to promote the event.
Date: Thursday November 7th, 2013
Location: London Music Hall 185 Queens Ave London ON
Price: Tickets will go on sale September 20 through londonmusichall.com $30.00 + service fees.
concert: Door opens at 7:30pm
Age Restrictions: Strictly 19+ Proof of ID required (Management reserves the right to refuse entry)
Note: ticket price includes performances, light hors d’oeuvres, pop, water. No cash bar available during this special event.
Poster
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10 Promotional Turn 8 - Whisky Rocks
Overview
Pre-printed Shelf Talkers supporting this years Whisky Rocks Concert and Competition will be shipped to all stores.
Key Dates
Ship Date: October 7, 2013Install: October 14, 2013Takedown: November 8, 2013
Components
• Shelf Talker
(Re-order # DMS-14085-09)
Merchandising Instructions
Install the Shelf Talkers throughout your store to promote the Whisky Rocks Concert and Competition.
Whisky Rocks concert shelf talker
Shelf Talker
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Marketing & Product Guide 11
Whisky Rocks Branded Supplier Shelf Talkers
Pre-printed Shelf Talkers highlighting the brands that are supporting this years Whisky Rocks Concert will be shipped to all stores.
Key Dates
Ship Date: October 7, 2013Install: October 14, 2013Takedown: November 8, 2013
Components
• Shelf Talkers(Re-order # DMS-14085-10)
there are 5 versions of the shelf talkers:• Black Velvet Toasted Caramel Whisky• Crown Royal Maple• Forty Creek Copper Pot• Wiser’s Spiced Vanilla Whisky• Canadian Club Classic
Merchandising Instructions
Pre-printed Shelf Talkers (5 versions)Install the Shelf Talkers in section in front of participating products.
Whisky Rocks branded supplier shelf talker
Shelf Talker
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12 Promotional Turn 8 - Whisky Rocks
Overview
To promote the start of the NHL season and the partnership with Smirnoff, Crown Royal, Diageo and Captain Morgan.
Key Dates
Ship Date: October 7, 2013Install: October 14, 2013Takedown: October 29, 2013
Participating Stores
1, 10, 15, 21, 22, 23, 24, 31, 34, 35, 36, 38, 47, 49, 50, 55, 58, 63, 70, 72, 73, 74, 80, 82, 85, 86, 93, 95, 97, 101, 106, 115, 130, 132, 140, 145, 148, 153, 155, 166, 171, 175, 179, 185, 187, 188, 190, 193, 195, 198, 199, 200, 201, 207, 209, 212, 216, 217, 218, 221, 226, 228, 233, 242, 243, 248, 249, 252, 253, 255, 263, 265, 266, 279, 288, 298, 300, 310, 311, 312, 325, 326, 329, 334, 340, 344, 345, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 408, 412, 416, 417, 425, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 446, 452, 453, 458, 459, 465, 470, 475, 481, 485, 490, 491, 494, 495, 497, 499, 501, 505, 511, 517, 518, 522, 523, 528, 536, 539, 540, 542, 544, 545, 549, 553, 555, 556, 564, 566, 568, 569, 572, 573, 575, 584, 586, 587, 589, 590, 593, 598, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 630, 631, 632, 634, 635, 641, 642, 677, 694, 700, 702, 703, 706, 771, 776
Participating Products
LCBO# 1487 Crown Royal 750 mLLCBO# 67 Smirnoff Vodka 750 mLLCBO# 131391 Smirnoff Vodka PET 1140 mLLCBO# 500512 Captain Morgan Spiced Rum 750 mL
NhL block Pile Display
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Marketing & Product Guide 13
Signage and Merchandising Instructions
Block Pile Kit (Re-order# DMS-14085-07)
Each Kit will include:• PoleToppers• PodRiserWraps• PricerCards• GenericIn-sectionShelfTalkers
• Stores are asked to use two facings of each product where possible. If you have only 1 facing of each SKU please use only one Pole Topper.
• Please use the corresponding branded riser wrap to wrap the risers that support the Block Pile.
• Place the corresponding Pricer Card with each cut case of the products on the display.
• Place the generic in-section Shelf Talker in front of any Captain Morgan, Smirnoff or Crown Royal product in-section.
• Stores not included in the full program will receive a bundle of the Shelf Talkers to display in-section.
NhL block Pile Display
Shelf Talker
Pricer Card
Pole Topper
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14 Promotional Turn 8 - Whisky Rocks
Key Dates
Ship Date: October 7, 2013Install: October 14, 2013takedown: Do not remove until further notice.
No re-ordering.
Participating Stores
All stores.
Whisky Descriptors - shelf talker
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Marketing & Product Guide 15
Whisky Descriptors
Whisky Descriptor explained Just like people, whiskies come in all flavours/personalities and styles, from light and fruity to full and smoky (from laid back & easy going, to hard-core-intense). There is a whisky to suit every personality, mood or occasion. We will help customers find the whisky that best suits them.
how this works • The bin ticket display the country of origin, as well as a two-word
descriptor to help the customer decide what they would like to purchase.
1. intensityThe first word of the descriptor will be the initial impression of the whisky.
Subtle We like to call this “the nod”, the bodies and flavour profiles of these whiskies could also be described as: light, smooth, mellow or delicate. They are not obvious upon first consumption; the flavours are not densely packed or heavy.
MediumWe like to call this “the wave”, The body and flavours of these whiskies will be somewhere in the intermediate, you can’t see them coming from a mile away, but you won’t need a microscope to detect them either.
BoldWe like to call this “the handshake”. Other terms to describe these whiskies could be full, rich. Some definitions of bold: courageous, confident, audacious, spirited, fearless, immodest, standing out distinctly, conspicuous.
2. Flavour / AromaThe second word in the descriptor will be the dominant flavour or aroma profile (given that many whiskies are complex and will cross over between profiles, we’ve taken a snapshot of the most dominant).
Sweet: you might taste (or smell) vanilla, caramel, toffee, honey, coconut
Fruity: you might taste (or smell) fresh fruit (apples, pears, peaches, mango), cooked fruit (jams, pie filling), dried fruit (figs, apricots, raisins);
Spicy: you might taste (or smell) spices (cinnamon, star anise, nutmeg, ginger, peppercorns), hot peppers
Smoky: you might taste (or smell) peat, campfire, charcoal, smoked salmon
Floral: you might taste (or smell) fresh flowers, garden or florist shop (carnations, roses), dried flowers, lavender
Herbal: you might taste (or smell) leaves, grass, hay, pine needles
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16 Promotional Turn 8 - Whisky Rocks
Overview
All stores will receive pre-printed shelf talkers highlighting cocktails from the Whisky Rocks FSI.
Key Dates
Ship Date: October 7, 2013Install: October 14, 2013Takedown: November 8, 2013
Participating Stores
All Stores
Merchandising Instructions
Pre-printed Shelf Talkers (8 versions)(Re-order# DMS-14087-18)Install the shelf talkers throughout the Whisky and Scotch sections of your store for the duration of P8 promotion.
Whisky Rocks QR cocktail shelf talkers
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Advertising
FSI
Radio Advertising
BAM Email Blast
THE FLAVOURFOR FALLBacon gets the Whisky Treatment
WHISKY FOR BEGINNERS Tasting Tips and Delicious Cocktails
TREND REPORT Rye’s In The Spotlight
A Special Concert event
THURS. NOV 7LONDON MUSIC HALL, 185 Queens Ave., London
Doors open at 7:30pm
Brought to you by:
check out
whiskyrocks.com
for details.
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Please drink responsibly
Featuring:
LC13-010 Whisky Rocks_FSI_Final_setup.indd 1-2 13-09-11 3:54 PM
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18 Promotional Turn 8 - Whisky Rocks
Advertising
Overview
We’ve done it again! The 2013 Whisky Rocks FSI is a magazine jam-packed with features guaranteed to captivate our customers. For starters, we’ve got an unexpected story the combines Whisky, cupcakes and rock stars! We asked Vancouver band Theory of a Deadman to sample four whiskies with four frosted cupcakes. And they rocked it. Next up: bacon. We’ve created easy bacon dishes…and cocktails! Who could possibly resist this crispy Canuck classic? Starting with a hot cover shot of the band, then taking readers on a journey of international whiskies and brand-new whisky cocktails, the magazine is photographed and written by top columnists and whisky experts. They uncover the secrets to the Aberlour distilleries success; trace the history — and unveil the future — of that Mad Men staple, the Old Fashioned; and, last but never least for our customers, provide simple tips for whisky newbies.
You’ll want to read this cover to cover. Enjoy!
FSI Drop Date
Our FSI is dropping in the following markets.
Publication Drop Date
Globe and Mail (Ontario Edition) Saturday, October 19, 2013Guelph Mercury Thursday, October 17, 2013Hamilton Spectator Saturday, October 19, 2013Kitchener Waterloo Record Saturday, October 19, 2013Brampton Guardian Friday, October 18Mississauga News Friday, October 18Orangeville Banner Thursday, October 17Toronto Star Saturday, October 19, 2013National Post Saturday, October 19, 2013Ottawa Citizen Saturday, October 19, 2013Thunder Bay Chronicle Saturday, October 19, 2013Windsor Star Saturday, October 19, 2013Barrie Examiner Saturday, October 19, 2013Kingston Whig Standard Saturday, October 19, 2013London Free Press Saturday, October 19, 2013North Bay Nugget Saturday, October 19, 2013Ottawa Sun Sunday, October 20, 2013Peterborough Examiner Saturday, October 19, 2013St. Catherines Standard Saturday, October 19, 2013Sudbury Star Saturday, October 19, 2013Toronto Sun Sunday, October 20, 2013
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Marketing & Product Guide 19
Participating Products
Lcbo Description Format54866 Bulleit Bourbon 750 mL
71746 Tullamore Dew Irish Whiskey 750 mL107359 Auchentoshan 12 YO Single Malt Scotch 750 mL
195610 Canadian Club Sherry Cask 750 mL
207647 Chivas Regal 12 YO 1140 mL207654 The Glenlivet 12 YO Malt 1140 mL220756 Amrut Fusion Single Malt Whisky 750 mL
244186 Collingwood 700 mL
248997 Laphroaig 10 YO 750 mL258582 Aberlour Single Highland Malt 10 YO 750 mL259333 McClelland’s Single Malt Highland Scotch 750 mL269639 Mackmyra The First Edition 750 mL271106 Writers Tears Pot Still Irish Whiskey 750 mL
281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 mL
291500 Pike Creek Double Barreled Canadian Whisky 750 mL
298083 Alberta Premium Dark Horse Whisky 750 mL
311928 Canadian Club Classic 750 mL
312801 Crown Royal Maple Finish 750 mL
326009 Knob Creek Bourbon 750 mL
326025 Basil Hayden 750 mL
332957 Nikka Taketsuru Pure Malt 12YO Whisky 750 mL
334045 Kilbeggan 750 mL
348235 Knob Creek Rye 750 mL
348508 Aberlour Single Highland Malt 21 YO 750 mL
352104 Aberlour Single Highland Malt 12 YO 750 mL
359802 Wild Turkey Rye 750 mL
560474 Ardbeg 10YO Islay Scotch Whisky 750 mL
573352 Aberlour A’Bunadh Scotch Whisky 750 mL
605063 Buffalo Trace Bourbon 750 mL
Radio
There will be 30 second radio ads promoting the Whisky Rocks Competition and Concert. The PT8 Whisky Rocks Promotion and the four Super sales (see page 26). There will be 10 second radio tags in London ON.
Advertising
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20 Promotional Turn 8 - Whisky Rocks
Overview
During PT8, BAM email blast will be sent out by Loyalty Group for the following products.
LCBO# 311944 Canadian Club Classic 1750 mL 25 BAM LCBO# 582205 Chivas Regal 18 Year Old 750 mL 30 BAMLCBO# 326009 Knob Creek Bourbon 750 mL 15 BAMLCBO# 271106 Writers Tears Pot Still Irish Whiskey 700 mL 15 BAM
Key Dates
The emails will be going out to Air Miles customers the following weeks:
• .Canadian Club Classic – October 16
• Chivas Regal – October 23
• Knob Creek Bourbon – October 30
• Writers Tears Pot Still – November 6
bAm email blast
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Promotional Sign Gallery
All promotional sign components are available for re-order using their corresponding re-order numbers.
If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.
Thank you.
music cD re-order# Dms-14111 We would like to hear your comments about this period’s music. Please email you feedback to [email protected]
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22 Promotional Turn 8 - Whisky Rocks
Promotional signs
component Where to install sign Re-order code images
exterior banners“Whisky Rocks with Guitar”
(DOMINANT)
banners:43”w x 87”h
Exterior on building. 14082-31
exterior banners“Whisky Rocks with Record”
banners:43”w x 87”h
14082-32
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Marketing & Product Guide 23
Promotional signs
component Where to install sign Re-order code images
exterior transparency“Whisky Rocks with Guitar”
(DOMINANT)
transparencies:28”w x 54”h
only for stores #452, #528, #568. these are installed by the vendor.
14083-21
exterior transparency“Whisky Rocks with Record”
transparencies:28”w x 54”h
14083-22
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24 Promotional Turn 8 - Whisky Rocks
Promotional signs
Four Week Super Sale
Don’t have a hero display? No problem, the promotions will be active in all stores, please use any discretionary display space should you want to promote these products during the sale period.
Hero Display
super sales add excitement and sales opportunity to Whisky rocks!Last year was a banner year for innovation and growth during the Whisky rocks campaign, with 7 new Canadian whisky products, sales really rocked! This year we have less product innovation but want to keep the whisky momentum going. To help boost sales and increase consumer excitement during the period, we have organized four great super sales to bring customers into your stores. Starting each Monday the hero display will be used to display one super sale product for a week long promotion. Stores will have to remove the previous week’s super sale product from the display by the start of business day on the Monday of each week and change to the corresponding signage.
Participating Stores
1, 5, 6, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 34, 35, 36, 38, 40, 41, 43, 44, 50, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 228, 233, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706, 771, 776
**imPoRtANt** Please note the hero displays for all four weeks will be shipped at the beginning of the promotion. Do Not throw away the package with the remainder of the signs until after the promotion has ended.
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Marketing & Product Guide 25
Promotional signs
component Where to install sign Re-order code images
hero DisplayBanner Stand Insert “Wiser’s Spiced Whisky”
Dimensions:20”w x 70”h
Hero Display 14082-41
hero DisplayBanner Stand Insert “JW Red”
Dimensions:20”w x 70”h
Hero Display 14082-41
Pricer cards
(4 versions )V.1 Wiser’s Spiced Vanilla WhiskyV2. JW RedV3. Canadian Club ClassicV4. The Glenlivet
Dimensions:8”w x 7”h
Hero Display
DMS-14082-42
WEEK 2 monday october 21 - sunday october 27, 2013
WEEK 1monday october 14 - sunday october 20, 2013
item # Description Size
292243 Wiser's Spiced Vanilla Canadian Whisky 750 mL
item # Description Size
217794 Johnnie Walker Red Label 1140 mL
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Promotional signs
component Where to install sign Re-order code images
hero DisplayBanner Stand Insert “Canadian Club Classic”
Dimensions:20”w x 70”h
Hero Display 14082-41
hero DisplayBanner Stand Insert “Glenlivet”
Dimensions:20”w x 70”h
Hero Display 14082-41
WEEK 4monday November 4 - sunday November 11, 2013
WEEK 3monday october 28 - sunday November 3, 2013
item # Description Size
207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 mL
item # Description Size
311936 Canadian Club Classic 1140 mL
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Marketing & Product Guide 27
Promotional Signs
Component Where to install sign Re-order Code Images
Thematic Banner Stand Insert“Whisky Rocks with Guitar”
Dimensions:20”w x 70”h
Thematic Banner Stand (store entrance)
14082-46
Beer Fridge Poster“Whisky Rocks with Guitar”
Dimensions:22 3/4”w x 53 3/4”h
For Beer Fridge 14085-01
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component Where to install sign Re-order code images
French show card“Le Whisky, comme ca te chante”
Dimensions:28”w x 45”h
Install in the windows on the hangers.
14082-06
english show card“Whisky Rocks English/ Whisky rock English”
Dimensions:28”w x 45”h
14082-01
english show card“The Old-Fashioned/Competition”
Dimensions:28”w x 45”h
14082-02
Promotional signs
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Marketing & Product Guide 29
Promotional signs
component Where to install sign Re-order code images
Power Aisle banners“Guitar/Record”
45”w x 30”h
Over the central aisle, closest to the entrance.
Alternate every other one.
14081-11
tasting bar sign“Whisky Rocks with Guitar”
21 15/16”w x 32 9/16”h
Install in the frame on the portable Tasting Bar.
Some stores will be supplied a backlit sign holder.
14085-51
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Promotional signs – Perimeter
component Where to install sign Re-order code images
Perimeter banner “Whisky Rocks”
Dimensions:30”w x 30”h
On the hangers around the periphery of the store.
14081-01
Perimeter transparencysquare“Whisky Rocks”
Dimensions:28.5”w x 28.5”h
All transparency signs are vendor installed between October 13 - October 16 2013. If not installed by end of day October 18, 2013, please contact helloLCBO.
14083-01
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Marketing & Product Guide 31
Promotional signs – Perimeter
component Where to install sign Re-order code images
Perimeter transparency horizontal“Whisky Rocks with Guitar”
Dimensions:45.5”w x 28.5”h
All transparency signs are vendor installed between October 13 - October 16 2013. If not installed by end of day October 18, 2013, please contact helloLCBO.
14083-11
Perimeter transparency horizontal“Whisky Rocks with Record” Dimensions:45.5”w x 28.5”h
14083-12
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Promotional signs - Perimeter
component Where to install sign Re-order code images
Perimeter transparencyvertical“Whisky Rocks with Guitar”
(DOMINANT)
transparencies:28”w x 54”h
All transparency signs are vendor installed between October 13 - October 16 2013. If not installed by end of day October 18, 2013, please contact helloLCBO.
14083-15
Perimeter transparencyvertical“Whisky Rocks with Record”
transparencies:28”w x 54”h
14083-16
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Marketing & Product Guide 33
Promotional signs - end Aisles
component
end Aisle backer cards Dimensions:30” w x 24” h
end Aisle Products Re-order code
1 Forty Creek Copper Pot "Get Back"/ Cocktails Must-Haves 14080-01
2 Wiser's Deluxe "Wise Up"/ Today's Wine Discovery 14080-02
3 Crown Royal "Noble Birth"/ For Whisky Lovers 14080-03
4Forty Creek Barrel Select "Natural Selection"/ Beer Headquarters 14080-04
5Canadian Club Classic "No Inhibitions"/ No-Fuss Cocktails 14080-05
6 Jack Daniels "Classic Rock"/ Cocktails Must-Haves 14080-06
7Johnnie Walker Black "Not Blowin' Smoke"/ Today's Wine Discovery 14080-07
8 Gibsons 12Yr "Hometown Hero"/ For Whisky Lovers 14080-08
9 Grant's "British Invasion"/ Beer Headquarters 14080-09
10 Jameson "Sláinte!"/ No-Fuss Cocktails 14080-10
11Pa) Glenfiddich 15 "An Adult Now"/ Pb) Alberta Premium "A Rare Treat" 14080-11
12Pa) Ballentines "Start Here"/ Pb) Seagram's V.O. "Make It Your Own" 14080-12
13Pa) Glenlivet 12YO "Floral Shop"/ Pb) Wiser's Special Blend"'Round The Blend" 14080-13
14Pa) Crown Royal Maple "Griller Thriller"/ Pb) CC Dock 57, Wisers's Spiced, Spicebox "Spice It Up" 14080-14
15Pa) CC Dock 57,Wisers's Spiced, Spicebox "Spice It Up"/Pb) Dark Horse, Wiser's Small Batch, CC Sherry Cask "Small Batch'n"
14080-15
16Pa) Buffalo Trace,Maker's Mark,Wild Turkey "Southern Belles"/ Pb) J&B, Ballentines, Famous Grouse "Start Here" 14080-16
17Pa) J&B "This Calls For A Cocktail!"/Pb) Royal Reserve "R&R" 14080-17
18Pa) Dark Horse, Wiser's Small Batch, CC Sherry Cask "Small Batch'n"/ Pb) Hiram Walker Special Old "Class Act" 14080-18
19Pa) Alberta Premium "A Rare Treat"/ Pb) Black Velvet "If You Please" 14080-19
20Pa) Seagram's V.O. "Make It Your Own" / Pb) Canada Gold "Indie Spirit" 14080-20
Branded Backer Card
Please see next page (pg 34) for details on the flighted End Aisles for Whisky Rocks.
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34 Promotional Turn 8 - Whisky Rocks
end Aisle Products Re-order code images
Generic Cocktail Must-Haves 14080-50
Generic Today’s Wine Discovery/ For Whisky Lovers
14080-51
Generic Beer Headquarters/ No-Fuss Cocktails
14080-52
Promotional signs - end Aisles
In order to maximize sales, leverage our inventory investment and make the most relevant promotion for your local customer base, this year we will be flighting the end aisles for the Whisky Rocks promotion. End Aisles 1-10 will focus on big brands and will be the same for all stores. End Aisles 11-20 follow a strategy that promotes specific brands where they have the greatest potential to move additional volume, stores are flighted into “Import focus” designated by Pa) or “Canadian focus” designated by Pb) and will have some different products on promotion. Please refer to the store listings on the top
of pages 124 and 126 to determine which flight your store is participating in and set up the promotion accordingly. Be sure to take note of this change, and set up your End Aisles accordingly. This is reflected on you Location Map.
Any questions about the Pt8 end Aisles can be directed to:marijke mcLean 416-365-5873
NEW - Flighted End Aisles for Whisky Rocks
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Marketing & Product Guide 35
Promotional signs - Pod Program
Participating stores
1, 10, 15, 17, 21, 23, 31, 38, 41, 44, 55, 57, 65, 74, 148,
149, 164, 171, 185, 187, 191, 195, 198, 200, 211, 217, 221,
226, 233, 249, 252, 253, 263, 269, 288, 298, 300, 326, 329,
344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 386,
390, 392, 394, 397, 398, 401, 407, 412, 416, 427, 428, 437,
438, 443, 444, 457, 459, 470, 481, 485, 490, 491, 497, 511,
522, 523, 528, 534, 536, 542, 545, 551, 556, 566, 569, 575,
580, 584, 587, 605, 609, 619, 623, 624, 627, 630, 632, 634,
641, 643, 694, 698, 699, 700, 703, 706, 776
Overview
The pod display is a merchandising program that highlights products in the most favourable and high traffic locations of the top destination stores. The program runs for the full Promotional Turn.
Example of a Flat Pod
component Where to install sign Re-order code images
PoD Riser Wrap 5 versions
Pod 1a CollingwoodPod 1b Lot No 40Pod 2a Jim Beam White LabelPod 2b Bushmills Irish WhiskeyPod 3a & Pod 3b McClellands
Wrap around the riser width-wise only.
14084-29
PoD Pricer cards“Whisky Rocks”6 versions / bundle
DMS-14084-26
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36 Promotional Turn 8 - Whisky Rocks
component Where to install sign Re-order code images
Pod 1 Display backers
Flat POD
Power Aisle or prominent locations of the store.
LCBO# Description Size (mL)
1A 244186 Collingwood 750
1B 291468 Lot No. 40 Single Copper Pot Still Canadian Whisky 750
14084-21
Please follow installation instructions that will be shipped along with this Pod.
Pod 2 Display backers
Flat POD
Power Aisle or prominent locations of the store.
LCBO# Description Size (mL)
2A 21378 Jim Beam White Label 750
2B 14910 Bushmills Irish Whiskey 750
14084-22
Please follow installation instructions that will be shipped along with this Pod.
Pod 3 Display backers
Flat POD
Power Aisle or prominent 14084-23 locations of the store.
LCBO# Description Size (mL)
3A 573337 McClelland Speyside Single Malt 750
3B 404160 McClelland Single Malt Islay Scotch 750
Please follow installation instructions that will be shipped along with this Pod.
Promotional signs - Pod Program
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Marketing & Product Guide 37
signs’ Location signs’ message
component specifications Re-order code image
On Shelf
“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)
6” w x 3” h English/No PricePrice/No Price
DMS-14087-01
On Shelf
AIRMILES Shelf TalkersPre-printed(Bonus Air Miles Program)
6” w x 3” h English/No PricePrice/No Price
DMS-14087-02
On Shelf“NEW” Shelf Talkers Pre-printed(New Product Program)
6” w x 3” h English/No PricePrice/No Price
DMS-14087-03
On ShelfMore Miles Shelf TalkersPre-printed(BBAM Program)
6” w x 3” h DMS-14087-04
On Shelf
“In The Spotlight” Shelf Talkers Pre-printed(IMAGE Program)
6” w x 3” h English/No PricePrice/No Price
DMS-14087-05
On Shelf
“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)
6” w x 3” h Bilingual/No PricePrice/No Price
DMS-14087-06
On Shelf
AIR MILES® Shelf TalkersPre-printed(Bonus Air Miles Program)
6” w x 3” h Bilingual/No PricePrice/No Price DMS-14087-07
On ShelfNew Shelf TalkersPre-printed(New Product Program)
6” w x 3” h Bilingual/No PricePrice/No Price
DMS-14087-08
On Shelf“In the Spotlight” Shelf TalkersPre-printed(IMAGE Program)
6” w x 3” h Bilingual/No Price DMS-14087-09
Promotional signs - on shelf
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38 Promotional Turn 8 - Whisky Rocks
Promotional signs - on shelf
signs’ Location signs’ message
component specifications Re-order code image
On shelf Pre-printed
(Regular Program - 63 versions)
Extender strips12” x 2.5”
DMS-14087-10
On shelf Pre-printed
(Community Program - 10 versions)
Extender strips 12” x 2.5”
DMS-14087-11
On shelf Pre-printed
(Discovery Program - 8 versions)
Extender strips 12” x 2.5”
DMS-14087-12
On shelf Blank Shelf Talkers LCBO stamp
(1 version x 50 per bundle)
Shelf Talkers Blank - 6” x 3”
DMS-14087-13
Cut Cases Blank Pricer Cards LCBO stamp
(1 version x 50 per bundle)
Pricer Cards Blank - 8” x 7”
DMS-14087-14
On shelf Blank Extender Strips LCBO stamp(1 version x 15 per bundle)
Extender strips Blank - 12” x 2.5”
DMS-14087-15
On shelf Pre-printed Go Green Extender insert - 1 version
Extender stripsPre-printed - 12” x 2.5”
DMS-14087-16
On End Aisles
Pre-printed - Thematic(63 versions)
Shelf Talkers - 6” x 5” DMS-14087-17TRADE COPY O
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Signature Collection
Participating stores
125 stores have been selected to participate in the program. These stores over index in sales of wines from the targeted countries within premium price bands: $16-20, $20-30, $30+. The selected stores are encouraged to review the participating products list and consider bringing in products that they do not currently carry.
Participation is strongly recommended for the following stores:
1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776
Stores not identified above are encouraged to review the product list and consider bringing in a smaller selection (if required) to offer a premium option in Wines for customers.N
eW
Lc
bo
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40 Promotional Turn 8 - Whisky Rocks
Overview
The Signature Collection is a new program for WINES that features hand-selected products from premium wine-growing regions around the world. The program is designed to: • Introduce customers to more premium wines within the LCBO wines portfolio• Encourage customers to experiment, trade up and try new, more premium products risk free
through this ‘endorsed’ collection• Position these wines as great gifting options, due to their premium price point and promise of
excellent quality• The Signature Collection products are priced premium relative to the other products within
the category sets and over deliver in terms of quality/price value.
Participating Products
Lcbo # Description Size mL Price Availability
390872 Wolf Blass Grey Label Shiraz 750 $ 34.95 Australia Red Available
212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available
269829 Grant Burge Summers Chardonnay 750 $19.95 Australia White Available
50427 Rodney Strong Alexander Valley Cabernet
Sauvignon750 $ 27.95 California Red Available
983577 Kenwood Zinfandel Sonoma County 750 $ 19.95 California Red Now Available
310409 Robert Mondavi Chardonnay Napa Valley 750 $ 25.95 California White Available 278689 Brancott Letter Series B Sauvignon Blanc 750 $ 19.95 New Zealand White Available
245696 Whitehaven Pinot Noir 750 $ 22.95 New Zealand Red Available 45195 Ruffino Chianti Classico Riserva Ducale
Docg750 $ 24.95 Italy Red Available
317057 Masi Costasera Amarone Classico Doc 750 $ 39.95 Italy Red Available
266965 Bonacchi Brunello Di Montalcino Docg 750 $ 35.80 Italy Red Available
178541 Batasiolo Barolo Docg 750 $ 29.95 Italy Red Available
160143 Castello Di Neive Barbaresco Docg 750 $ 19.95 Italy Red Available 332882 Henry Fessy Moulin a Vent 750 $ 19.95 France Red Available
315226 L'evidence 750 $ 17.95 France Red Available
12286 Anselme La Fiole Du Pape Chateauneuf Pape Red
750 $ 34.95 France Red Available
325142 Bouchard Beaune de Chateau 750 $ 36.95 France Red Available 289124 Laroche Chablis Saint Martin 750 $ 21.95 France White Available
New Lcbo initiative - signature collection
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Marketing & Product Guide 41
Lcbo # Description Size mL Price Availability
337708 Remoissenet Bourgogne Blanc 750 $ 19.95 France White Available PT9
56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $ 26.90 France White Available
319567 Guy Saget Sancerre blanc 750 $ 19.95 France White Available 335380 Cockburns Vintage Port 750 $ 38.95 Port Red Available PT9 32656 Marques De Riscal Reserva 750 $ 20.90 Spain Red Available
Key Dates
Install Date: ImmediatelyTakedown Date: This is a permanent program. Please merchandise signage at all times.
Signage Components
signature collection Pre-printed shelf talkers • English(Price/NoPrice–6”wx3”h)• French(Price/NoPrice–6”wx3”h)
Reorder #• Signature Collection Pre-printed Shelf Talkers – DMS-14078-79
Merchandising Instructions
signature collection Pre-printed shelf talkersMerchandise the shelf talkers in front of participating products in section.
New Lcbo initiative - signature collection
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Mini Thematic Pinot Noir The Ultimate Food Wine
Participating stores
1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776TR
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44 Promotional Turn 8 - Whisky Rocks
Stores are recommended to feature all skus but a minimum of 6 brands must be featured.
Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.
The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.
If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:
• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.
• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.
• Featured products are not force-allocated.• If a featured product is currently carried by
your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.
• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.
• If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.
mini thematic – Promotional Fixture
Fixture Components• Category Sign Holder• Brochure Holder
SKU Count • Min. 6, Max. 12
Signage Components• Category Sign
(long or short)• Shelf Talkers• Occasional Customer
Takeaway
Location • Refer to your store
floor plan
Detailed Merchandising Instructions
The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.
special instructions• merchandise products by like size and colour to create an impactful display.
PARTICIPATION IS MANDATORY
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Marketing & Product Guide 45
mini thematic – Promotional Fixture
Overview
12 Pinot Noir’s from various wine regions will be featured during P8. While this mini thematic is positioned around food solutions and various occasions, we hope to provide our consumers with the knowledge and ability to pair Pinot Noir with a wide range of everyday meals and fall favorites.
Key Dates
Install: October 13, 2013Takedown: November 9, 2013
Participating Products
Lcbo Description Format142406 J.P. Chenet Limited Release Pinot Noir 750
162073 Louis Jadot Bourgogne Pinot Noir 750291971 Villa Wolf Pinot Noir, Pfalz 750
580118 Black Tower Dornfelder Pinot Noir 750
628289 Philippe De Rothschild Pinot Noir Vdp 75054353 Stoneleigh Marlborough Pinot Noir 750226696 Errazuriz Estate Pinot Noir 750277657 Aquinas Pinot Noir 75075 Mike Weir Pinot Noir 75013904 Henry Of Pelham Pinot Noir VQA 75053090 Coyote's Run Pinot Noir VQA 750417642 Cave Spring Pinot Noir VQA 750
Merchandising Instructions
• Insert “Pinot Noir : The Ultimate Food Wine” category sign into sign band on fixture.• Install the pre-printed shelf talkers in front of the participating products on the promo fixture
and in-section.• Install the perpendicular shelf talker on the promo-fixture and in-section.• Store managers are strongly encouraged to order and merchandise the participating products on
the Promotional Fixture.
Advertising
The mini thematic is also being supported by newspaper ads the week of October 13th in the GTA & Ottawa area.
PARTICIPATION IS MANDATORY
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46 Promotional Turn 8 - Whisky Rocks
Components
component Where to install sign Re-order code images
Promo Fixture sign - short Dimensions:28” w x 6 3/8” h
Promotional Fixture 14082-61
Promo Fixture sign - LongDimensions:43” w x 6 3/8” h
14082-62
Promo Fixture shelf talker(14 versions) x 2 sets Dimensions:6” w x 3” h
Promo fixture and in-section in front of participating products
DMS-14082-64
Perpendicular shelf talker(3 version english) x 1 set Dimensions:6” w x 3” h
Perpendicular Shelf Talker in-section by using the perpendicular Shelf Talker clips re-order #691451.
DMS-14082-63
mini thematic – Promotional FixturePARTICIPATION IS MANDATORY
IMAGE NOT AVAILABLETR
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Postal Code Survey Cash Dangler
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Postal code survey - cash Dangler
Overview All stores will be receiving a Cash Register dangler sign that advises customers that your location is participating in a Postal Code Survey. This sign is intended to assist you in communicating this information to customers while they are in line to make their purchase.
Key Dates
Install: October 24, 2013Takedown: End of store closing October 26, 2013
Participating Stores
All Stores
Signage Components
Postal Code Survey Dangler (1 per cash register)
Merchandising Instructions
Peel off the backing of the low tack adhesive on the correct side of the sign dangler (Bilingual and Bilingual designated stores must show the Bilingual side of the sign) for use on the assigned Postal Code Survey dates on October 24 - 26, 2013.
Attach the sign to the cash register on October 24 and display for the duration of the Postal Code Survey. Remove the sign at the conclusion of the Postal Code Survey on October 26 at the end of the day.TR
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Social Responsibility In-store Signage
• Music CD Announcement• Cash Counter Decal• Cash Side Decal• Rear Cash Register Sign• Front End Merchandiser Sign• Shopping Cart Sign• Poster• Window Show Card• In-section Hot Button• Perpendicular Shelf Talker• Tent Card• Entrance Cling Vinyl• Metal Floor Stand• POS Screen
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50 Promotional Turn 8 - Whisky Rocks
social Responsibility in-store signage
Overview
check 25 PRoGRAm The Check 25 program has evolved by asking customers who are under the age of 25, or appear to be, to have their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline: “25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.
secoND-PARty PURchAse Preventing sales to minors and those who appear intoxicated is a year-round responsibilitythat we take very seriously. When staff have reasonable grounds to believe someone is buyingfor a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale.The “Did you know...19+” in-store signage program let’s customers know about this policyand reinforces our commitment to responsible service.
Participating storesAll Stores
key Datestakedown: Do not remove until further notice.
Signage Components & Merchandising Instructions
Please ensure that all signage components are replaced when they start peeling, begin to fade or look worn out.
PA Announcement A Second-party Purchase PA announcement will be added to the in-store music rotation. This will be in addition to the existing “25 or Younger” PA announcement. The announcements rotate every 15 minutes, in English and French, between music.
1. cash counter Decal - check 25 Program - bilingual• Peel and stick the adhesive Cash Counter
Decal to the centre of the top of the Cash Counter.• Ensure the message,“25 or Younger? Have your
I.D. Ready”, is right-side-up to the customers for them to read.
• Only one decal should be attached per cash counter.• Four decals per cash shipped to every store. If the
decal begins to peel, apply a new one.
Re-order #DMS-14018-101
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Marketing & Product Guide 51
Re-order #DMS-14018-106
2. cash side Decal - check 25 Program - 17” x 11” - bilingual• Peel and adhere the cling to the centre of the side
of the cash counter. • Each store received 3 decals per cash. Install
one per cash. • Stores may use the second and third decals
as replacement signs in case of loss or damage.
3. Rear cash Register sign - check 25 Program - bilingualAffix the four Velcro dots on the back of the sign, in each corner. Please ensure the creative is facing customers.
Note: stores 4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644 did not receive this signage component as it does not fit on the back of their monitors.
4. Front end merchandiser sign - second-party Purchase - bilingualAffix the Velcro dots along the bottom of the front of the “Did you know...19+” sign. Please ensure the creative is facing customers and the back side of the sign is facing the cashier. Install the sign to the cash register turrets or fixture in front of the cash desk.
5. shopping cart sign - check 25 Program/second-party Purchase - bilingualKeep both “25 or Younger?” and “Did you know...19+” shopping cart signs in the frame on the outside of the shopping carts. See Shopping Cart section of this guide for more details.
6. Poster - second-party Purchase - 9” x 13” - english/FrenchAt Store Manager’s discretion, display the poster on the Community Board or within the customers’ line of vision as they approach the cash counter. Each kit contains 3 posters. Stores may use the second and third posters as replacement in case of loss or damage.
social Responsibility in-store signage
Re-order #DMS-14018-102
Re-order # DMS- 14078-62
Re-order #DMS-14015-02Re-order #DMS-14065-10
Re-order #DMS- 14078-63
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52 Promotional Turn 8 - Whisky Rocks
7. Window showcard - check 25 Program - 28” x 45” - bilingual• This sign was shipped to stores with three or more window
showcard fixtures.
• Install the sign on every third version as part of the rotation with the current promotional turn’s showcards.
• Do Not discard or replace this showcard at the end of the promotional turn; it is to stay until further notice.
8. in-section hot button - check 25 Program - english/FrenchAt Store Manager’s discretion, display the Hot Button signage in sections where customers 25 years of age and younger most frequently shop. Each kit contains 20 pieces.
Perpendicular Shelf Talker clips be ordered through Central Supply # (691451)
9.tent card - check 25 Program - bilingual
• Display the “25 or Younger? Have your I.D. Ready” Tent Card on the Tasting Bar and/or in the Special Events Kitchens during all in-store tastings and events.
• Please store the second tent card as a replacement in case of loss or damage.
the following stores received tent cards:1, 4, 5, 10, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 41, 44, 47, 50, 55, 57, 58, 60, 62, 64, 65, 69, 79, 82, 83, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 191, 195, 198, 200, 201, 202, 207, 209, 210, 212, 217, 218, 221, 226, 227, 228, 229, 233, 237, 243, 244, 248, 249, 250, 252, 253, 255, 260, 263, 265, 268, 269, 270, 278, 286, 287, 288, 298, 300, 310, 311, 324, 325, 326, 327, 329, 334, 343, 344, 346, 351, 353, 355, 359, 360, 361, 363, 367, 371, 373, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 459, 465, 469, 470, 481, 485, 486, 490, 491, 494, 495, 497, 501, 505, 511, 518, 522, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 559, 564, 566, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776
social Responsibility in-store signage
Re-order #DMS-14018-107
Re-order #DMS-14018-103
Re-order #DMS-CHK-25001
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Marketing & Product Guide 53
10. entrance cling vinyl - check 25 Program - 18” x 24” - english and French (2 versions)
• An English and a French version of the sign will be shipped to all stores; both signs must be installed.
• Peel and adhere one sign on the top glass window panel on the set of windows without the store hours sign at the store’s entrance. Do not remove the store hours sign.
• On the lower glass window panel of same set of windows, peel and adhere the other sign directly below the installed sign.
• Each kit contains 3 sets of English and French signs. For stores with more than one entrance, please install one set per entrance. Stores may use the second and third signs as replacement in case of loss or damage.
• Please contact helloLCBO for solutions, if the signs do not fit on the windows or if your store does not have glass windows at the entrance.
11. Perpendicular shelf talkers - second-party Purchase - english/French
• At Store Manager’s discretion, display the Perpendicular Shelf Talker in-section. Each store will receive 10 Shelf Talkers.
social Responsibility in-store signage
Re-order code English: #DMS-14018-104 Re-order code French: #DMS-14018-105
Re-order #DMS- 14078-64
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54 Promotional Turn 8 - Whisky Rocks
12. metal Floor stand for sR sign - check 25 Program
• Place metal stand in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the hero display. The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.
As well, other initiatives have been taken to communicate this new message, including:• POS screens displaying the “25 or Younger? Have your I.D. Ready” and “Did you
know...19+” messages as part of the existing rotation.
social Responsibility in-store signage
Metal Floor Stand for SR Sign Re-Order # NIBS011
Poster Inside Metal Floor Stand Re-order # DMS -14018-108
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Exterior Springer Signs
Participating stores
check 25 Program exterior springer sign (english/French)All Stores.
second-party Purchase exterior springer sign (english/French)
3, 6, 7, 9, 10, 11, 13, 15, 20, 28, 29, 30, 32, 37, 39, 40, 44, 45, 47, 54, 60, 61, 65, 66, 67, 68, 69, 71, 73, 74, 76, 81, 82, 84, 87, 88, 89, 91, 94, 96, 97, 99, 101, 103, 104, 107, 108, 113, 114, 115, 116, 117, 119, 121, 123, 124, 125, 126, 127, 128, 129, 131, 132, 135, 136, 140, 141, 142, 143, 145, 148, 155, 159, 160, 161, 162, 163, 164, 165, 167, 172, 173, 174, 175, 179, 182, 183, 188, 189, 190, 192, 194, 198, 210, 213, 216, 217, 219, 220, 222, 223, 224, 225, 227, 230, 231, 232, 233, 235, 236, 238, 239, 240, 241, 242, 243, 246, 247, 248, 251, 253, 254, 255, 256, 258, 261, 262, 264, 266, 268, 271, 273, 274, 275, 276, 280, 282, 285, 289, 290, 291, 293, 294, 295, 296, 297, 299, 300, 301, 302, 303, 305, 306, 307, 308, 311, 313, 314, 315, 316, 317, 318, 319, 321, 328, 329, 330, 331, 332, 339, 340, 344, 345, 348, 349, 350, 353, 354, 364, 369, 370, 371, 372, 375, 377, 380, 387, 389, 394, 403, 409, 410, 413, 414, 418, 419, 421, 423, 424, 425, 426, 429, 430, 435, 437, 439, 440, 441, 442, 445, 446, 450, 452, 453, 460, 462, 466, 468, 471, 472, 473, 478, 479, 480, 482, 486, 487, 488, 489, 493, 494, 503, 504, 505, 506, 509, 510, 514, 521, 524, 527, 530, 535, 537, 541, 542, 546, 548, 558, 560, 561, 562, 565, 567, 570, 578, 580, 581, 582, 594, 596, 602, 603, 612, 619, 627, 637, 642, 643, 698 TR
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56 Promotional Turn 8 - Whisky Rocks
exterior springer sign
Key Dates
Install: October 13, 2013takedown: November 10, 2013
Components & Re-ordering
• check 25 Program Exterior Springer Sign (English/French) Re-order #: 14088-32
• second-party Purchase Exterior Springer Sign (English/French) Re-order #: 14088-33
All stores will receive the Check 25 Program Exterior Springer Sign. Stores with 2+ fixtures will also receive the Second-party Purchase Exterior Springer Sign.
Stores that receive two signs must use the appropriate Exterior Springer Sign fixtures to display the signs. Signs must not be displayed/taped to the entrance doors/windows.
Stores can re-order an Exterior Springer Sign fixture if the ones originally sent to the store are damaged or lost, and if stores have the room to safely accommodate two. Stores that receive one sign should only have one Exterior Springer Sign fixture.
Merchandising Instructions
• Remove the “Giving Back in Our Community” sign received in PT7.• Install the Check 25 Program sign (stores with 1 fixture) and the Second-party
Purchase sign (stores with 2 fixtures).• Stores with an LCBO owned parking lot will receive two signs. The Check 25 Program
sign is for the entrance of the parking lot. The Second-party Purchase sign is to be placed near the store entrance at store manager’s discretion.
• All remaining stores will receive one sign to be placed near the entrance.
NOTE: Please ensure the sign placement does not pose a potential health and safety risk. Please do not display the signs outside when there are strong winds. The signage may tip over and cause injury.
check 25 Program
second-party Purchase
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Shopping Cart Signs
Please ensure the PT8 Shopping Cart Frame Signs are installed by the start of the Promotion.
Participation is mandatory for the following designated stores.
Participating stores
1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39, 41, 44, 45, 48, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 185, 187, 190, 191, 195, 198, 207, 210, 211, 212, 214, 216, 217, 218, 221, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 263, 265, 270, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 399, 401, 402, 407, 412, 417, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 481, 486, 490, 491, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 695, 698, 699, 702, 703, 706, 771, 776
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58 Promotional Turn 8 - Whisky Rocks
Overview
The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.
Components and Re-ordering
thematic sign (sold to the trade) Install the “Forty Creek Copper Pot Reserve Whisky” Thematic sign on the inside the frame of the Shopping Carts. Re-order DMS-14085-02
key DatesInstall: October 13, 2013Takedown: November 10, 2013
social Responsibility sign Keep both Social Responsibility Signs in the frames on the outside of the Shopping Carts.Please display the “25 or Younger” signs on half of your shopping carts (on the outside), and “Did you know...19+” signs on the other half. For example, if the store has 30 shopping carts, please display 15 “25 or Younger” and 15 “Did you know…19+” signs.
key DatesTakedown: Keep existing signage until further notice.
Merchandising Instructions
• Remove the PT7 “Peele Island Time Riesling Vida VQA and Peele Island Time Semi Sweet Merlot VQA” signs and recycle.
• Install the new PT8 “Forty Creek Copper Pot Reserve Whisky” sign on the inside of the frames of the cart.
• Keep the “25 or Younger ? Have your I.D. Ready” sign and “Did You Know” sign on the outside the frames of the cart until further notice.
shopping cart signs
Thematic Sign
Social Responsibility SignRe-order# DMS-14015-02
Social Responsibility SignRe-order# DMS-14065-10TR
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Front End Merchandiser
This is a Sold Program and participation is mandatory.
Participating stores
1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 228, 233, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 385, 386, 387, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699
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60 Promotional Turn 8 - Whisky Rocks
Overview
The Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participating is mandatory. Signage will be shipped to participating stores each Period.
Participating Product
Lcbo# brand size (mL)326025 Basil Hayden Kentucky Bourbon 750
326009 Knob Creek Bourbon 750
Merchandising Instructions
For Period 8, the Sold Space program will feature Basil Hayden Kentucky Bourbon and Knob Creek Bourbon. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.
Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should be water-falled on 3 shelves). The top shelf is used to display the box sign provided.
Signage Components
• Pre-Printed Shelf Talker (2 Versions, 4 pieces)• “Welcome to Bourbon Country” Box Sign Re-Order# for kit is DMS-14085-61
Front end merchandiser
Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012
1483
6-13
Questions?
The following contacts are available to answer questions or resolve issues you might have in executing this program.
Stacee Roth Category Manager,
White Spirits, Ready-to-Drink and Accessories416-864-6347
helloLCBO416-365-5932
This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)
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Marketing & Product Guide 61
Front end merchandiser
Core 200mL Spirits PPG Program
The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.
For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).
DOES NOT CHANGE
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
PPG(See facing page)
Above example is based on Type 3.
200 mL & 375 mL discretionary displays
Staff Picks Basket
Staff Picks Basket
Reminder
Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.
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Beer and Chasers Mainstream Spirits
Big Brands Premium Destination
271965Smirno� Vodka (P.E.T.)
447961Fireball Whisky
413716Wiser's De Luxe Whisky
217968Crown Royal Whisky
393678Baileys Irish Cream Liqueur
271338Bacardi Superior Rum
586180 Iceberg Vodka
245944Alberta Premium
228031Grand Marnier Liqueur
251371Canadian Club
Premium Whisky
271965Smirno� Vodka (P.E.T.)
602128Polar Ice Vodka
393678 Baileys Irish
Cream Liqueur
586180 Iceberg Vodka
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
271288 Crown Royal Whisky
413716 Wiser's De Luxe Whisky
447961 Fireball Whisky
251397Walker’s Special Old
271965Smirno� Vodka (P.E.T.)
602128 Polar Ice Vodka
413716 Wiser's De Luxe Whisky
586180 Iceberg Vodka
251397 Walker's Special
Old Whisky
393678 Baileys Irish
Cream Liqueur
447961 Fireball Whisky
251371 Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
298729 St. Remy Brandy
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
298729St. Remy Brandy
351023 Absolut Vodka
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
476382 Grant's Family
Reserve Scotch Whiskey
393678 Baileys Irish
Cream Liqueur
602128Polar Ice Vodka
228031Grand Marnier Liqueur
Use the charts below to select the Core 200mL assortment that matches your store’s PPG:
Front end merchandiser
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Marketing & Product Guide 63
Cool Convenience Upspend Mainstream
Global Roots
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
447961 Fireball Whisky
602128 Polar Ice Vodka
393678 Baileys Irish
Cream Liqueur
413716 Wiser's De Luxe Whisky
271338 Bacardi Superior Rum
271288 Grand Marnier Liqueur
579433Kalhua Co�ee
Flavoured Liqueur
271288 Crown Royal Whisky
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
393678 Baileys Irish
Cream Liqueur
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
228031 Grand Marnier Liqueur
351023 Absolut Vodka
447961 Fireball Whisky
298729St. Remy Brandy
602128Polar Ice Vodka
271965Smirno� Vodka (P.E.T.)
586180 Iceberg Vodka
298729St Remy Brandy
476382Grant's Family Reserve
Scotch Whiskey
351023Absolut Vodka
251371Canadian Club
Premium Whisky
271338 Bacardi Superior Rum
602128 Polar Ice Vodka
619775Appleton Estate V/X Rum
413716Wiser's De Luxe Whisky
Front end merchandiser
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Wine Fridge
(turn 2: september 15, 2013 - February 1, 2014)
This is a Sold Program and participation is mandatory.
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66 Promotional Turn 8 - Whisky Rocks
Wine Fridge turn 2 - (Pt7 - Pt11)
Turn 2
• C stores have been added to the program
• The number of paid spots in the fridge has increased.
• A fourth flight of stores has been added to the program. This Flight D along with Flight C is a smaller distribution making it affordable to new and smaller brands
• Period start and end dates for each Turn have been revised: Turn 1: PT3 to PT6, 2013 Turn 2: PT7, 2013 to PT11, 2014 Turn 3: PT12 to PT2, 2014
For product and Planoguide questions please call:
Courtney DawsonProduct ManagerNew World Wines416-864-6868
Participating Products and Planograms
For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.
Bobby PanchuProduct ManagerEuropean Wines416-864-6801
Astrid BrummerProduct ManagerOntario Wines416-864-6743
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Marketing & Product Guide 67
Wine Fridge turn 2 - (Pt7 - Pt11)
Participating stores
This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.
Group A stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 341, 346, 355, 360, 362, 371, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 614, 619, 623, 624, 627, 630, 631, 632, 641, 695, 702, 771, 776
Group b stores14, 22, 23, 24, 26, 27, 34, 35, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 81, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 132, 144, 145, 152, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 502, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 629, 634, 635, 637, 638, 642, 643, 644, 694, 695, 698, 699, 700
Group c stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 74, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 236, 238, 239, 251, 254, 259, 261, 264, 273, 275, 276, 279, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 418, 419, 423, 430, 435, 454, 461, 473, 481, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 609, 677, 703, 706
Group D stores28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 82, 84, 88, 90, 91, 98, 107, 113, 116, 123, 128, 130, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 208, 220, 227, 232, 246, 247, 250, 258, 260, 278, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 426, 429, 440, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 482, 483, 492, 509, 510, 516, 519, 523, 527, 529, 530, 538, 539, 547, 551, 561, 563, 589, 594, 612, 639TR
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68 Promotional Turn 8 - Whisky Rocks
In-section ‘Available Chilled’ Hot Button
The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.
Wine Fridge Hot Buttons
The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.
Re-Ordering Hot Buttons (Re-order# DMS-13085-42)
• Wine Fridge sold space in-section hot button ‘Available chilled!’ english/French (1 version: 22 pieces/bundle)
• Wine Fridge sold space hot buttons english/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.
Bilingual DMS-13085-42
Bilingual DMS-13085-42
NO CHANGE FROM LAST PERIOD
Wine Fridge turn 2 - (Pt7 - Pt11)
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Seasonal & New Product Fixture ProgramParticipating stores
Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions.
NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessarily go to those stores.
1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 35, 36, 38, 40, 41, 44, 50, 55, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 221, 226, 228, 229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 286, 288, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 469, 470, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 590, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776TR
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Merchandising
Please merchandise new and seasonal products on this fixture as suggested by theme and corresponding signage. Any seasonal gifts should be placed on the bottom shelf and signed with the orange “GIFTS” box sign. Please include the Rosé and Seasonal Spirits programs on the fixture.
Signs and Re-order Information
1. “Recent Arrivals” category signRe-order #: GFT092
installation:Continue to use the fixture sign with the orange RECENT ARRIVALS sign already in place.
2. on shelf box sign (8 versions)Re-order #: GFT091Low-Cal for Summer, Summer Sweet Shop, Luxe Summer Spirits, Enviro, Rosé, Large Format Gifts, New.
installation:Please use the box signs as required to merchandise the products for each specific theme.
For additional signage, please call:helloLCBO @ 416-365-5932
seasonal & New Product Fixture Program
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Marketing & Product Guide 71
seasonal & New Product Fixture Program
Participating Products & Upcoming Product Release Schedule PT8
NeW!Lcbo# Description size (mL) etA
355024 Asio Otus Red Blend 750 P8
341107 Ascheri Barolo 750 P8
350249 Buzet Red Badge Merlot Cabernet 750 P8
340927 Gariottin Malbec Cahors 750 P8
350215 Buried Hope Tempranillo Crianza 750 P8
341164 El Dorado Single Barrel EHP Demerara Rum 750 P8
340166 Wolf Blass YL Limited Edition 750 P8
308247 Santa Rita 120 Series 750 P8
326611 High Altitude Chardonnay Viognier 750 P8
350603 Once Upon A Vine Big Bad Red 750 P8
363804 Three Olives Naked Vodka 750 P8
315986 Tag No. 5 1140 P8
358556 Dillon’s Gin 22 Unfiltered 750 P8
363804 Three Olives Naked Vodka 750 P8
363705 Spud Pumpkin Spice Sweet Potato Vodka 750 P8
363812 Tito’s Handmade Vodka 750 P8
333872 Macallan Ruby 375 P8
355651 JD Master Distillers #1 750 P8
352021 Sortilege Cream 750 P8
358150 Dewar’s Highlander Honey 750 P8
285924 Trader Vic’s Roasted Chestnut Liqueur 750 P8
356139 Criollo Chocolate Raspberry Liquor 375 P8
356147 Criollo Chocolate Sea Salted Caramel Liquor 375 P8
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72 Promotional Turn 8 - Whisky Rocks
seasonal & New Product Fixture Program
Participating Products - Continued
RosésLcbo# Description size (mL)37531 Santa Carolina Cabernet Sauvignon Rosé 750
79384 Barefoot White Zinfandel 750
122424 Fuzion Shiraz Rosé 750
234377 Villa Maria Private Bin East Coast Rosé 750
324558 House Wine Co. Chardonnay Merlot 750
275693 Hardys Twice Lost Shiraz Rosé 750
37622 Jacob's Creek Shiraz Rosé 75043588 Folonari Pink Pinot Grigio 75074088 Two Oceans Shiraz Rosé 750
122275 Stoneleigh Marlborough Pinot Noir Rosé 750
164343 The Beachhouse Rosé 750
175620 Campo Viejo Tempranillo Rosé 750
234575 Terres de Saint Louis Rosé - AOC Varois en Provenc 750
234872 Flourish Rosé VQA 750
244616 Sandbanks Rosé 750
275685 Union Rosé 750
277855 Mythqiue AOP Languedoc Rosé 750
278192 Bieler Pere Ef Fils Sabine Rosé 750
279661 L'Orangeraie, Rosé, Pay d'Oc 750
317982 Montes Cherub Rosé 750
317990 Butterfly Kiss Pink Pinot Grigio 750
318006 Lindeman's Early Harvest Rosé 750
318014 Cono Sur Pinot Noir Rosé 750
318022 Callia Shiraz Rosé 750
318030 Menage A Trois Rosé 750
320275 Segura Viudas Brut Rosé 750
320291 Tommasi Bardolino Chiaretto DOC Rosé 750
320309 Fumees Blanches Rosé 750
322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé 750
323766 Patio 9 Pink 750
324541 Peninsula Ridge Top Bench Rosé 750
344499 Rene Barbier Mediterranean Rosé 750
587725 Masi Modello delle Venezie Rosato 750
622134 Perrin La Vieille Ferme Rosé 750
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Marketing & Product Guide 73
seasonal & New Product Fixture Program
GiftsLcbo# Description size (mL) Retail etA
Stores should merchandise existing Gifting products already in store or available for order.
Large Format Lcbo# Description size (mL) Retail etA
Stores should merchandise existing Large Format products already in store or available for order.
enviroLcbo# Description size
(mL)Continue to merchandise the current selection.
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Gift Packaging Participating stores
1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 697, 698, 699, 700, 702, 703, 706, 771, 776
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Gift Packaging
Overview
The PT8 Gift program will focus on promoting Pumpkin Flavoured Beer/Spirits as an easy and sure to please Halloween gift.
Stores will receive an updated Category Sign insert and Gift Tags. Please remove and recycle all PT7 Featured Gift sign components.
Stores are encouraged to use any residual Halloween Pails from last year LCBO# 203687 and/or the Galvanized Beer Pail LCBO# 751602. Pails are to be pre-wrapped with product using the year round wrap kits LCBO# 151688. These kits will not be forced to you. It will be up to each store discretion to order accordingly.
Advertising
N/A
Merchandising Instructions - Promotional Fixture
Promotional Fixture (Gifting) merchandising:• TopShelf-Merchandiseprewrappedcellogiftpails• MiddleShelf–Merchandiseprewrappedcellogiftpails• BottomShelf–Merchandiseprewrappedcellogiftpails
PRE-WRAPPED CELLO GIFT PAILS
PRE-WRAPPED CELLO GIFT PAILS
PRE-WRAPPED CELLO GIFT PAILS
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Marketing & Product Guide 77
Gift Packaging
Featured Gift Signs And Re-Ordering
Shelf Talkers and Promotional Fixture Sign will be developed for the Autumn Gifts.
component Where to install sign Re-order code images
Featured Gift Promo Fixture signFrench/English
Place the Category Sign insert into the sign band on the Gifting Promotional Fixture End.
14082-65
Gift tag (Bundled in 12)
Place the gift tags onto the pre-wrapped vessels. Merchandise the Vessels on the Gifting Promotional Fixture End.
14082-66
Shipping
Signage to be shipped to participating stores week of October 4th, 2013.
Product Selection
To encourage sales for Host Gifts and for Halloween, please select and pre wrap a number of Beer and/or Spirits flavoured products that will be of interest to your specific store customers.
Lcbo# brand size (mL)90373 Brooklyn Post Road Pumpkin Ale 355
90738 St. Ambroise Pumpkin Ale 4 x 341331132 Renaissance Enlightenment Pumpkin 500
182287 Southern Tier Pumpking Ale 650
254896 Shipyard Smashed Pumpkin Ale 625
303610 Howe Sound Pumpkineater Imperial Pumpkin Ale 1000
248179 Ghosttown Stout 341
334854 Spooks Ale 500
132753 Highballer Pumpkin Ale 500
67710 Great Lakes Pumpkin Ale 650
311225 Black Creek Pumpkin Ale 500
353334 Spicebox Pumpkin Spiced Whisky 750
351361 Tequila Chamucos Reposdao 750
363705 Spud Pumpkin Spice Sweet Potato Vodka 750
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Autumn 95¢ bags
Components Lcbo# Description Price309468 Autumn 95c Bag $0.95 each
*Three versions of the 95¢ Bag will continue to be available.
Bags are case packed in 75 (25 per version)
Participating Stores
All stores.
Merchandising Instructions
95¢ Bags are to be merchandised in the Metal 95¢ Bag Holders in the following locations:• Cash Ends (all stores)• End Aisles (select stores) • Wood Gift Packaging Merchandisers (select stores)
Shipping
• All stores should have received 1 case of Autumn 95c Gift Bags the week of Sept 16th, 2013 (PT7)• Additional Autumn 95¢ Gift Bag inventory may be ordered from supplying warehouse
Signs and Re-Ordering
Hot Button sign to be attached to one Metal Bag Holder at each Cash End.
item Description Re-order#
95¢ Bag Hot Button DMS 14075-41
Bag Clip NlHK102
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Marketing & Product Guide 79
Gift Packaging
How to print the Generic Gift Tag
Include the following on the Generic Gift Tag (Central Supply #691311) by using Kwik Price.
• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO #
• Pail Price• Wrap Kit• Wrap Kit Change $3.50• TOTAL PRICE
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Halloween Beer Program
Participating stores
1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776
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Overview
The haunted brews are back for our annual Halloween mini-promotion. They will cast their spell in select stores for a limited time. This year’s promotion also includes three spirits.
Key Dates
Install: October 13, 2013
Take Down: November 3, 2013
(Or until inventory is depleted)
Components
• Pre-Printed Shelf Talkers
(ENG) – DMS - 14088-13
• Pre-Printed Shelf Talkers
(FRE) – DMS -14088-14
Merchandising Instructions
• If your store participates in the Featured Gift program, please consider merchandising these beers on the “Autumn Gifts” Promo Fixture.
• If your store does not participate in the Featured Gift program, please create a Halloween display in a discretionary area of your store.
• Instill pre-printed shelf talkers in front of the participating products.
halloween beer Program
Participating Products
Lcbo# brand size (mL) ordering info90373 Brooklyn Post Road Pumpkin Ale 355 Warehouse
90738 St. Ambroise Pumpkin Ale 4 x 341 Warehouse331132 Renaissance Enlightenment Pumpkin 500 Warehouse
182287 Southern Tier Pumpking Ale 650 Warehouse254896 Shipyard Smashed Pumpkin Ale 625 Warehouse303610 Howe Sound Pumpkineater Imperial Pumpkin Ale 1000 Warehouse248179 Ghosttown Stout 341 Warehouse334854 Spooks Ale 500 Warehouse132753 Highballer Pumpkin Ale 500 8469
67710 Great Lakes Pumpkin Ale 650 1929
311225 Black Creek Pumpkin Ale 500 9279
353334 Spicebox Pumpkin Spiced Whisky 750 Warehouse351361 Tequila Chamucos Reposado 750 Warehouse363705 Spud Pumpkin Spice Sweet Potato Vodka 750 Warehouse
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Special Promotions Fixtures
Re-order #14084-11-ICB
Re-order #14084-16
Participating stores
10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 65, 102, 106, 115, 132, 145, 148, 149, 164, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 233, 243, 252, 253, 263, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706
Re-order #BAM001(Bilingual)
Re-order #BAM002 (Bilingual)
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special Promotions Fixtures
Fixture #1 - Bonus AIR MILES® Reward Miles
Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.
Components
Description Re-order #
Posters - 22” x 39.5” (English over Bilingual) BAM001
Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002
Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003
Fixture #2 – “NEW! NEW! NEW!”
key Dates
Install: October 13, 2013Takedown: November 10, 2013
Components
Description component Re-order code
NEW! NEW! NEW! Special Promotions Fixture: Poster – 22”x 39.5” 14084-11
NEW DISCOVERIES Special Promotions Fixture: Drum Sign 48” x 6 .375” 14084-16
Merchandising Instructions
• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• At store manager’s discretion, order and display new products to maintain the display
through PT8.
NEW DISCOVERIES - Drum Sign
NEW! NEW! NEW! - Poster
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Ontario Wine Programs
our Wine country ontario superstars (formerly ontario Wine superstars)
our Wine country ontario superstars Wine Fridge
Popular Pick
our Wine country Fixture NO CHANGE FROM LAST PERIOD
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86 Promotional Turn 8 - Whisky Rocks
Program Overview
In PT7, the Ontario Wine Superstars program was updated to have a new brand and new look. The program remains the same however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional period. Each turn, two high volume Ontario VQA products (a red and a white) are featured. Stores must order products required (minimum of three cases per SKU).
Key Dates
Install: October 13, 2013Takedown: November 9, 2013
Participating Products
Lcbo# Description size (mL)110049 Sandbanks Estate Baco Noir VQA 750
26 Mike Weir Chardonnay VQA 750
GROUP 1: Cut Case Displays
Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86, 90, 93, 95, 97, 101, 102, 103, 106, 115, 124, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 228, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776
our Wine country ontario superstars
Cut Case Display
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Marketing & Product Guide 87
our Wine country ontario superstars
Signage components
White ontario superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.
Red ontario superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.
Components and Re-ordering
our Wine country ontario superstars cut case Display kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2• Shelf Talkers x 2
Re-order# 14088-01
Merchandising Instructions
1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.
Red Wine Cut Case White Wine Cut Case
White Wine Pricer Card Red Wine Pricer Card
White Wine Shelf Talker Red Wine Shelf Talker
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GROUP 2: Shelf Talkers Only
Participating stores2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 526, 535, 538, 583, 598, 697, 636, 639
Components and Re-ordering
White ontario superstars: Pre-printed shelf talkerRed ontario superstars: Pre-printed shelf talker
Re-order# DMS-14088-03
Merchandising Instructions
1. Install pre-printed Shelf Talker in-section in front of the participating products.
Note: Copy, colours, and images subject to change.
White Wine Shelf Talker Red Wine Shelf Talker
our Wine country ontario superstars
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Marketing & Product Guide 89
ontario Wine superstars
GROUP 3: VQA Gondola Fixture
Key Dates
Install: October 13, 2013Takedown: November 9, 2013
Participating Stores
4, 17, 40, 41, 55, 65, 144, 207, 211, 221, 229, 233, 234, 286, 351, 392, 417, 443, 474, 481, 483, 486, 497, 516, 522, 532, 551, 564, 580, 587, 609, 624, 627, 644, 677, 694, 695, 699, 706
Signage components
White ontario superstar:• Our Wine Country Ontario Superstars White
/ Double Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.
Red ontario superstar:• Our Wine Country Ontario Superstars Red /
Double Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.
Re-order# 14088-04
Merchandising Instructions
1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display.
2. Stores that have TWO VQA Gondola Fixtures, install the White and Red wine Backer Cards on 2 separate End Aisle displays.
3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.
White Wine Backer Card Red Wine Backer Card
White Wine Shelf Talker Red Wine Shelf Talker
VQA Gondola Fixture
Red & White Wine Backer Card
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our Wine country ontario superstars - Wine Fridge
Ontario Superstars in the Wine Fridge
“Available Chilled” hot buttons should be installed in-section to indicate that the white/rosé Superstars product is also available in the fridge.
NeW!All stores who participate in the Ontario Wine Superstars program and have a wine fridge are to display in-section the ‘Our Wine Country - Ontario Superstars’ hot button to highlight the product in the fridge.
Participating Products
Lcbo# Description size (mL)26 Mike Weir Chardonnay VQA 750
Available ChilledIn-Section Hot Button
Re- Order # DMS 13085-42
Our Wine Country Ontario Wine SuperstarsFridge Hot Button
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Marketing & Product Guide 91
Overview
This is a sold space program and participation is mandatory. Each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).
Key Dates
Install: October 13, 2013Takedown: November 9, 2013
Participating Stores
16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700
Participating Product
Lcbo# Description size (mL)219253 Dois Amigos Tinto Red 1,500
Components and Re-ordering
Popular Pick: Cut Case Backer Cardontario Wine superstars: Red and White pre-printed Shelf Talkers x 2
Re-order# 14088-02
Merchandising Instructions
1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.
2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.
White Wine Shelf Talker
Red Wine Shelf Talker
Popular Picks Backer Card
Popular Pick
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Overview
• This is a sold space program and participation is mandatory.
• Features four Ontario VQA products.• Stores must order the products required
(minimum of one case per SKU).
Key Dates
• Install: September 15, 2013• Takedown: November 10, 2013
continue to display until the end of Pt8
Participating Stores
1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 227, 228, 234, 237, 238, 242, 243, 244, 246, 247, 248, 249, 250, 253, 255, 260, 265, 266, 268, 269, 270, 278, 279, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 456, 454, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776
our Wine country - GRoUP 1: vQA cube Fixture
Cube Fixture
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Marketing & Product Guide 93
our Wine country - GRoUP 1: vQA cube Fixture
Participating Products
Lcbo# Description size (mL)89862 Girls Night Out Rosé VQA 750
167551 Vineland Estates Dry Riesling VQA 750
197152 Union Red VQA 750
225920 Sandbanks Baco Noir Reserve VQA 750
Signage components
1. Our Wine Country Cube Sign 2. 100% Ontario Category Sign x 23. Our Wine Country pre-printed Shelf Talkers x 4
Re-order # VQA Cube Fixture Kit:
14078-04 Our Wine Country Shelf Talkers x 4, Our Wine Country cube sign, 100% Ontario Category sign x 2.
Merchandising Instructions
1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product.
2. Install the Our Wine Country Cube Sign. 3. Install the 100% Ontario Category Signs on either side of the Cube Sign.
100% Ontario Category Shelf Talker Our Wine Country Cube Sign
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94 Promotional Turn 8 - Whisky Rocks
our Wine country Fsi - GRoUP 2: vQA Gondola Fixture
Participating Stores
4, 17, 40, 41, 65, 144, 207, 211, 221, 229, 233, 234, 252, 263,351, 392, 401, 417, 443, 474, 481, 483, 486, 490, 497, 522, 532, 551, 564, 580, 587, 609, 624, 627, 644, 677, 694, 695, 699, 706
Participating Products
Lcbo# Descriptionsize (mL)
89862 Girls Night Out Rosé VQA 750
167551 Vineland Estates Dry Riesling VQA 750
197152 Union Red VQA 750
225920 Sandbanks Baco Noir Reserve VQA 750
Signage components
1. Our Wine Country Backer Card2. Our Wine Country pre-printed Shelf Talkers x 4
Merchandising Instructions
1. Install the “Our Wine Country” Backer Card into the Backer Card Frame of the FSI Gondola Fixture.
2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.
go LOCAL FSI VQA Gondola Fixture
goLOCAL Backer Card
Shelf Talker
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Beer Programs
ontario craft beer end Aisle
brewery spotlight
craft beer Program
ontario craft beer (Quarterly Program)
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96 Promotional Turn 8 - Whisky Rocks
ontario craft beer end Aisle Formerly Ontario Craft Beer Fixture, now merchandised on shelf
Key Dates
Install: October 13, 2013
Take Down: November 10, 2013
Components
Pre-Printed Shelf Talkers (ENG) – DMS - 14088-42
Pre-Printed Shelf Talkers (FRE) – DMS -14088-43
End Aisle Backer Card (same) – OCBEA01
Participating Products
Lcbo# brand size (mL) breweryDistributor code
312850 Cobblestone Stout 440 Mill Street 1950
547646 Steam Whistle Pilsner 6 x 341 Steam Whistle 5577169334 Beau’s Lug Tread 4 x 600 Beau's All Natural 9654
Participating Stores
1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702
NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.
OCB End Aisle Backer CardRe-order # OCBEA01
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Marketing & Product Guide 97
Overview
The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world. This particular promotion will focus on a variety of craft brewers from Quebec.
NeW: Please display the brewery information shelf talker within your store’s brewery spotlight section.
Key Date
Install: September 15, 2013 Take Down: December 8, 2013
Components
• Pre-Printed Shelf Talkers (ENG) – DMS – OCB013
• Pre-Printed Shelf Talkers (FRE) – DMS –OCB014
brewery spotlight: Quebec breweries
Participating Products
brewery Lcbo# Description size (mL)
Quebec Breweries
359406 Dieu Du Ciel - Penombre Black IPA 4 x 341363432 Brasserie Dunham Belgian IPA 750359414 Trou Du Diable Le Sang D'Encre 375359422 Charlevoix Hibernus 750359430 Les Trois Mousquetaires Doppelbock 750
Participating Stores
1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630
Note: FLs designated stores need to display both French and english versions of the product shelf talkers.
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98 Promotional Turn 8 - Whisky Rocks
craft beer Program
Key Dates
Install: September 15, 2013 Take Down: December 8, 2013
Components
• Pre-Printed Shelf Talkers (ENG) – DMS –OCB012• Pre-Printed Shelf Talkers (FRE) – DMS –OCB011
item# Product Name size (mL)237875 Box Steam Funnel Blower Porter 500334862 Deschutes Black Butte Porter 650330381 Amager, Rye Porter 500336487 Lost Coast 8 Ball Stout 650343772 Sawdust City - Long Dark Voyage to Uranus Stout 650331421 Midtfyns, X-Porter 500328039 8 Wired iStout 500331439 Black Force 1. Imperial Stout 500333898 Samuel Smith's Organic Chocolate Stout 550244376 Les Trois Mousquetaires Porter Baltique 750334474 La Vache Folle Imperial Milk Stout 500
Participating stores
1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776
Note: FLs designated stores need to display both French and english versions of the product shelf talkers.
Participating Products
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Marketing & Product Guide 99
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Participating Products
brewery Lcbo# Description size (mL) Distributor codeBlack Oak 337014 Black Oak 10 Bitter Years 650 Warehouse
Old Credit 928051 Old Credit Amber Ale 680 3271Railway City 337493 Railway City Canada Southern Draft 473 8447
Flying Monkeys 305466 Flying Monkeys Stereovision 6 x 355 Warehouse
Participating stores
mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528, 568, 624
optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 445, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776
NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.
ontario craft beer (Quarterly Program)
Key Dates
Install: September 15, 2013 Take Down: December 8, 2013
Components
• Pre-Printed Shelf Talkers (ENG) – DMS – OCB008
• Pre-Printed Shelf Talkers (FRE) – DMS - OCB009
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“Vintages superstar” Program
Participating stores
kit 1 (shelf talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 221, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677
kit 2 (All signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 36, 38, 40, 41, 55, 57, 58, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 226, 243, 252, 253, 255, 263, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 351, 355, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 699, 700, 702, 703, 706, 771, 776
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102 Promotional Turn 8 - Whisky Rocks
Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. this is a sold Program and participation is mandatory.
“Vintages superstar” Program
Shelf Talker
Available ChilledIn-Section Hot Button
Re- Order # DMS-13115-43
Participating Product
FLAt Rock ceLLARs PiNot NoiRVQA Niagara Peninsula001545 (XD) 750 mL$19.95
Key Dates
Install: Upon receiptTakedown: November 9, 2013
Kit 1 + Kit 2 will be to be shipped via store mailbag.
Components and Merchandising Instructions
basket sign insert•Merchandise the participating product in a basket next to/near the
LCBO Ontario VQA wines section.•Insert the basket sign insert into the Large Metal Sign Holder (Central
Supply #691089)•Display the fully merchandised basket in the LCBO Ontario VQA wines
section next to the VQA fixture.•Take down once stock is sold out, or by November 9, 2013.
Pre-printed shelf talker•Install the pre-printed Shelf Talker in front of the featured product, in
its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply Shopping Cart #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506).
•Take down once stock is sold out, or by November 9, 2013.
Available chilled hot button
•This Hot Button should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.
•Re-order# DMS-13115-43
Basket Insert
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BAM & LTO Signage
Participating stores
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 41, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248, 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 677, 694, 695, 697, 698, 699, 700, 702, 703, 771, 776
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104 Promotional Turn 8 - Whisky Rocks
Vintages bAm & Lto signage
Overview
The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.
If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.
Components
LTO Shelf Talkers BAM Shelf Talkers
Participating Products
Lcbo# Description original Price Price Promotion
50203 Beronia Reserva 2008 $18.95 $18.95 BAM (+8)
304469 Cloudy Bay Sauvignon Blanc 2008 $29.95 $29.95 BAM (+10)
280461 Dom Pérignon Brut Champagne 2003 $222.95 $222.95 BAM (+30)
225557 Eradus Sauvignon Blanc 2011 $17.00 $17.00 BAM (+40)
268771 Louis Roederer Brut Premier Champagne $68.95 $68.95 BAM (+15)
342584 Miraval Rosé 2012 $24.95 $24.95 BAM (+10)
694208 Pérez Cruz Reserva Cabernet Sauvignon $15.95 $15.95 BAM (+7)
50575 Chanson Père & Fils Le Bourgogne Pinot Noir $19.95 $17.95 $2 LTO
318378 Deep Sea Chardonnay $34.95 $31.95 $3 LTO
925453 Kilikanoon Killerman’s Run Shiraz $19.95 $17.95 $2 LTO
717009 Laurel Glen Sonoma Mountain Cabernet Sauvignon 2007 $69.95 $64.95 $5 LTO
365924 Louis Jadot Beaujolais-Villages $16.95 $15.95 $1 LTO
18564 Peller Estates Private Reserve Vidal Icewine $26.95 $21.95 $5 LTO
627760 Santo Assyrtiko 2011 $16.95 $15.95 $1 LTO
996405 Stags’ Leap Winery Cabernet Sauvignon $49.95 $44.95 $5 LTO
330241 Sterling Merlot $27.95 $22.95 $5 LTO
433417 Tedeschi Amarone Della Valpolicella Classico $39.95 $36.95 $3 LTO
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The Holiday 2013 issue of FOOD & DRINK is to be distributed in stores Wednesday, November 6, 2013.
PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO NOVEMBER 6, 2013.
Features
• Let’s cocktail Party! Throw a guesswork-free cocktail party with fab-flavoured cocktails, each paired with a tasty hors d’oeuvres.
• before the Feast: Make-ahead eats for grazing on Christmas Day—everything from an early breakfast to late morning snacks to afternoon coffee and nibbles.
• tried and New: Whether you’re making your first turkey or looking for fresh ideas, our Christmas-dinner recipes offer something for everyone.
• icewine Getaway: A roadmap to celebrating all things icewine this January in Niagara—events including ice sculpture shows, food and icewine tastings and more.
• White Wonders: Snow white holiday desserts that look every bit as gorgeous as they taste.
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106 Promotional Turn 8 - Whisky Rocks
Merchandising
This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.
Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.
To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:
Store # and contact name # of additional copies and why English or French edition
We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.
Watch for the Winter 2014 issue of FooD & DRiNk, which will be in stores on Wednesday, January 15, 2014.
Signage Re-order Codes
Food & Drink
HOLIDAY 2013
Food & Drink Header Card English/Bilingual (Re-Order Code: 14088-98)
Food & Drink “A” Frame Sign English over English (Re-Order Code: 14088-99)
Food & Drink “A” Frame Sign English over French (Re-Order Code: 14088-101)
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Marketing & Product Guide 107
Food & Drink
Lcbo# Description size (mL)MATCHMAKER MATCHES - ALL MATCHES FROM STORIES
38307 Veuve Clicquot Demi Sec Champagne 750 mL
284547 Peller Estates Ice Cuvee VQA 750 mL213983 Cave Spring Blanc De Blanc Brut VQA 750 mL(VE) 268771 Louis Roederer Premier Brut Champagne 750 mL222349 St Remy A La Creme 750 mL107227 Panama Jack's French Vanilla Cream 750 mL272807 Crabbies Original Alcoholic Ginger Beer 500 mL392357 Konzelmann Gewurztraminer VQA 750 mL620641 Graham’s 20 Year Old Tawny Port 750 mL27375 Casa Dos Vinhos Madeira 750 mL53868 Jaffelin Bourgogne Aligote 750 mL430546 Henry Of Pelham Sauvignon Blanc VQA 750 mL331215 Angels Gate Pinot Gris VQA 750 mL215053 Gypsy White VQA 750 mL(VE) 258673 G. Marquis The Silver Line Pinot Noir VQA 750 mL(VE) 89037 Tawse Sketches Of Niagara Chardonnay VQA 750 mL212472 Jip Jip Rocks Sparkling Shiraz 750 mL230466 Sledgehammer Zinfandel 750 mL(V) 64618 Featherstone Cabernet Franc 2011 750 mL526228 Jackson-Triggs Black Series Meritage VQA 750 mL31146 Mill Street Coffee Porter 6 pk260851 Cupcake Red Velvet 750 mL94094 Domaine Pinnacle Ice Cider 750 mL157917 Domaine De Canton Ginger Liqueur 750 mL609701 Muskoka Lakes Cranberry Wine 750 mL470369 Colio Late Harvest Vidal VQA 375 mL588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 mL(V) 890434 Bartenura Asti Kpm 750 mL341024 Southbrook Framboise 375 mL573311 Godiva White Chocolate Cream 750 mL260323 Jack Daniel’s Honey 750 mL31120 Osborne Santa Maria Cream Sherry 750 mL221804 Trius Sauvignon Blanc VQA 750 mL676106 Stiegl Bier 500 mL(VE) 215525 La Chablisienne Vielles Vigne Chablis 750 mL218032 Domaine Chandon Brut 750 mL472555 J&F Lurton Les Fumees Blanches Sauv Blanc VQA 750 mL216960 Segura Viudas Brut Reserva Cava Sparkling 750 mL26997 Brooklyn Lager 6 pk308288 Whitehaven Sauvignon Blanc 750 mL231829 Tio Pepe Extra Dry Fino Sherry 750 mL(VE) 559088 Malivoire Ladybug Rosé 750 mL24133 Thirty Bench Riesling 750 mL280149 Sica Baron De Hoen Pinot Gris Reserve 750 mL326975 Kacaba Unoaked Chardonnay VQA 750 mL294280 Van Loveren Sauvignon Blanc Chardonnay 750 mL
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108 Promotional Turn 8 - Whisky Rocks
Food & DrinkContinued
Lcbo# Description size (mL)(VE) 286377 Cave Spring Estate Riesling VQA 750 mL6445 Creemore Springs Premium Lager 473 mL198069 Chimay Premiere 750 mL(VE) 67587 Megalomaniac Narcissist Riesling VQA 750 mL16840 Bolla Valpolicella 750 mL(VE) 741769 Rocca Delle Macìe Chianti Classico 750 mL337295 Spearhead Moroccan Brown Ale 6 pk(VE) 363457 Perrin Réserve 750 mL253229 Bougrier Vouvray Chenin Blanc Aoc 750 mL126144 Sibling Rivalry White VQA 750 mL169052 Carmen Reserva Carmenere 750 mL260422 Staff Baco Noir VQA 750 mL165845 Chivite Gran Feudo Rosé 750 mL134916 Ogier Cotes Du Ventoux Rosé 750 mL447326 Masi Serego Alighieri Rosso Veronese 750 mL(VE) 69377 Monte Antico IGT 750 mL22251 Durbanville Hills Sauvignon Blanc 750 mL143016 Sauvion Carte D'or Muscadet Sur Lie 750 mL251090 Sandeman Vau Vintage Port 750 mL605048 Patron Xo Cafe Tequila Liqueur 750 mL216945 Freixenet Cordon Negro Brut 750 mL255380 Pilsner Urquell 500 mL219279 Konzelmann Pinot Blanc VQA 750 mL407536 Philippe De Rothschild Sauvignon Blanc VDP 750 mL
(VE) 1578 Flat Rock Twisted VQA 750 mL112144 Coyote's Run Pinot Gris Pinot Blanc VQA 750 mL200584 Konzelmann Pinot Noir Dry VQA 750 mL211466 De Chanceny Crémant De Loire Rosé Brut 750 mL217505 Henry Of Pelham Cuvee Catharine Brut Rosé VQA 750 mL331298 Goose Island Sofie Belgian Style Ale 765 mL(VE)11452 Willm Réserve Riesling 750 mL311688 Saison Dupont 750 mL107904 George Wyndham Founder's Reserve Shiraz 750 mL569418 Mott's Clamato Caesar Original 4 pk(VE) 626390 Kim Crawford Pinot Noir 2012 750 mL337196 Red Rooster Pinot Gris VQA 750 mL927228 Rickard’s Red 6 pk239756 Beringer White Zinfandel 750 mL277632 Union Noir VQA 750 mL293514 Domaine Du Petit Clocher Cabernet Franc Anjou 750 mL226555 Hahn Pinot Noir Monterey 750 mL227009 Angels Gate Archangel Brut Chardonnay Sparkling VQA 750 mL333583 Thornbury Premium Apple Cider 473 mL
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Marketing & Product Guide 109
Food & DrinkContinued
Lcbo# Description size (mL)333591 Innis & Gunn Original 6 pk212704 Jacob’s Creek Reserve Riesling 750 mL237313 Goats Do Roam White 750 mL272138 Tommasi Vermentino Maremma IGT 750 mL277293 Garofoli Verdicchio Dei Castelli Di Jesi Doc Classico Superiore 750 mL620773 Masi Masianco Pinot Grigio & Verduzzo IGT 750 mL219022 White House Riesling Pinot Grigio 750 mL
WHAT’S NEW
334128 Cîroc Red Berry 750 mL347914 Gingerbread Liquor 500 mL75 Mike Weir Pinot Noir VQA 750 mL293472 Galevan Paroles De Femme Aoc Cotes Du Rhone 750 mL350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 mL(V) 193573 Southbrook Triomphe Cabernet Sauvignon 750 mL353359 Jack Daniel's Winter Jack Tennessee Cider 750 mL256297 Unibroue 17 Grande Réserve 750 mL(V) 268771 Louis Roederer Premier Brut Champagne 750 mL
COOKING WITH RUM
500512 Captain Morgan Original Spiced Rum 750 mLSMALL PLATES
8094 Deinhard Green Label Riesling 750 mL268102 Vigne&Vini Zinfandel Primitivo Del Salento 750 mL112789 Alvear Medium Dry Amontillado 750 mL211466 De Chanceny Cremant De Loire Rose Brut 750 mL615062 Grange of Prince Edward Gamay VQA 750 mL260414 Ravine York Road White VQA 750 mL
ICEWINE GETAWAY
544791 Reif Estate Vidal Icewine 200 mL565861 Château Des Charmes Vidal Icewine 200 mL274472 Equifera Riesling Icewine 375 mL435727 Pillitteri Riesling Icewine 200 mL56689 Stratus Red Icewine 200 mL
FRESH OFF THE VINE305532 Mille Lire Pinot Grigio 750 mL321554 Casa Lapsotolle Sauvignon Blanc 750 mL320440 Jean Geiler Muscat Reserve Particuliere 750 mL357418 Megalomaniac Local Squeeze White VQA 750 mL300665 Jovly Cabernet Franc Chinon 2010 750 mL343368 Château des Charmes Earth & Sky Pinot Noir 2010 VQA 750 mL352054 Montes Twins Malbec Cabernet 750 mL320036 Quinta do Valdoeiro Red 750 mL
324566 Caves Velhas Topázio 750 mL
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110 Promotional Turn 8 - Whisky Rocks
Lcbo# Description size (mL)FINDING FAVOUR WITH FLAVOUR
602888 Mort Subite Framboise Lambic 375 mL281428 Wells Banana Bread Beer 500 mL338343 St-Ambroise Apricot Wheat Ale 473 mL486951 Young's Double Chocolate Stout 500 mL
BEYOND THE BELLINI588053 Mionetto Il 750 mL469643 Rossi D’Asiago limoncello 750 mL194191 Villa Sandi Prosecco 750 mL604348 Absolut Apeach Vodka 750 mL176834 Aperol 750 mL215814 Cordoniu Brut Clasico Sparkling 750 mL216960 Segura Viudas Brut Reserva Cava Sparkling 750 mL216887 Freixenet Carta Nevada Sparkling 750 mL(V) 322297 Lillet Blanc 750 mL238436 Grower's Granny Smith Apple Cider 750 mL231829 Tio Pepe Extra Dry Fino Sherry 750 mL220707 Patron Citronge Extra Fine Orange Liqueur 750 mL12195 Grand Marnier 375 ml214981 Cremant de Bourgogne Reserve Paul Delane 750 mL217760 Chateau de Montgueret Cremant de Loire Brut 750 mL211466 De Chanceny Crement de Loire Rose Brut 750 mL227678 1800 Silver Tequila 750 mL226332 DeKuyper Peachtree Schnapps Liqueur 1140ml5116 Barclay’s 750 mL320218 Absolut Cherrykran 750 mL414 Pama Pomegranate Liquor 750 mL
MESSAGE IN A BOTTLE
285973 Hine Homage Early Landed Vintage Cognac 750 mL347385 Domaine Dupont VSOP Pays d’Auge Calvados 700 ml452938 Appleton Estate 21 Year Old Rum 750 mL333872 The Macallan 1824 Ruby Single Malt Scotch 750 mL(VE) 209726 Murai Family Daiginjo Sake 300 mL (VE) 508614 Veuve Clicquot Vintage Brut Champagne 750 mL(VE) 710426 Cakebread Cellars Cabernet Sauvignon 2009 750 mL348375 Henry of Pelham Gift set of Cuvee Catherine Brut and Cuvee Catherine Rosé 750 mL(VE) 986786 Tignanello 2009 750 mL325142 Bouchard P&F Beaune du Château Premier Cru 750 mL(VE) 626325 Osoyoos Larose Le Grand Vin 750 mL(V) 47209 Puklus Pincészet Tokaji Aszú 5 Puttonyos 2008 500 mL(V) 345041 Quinta do Portal Vintage Port 2003 750 mL(VE) 302083 Bachelder Niagara Chardonnay VQA 750 mL
Food & DrinkContinued
TRADE COPY O
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Marketing & Product Guide 111
Food & DrinkContinued
Lcbo# Description size (mL)SOMMELIER SELECTIONS
(VE) 158550 Laurent-Perrier Cuvée Rosé Brut Champagne 750 mL(VE) 1578 Flat Rock Cellars Twisted 750 mL(V) 14217 Cliff Lede Stags Leap District Cabernet Sauvignon 750 mL(VE) 650432 Frescobaldi Castelgiocondo Brunello di Montalcino 2007 750 mL217505 Henry of Pelham Cuvee Catharine Rosé VQA 750 mL(V) 713636 Lustau East India Solera Sherry 500 mL300673 Bodegas Castano Hecula 750 mL(V) 559302 Inniskillin Vidal Icewine 50 mL213983 Cave Spring Blanc de Blancs VQA 750 mL215814 Codorniu Brut Classico Sparkling 750 mL522730 Strewn Vineyards Barrel Aged Chardonnay VQA 750 mL276741 Osoyoos Larose Petales d’Osoyoos VQA 750 mL
SENSATIONAL SIPPERS
8284 Hennessy VS Cognac 750 mL285965 Damblat Armagnac 15 Years Old 700 ml347385 Domaine Dupont VSOP Pays d’Auge Calvados 700 mL705418 El Dorado 15 Year Old 750 mL273516 Ron Zacapa 23 Centenario Rum 750 mL452938 Appleton Estate 21 Year Old Rum 750 mL71746 Tullamore D.E.W. 750 mL271106 Writers Tears Pot Still Irish Whiskey 700 mL292615 Jameson Select Reserve 750 mL
TRADE COPY O
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TRADE COPY O
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column heading keyStore #
Banner Inserts H= Hero Display T= Thematic Banner Insert
Pod Program Builds all Pods
Sold End Aisles Number of Sold End Aisles and(P)remium or (S)tandard Flight
End Aisle Backer Cards # of Number of signs shipped
Regular Extenders
Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program
Discovery Extenders Spirits # of Extenders
Discovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender # of ExtendersExterior Banner # of Number of signs shippedShow Cards # of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedTransparencies Vendor installed
FLS
F = LCBO stores located in FLS designated areasFF = LCBO FLS designated stores See back/inside cover for definitions
Participating Stores
TRADE COPY O
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114 Promotional Turn 8 - Whisky Rocks
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
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ts
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Ext
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r B
anne
r
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ard
Pow
er A
isle
Ban
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Per
imet
er B
anne
r
Lang
uage
(FLS
)
1 H 20S 45 Y 65 3 3 5 3 8 F2 10 5 F3 8P 15 40 2 F4 10P 15 40 8 F5 H 10P 20 55 9 5 4 F6 H 5 15 40 3 6 12 F7 20 1 16 FF8 T 10S 10 40 5 2 6 F9 T 10 3 4 6 F10 H 20P 40 Y 55 3 3 7 8 FF11 H 8S 15 40 2 6 12 F12 T 8P 15 40 4 F13 5 20 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 F17 H 105 30 Y 40 6 3 6 FF18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 2 6 1229 10 1 1030 T 5 15 2 6 831 H 15P 30 Y 55 3 6 632 5 10 3 4 F34 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 8 4 FF37 8P 15 40 3 10 F38 H 15P 30 Y 55 12 1 FF39 15 340 H 20P 25 40 3 3 4 19 6 FF41 10S 20 Y 45 6 3 4 FF
42 T 10 3 4 443 H 10S 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 2 2 646 10 147 10S 10 40 2 3 12
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
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der
s S
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ts
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SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
48 10 4 649 T 10 3 6 8 FF50 H 10S 15 40 6 3 6 FF5152 FF53 5 3 154 5 10 3 F55 H 10S 20 Y 40 6 3 4 FF56 T 5 10 3 457 H 15S 25 Y 60 3 3 6 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 H 5C 10 10 162 H 15S 20 40 4 4 463 H 10S 20 50 7 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 2 4 6 FF67 5 3 4 4 FF68 H 15S 25 40 3 1 6 1269 5 10 6 870 8S 20 40 4 2 671 T 5 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 15 Y 40 2 6 1275 T 5 2 4 6 FF76 3 2 4 FF77 T 15 2 6 8 FF78 5 10 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 3 2 4 6 FF82 H 8S 20 40 2 383 20 2 2 4 FF84 T 5 2 4 685 H 10S 20 40 3 486 H 8S 20 4087 T 10 6 1288 T 5 20 1 6 889 5 1 4 FF90 H 10S 15 40 191 T 5 15 3 6 8 FF92 T 10 3 4 4 F93 H 8S 15 45 6
TRADE COPY O
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Marketing & Product Guide 115
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
s W
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c. E
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der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
94 T 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 2 4 697 10S 25 40 6 2 498 T 5 3 6 12 FF99 5 10 5 4 FF101 H 15S 25 40 3 4102 H 10S 25 45 4 2 4103 T 5 10 3 FF104 T 10 2 4 F105 5 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 3 4 FF109 T 5 10 1 4 6110 5 15 3 4 6111 T 5 3 4 4112 10 4 4 6 FF113 T 5 2 6 8114 5 4115 H 20P 40 55 3 3 5 8 6116 T 2 4 4117 T 10 3 4 6 FF118 T 5 2 4 6 FF119 5 1 4120 1 4121 1 FF122 T 5 2 4 4 FF123 T 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 1 FF127 10 1 4128 T 10 2 4 6 F129 5 1 4 4 FF130 H 10S 25 50 2 4131 5 1 4132 H 10S 25 40 7 1 4133 10 1 4134 3 1 4 FF135 T 15 2 6 8136 T 5 10 2 4137 10 4138 5 1 4139 T 10 2 4 6140 H 10P 20 55 3 3 4 FF
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
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s W
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Dis
c. E
xten
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Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
141 5 1 4
142 10 1 4143 8P 25 40 4 4 F144 10S 20 40 6 4 4145 15S 30 40 6 2 4146 5 1147 5 1 4148 H 15P 45 Y 55 3 3 4149 H 20P 30 Y 55 10 6 F151 5 1 4 4 FF152 H 10S 20 40 2 6 12153 8S 20 40 6 4 6154 H 15S 40 40 6 4 6 F155 8S 15 40 3 4 3156 H 20P 25 55 3 3 4 5 4157 T 15 3 4158 T 10 3 4159 T 5 1 4160 5 1 4 6161 T 5 4 4162 T 10 2 4 4 FF163 H 8S 15 40 3 2 5 6 F164 H 15P 20 Y 53 3 3 7 5 6 FF165 H 8S 20 45 4 4 F166 T 10 3 6 12167 H 10S 20 45 3 3 4 6 F168 H 10P 20 40 3 5 4169 T 10 3 6 8170 T 10 4 6171 H 20S 25 Y 60 3 3 2 8 6 F172 5 1 4 6173 5 1 FF174 T 10 3 6 8175 10S 15 45 3 3 4 4176 5 1 4178 T 10 1 6 12179 H 15P 25 55 4 3 4180 5 1 4 FF181 5 1 6 8182 H 15P 25 40 2 3 6 12 F183 5 15 3 4 4 F184 T 10 3 4 4 FF185 H 15P 25 Y 55 3 4 2 6 F186 T 8S 10 40 1 4 F187 H 20S 40 Y 65 3 3 4 8 8
TRADE COPY O
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116 Promotional Turn 8 - Whisky Rocks
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
s W
ine
Dis
c. E
xten
der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
188 H 10S 20 40 3189 5 1 4 4 FF190 H 10S 15 40 1 10 F191 H 15S 30 Y 40 3 3 5 4 4192 8S 10 40 2 6 12 F193 10 1 4 6 FF194 T 10 2 6 8195 H 20S 40 Y 60 3 4 F196 H 8S 15 40 3 6 12197 T 5 15 2 4 6198 H 15S 25 Y 55 6 3 4 F199 5 10 4200 H 20S 25 Y 65 3 3 5 7 4 F201 H 15S 25 55 2 6202 5 10 3 6 12203204 5 2 4 FF205 T 10 3 6207 H 8S 20 40 4 7 F208 T 10 1 6 12209 H 15S 20 60 6 6 4210 10S 30 40 5 2 4211 H 8S 20 40 6 5 4212 H 15P 30 40 7 8 4 F213 T 15 3 6 8214 10S 25 40 2 6 FF216 H 8S 15 40 2 5 4217 H 20P 30 Y 55 3 3 6 7 FF218 H 15S 25 55 3 5 6 12 F219 T 10 2 4 6220 T 10 3 4 FF221 H 10S 20 Y 40 6 5 4222 T 5 10 3 4223 T 5 15 2 6224 T 10 4 4225 T 5 10 2 2 4 FF226 H 20S 30 Y 55 3 3 3 8 9 6227 T 5 10 2 4228 H 20S 25 40 3 3 4 3 4 F229 T 10S 20 40 4 5 4230 15 1 6 12231 T 10 2 4232 T 5 10 3 6 8233 H 15S 30 Y 55 6 4 3 F234 10S 20 8 4 4 F235 5 1 4
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
s W
ine
Dis
c. E
xten
der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
236 T 5 10 1 4 6 FF237 10S 25 40 7 3 4238 T 10 1 6 8239 T 10 2 4 6240 5 1 4 4241 5 1 4 4 FF242 H 15S 25 45 4 7 4 F243 H 20P 30 55 3 3 8 8 FF244 H 15S 25 40 5 3 4245 5 1 4 FF246 T 5 10 3 6 12247 T 5 15 3 6 8248 H 15P 25 40 3 2 6 4 6249 H 10S 20 Y 40 3 4 F250 5 10 1 4251 5 1252 H 20S 30 Y 40 7 2 3253 H 20P 30 Y 55 3 6 2 4 FF254 T 10 3 6 8255 H 10S 20 55 6 2 6 F256 5 1 4 F257 5 1 4 4258 T 10 1259 10260 5 25 4 2 6261 T 10 1 4262 10 1 4263 H 20S 40 Y 60 4 6 6264 T 10 3 6 8265 H 15S 20 40 3 3 6 6 4266 T 5 15 3267 T 10 3268 5 15 3269 H 20S 25 Y 40 8 18 4 F270 5 25 10 4 4 6271 5 1 10272 5 1 FF273 T 5 4 6274 5 1 4 4275 T 10 3 4276 T 5 3 10277 T 15 3 6 12278 H 8S 15 40 7 3 4 FF279 5 15 3 F280 5 2 4281 T 10 3 4 6
TRADE COPY O
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Marketing & Product Guide 117
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
s W
ine
Dis
c. E
xten
der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
282 T 10 3 6 12283 5 1284 T 10 2 6 12285 3 3 4286 3 10 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 2 6 12290 3 1 4291 T 10 2 6 8 FF292 5 4 4293 T 5 1 4 4294 T 10 3 6 12295 10P 20 40 3 4 F296 T 10 3 4 6297 T 15 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 2 4 4300 H 10S 30 55 3 6 5301 10 1 4 6302 5 5303 T 10 3 4 6304 T 5 15 3 4 6305 10 1306 T 10 2 4 4307 5 1308 10 1 4 FF309 5 1 4 F310 5 10 2 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 2314 T 10 3 4315 3 1316 T 10 3 4 6317 T 5 1 4318319 5 1 4320 10 6 8 F321 H 8S 20 45 3 4 F322 5 1 4 FF323 T 10 3 6324 H 8P 15 40 3 6 8 FF325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 3 4 FF
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
s W
ine
Dis
c. E
xten
der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
328 T 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 3 6 8331 5 1332 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 3 6 8336 5 1337 5 1338 1 4 FF339 10 1 4 4340 H 10S 20 40 6 5 4341 3 10 10 6 F343 15S 20 45 4 3 4344 H 15S 30 Y 50 6 3 4345 5S 15 40 2346 H 20P 45 Y 65 3 3 6 6 6347 5 1 4348 5 4349 5 1 4 FF350 10 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 2 4 4353 H 8P 15 60 5 4354 3 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 4 4 FF360 H 10P 25 55 3 3 3 8 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 1 6 12 F363 5 10 1 4 6 F364 T 10 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 2 2 4369 T 10 4370 10 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 2 4373 H 15S 20 Y 60 5 4 4374 T 15 2 6 12375 5 1 4 FF376
TRADE COPY O
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118 Promotional Turn 8 - Whisky Rocks
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
s W
ine
Dis
c. E
xten
der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
377 5 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 3 6 8380 T 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 FF395 10 2 10 FF397 H 15S 30 Y 40 4 4398 H 15S 40 Y 55 6 3 4 F399 20 1400 15S 20 40 2 4 FF401 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 4 4404 H 15S 20 55 3 4 6 4405 5 1 4 FF406 5 15 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 H 10S 20 50 3 3 6 4 F409 5 1 4410 10 2 4 4411 8P 15 40 1 4 F412 H 15P 25 Y 55 10 10 4 F413 3 2414 T 10 1 4 4415 H 10P 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 2 4 4419 T 3 3 4 6420 5 2 F421 5 1 F422 5 1 4 FF423 10 2 4424 3 4 FF
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
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ers
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SM
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erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
425 H 10S 20 40 3 4 4 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 6 4 4433 1 4434 H 15S 20 45 3 1 6435 5 1 4 FF436 5 25 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 5 6 F439 1440 T 10 4 4 4441 10 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF444 H 15S 25 Y 40 3 3 3 6 8 F445 H 20S 30 60 3 3 9 8446 T 10 1 6 8447 5 1 6 8448 T 5 1 4 4449 10 6 3450 T 5 4 4451 5 1 4 4452 H 15P 20 65 7 FF453 10P 15 40 4 1 4454 5 25 2 4455 T 10 6 8456 10S 30 40 7 5 4457 H 10P 20 Y 55 3 7 4 6 F458 H 8S 20 45 2 2 4 6 F459 H 20 30 Y 55 5 7 4460 3 1 4461 T 10 3 6 8462 T 10 2 4 6463 3 4 FF464 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 3 4469 5S 20 5 4 6 4
TRADE COPY O
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Marketing & Product Guide 119
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
xten
der
s S
piri
ts
Dis
c. E
xten
der
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ine
Dis
c. E
xten
der
s B
SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
470 H 15S 30 Y 55 6 6 4 FF471 10 3 10472 10 1 4473 5 1 4474 5 2 4475 10 1476 1 4478 T 10 3 6479 3 1480 5 1 4481 H 15P 20 Y 45 2 2482 5 1483 10 5 F484 5 15 3 4 4 F485 H 15P 20 Y 40 6 12 F486 10P 20 40 3487 5 1 4 F488 3 1 4 4 FF489 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4492 T 5 4 4 F493 3 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 2 4 6505 H 20P 30 55 3 3 3 6 F506 5 4 FF507 T 5 15 2 6 12 FF509 T 15 2 6 12510 5 1 4 6511 H 10S 25 Y 45 4 5 4 F512 3 2S 1 F513 5 1514 5 1515 FF516 15 5 5517 T 5 15 3
Sto
re #
Ban
ner
Inse
rt
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d E
nd A
isle
End
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le B
/C
Pod
Pro
gram
Reg
ular
Ext
end
ers
Dis
c. E
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c. E
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SM
Ext
erio
r B
anne
r
Sho
w C
ard
Pow
er A
isle
Ban
ner
Per
imet
er B
anne
r
Lang
uage
(FLS
)
518 H 10S 25 40 3 1 4 F519 5 1 F520 T 3 4 4521 H 10P 20 45 3 1 4 FF522 10P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4524 T 2 6 12 FF526 FF527 T 10 3 6 12528 H 15P 30 Y 40 6 F529 T 5 15 3 6 12530 T 10 3 6 8531 T 3 4 F532 8S 2 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 1536 H 15P 25 Y 40 10 7 4537 10 2 4538 FF539 T 5 15 2 4 F540 H 15S 20 55 3 5 4 FF541 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 4549 H 20S 30 60 5 9 4550 10 6 12551 10S 40 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F555 H 8S 30 40 6 4 F556 H 15P 20 Y 40 3 3 10 4 F557 5 1 4558 10 1 6 8559 H 10S 20 40 6 3 4560 T 5 1561 T 5562 T 5 1 4563 H 10S 20 40 2 4
TRADE COPY O
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120 Promotional Turn 8 - Whisky Rocks
Participating stores This list is included in the PT8 Worksheets file posted on the portal.
Sto
re #
Ban
ner
Inse
rt
Sol
d E
nd A
isle
End
Ais
le B
acke
r C
ard
s
Pod
Pro
gram
Reg
ular
Ext
end
ers
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r B
anne
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564 H 10S 20 45 3 3 3 F565 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 8 2 F570 5 1571 F572 H 10S 15 40 2 4 F573 H 10P 25 55 4 4 4574 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 2 6 FF577 5 1 4 FF578 T 5 10 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 3 4 4582 T 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 1 FF589 20 1 6 FF590 H 20P 30 60 3 3 5 8591 3 1 4593 H 15P 20 45 2 5 4 F594 T 15 3 4 4595 T 5 1596 T 10 2 4 6597 1 F598 FF599 T 15 2 4 6601 H 15S 30 55 3 7 4 F602 H 15S 25 40 3 2 1 6 8603 10 1 6 8604 3 1 FF605 H 15S 30 Y 40 6 7 4606 3 1607 5 1608609 H 15S 25 Y 50 6 4 4610 10 2 4
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xten
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611612 T 15 3 6 12613 5 1614 10S 2 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1 FF627 H 15S 30 Y 45 6 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 6 4 4634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 2 4 F637 15 2 2 4 F638 10S 20 40 6 2 4 FF639 10 F641 H 20S 40 Y 55 6 6642 5 15 4S 7 6 F643 H 10S 20 Y 40 6 7 3 FF644 8S 15 40 4 4 4650 10 2 F677 10 3 F694 H 10S 25 Y 40 6 5 4 FF695 10S 45 4 3 6697 5 3 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 30 6 7 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4771 H 15P 30 55 5 4776 H 20S 40 Y 65 3 3 6 7 4
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Sold Space Programs
Display Programs NeW - Flighted end Aisles!
In order to maximize sales, leverage our inventory investment and make the most relevant promotion for your local customer base, this year we will be flighting the end aisles for the Whisky Rocks promotion. End Aisles 1-10 will focus on big brands and will be the same for all stores.
End aisles 11-20 follow a strategy that promotes specific brands where they have the greatest potential to move additional volume, stores are flighted into “Canadian focus” or “Import focus” and will have some different products on promotion. Please refer to the store listings on the top of pages XX and XX to determine which flight your store is participating in and set up the promotion accordingly.
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122 Promotional Turn 8 - Whisky Rocks
Display Programs – Participating Products
HERO DISPLAY - PARTICIPATING STORE LIST1, 5, 6, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 34, 35, 36, 38, 40, 41, 43, 44, 50, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 228, 233, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706, 771, 776
hero Approved Week item Number
Description size (mL)
support Programs
Agent Name
Week 1 (monday october 14 - sunday october 20, 2013
292243 Wiser's Spiced Vanilla Canadian Whisky
750 LTO $3.50 CORBY DISTILLERIES LIMITED
Week 2 (monday october 21 - sunday october 27, 2013
217794 Johnnie Walker Red Label
1140 LTO $5.00 DIAGEO CANADA INC.
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Marketing & Product Guide 123
Display Programs – Participating ProductsContinued
hero Approved Week item Number
Description size (mL)
support Programs
Agent Name
Week 3 (monday october 28 - sunday November 3, 2013
311936 Canadian Club Classic 1140 LTO $4.15 BEAM GLOBAL CANADA
Week 4 (monday Novebmer 4 - sunday November 11, 2013)
207654 The Glenlivet 12yo Single Malt Scotch Whisky
1140 LTO $9.00 CORBY DISTILLERIES LIMITED
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124 Promotional Turn 8 - Whisky Rocks
Location Lcbo#case conversion# Description size (mL)
support Programs
1285254 Forty Creek Copper Pot Reserve 750 Value Add
350207 Forty Creek Copper Pot Reserve Whisky 1140 LTO
2
893 Wiser's DeLuxe 750
33928 Wiser's DeLuxe 1750 Value Add
216689 Wiser's DeLuxe 1140 LTO
3
1487 Crown Royal 750 Value Add
114694 Crown Royal 1750 LTO
217950 Crown Royal 1140 LTO
4
8805 Forty Creek Barrel Select Whisky 1750 Value Add
350629 Forty Creek Barrel Select Whisky 1140 LTO
550715 Forty Creek Barrel Select 750 BAM
5
34637 Canadian Club Premium 1750 BAM
311928 Canadian Club Classic 750 LTO
311993 Canadian Club Reserve 1140 LTO
6
41384 Jack Daniel's Tennessee Whiskey 750 Value Add
182931 Jack Daniel's Tennessee Whiskey 1750 BAM
215616 Jack Daniel's Tennessee Whiskey 1140 Value Add
7
7880 Johnnie Walker Black 12 Yr 750 Value Add
217794 Johnnie Walker Red Label 1140 Value Add
217802 Johnnie Walker Black Label 1140 Value Add
8
3558 Gibson's Finest 12 Year Old 750 Value Add
215038 Gibson's Finest Sterling Edition 1750 Value Add
215871 Gibson's Finest 12 Year Old Whisky 1140 Value Add
9
31112 Grant's Family Reserve 750 Value Add
247056 Grant's Family Reserve 1750
605931 Grant's Family Reserve 1140 LTO
10
10157 Jameson Irish Whiskey 750
207613 Jameson Irish Whiskey 1140 LTO
275933 Jameson Irish Whiskey 1750 BAM
11
12385 Glenfiddich Single Malt 12 Year Old 750 Value Add
605923 Glenfiddich Single Malt 12 Year Old 1140
605972 Glenfiddich Single Malt 15 Year Old 750 Value Add
Display Programs – Participating ProductsContinued
IMPORTED1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 36, 37, 38, 40, 41, 115, 140, 143, 148, 149, 163, 164, 171, 179, 182, 185, 186, 191, 195, 198, 207, 212, 214, 217, 228, 234, 242, 243, 248, 253, 269, 279, 295, 311, 321, 324, 329, 334, 341, 346, 353, 355, 360, 362, 366, 371, 383, 384, 385, 388, 390, 393, 394, 397, 398, 400, 404, 408, 411, 412, 415, 416, 425, 426, 428, 431, 432, 437, 443, 444, 445, 452, 457, 458, 470, 485, 486, 494, 499, 505, 511, 521, 523, 528, 532, 533, 534, 536, 542, 546, 553, 555, 556, 564, 568, 569, 572, 573, 580, 584, 590, 601, 618, 619, 623, 624, 629, 630, 631, 632, 635, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776
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Marketing & Product Guide 125
Location Lcbo#case conversion# Description size (mL)
support Programs
12
1610 Ballantine's 750
207662 Ballantine's Finest Blended Malt Scotch Whisky 1140 LTO
207670 Ballantine's Finest Blended Malt Scotch Whisky 1750 BAM
13
21097 The Glenlivet 12 Yr Malt 750
207647 Chivas Regal 12YO Scotch Whisky 1140 LTO
207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 LTO
14
224352 Crown Royal Black 750 LTO
276618 Crown Royal Black 1140 Value Add
312801 Crown Royal Maple Finished 750 Value Add
15
258954 Spicebox 750 LTO
278010 Canadian Club Dock 57 Spiced Whisky 750 LTO
292243 Wiser's Spiced Vanilla Canadian Whisky 750 Value Add
16
103747 Maker's Mark Kentucky Bourbon 750 LTO
281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 LTO
605063 Buffalo Trace Bourbon 750 LTO
17
2360 J & B Rare 750 BAM
217646 J & B Rare 1140 BAM
217042 Bell's Original Scotch Whisky 1140 BAM
18
95315 Wiser's Small Batch Whisky 750 BAM
195610 Canadian Club Sherry Cask 750 BAM
298083 Alberta Premium Dark Horse Whisky 750 LTO
19
984 Alberta Premium 750 BAM
54213 Alberta Premium (P.E.T) 1750 Value Add
216226 Alberta Premium 1140 Value Add
20
307 Seagrams V.O. 750 BAM
31930 Seagrams V.O. 1750
216978 Seagrams V.O. 1140 Value Add
FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker
VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles
Display Programs – Participating ProductsContinued
IMPORTED1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 36, 37, 38, 40, 41, 115, 140, 143, 148, 149, 163, 164, 171, 179, 182, 185, 186, 191, 195, 198, 207, 212, 214, 217, 228, 234, 242, 243, 248, 253, 269, 279, 295, 311, 321, 324, 329, 334, 341, 346, 353, 355, 360, 362, 366, 371, 383, 384, 385, 388, 390, 393, 394, 397, 398, 400, 404, 408, 411, 412, 415, 416, 425, 426, 428, 431, 432, 437, 443, 444, 445, 452, 457, 458, 470, 485, 486, 494, 499, 505, 511, 521, 523, 528, 532, 533, 534, 536, 542, 546, 553, 555, 556, 564, 568, 569, 572, 573, 580, 584, 590, 601, 618, 619, 623, 624, 629, 630, 631, 632, 635, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776
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126 Promotional Turn 8 - Whisky Rocks
Location Lcbo#case conversion# Description size (mL)
support Programs
1285254 Forty Creek Copper Pot Reserve 750 Value Add
350207 Forty Creek Copper Pot Reserve Whisky 1140 LTO
2
893 Wiser's DeLuxe 750
33928 Wiser's DeLuxe 1750 Value Add
216689 Wiser's DeLuxe 1140 LTO
3
1487 Crown Royal 750 Value Add
114694 Crown Royal 1750 LTO
217950 Crown Royal 1140 LTO
4
8805 Forty Creek Barrel Select Whisky 1750 Value Add
350629 Forty Creek Barrel Select Whisky 1140 LTO
550715 Forty Creek Barrel Select 750 BAM
5
34637 Canadian Club Premium 1750 BAM
311928 Canadian Club Classic 750 LTO
311993 Canadian Club Reserve 1140 LTO
6
41384 Jack Daniel's Tennessee Whiskey 750 Value Add
182931 Jack Daniel's Tennessee Whiskey 1750 BAM
215616 Jack Daniel's Tennessee Whiskey 1140 Value Add
7
7880 Johnnie Walker Black 12 Yr 750 Value Add
217794 Johnnie Walker Red Label 1140 Value Add
217802 Johnnie Walker Black Label 1140 Value Add
8
3558 Gibson's Finest 12 Year Old 750 Value Add
215038 Gibson's Finest Sterling Edition 1750 Value Add
215871 Gibson's Finest 12 Year Old Whisky 1140 Value Add
9
31112 Grant's Family Reserve 750 Value Add
247056 Grant's Family Reserve 1750
605931 Grant's Family Reserve 1140 LTO
10
10157 Jameson Irish Whiskey 750
207613 Jameson Irish Whiskey 1140 LTO
275933 Jameson Irish Whiskey 1750 BAM
11
984 Alberta Premium 750 BAM
54213 Alberta Premium (P.E.T) 1750 Value Add
216226 Alberta Premium 1140 Value Add
Display Programs – Participating Products
DOMESTIC22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 34, 35, 43, 44, 45, 47, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 103, 106, 109, 110, 125, 130, 132, 136, 144, 145, 152, 153, 154, 155, 156, 165, 167, 168, 175, 183, 184, 187, 188, 190, 192, 196, 197, 199, 200, 201, 202, 209, 210, 211, 216, 218, 221, 222, 223, 225, 226, 227, 229, 232, 233, 236, 237, 244, 246, 247, 249, 250, 252, 255, 260, 263, 265, 266, 268, 270, 278, 286, 287, 288, 298, 300, 302, 304, 310, 312, 325, 326, 327, 340, 343, 344, 345, 351, 359, 361, 363, 367, 373, 378, 381, 382, 386, 387, 389, 392, 401, 402, 406, 407, 417, 427, 434, 436, 438, 453, 454, 456, 459, 465, 467, 469, 481, 484, 490, 491, 495, 497, 501, 507, 517, 518, 522, 529, 539, 540, 544, 545, 549, 551, 552, 559, 563, 566, 575, 578, 579, 586, 587, 593, 602, 605, 609, 616, 617, 627, 634, 644, 694, 695, 699, 706
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Marketing & Product Guide 127
Location Lcbo#case conversion# Description size (mL)
support Programs
12
307 Seagrams V.O. 750 BAM
31930 Seagrams V.O. 1750
216978 Seagrams V.O. 1140 Value Add
13
1222 Wiser's Special Blend 750
112672 Wiser's Special Blend (P.E.T) 1750 Value Add
216671 Wiser’s Special Blend 1140
14
258954 Spicebox 750 LTO
278010 Canadian Club Dock 57 Spiced Whisky 750 LTO
292243 Wiser's Spiced Vanilla Canadian Whisky 750 Value Add
15
95315 Wiser's Small Batch Whisky 750 BAM
195610 Canadian Club Sherry Cask 750 BAM
298083 Alberta Premium Dark Horse Whisky 750 LTO
16
207662 Ballantine's Finest Blended Malt Scotch Whisk 1140 LTO
211334 The Famous Grouse 1140 LTO
217646 J & B Rare 1140
17
992 Royal Reserve 1140 BAM
61564 Royal Reserve (P.E.T) 1750 Value Add
95968 Royal Reserve Pet 750
18
281 Walker's Special Old 750
209205 Walker's Special Old (P.E.T) 1750
226316 Hiram Walker Special Old Rye Whisky Pet 1140 Value Add
19
539 Black Velvet 750 Value Add
65284 Black Velvet (P.E.T) 1750 LTO
217174 Black Velvet 1140 BAM
2026229 Canada Gold Whisky (P.E.T) 1140 BAM
261768 Canada Gold Whisky (P.E.T) 1750 Value Add
FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker
VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles
Display Programs – Participating ProductsContinued
DOMESTIC22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 34, 35, 43, 44, 45, 47, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 103, 106, 109, 110, 125, 130, 132, 136, 144, 145, 152, 153, 154, 155, 156, 165, 167, 168, 175, 183, 184, 187, 188, 190, 192, 196, 197, 199, 200, 201, 202, 209, 210, 211, 216, 218, 221, 222, 223, 225, 226, 227, 229, 232, 233, 236, 237, 244, 246, 247, 249, 250, 252, 255, 260, 263, 265, 266, 268, 270, 278, 286, 287, 288, 298, 300, 302, 304, 310, 312, 325, 326, 327, 340, 343, 344, 345, 351, 359, 361, 363, 367, 373, 378, 381, 382, 386, 387, 389, 392, 401, 402, 406, 407, 417, 427, 434, 436, 438, 453, 454, 456, 459, 465, 467, 469, 481, 484, 490, 491, 495, 497, 501, 507, 517, 518, 522, 529, 539, 540, 544, 545, 549, 551, 552, 559, 563, 566, 575, 578, 579, 586, 587, 593, 602, 605, 609, 616, 617, 627, 634, 644, 694, 695, 699, 706
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128 Promotional Turn 8 - Whisky Rocks
extender Location Lcbo# Description
size (mL)
support Programs 15 20 30
# of extenders40 45 50 55 60 65
R1 Vodka A 437772 Belvedere Vodka 750 Value Add Y Y
R2 Vodka B 34579 Prince Igor Extreme Vodka 1140 LTO Y Y Y Y Y
R3 Vodka C 216929 Smirnoff Vodka 1140 BAM Y Y Y Y Y Y
R4 Vodka D 456095 Ketel One Vodka 750 Value Add Y Y Y Y Y Y
R5 Vodka E 31757 Smirnoff Vodka (P.E.T.) 750 Value Add Y Y Y Y Y Y
R6 Rum A 64659 Captain Morgan Private Stock Rum 750 BAM Y
R7 Rum B 283929 Captain Morgan Black Spiced Rum 750 Value Add Y Y Y Y Y
R8 Rum C 177808 Appleton Estate V/X 750 LTO Y Y Y Y Y Y
R9 Rum D 216838 Bacardi Superior 1140 Value Add Y Y Y Y Y Y Y
R10 Rum E 217653 Captain Morgan Spiced Rum 1140 Value Add Y Y Y Y Y Y
R11Canadian Whisky A 210252 Glen Garioch Founder's
Reserve 750 LTO Y Y
R12Canadian Whisky B 298091 Tap 357 Maple Whisky 750 Value Add Y Y Y Y Y
R13Canadian Whisky C 254995 Revel Stoke Spiced Whisky 750 LTO Y Y Y Y Y Y Y
R14Canadian Whisky D 260323 Jack Daniel's Honey 750 Value Add Y Y Y Y Y Y Y
R15Canadian Whisky E 250134 Sortilege 750 Value Add Y Y Y Y Y Y
R16 Scotch A 1867 Drambuie 750 LTO Y Y Y Y Y Y
R17 Scotch B 298638 Glenmorangie Original Single Malt Scotch Whisky 750 BAM Y Y Y Y Y Y
R18 Gin A 582973 Bombay Sapphire London Dry 1750 BAM Y Y Y Y Y Y Y
R19 Liqueurs A 330308 Dragonheart Cinnamon Vodka Liqueur 750 LTO Y Y Y Y
R20 Liqueurs B 281378 Forty Creek Cream Liquor 750 BAM Y Y Y Y Y Y
R21 Liqueurs C 605881 Disaronno Originale Amaretto 1140 BAM Y Y Y Y Y Y Y
R22 Liqueurs D 447953 Fireball Whisky Shooter 750 LTO Y Y Y Y Y Y
shelf extenders
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
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Marketing & Product Guide 129
shelf extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
extender Location Lcbo# Description
size (mL)
support Programs 15 20 30
# of extenders40 45 50 55 60 65
R23 Brandy A 215558 Cattos Rare Blended Scotch 1140 BAM Y
R24 Brandy B 217125 Sauza Silver 1140 LTO Y Y Y Y Y Y Y
R25 Tequila A 227678 1800 Silver Tequila 750 LTO Y Y Y Y
R26Ontario Blend A 135970 Pelee Island Gewurztraminer 750 LTO Y Y Y Y Y Y
R27Ontario Blend B 99184 Naked Grape Pinot Grigio 750 LTO Y Y Y Y Y Y Y
R28Ontario Blend C 393405 Pelee Island Monarch Vidal
VQA 750 LTO Y Y Y Y Y Y Y
R29Ontario Non-VQA A 16568 XOXO Shiraz Cabernet 750 LTO Y Y Y Y Y
R30Ontario Non-VQA B 216028 Pelee Island Gamay Noir/
Zweigelt VQA 750 LTO Y Y Y Y Y Y
R31Ontario Non-VQA C 485128 Pelee Island Baco Noir VQA 750 LTO Y Y Y Y Y Y Y
R32Ontario Non-VQA D 145417 Pelee Island Lighthouse
Riesling VQA 750 LTO Y Y Y Y Y Y Y
R33Ontario VQA A 74062 Dan Aykroyd Cabernet
Shiraz VQA 750 LTO Y Y Y
R34Ontario
VQA B587907 Trius Merlot VQA 750 LTO Y Y Y Y
R35Australia/New Zealand A
219147 Hardys The Gamble Chardonnay Pinot Gris 750 LTO Y Y Y
R36Australia/New Zealand B
506691 Wolf Blass Yellow Label Shiraz 750 LTO Y Y Y Y
R37Australia/New Zealand C
265157 Jacob's Creek Moscato 750 LTO, Wine Fridge Y Y Y Y Y Y Y
R38Australia/New Zealand D
285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 LTO Y Y Y Y Y Y Y
R39 USA A 99408 Robert Mondavi Woodbridge Chardonnay 750 LTO Y Y Y Y Y Y Y
R40 USA B 53983 Barefoot Pinot Grigio 750 Value Add Y Y Y Y Y Y Y
R41 Chile A 242370 Santa Julia Reserva Cabernet Sauvignon 750 LTO Y Y Y Y
R42 Chile B 308189 Luis Felipe Edwards Reserva Shiraz Cab Sauv 750 LTO Y Y Y Y Y Y Y
R43France Blend A 105429 Frescobaldi Remole Toscana 750 LTO Y
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130 Promotional Turn 8 - Whisky Rocks
shelf extenders
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
extender Location Lcbo# Description
size (mL)
support Programs 15 20 30
# of extenders40 45 50 55 60 65
R44France Blend B 298505 La Vieille Ferme Cotes
Du Luberon 750 LTO Y Y Y Y Y Y Y
R45France South A 195966 Ripasso Classico
Superiore Le Pezze 750 LTO Y Y
R46France South B 610857 Fat Bastard Merlot Vdp 750 LTO Y Y Y Y Y Y Y
R47France Bordeaux/Burgundy A
123166 Cavallina Grillo Pinot Grigio 750 BAM Y Y Y
R48Italy Central A 20214 Fontanafredda Barolo
Docg 750 LTO Y Y
R49Italy Central B 669226 Voga Pinot Grigio Igt 750 LTO Y Y Y Y Y Y Y
R50 Italy North A 621227 Straccali Chianti Docg 750 LTO Y Y Y Y Y
R51 Italy North B 323543 Cent'Are Nero D'Avola - Merlot 750 LTO Y Y Y Y Y Y Y
R52Southern Europe A 179432 Tini Sangiovese Di
Romagna Doc 750 BAM Y
R53Southern Europe B 286195 Bacalhoa Jp Red 750 BAM Y Y Y
R54 Germany A 2881 Pisse-Dru Beaujolais 750 BAM Y Y Y Y Y Y Y
R55 Sparkling A 308122 Ghost Pines Chardonnay Winemaker's Blend 750 LTO Y Y Y
R56 Sparkling B 216960 Segura Viudas Brut Reserva Cava Sparkling 750 LTO, Wine
Fridge Y Y Y Y Y Y
R57Ontario Beer A 615880 Devil's Pale Ale 473 BAM Y Y
R58Ontario
Beer B363085 Coors Banquet 473 BAM Y Y Y Y Y Y Y
R59 Beer 1 339416 Naughty Neighbour American Pale
6 x 355 BAM Y
R60 Beer 2 39677 Sleeman Original Draught 473 LTO Y Y Y Y Y Y
R61 Beer 3 243105 Miller Genuine Draft 473 LTO Y Y Y Y Y Y
R62 Beer 4 322016 Samuel Adams Latitude 48 IPA
6 x 355 LTO Y Y Y Y Y Y Y
R63 Party Zone 1 5280 Vodka Mudshake Chocolate
4 x 270 LTO Y Y Y Y Y Y Y
R64 Party Zone 2 211185 Rockstar Original 473 LTO Y Y Y Y Y Y
R65 Party Zone 3 321802 Smirnoff Ice Flavours Bluebrry Lemon
4 x 330 Y Y Y Y Y Y Y
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community shelf extenders
community shelf extenders
Location Lcbo# Descriptionsize (mL)
support Program Agent
C1: Community Extender 1 400754 Iceberg Vodka 750 BAM, BBAM
The Kirkwood Group
C2: Community Extender 2 1099 Johnnie Walker Red Label 750 LTO Diageo Canada Inc.
C3: Community Extender 3 470823 Pelee Island Merlot 750 LTO Pelee Island Winery
C4: Community Extender 4 79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 LTO Constellation
Brands Inc.
C5: Community Extender 5 699249 Two Oceans Shiraz 750 LTO PMA Canada Ltd.
C6: Community Extender 6 318709 Captain Morgan Original Spiced Rum Pet 750 Value Add Diageo Canada Inc.
C7: Community Extender 7 222349 St Remy A La Creme 750 LTO Select Wine Merchants Inc.
C8: Community Extender 8 71746 Tullamore Dew Irish Whiskey 750 Value Add PMA Canada Ltd.
C9: Community Extender 9 439281 Konzelmann Merlot VQA 750 LTO Konzelmann Estate Winery
C10: Community Extender 10 254300 Matervitae Negroamaro 750 LTO Majestic Wine Cellars
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132 Promotional Turn 8 - Whisky Rocks
Discovery & Green extenders
Discovery shelf extenders
Green shelf extender
Location Lcbo# Descriptionsize (mL)
support Program Agent
D1: Discovery Wines 1 139022 Sandbanks Estate Riesling VQA 750 LTO Sandbanks Estate
Winery
D2: Discovery Wines 2 315234 Faustino Vii Red Rioja 750 LTO Select Wine Merchants
D3: Discovery Wines 3 292151 Louis M. Martini Cabernet Sauvignon 750 LTO E&J Gallo Winery
Canada Ltd.
D4: Discovery BSM 1 86439 Waterloo Dark 473 LTO The Brick Brewing Co.
D5: Discovery BSM 2 279539 Seagram Cider 473 The Brick Brewing Co.
D6: Discovery BSM 3 273102 Canadian Club & Ginger Ale 6 x 355 BAM Beam Global Canada
D7: Discovery Spirits 1 319756 Papidoux Calvados 700 LTO Rare Earth Wines
D8: Discovery Spirits 2 318642 Harry's Hurricane Spiced Rum 750 LTO Forty Creek Distillery
Ltd
D9: Discovery Spirits 3 180695 St-Germain Elderflower Liqueur 750 BAM Bacardi Canada Inc.
Location Lcbo# Descriptionsize (mL)
support Program Agent
G1: Green Extender 292995 Gilles Louvet O Pinot Noir Organic 750 Rare Earth WinesTR
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Marketing & Product Guide 133
imAGe shelf talkers
Lcbo# Description size (mL)support Program Agent
604 Chiarli Castelveltro Lambrusco 750 S. Schiralli Agencies Ltd.,
22251 Durbanville Hills Sauvignon Blanc 750 Wine Fridge PMA Canada Ltd.
67710 Great Lakes Pumpkin Ale 650 Great Lakes Brewing Co
91751 Jacob's Creek Reserve Cabernet Sauvignon 750 Corby Distilleries Limited
173294 D'Arenberg The Stump Jump Grenache Shrz Mourvedre 750 Churchill Cellars Ltd.
218966 The Creemore Collection - Winter 6 x 473 Creemore Springs Brewery Ltd.
228551 Cave Spring Chardonnay VQA 750 Cave Spring Cellars Ltd.,
257352 Rickard's Blonde 473 Molson Coors Canada
267773 Hop City Barking Squirrel Lager 473 The Premium Beer Company Inc.
268011 Tennent's Export Lager 500 The Premium Beer Company Inc.
270017 Jacob's Creek Reserve Chardonnay Adelaide Hills 750 Wine Fridge Corby Distilleries Limited
271932 Sierra Milenario Extra Anejo Tequila 700 Eurovintage International Inc
288795 Stoneleigh Marlborough Chardonnay 750 Corby Distilleries Limited
288837 Muskoka Mad Tom IPA 473 Lakes Of Muskoka Cottage Brewery
292615 Jameson Select Reserve 750 Corby Distilleries Limited
307330 Samuel Adams Boston Lager 6 x 355 The Premium Beer Company Inc.
309401 Taylor Fladgate First Estate Port 750 Sylvestre Wines & Spirits Inc.
313312 Seve By Gautier 500 Eurovintage International Inc
318485 Twice As Mad Tom IPA 4 x 355 Lakes Of Muskoka Cottage Brewery
318964 Colio Semi-Dry Red 1500 Colio Estate Wines
320432 Gilles Louvet O Chardonnay Organic 750 Rare Earth Wines
325167 Champagne Tarlant Brut Reserve 750 B And W Wines
334037 Innis & Gunn Original 500 PMA Canada Ltd.
340950 Moulin de Gassac Merlot 750 Eurovintage International Inc
356063 King Pilsner 473 Provincial Beverages Of Canada Inc.
548644 Jacob's Creek Shiraz 750 Corby Distilleries Limited
565812 Dunavar Muscat 750 Eurovintage International Inc
603050 The Glenlivet French Oak Reserve 15 Year Old 750 Corby Distilleries Limited
892315 Cortel Napoleon VSOP Brandy 375 Eurovintage International Inc
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Lcbo#case conversion# Description
size (mL) Lto Display Program
1099 Johnnie Walker Red Label 750 $2.00 Comm. Extender
1867 Drambuie 750 $3.00 Shelf Extender
5280 Vodka Mudshake Chocolate 4 x 270 $1.00 Shelf Extender
6106 Kronenbourg 1664 6 x 330 $1.00
12047 Newcastle Brown Ale 500 $0.25
13904 Henry Of Pelham Pinot Noir VQA 750 $1.00
16568 XOXO Shiraz Cabernet 750 $1.00 Shelf Extender
18564 >(V)Private Reserve Icewine Ontario (Peller E 200 $5.00
20214 Fontanafredda Barolo Docg 750 $3.00 Shelf Extender
20362 Finlandia Vodka 750 $1.00
21378 Jim Beam White Label Bourbon 750 $2.00 POD, LTO
23366 Sandeman Ruby Port 750 $1.00
34579 Prince Igor Extreme Vodka 1140 $1.00 Shelf Extender
38505 Smirnoff Vodka 1750 $1.00
39677 Sleeman Original Draught 473 $0.20 Shelf Extender
40949 Maclays Pale Ale 473 $0.15
45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $3.00
53090 Coyote's Run Pinot Noir VQA 750 $1.00
54262 Jose Cuervo Golden Margarita 750 $1.00
60608 El Dorado 12 Year Old Rum 750 $2.00
65284 Black Velvet (P.E.T) 1750 $4.00 End Aisle
68536 Sawmill Creek Chardonnay Bib 4000 $3.00
74062 Dan Aykroyd Cabernet Shiraz VQA 750 $2.00 Shelf Extender
79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 $1.00 Comm. Extender
83790 Inniskillin Dry Riesling VQA 750 $1.00
86439 Waterloo Dark 473 $0.30 Discovery Extender
91702 Red Knot Cabernet Sauvignon 750 $2.00
99184 Naked Grape Pinot Grigio 750 $1.00 Shelf Extender
99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $2.00 Wine Fridge
99408 Robert Mondavi Woodbridge Chardonnay 750 $1.00 Shelf Extender
103747 Maker's Mark Kentucky Bourbon 750 $3.00 End Aisle
105429 Frescobaldi Remole Toscana 750 $1.50 Shelf Extender
114694 Crown Royal 1750 $3.00 End Aisle
114967 Finlandia Vodka 1750 $1.00
135970 Pelee Island Gewurztraminer 750 $1.50 Shelf Extender
139022 Sandbanks Estate Riesling VQA 750 $1.00 Discovery Extender
142406 J.P. Chenet Limited Release Pinot Noir 750 $1.00 Mini Thematic
145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender
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Marketing & Product Guide 135
Limited time offers Continued
Lcbo#case conversion# Description
size (mL) Lto Display Program
160978 Callia Alta Malbec 750 $1.00
162073 Louis Jadot Bourgogne Pinot Noir 750 $2.00 Mini Thematic
162610 Pascual Toso Malbec Limited Edition 750 $1.00
166090 Jack Daniel's And Cola Tall Can 473 $0.50
169052 Carmen Reserva Carmenere 750 $1.00
171009 Innis & Gunn Original 750 $0.35
173518 Copper Moon Sauvignon Blanc 750 $1.00
175430 Wente Morning Fog Chardonnay 750 $1.00
177808 Appleton Estate V/X 750 $2.00 Shelf Extender
178681 Open Sauvignon Blanc VQA 750 $1.00
195966 Ripasso Classico Superiore Le Pezze 750 $2.00 Shelf Extender
198036 Chateau Des Charmes Generation Seven Red VQA 750 $1.00
206508 Graham's 10 Year Old Tawny Port 750 $4.00
207613 Jameson Irish Whiskey 1140 $2.50 End Aisle
207647 Chivas Regal 12YO Scotch Whisky 1140 $4.00 End Aisle
207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 $4.00 End Aisle
207662 Ballantine's Finest Blended Malt Scotch Whisk 1140 $1.50 End Aisle
209064 Absolut Elyx 750 $4.00
210252 Glen Garioch Founder's Reserve 750 $4.00 Shelf Extender
211185 Rockstar Original 473 $0.25 Shelf Extender
211227 Palm Bay Ruby Grapefrt Sunrise Spritz 6 x 355 $1.00
211334 The Famous Grouse 1140 $3.00 End Aisle
216028 Pelee Island Gamay Noir/Zweigelt VQA 750 $1.50 Shelf Extender
216689 Wiser's DeLuxe 1140 $2.50 End Aisle
216960 Segura Viudas Brut Reserva Cava Sparkling 750 $1.50 Shelf Extender, Wine Fridge
217125 Sauza Silver 1140 $5.00 Shelf Extender
217356 Havana Club Anejo Blanco Rum 1140 $1.00
217950 Crown Royal. 1140 $2.50 End Aisle
219147 Hardys The Gamble Chardonnay Pinot Gris 750 $1.00 Shelf Extender
222349 St Remy A La Creme 750 $4.00 Comm. Extender
223453 The Beachhouse Red 750 $1.00
224352 Crown Royal Black 750 $2.00 End Aisle
225243 Stolichnaya Vodka 750 $1.50
225698 The Kraken Black Spiced Rum 750 $2.00
226530 181 Merlot Lodi 750 $2.00
226696 Errazuriz Estate Pinot Noir 750 $2.00
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Continued
Lcbo#case conversion# Description
size (mL) Lto Display Program
226803 Top Bench White VQA 750 $1.00
227678 1800 Silver Tequila 750 $2.00 Shelf Extender
232645 Okanagan Spring Pale Ale 6 x 341 $1.00
238733 Sledgehammer Cabernet Sauvignon 750 $1.00
242370 Santa Julia Reserva Cabernet Sauvignon 750 $1.00 Shelf Extender
243105 Miller Genuine Draft 473 $0.20 Shelf Extender
244186 Collingwood 750 $2.00 POD
245324 Les Jamelles Merlot Vin De Pays D'Oc 750 $1.00
245340 Chapoutier Belleruche Blanc 750 $2.00
254300 Matervitae Negroamaro 750 $1.00 Comm. Extender
254995 Revel Stoke Spiced Whisky 750 $2.00 Shelf Extender
255349 Blanton's Original Bourbon 750 $5.00
258954 Spicebox 750 $2.00 End Aisle
259333 Mcclelland's Single Malt Highland Scotch 750 $2.50 POD
260307 Hollandia Lager Beer 500 $0.15
265157 Jacob's Creek Moscato 750 $1.00 Shelf Extender, Wine Fridge
266684 Zonin Amarone Della Valpolicella Doc 750 $3.00
268375 Henry Of Pelham Riesling VQA 750 $1.00
270363 Castillo De Almansa Reserva 750 $1.00
270439 Smithwick's Ale 500 $0.25
270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 $4.00
270942 Jackson-Triggs Sauvignon Blanc Bag In Box 4000 $4.00
272161 Devil's Cut 750 $3.00 POD
272724 Three Olives Cake 750 $1.00
272807 Crabbies Original Alcoholic Ginger Beer 500 $0.35
272831 Wkd Original Vodka Blue 4 x 330 $1.00
273169 Mike's Hard Black Cherry 4 x 330 $1.00
277657 Aquinas Pinot Noir 750 $2.00
278010 Canadian Club Dock 57 Spiced Whisky 750 $1.00 End Aisle
279547 White House Wine Co. Vidal Moscato VQA 750 $1.00
281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 $2.00 End Aisle
285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 $2.00 Shelf Extender
291971 Villa Wolf Pinot Noir, Pfalz 750 $2.00 Mini Thematic
292151 Louis M. Martini Cabernet Sauvignon 750 $2.00 Discovery Extender
298083 Alberta Premium Dark Horse Whisky 750 $2.00 End Aisle
298505 La Vieille Ferme Cotes Du Luberon 750 $1.00 Shelf Extender
306001 Dry Bianco Secco Bag In Box 4000 $2.00
307488 Leblon Cachaca 700 $2.10
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Limited time offers Continued
Lcbo#case conversion# Description
size (mL) Lto Display Program
307744 O'Leary Cabernet Merlot VQA 750 $1.00
308122 Ghost Pines Chardonnay Winemaker's Blend 750 $2.00 Shelf Extender
308189 Luis Felipe Edwards Reserva Shiraz Cab Sauv 750 $1.50 Shelf Extender
308403 Hacker Pschorr Munich Gold Lager 500 $0.20
308833 Lucky Stones Red VQA 750 $1.50
308841 Lucky Stones White VQA 750 $1.50
311928 Canadian Club Classic 750 $2.00 End Aisle
311993 Canadian Club Reserve 1140 $1.45 End Aisle
312637 Mike's Hard Winter Black Berry 4 x 330 $1.00
313106 Skyy Vodka 1750 $1.00
315234 Faustino Vii Red Rioja 750 $1.00 Discovery Extender
315887 Skinnygirl Tangerine Vodka 750 $2.00
317552 Bacardi Black Razz 750 $1.00
318642 Harry's Hurricane Spiced Rum 750 $1.00 Discovery Extender
319756 Papidoux Calvados 700 $3.00 Discovery Extender
320572 Jaw Drop Squeezing Melons 473 $0.25
320796 Red Diamond Merlot 750 $1.00
321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355 $2.50
321638 Cayman Jack Planters Gingered Pineapple 6 x 355 $2.50
322016 Samuel Adams Latitude 48 IPA 6 x 355 $1.00 Shelf Extender
323543 Cent'Are Nero D'Avola - Merlot 750 $1.50 Shelf Extender
324236 Hop City Big Mouth Pale Ale 473 $0.15
328526 Jackson-Triggs Chardonnay 1500 $2.00
330308 Dragonheart Cinnamon Vodka Liqueur 750 $1.00 Shelf Extender
331397 Melville's Raspberry Craft Lager 4 x 275 $1.00
333492 Stutz Premium Natural Cider 473 $0.20
350207 Forty Creek Copper Pot Reserve Whisky 1140 $2.00 End Aisle
350629 Forty Creek Barrel Select Whisky 1140 $1.50 End Aisle
351056 Kittling Ridge Cabernet Sauvignon Prop Cuvee 750 $1.00
359471 Absolut Elyx Vodka 750 $4.00
373373 Pierre Sparr Gewurztraminer 750 $1.00
388900 Pilsner Urquell 6 x 330 $1.50
390260 Appleton Estate V/X 1750 $2.00
393405 Pelee Island Monarch Vidal VQA 750 $1.50 Shelf Extender
404160 Mcclelland Single Malt Islay Scotch 750 $2.50 POD
410415 Skyy Vodka 750 $1.00
417642 Cave Spring Pinot Noir VQA 750 $1.00
433714 Pelee Island Cabernet Franc VQA 750 $1.00
435743 Hobgoblin Extra Strong Ale 500 $0.40
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Continued
Lcbo#case conversion# Description
size (mL) Lto Display Program
439281 Konzelmann Merlot VQA 750 $1.00 Comm. Extender
447953 Fireball Whisky Shooter 750 $2.00 Shelf Extender
470823 Pelee Island Merlot 750 $1.00 Comm. Extender
485128 Pelee Island Baco Noir VQA 750 $1.50 Shelf Extender
506691 Wolf Blass Yellow Label Shiraz 750 $2.00 Shelf Extender
522730 Strewn Chardonnay Barrel-Aged VQA 750 $1.00
560532 Strongbow Cider 500 $0.25
573337 Mcclelland Speyside Single Malt 750 $2.50 POD
587907 Trius Merlot VQA 750 $1.00 Shelf Extender
589051 French Cross Dry White Cask 4000 $3.00
605063 Buffalo Trace Bourbon 750 $5.00 End Aisle
605931 Grant's Family Reserve 1140 $2.00 End Aisle
610857 Fat Bastard Merlot Vdp 750 $2.00 Shelf Extender
611392 Mott's Clamato Caesar Extra Spicy 6 x 341 $1.25
613059 Eastdell Pinot Noir VQA 750 $2.00
615062 Grange Of Pec Gamay Noir VQA Trumpour's Mill 750 $1.00
620989 Hoya De Cadenas Reserva 750 $1.00
621227 Straccali Chianti Docg 750 $1.50 Shelf Extender
628289 Philippe De Rothschild Pinot Noir Vdp 750 $1.00 Mini Thematic
637207 Pelee Island Shiraz/Cabernet 1500 $1.50
669226 Voga Pinot Grigio Igt 750 $1.00 Shelf Extender
669440 French Cross Shiraz 1500 $2.00
676841 Red Stripe Lager 6 x 330 $1.00
679852 Old Milwaukee 710 $0.45
698209 Sleeman Clear 6 x 341 $1.00
699249 Two Oceans Shiraz 750 $1.25 Comm. Extender
705418 El Dorado Special Reserve 15 Year Old Rum 750 $5.00
894014 El Dorado Demerara 5 Year Old Rum 750 $1.50
902619 Budweiser 6 x 341 $1.00
906560 Coors Light 6 x 341 $1.00
909994 Sleeman Cream Ale 6 x 341 $1.00
911396 Moosehead Lager 6 x 341 $1.00 TRADE COPY O
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value Added Program Warehouse Applied
Lcbo#case conversion# Description
size (mL) vA Approved
vA mother carton#
935 Captain Morgan White Rum 750 Smirnoff Red 293712
1040 Gordons Gin 750 Smirnoff Red 293696
3558 Gibson's Finest 12 Year Old 750 Wild Turkey Bourbon 50 mL 338418
8805 Forty Creek Barrel Select Whisky 1750 Forty Creek Double Barrel 100 mL 649046
12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL 893313
215038 Gibson's Finest Sterling Edition 1750 Gibson's 12YO 2 x 50 mL 343764
215871 Gibson's Finest 12 Year Old Whisky
1140 Tullamore Dew 50 mL 271627
216978 Seagrams V.O. 1140 CMOS 313395
261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL 897199
285254 Forty Creek Copper Pot Reserve 750 Forty Creek Double Barrel 50 mL 313403
350561 Forty Creek Cream 1140 Forty Creek Barrel Select 50 mL 364596
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Lcbo#case conversion# Description size (mL) vA Approved
67 Smirnoff Vodka 750 Captain Morgan Orig Spiced 50 mL
539 Black Velvet 750 Black Velvet Toasted Caramel Minis
620 McGuinness Silk Tassel 750 Fireball 50 mL
935 Captain Morgan White Rum 750 Smirnoff Red
1040 Gordons Gin 750 Smirnoff Red
1487 Crown Royal 750 Hockey
3558 Gibson's Finest 12 Year Old 750 Wild Turkey Bourbon 50 mL
7880 Johnnie Walker Black 12 Yr 750 Score Golf Magazine Subscription
8805 Forty Creek Barrel Select Whisky 1750 Forty Creek Double Barrel 100 mL
12385 Glenfiddich Single Malt 12 Year Old 750 Set of 3 Whisky Stones in Branded Bag
12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL
14910 Bushmills Irish Whiskey 750 Glass
16329 Abbot Ale 500 Coasters
31112 Grant's Family Reserve 750 Grant's Sherry Cask 50 mL
31757 Smirnoff Vodka (P.E.T.) 750 Captain Morgan Orig Spiced 50 mL
33928 Wiser's DeLuxe 1750 Wiser's Spiced 2 x 50 mL
38281 Schenley O.F.C.(P.E.T) 1750 Black Velvet Toasted Carmel 50 mL
38927 Jura Superstition Single Malt 750 Accolade Box Wrap
41384 Jack Daniel's Tennessee Whiskey 750 JD Rocks Glasses
53983 Barefoot Pinot Grigio 750 Haloween Witch Hat Tag
54213 Alberta Premium (P.E.T) 1750 CC Classic 2 x 50 mL
61564 Royal Reserve (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL
71746 Tullamore Dew Irish Whiskey 750 Branded Glassware
73791 Carlsberg 6 x 330 Premier League Coaster Pack
112672 Wiser's Special Blend (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL
129874 Flat Roof Manor Merlot 750 Appleton Reserve Rum 50mL
149567 Tag No. 5 Vodka 750 Stainless Steel Jigger
157875 St. Lucia Distillers Chairman's Reserve Rum 700 Pack of Caribbean Spices
173351 Proof Whisky 500 Icedrops
174094 Moretti Beer 6 x 330 Bottle opener
191296 Sapporo Premium Beer 4 x 500 Ear Buds
193433 Silent Sam Vodka 1750 Captain Morgan Orig Spiced 2 x 50 mL
197400 Tequila Rose Liqueur 750 Iceberg Vodka 50 mL
215038 Gibson's Finest Sterling Edition 1750 Gibson's 12YO 2 x 50 mL
215616 Jack Daniel's Tennessee Whiskey 1140 JD Rocks Glasses
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value Added Program Sales Representative Applied continued
Lcbo#case conversion# Description size (mL) vA Approved
215871 Gibson's Finest 12 Year Old Whisky 1140 Tullamore Dew 50 mL
216226 Alberta Premium 1140 CC Classic 50 mL
216234 Alberta Springs 1140 Dark Horse 50 mL
216788 Bacardi Black 1140 Bacardi Gold 50 mL
216838 Bacardi Superior 1140 Bacardi Oakheart 50 mL
216978 Seagrams V.O. 1140 CMOS
217653 Captain Morgan Spiced Rum 1140 Smirnoff 50ml
217687 Canadian Club Premium 1140 CC Classic 50 mL
217794 Johnnie Walker Red Label 1140 Golf Towel
217802 Johnnie Walker Black Label 1140 Golf Hat
224865 Dr. McGillicuddy's Peach Schnapps 1140 Dr. McG Branded Light Up Keychain
225615 Brugal Anejo 750 Black Grouse 50 mL
226316 Hiram Walker Special Old Rye Whisky Pet 1140 Wiser's Deluxe 50 mL
230797 Fontella Chianti Docg 750 Brookside Chocolates Satchel
230821 Cupcake Chardonnay 750 Cupcake Glass
237826 Icebox Margarita 1140 Fireball 50 mL
250134 Sortilege 750 Spicebox Mini
253575 Malibu Black Coconut Flavoured Rum 750 Wiser's DeLuxe 50 mL
254631 Stolichnaya Elit Vodka 750 Tube
260323 Jack Daniel's Honey 750 El Jimador Blanco 50 mL
260851 Cupcake Red Velvet 750 Cupcake Glass
261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL
275354 UV Cake Vodka 750 Birthday Candles
276618 Crown Royal Black 1140 Hockey
278127 Santa Carolina Sauvignon Blanc Reserva 1500 Sobieski Vodka 50 mL
283929 Captain Morgan Black Spiced Rum 750 Black Flask
285254 Forty Creek Copper Pot Reserve 750 Forty Creek Double Barrel 50 mL
292243 Wiser's Spiced Vanilla Canadian Whisky 750 Shot Glass
292730 Lamb's Black Sheep Spiced Rum 750 Wiser's DeLuxe 50 mL
293076 Francois Lurton Janeil Cabernet Sauvignon 750 Brookside Chocolates Satchel
298091 Tap 357 Maple Whisky 750 Spicebox Mini
298646 McGuinness Silk Tassel Canadian Whisky 1750 Fireball 50 mL
312801 Crown Royal Maple Finished 750 Crown Royal Black 50 mL
312959 Ketel One 1750 CR Black 2 x 50 mL
313023 Three Olives Smores Vodka 750 TOV Cake Mini
314856 Fireball Whisky Shooter 1140 Cinnamon Flavoured Toothpicks, 20 per Tube
318709 Captain Morgan Original Spiced Rum Pet 750 Hockey Item
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Lcbo#case conversion# Description size (mL) vA Approved
319863 Stock 84 VSOP Brandy 1140 Sobieski Vodka 50 mL
331462 Guinness Black Lager 6 x 330 Crown Black 50 mL
334151 Bacardi Superior Rum Pet 1140 Bacardi Oakheart 50 mL
350561 Forty Creek Cream Liquor 1140 Forty Creek Barrel Select 50 mL
387316 The Balvenie 12 YR. Doublewood 750 Whisky Stones with Branded Bag
437772 Belvedere Vodka 750 Hennessy VS 50 mL
456095 Ketel One Vodka 750 Jigger (with measurement line)
477885 Polar Ice Vodka (P.E.T) 1750 Kahlua 2 x 50 mL
500512 Captain Morgan Spiced Rum 750 Hockey Item
520932 Appleton Special Gold Rum 1750 Reserve 50 mL
554469 Guinness Draught 8 x 440 Halloween Glass
588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 Gift Bag
602920 Flor De Cana Black Label 5 Year Old Rum 750 Tequila Rose 50 mL
605972 Glenfiddich Single Malt 15 Year Old 750 Whisky Stones - set of 3 with Branded Bag
609867 Eastdell Unoaked Chardonnay VQA 750 Castello Cheese Coupon
609875 Eastdell Black Cab VQA 750 Castello Cheese Coupon
620997 Campo Viejo Rioja Crianza 750 Drop Stop
621664 French Rabbit Merlot Carton 1000 Sobieski Vodka 50 mL
621706 French Rabbit Chardonnay Carton 1000 Sobieski Vodka 50 mL
624544 Yellow Tail Shiraz 750 Specialty Edition Packaging
897702 Bottega Vino Dei Poeti Prosecco Doc 750 Gift Bag
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Marketing & Product Guide 143
bonus AiR miLes® Reward miles
Lcbo#case conversion# Description size (mL) Display Program bAm
42 Canadian Club Premium 750 975 Mike Weir Pinot Noir 750 6307 Seagrams V.O. 750 End Aisle 8653 McGuinness Silk Tassel 1140 20984 Alberta Premium 750 End Aisle 10992 Royal Reserve 1140 End Aisle 121370 Seagrams 83 (P.E.T) 375 41743 Ruffino Chianti Docg 750 52089 Lamb's Palm Breeze 750 82360 J & B Rare 750 End Aisle 82881 Pisse-Dru Beaujolais 750 Shelf Extender 54101 Remy Martin VSOP 750 254481 Stock 84 VSOP Brandy 750 84705 20 Bees Chardonnay Unoaked VQA 750 45009 Lamb's White Rum 750 85116 Barclay's Brandy 750 105173 Paarl Brandy 5 Star 750 106049 Pernod 750 108219 Prince Igor Vodka (P.E.T) 750 1010322 Cointreau 375 1010801 De Valcourt Napoleon VSOP 750 613821 Remy Pannier Muscadet S&M 750 416022 Duff Gordon Brandy 750 616238 Errazuriz Estate Carmenere 750 816840 Bolla Valpolicella 750 826229 Canada Gold Whisky (P.E.T). 1140 End Aisle 1229728 Torres Coronas Tempranillo Do 750 531120 Osborne Santa Maria Cream Sherry 750 534637 Canadian Club Premium 1750 End Aisle 2035667 Dopff & Irion Crystal D'Alsace Sylvaner 750 636434 20 Bees Riesling VQA 750 447290 Forty Creek Barrel Select 375 552050 The Famous Grouse 750 1053934 Dan Aykroyd Chardonnay VQA 750 654353 Stoneleigh Marlborough Pinot Noir 750 1057281 Labbe Francois Cassis 750 859535 Small Cask Brandy (P.E.T) 375 464659 Captain Morgan Private Stock Rum 750 Shelf Extender 1073395 Castillo De Monseran Garnacha 750 574476 Monimpex Golden Pear 750 678980 Carmen Reserva Cabernet Sauvignon 750 679327 Mezzomondo Sangiovese Merlot 750 585811 Bacardi Gold Rum 1750 15
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bonus AiR miLes® Reward miles
Continued
Lcbo#case conversion# Description size (mL) Display Program bAm
88799 Alberta Pure Vodka Pet 750 1089508 The Glenlivet Nadurra Aged 16 Years 750 3094094 Domaine Pinnacle Ice Cider 375 1295315 Wiser's Small Batch Whisky 750 End Aisle 10103341 Canadian Club Premium (Pet) 750 9105304 Russian Prince (P.E.T) 375 4106435 Fuller's Extra Special Bitter 500 1108357 Carolans Irish Cream 750 10112771 Alvear's Fino Montilla 750 5113241 Cazadores Anejo Tequila 750 20118737 Victoria Gin 750 20119628 Lindemans Bin 45 Cabernet Sauvignon 750 5122952 Hpnotiq Liquor 375 8123166 Cavallina Grillo Pinot Grigio 750 Shelf Extender 3131391 Smirnoff Vodka Pet 1140 10135475 Fuzion Alta Reserve Malbec 750 4140509 James Ready 5.5 6 x 473 4143750 Spinelli Malbec 750 5143891 Peroni Nastro Azzurro 500 1146548 Villa Maria Private Bin Pinot Noir 750 8156190 Fat Bastard Shiraz Vdp 250 2157586 Dona Antonia Ferreira Personal Reserve Port 750 7157883 Montes Reserva Cabernet Sauvignon 750 7160994 Trivento Fair Trade Malbec 750 5161950 Bolivar Coffee Liqueur 750 5163428 Tilia Cabernet Sauvignon 750 8164764 Argento Cabernet Sauvignon Reserva 750 4168419 Fuzion Alta Torrontes Pinot Grigio 750 4168740 Casa Lapostolle Carmenere 750 8171314 Grand Sud Merlot 1000 5174573 Sir Perry Berry 500 1174854 Carl Reh Kabinett 750 5175026 Funf 5 German Riesling 750 3176834 Aperol 750 6177816 Xplorador Carmenere 750 6179432 Tini Sangiovese Di Romagna Doc 750 Shelf Extender 4180695 St-Germain Elderflower Liqueur 750 Discovery Extender 20181636 Sobieski Vodka 750 8182931 Jack Daniel's Tennessee Whiskey 1750 End Aisle 20187104 Tic Tok Pocketwatch Chardonnay 750 10190363 Prince Igor Vodka (P.E.T) 1750 15191858 Pknt Carmenere 750 5191866 Pknt Cabernet Sauvignon 750 5194878 White Owl Whisky 750 10
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Continued
Lcbo#case conversion# Description size (mL) Display Program bAm
195610 Canadian Club Sherry Cask 750 End Aisle 15195834 Whyte & Mackay Special Blend 1140 12200089 Okocim Pilsner 500 1201251 Glayva 750 10205401 Teacher's Highland Cream. 1140 10207670 Ballantine's Finest Blended Malt Scotch
Whisk1750 End Aisle 20
208579 Zenato Rosso Veneto Igt 750 4210286 Russian Standard Original 1140 10211110 Wyborowa Vodka 1140 10214890 Eastdell Gamay Noir VQA 750 4215020 El Dorado 5 Year Old Rum 1140 12215343 Martini & Rossi Sweet Vermouth Red 1000 4215558 Cattos Rare Blended Scotch 1140 Shelf Extender 12215814 Codorniu Brut Clasico Sparkling 750 8216705 Two Oceans Sparkling Sauvignon Blanc 750 10216903 Banff Ice Vodka 1140 12216929 Smirnoff Vodka 1140 Shelf Extender 10217042 Bell's Original Scotch Whisky 1140 End Aisle 10217133 Sauza Gold Tequila 1140 15217174 Black Velvet 1140 End Aisle 16217190 Grand Macnish 1140 15217778 Chivas Regal 12 Year Old 1750 40217992 Dewar's White Label 1140 10219253 Dois Amigos Tinto Red 1500 Ontario Popular
Pick5
220434 De Loach Pinot Noir 750 5223610 Fielding Pinot Gris VQA 750 5227140 Heering Cherry Liqueur 750 12230474 Graffigna Centenario Reserve Malbec 750 8231787 Beso De Vino Seleccion Do Carinena 750 4234609 Yellow Tail Reserve Shiraz 750 5234815 Art De Vivre Cabernet Sauvignon 750 5234864 Bbq Barbera Piemonte Doc 750 6240416 Montresor Amarone 750 10242180 Lake Of Bays Spark House Red Ale 6 x 341 4242347 Absolut Raspberri Vodka 375 5247429 Avion Tequ...See# 330555 750 30248997 Laphroaig 10 Year Old 750 30251082 B & G Partager Merlot 750 5253856 Luccarelli Primitivo Puglia Igt 750 4253864 Berco Do Infante Reserva 750 4254722 Silent Sam Vodka 1140 10262717 Errazuriz Estate Cabernet Sauvignon 750 8
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Continued
Lcbo#case conversion# Description size (mL) Display Program bAm
267260 Castellare Di Castellina Chianti Classic Docg 750 5268037 D'Oh Piemonte Doc Dolcetto 750 5269688 Hungaria Sauvignon Blanc 750 5269894 Si Pinot Grigio 750 4270066 Cono Sur Reserva Chardonnay 750 10271106 Writers Tears Pot Still Irish Whiskey 700 15272716 Stolichnaya Vodka 1750 20273037 Canadian Club & Cola Mixed 6 x 355 6273045 Canadian Club & Cola Mixed 473 1273102 Canadian Club & Ginger Ale 6 x 355 Discovery Extender 6273110 Canadian Club & Ginger Ale 473 1274241 Phillips Vanilla Ripple Schnapps 750 8275925 Santa Carolina Cabernet Sauvignon Reserva 750 7275933 Jameson Irish Whiskey 1750 End Aisle 20276568 Jack Daniel's Tennessee Honey 375 5281378 Forty Creek Cream Liquor 750 Shelf Extender 8284026 Joseph Drouhin Chablis Drouhin Vaudon 750 10284091 Grant Burge Miamba Shiraz 750 10286195 Bacalhoa Jp Red 750 Shelf Extender 4287409 Cortel Napoleon VSOP Brandy 750 6289793 Hogsback Vintage Lager 473 1291468 Lot No. 40 Single Copper Pot Still Canadian
Whisky750 POD 12
291500 Pike Creek Double Barreled Canadian Whisky
750 POD 12
292110 La Mascota Cabernet Sauvignon 750 5292466 Kwv Cafe Culture Pinotage 750 8293506 Concilio Merlot Trentino Doc 750 4296152 Skinnygirl Margarita 750 10297101 French Cross Chardonnay 1500 5298638 Glenmorangie Original Single Malt Scotch
Whisky750 Shelf Extender 25
301895 Bouchard Aine & Fils Beaujolais Superieur 1500 10302612 Wyhdham Estate Bin 555 Shiraz 375 4305524 Chateau Joinin 750 6308163 Pepperwood Grove Old Vine Zinfandel 750 8308247 Santa Rita 120 Cab Franc Carm Cab Sauv 750 4308304 Clos Du Bois Cabernet Sauvignon 750 5311944 Canadian Club Classic 1750 25312983 Skinnygirl Bare Naked Vodka 750 12317768 Inniskillin Oaked Chardonnay VQA 750 5318667 Mount Gay Eclipse Silver 750 18318683 The Kraken Black Spiced Rum 1140 15319665 Domaine De Pellehaut Blanc, Vdp Cotes De
Gascogne750 6
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Marketing & Product Guide 147
bonus AiR miLes® Reward miles
Continued
Lcbo#case conversion# Description size (mL) Display Program bAm
319871 Stock 84 VSOP Brandy 750 8324590 Santa Carolina Merlot Reserva 750 7325506 Fonseca Porto Bin No.27 Reserve 750 5326009 Knob Creek Bourbon 750 FEM 15327841 Bud Light Platinum 6 x 355 5330555 Avion Tequila Silver 750 30332577 20 Bees Buzz & Bubbles VQA 750 5333971 La Chasse Merlot Vin De France 750 6334045 Kilbeggan 750 POD 12334060 Macallan Gold 750 20336743 Yvon Mau Merlot Vdp 750 4337600 Dillon's The White Rye 750 10337667 Havana Club Anejo 3 Anos 750 8339416 Naughty Neighbour American Pale 6 x 355 Shelf Extender 4339614 Stock Vermouth Red 1000 5346791 Reif The Empress Chardonnay VQA 750 4348359 Santa Rita Reserva Chardonnay 750 Wine Fridge 6348680 Bersano Costalunga Barbera D'Asti Doc 750 4351049 Union Gold VQA 750 4356139 Criollo Chocolate Raspberry Liquor 375 10358309 Carmen Gran Reserva Cabernet 750 10359331 Boundary Ale 473 1361741 Santa Carolina Merlot 750 4363085 Coors Banquet 473 Shelf Extender 1368241 Banff Ice Vodka 375 4376749 Metaxa 5 Star 750 10382713 Nederburg Sauvignon Blanc 750 6387209 Centennial 10 Year Old Limited Edition Rye 750 8400754 Iceberg Vodka 750 Comm. Extender,
BBAM9
445015 Casarsa Cabernet Sauvignon 1500 5447961 Fireball Whisky Shooter 200 4452615 Herradura Reposado Tequila 750 20472555 J&F Lurton Les Fumees Blanches Sauv Bl
Vdp750 5
474239 Spinelli Quartana Chardonnay Terre Di Chieti 750 6480756 Citra Sangiovese Terre Di Chieti 750 4492520 Bacardi 8 Year Old Rum 750 12494336 Wolf Blass Red Label Shiraz/Grenache 750 7501080 Bend In The River Qualitatswein 750 5501544 Whyte & Mackay Special Reserve 1750 20501551 Trapiche Malbec 750 5506741 Kronenbourg 1664 500 1518431 Marcus James Malbec 750 5
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Continued
Lcbo#case conversion# Description size (mL) Display Program bAm
525188 Peroni Nastro Azzuro 6 x 330 5526269 Jackson-Triggs Black Series Gewurztraminr
VQA750 5
534693 Kittling Ridge White Zinfandel/Vidal 750 3535344 Santa Carolina Cabernet Sauvignon 750 6544668 Kwv Cabernet Sauvignon/Merlot 750 4547729 Elijah Craig Kentucky Bourbon 12 Years Old 750 10550715 Forty Creek Barrel Select 750 End Aisle 8560474 Ardbeg 10 YO Islay Scotch Whisky 750 25563130 Fat Bastard Chardonnay Vdp 750 Wine Fridge 5563338 Veuve Clicquot Brut Champagne 750 25566133 Wyndham Estate Bin 555 Shiraz 1500 15572453 Cesari Merlot Delle Venezie 750 4580118 Black Tower Dornfelder Pinot Noir 750 5582205 Chivas Regal 18 Year Old 750 30582411 Gato Negro Merlot 1500 8582973 Bombay Sapphire London Dry 1750 Shelf Extender 15587816 Forty Creek Barrel Select 200 4588053 Il Prosecco 750 6591701 Argento Chardonnay 750 4594127 Vineland Cabernet Franc VQA 750 4601872 Glendronach 12 Year Old Single Highland
Malt750 20
602995 Pravda Vodka 750 15604926 Prince Igor Extreme Vodka 750 8605048 Patron XO Cafe Tequila Liqueur 750 20605881 Disaronno Originale Amaretto 1140 Shelf Extender 10615880 Devil's Pale Ale 473 Shelf Extender 1616409 Angostura 1919 Aged 8 Years Select Rum 750 15620062 Monkey Bay Sauvignon Blanc 750 4621151 Montalto Nero D'Avola Cabernet Sauvignon 750 6621680 French Rabbit Cabernet Sauvignon Carton 1000 5627265 Yvon Mau Colomb Chard Vdp 750 4637595 Concilio Pinot Grigio Trentino Doc 750 4643072 Boris Beer 6 x 250 3644062 Santa Carolina Shiraz 750 5657247 Kilbeggan Irish Whiskey 700 12665471 Jacob's Creek Reserve Shiraz 750 10676627 Kirin Ichiban 6 x 355 6897645 Sophia's Lemoncella 750 5898635 Palladium Grappa Chardonnay & Strawberry 750 6906669 Coors Light 473 1
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bundled bonus AiR miLes® Reward miles
bbAm option Lcbo# Description
size (mL) bAm
bbAm Amount
total bAm
1191858 Pknt Carmenere 750 5
5 15191866 Pknt Cabernet Sauvignon 750 5
1299966 Coors Light Wide Mouth 4 x 473 5 5
299974 Molson Canadian Wide Mouth 4 x 473 5 5
1565820 Dunavar Pinot Blanc 750
8 8335422 Dunavar Pinot Grigio 750
2 227140 Heering Cherry Liqueur 750 12 6 30
2 400754 Iceberg Vodka 750 9 7 25
Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”
Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”
Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”
Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”
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150 Promotional Turn 8 - Whisky Rocks
Lcbo# case conversion Description size (mL) Nt Approved
513 Mommessin Export Cuvee St Pierre Rouge 750 Vin de France
893 Wiser's DeLuxe 750 Wiser?s ?Be in the next Wiserhood Commercial!" Necktag Contest
6361 Alberta Springs 750 Best Whisky for Value
7617 Chivas Regal 12 Year Old 750 Recipe
68676 Remy Pannier Sauvignon Blanc 750 Vin de France
117101 Jagermeister 750 Halloween Themed
142406 J.P. Chenet Limited Release Pinot Noir 750 Vin de France
217448 Malibu Coconut Rum 1140 Recipe
226860 Wolf Blass Yellow Label Chardonnay 750 30 Years of Wolf Blass Necktag Contest
234294 Crush First Red VQA 750 Thrill Me Necktag Contest
234310 Crush First White VQA 750 Thrill Me Necktag Contest
243352 Kressmann Selection Chardonnay 750 Vin de France
243378 Kressmann Selection Merlot 750 Vin de France
251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 30 Years of Wolf Blass Necktag
Contest
257238 Absolut Citron Vodka 750 Recipe
260349 Catastrophe White VQA 750 Lincoln County Humane Society
260356 Catastrophe Red VQA 750 Lincoln County Humane Society
292177 Phillips Butter Ripple Schnapps 750 Recipe
295022 Two Oceans Pinot Grigio 750 Triscuit Recipes
302679 Hayman's Sloe Gin 700 Cocktail
306779 Crush Riesling Gewurtztraminer VQA 750 Thrill Me Necktag Contest
308510 Crush Midnight Cabernet VQA 750 Thrill Me Necktag Contest
319921 McGuinness Whipped Cream Liqueur 750 Recipe
321786 Smirnoff Ice 4 x 330 New Refreshing Taste
323808 Firesteed Oregon Pinot Gris 750 Accolades
323915 Lemon Hart Demerara Rum 750 Poppy Fund - $1/Bottle
333963 Lodez Chardonnay Viognier 750 Product knowledge
333971 La Chasse Merlot Vin De France 750 Vin de France
340398 Two Oceans Cab/Merlot 750 Triscuit Recipes
363804 Three Olives Naked Vodka 750 The London Vodka
454462 Banff Ice Vodka 1750 Accolade
461434 Alberta Springs 1750 Alberta Flood Relief
472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 Vin de France
589556 Bodega Norton Cabernet Sauvignon 750 Winemaker of the Year
676056 Radeberger Pilsner 500 The Culture of Taste
Necktags
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Display TableMerchandisingGuidelines
The following section provides direction on merchandising Nesting and Promo Tables.
If you have any questions, please contact your store’s Regional Visual Merchandiser or e-mail [email protected].
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Display Table Themes
The Nesting Table Map is used for all of the Nesting Table Layouts.
The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.
Please merchandise the tables according to the themes provided.
These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.
Product Orders
For each Nesting Table, please order two or three cases of each of the 12-18 participating products.
For each Promo Table, please order two or three cases of each of the six to eight participating products.
The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.
Example of colour, size, type
Example of “like with like”
merchandising Display tables
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Product Placement
Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.
By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.
Remember to consider the colour, size and type when building your display.
Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.
Nesting Table Baskets
All nesting tables must have a basket on each corner of the table.
Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.
Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.
Example of basket with sign
Nesting table baskets
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Store #
Nesting Table Theme
Whi
sky
Roc
ks
goLO
CA
L
Min
i Th
emat
ic
VIN
TAG
ES
Ess
entia
ls
1 14 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 155 157 1115 1 1 1149 1 1164 1 1 1 1171 1187 1 1 1198 1200 1211 1212 1217 1226 1248 1 1249 1252 1263 1 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1
Store #
Nesting Table Theme
Whi
sky
Roc
ks
goLO
CA
L
Min
i Th
emat
ic
VIN
TAG
ES
Ess
entia
ls
393 1394 1401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1
Stores will receive a sign for specific themes.
Nesting table FixturesProduct Theme Location
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Nesting table map Use for all Nesting Table Themes
Basket
1 Case
Q
Baske
t
1 Cas
e P
Basket
1 Case
o
Basket
1 CaseR
S
IGN
AG
ES
OF
T D
RE
SS
ING
h3 Facings
h3 Facings
i3 Facings
i3 Facings
J3 Facings
J3 Facings
L3 Facings
L3 Facings
A3
Faci
ngs
A3
Faci
ngs
b3
Faci
ngs
b3
Faci
ngs
c3
Faci
ngs
c3
Faci
ngs
D3
Faci
ngs
D3
Faci
ngs
e3
Faci
ngs
e3
Faci
ngs
G3 Facings
F3 Facings
G3 Facings
F3 Facings
N3 Facings
m3 Facings
N3 Facings
m3 Facings
k3 Facings
k3 Facings F
RO
NT
O
F
ST
OR
E
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Tiered Nesting table assortment
Similar to our tiered strategy for End Aisles 11-20, we have also created two Nesting Table planograms depending on your store’s sales breakdown. Stores that have stronger sales in Canadian whisky will have a larger assortment of Canadian whisky brands, and stores with stronger single malt and other imported whisky sales will have a more Scotches and import whisky featured.
• Our objectives for both planograms are to:• Highlighting trade up products• Encourage new product trial• Showcase the variety of whisky making
regions and styles
Import Focused Stores1, 4, 10, 15, 17, 21, 38, 41, 115, 149, 164, 198, 212, 217, 248, 334, 346, 355, 360, 371, 390, 393, 394, 412, 416, 445, 511, 523, 542, 555, 556, 568, 573, 580, 590, 601, 619, 623, 624, 631, 632, 641, 643, 703, 771
Canadian Focused Stores22, 23, 35, 55, 57, 187, 200, 211, 226, 249, 340, 351, 359, 367, 378, 401, 417, 438, 459, 490, 495, 497, 522, 545, 575, 579, 587, 617, 627, 699
Nesting table theme: N1 & N4
Whisky - Import Focused
Location Lcbo# Description FormatA 71746 Tullamore Dew Irish Whiskey 750 mL
B 334045 Kilbeggan 750 mLC 271106 Writers Tears Pot Still Irish Whiskey 750 mLD 480624 Woodford Reserve Distiller's Select Bourbon 750 mLE 326009 Knob Creek Bourbon 750 mLF 255349 Blanton's Original Bourbon 750 mLG 547729 Elijah Craig Kentucky Bourbon 12 YO 750 mLH 54866 Bulleit Bourbon Frontier Whiskey 750 mL
I 272161 Devil's cut 750 mLJ 387316 The Balvenie 12 YO Doublewood 750 mL
K 334060 macallan Gold 750 mLL 195693 Singleton Of Glendullan 750 mLM 238097 Dalwhinnie 15 YO Malt 750 mL
N 298638 Glenmorangie Original Single Malt Scotch Whisky 750 mL
O 330803 Bowmore 12 YO Islay Single Malt 750 mL
P 19158 Laphroaig Quarter Cask Single Islay Malt 750 mLQ 259333 Mccleland highland 750 mLR 107359 Auchentoshan 12 YO Single Malt Scotch 750 mL
Note: the Nesting table map is used for all of the Nesting table Layouts.
Re-order# DGN 14088-87
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Marketing & Product Guide 157
Whisky - Canadian Focused
Location Lcbo# Description FormatA 71746 Tullamore Dew Irish Whiskey 750 mL
B 334045 Kilbeggan 750 mL
C 103747 Maker's Mark Kentucky Bourbon 750 mL
D 480624 Woodford Reserve Distiller's Select Bourbon 750 mL
E 326009 Knob Creek Bourbon 750 mL
F 54866 Bulleit Bourbon Frontier Whiskey 750 mL
G 12385 Glenfiddich Single Malt 12 YO 750 mL
H 21097 The Glenlivet 12 YO Malt 750 mL
I 298638 Glenmorangie Original Single Malt Scotch Whisky 750 mL
J 330803 Bowmore 12 YO Islay Single Malt 750 mL
K 259333 Mccleland highland 750 mL
L 107359 Auchentoshan 12 YO Single Malt Scotch 750 mL
M 194878 White Owl Whisky 750 mL
N 94771 Forty Creek Double Barrel Reserve Whisky 750 mL
O 207639 Wiser's 18yo Canadian Whisky 750 mL
P 602722 Canadian Club 20 YO Whisky 750 mL
Q 272161 Devil's cut 750 mL
R 291500 Pike Creek 750 mL
Note: the Nesting table map is used for all of the Nesting table Layouts.
Re-order# DGN 14088-87
Nesting table theme: N1 & N4
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goLocal: VQA Red and White Wine
Location Lcbo# DescriptionA
MANAGER’S DISCRETION TO SELECT AN ASSORTMENT OF VQA
PRODUCTS RED AND WHITE
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
Alternate Products
N2
N2
Note: the Nesting table map is used for all of the Nesting table Layouts.
Re-order# DGN 14088-88
Nesting table theme: N2
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Marketing & Product Guide 159
Nesting table theme: N3
Mini Thematic - Pinot Noir
Location Lcbo# Description Format
A 142406 J.P. Chenet Limited Release Pinot Noir 750 mL
B 162073 Louis Jadot Bourgogne Pinot Noir 750 mL
C 291971 Villa Wolf Pinot Noir, Pfalz 750 mL
D 580118 Black Tower Dornfelder Pinot Noir 750 mL
E 628289 Philippe De Rothschild Pinot Noir Vdp 750 mL
F 54353 Stoneleigh Marlborough Pinot Noir 750 mL
G 226696 Errazuriz Estate Pinot Noir 750 mL
H 277657 Aquinas Pinot Noir 750 mL
I 75 Pinot Noir (Mike Weir Estate) 750 mL
J 13904 Henry Of Pelham Pinot Noir VQA 750 mL
K 53090 Coyote's Run Pinot Noir VQA 750 mL
L 417642 Cave Spring Pinot Noir VQA 750 mL
M 465435 Robert Mondavi Private Selection Pinot Noir 750 mL
N 226571 Sterling Vintner's Pinot Noir 750 mL
O 234526 The People's Wine Pinot Noir 750 mL
P 611509 Wolf Blass Yellow Label Pinot Noir 750 mL
Q 261099 Inniskillin Pinot Noir VQA 750 mL
R 135939 Pelee Island Pinot Noir VQA 750 mL
Alternate Products
N3 458521 Alvar Pinot Noir VQA 750 mL
N3 1545 Pinot Noir Ontario (Flat Rock Cellars) 750 mL
N3 69914 Latour Pinot Noir 750 mL
N3 129841 Philippe De Rothschild Pinot Noir Vdp 1500 mL
Note: the Nesting table map is used for all of the Nesting table Layouts.
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Promo table Fixtures - Product theme LocationsProduct Theme Location
store #Promo table themes
halloween beer Premium beer American Whisky scotch 5 1
10 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1
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Promo table themes
The Promo Table Map is used for all four Table Layouts.
To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.
SIGNAGE
e3 Facings
F3 Facings
G3 Facings
D3 Facings
h3 Facings
c3 Facings
b3 Facings
A3 Facings
Promotional Table Location Map
Halloween Beer
Location Lcbo# Description FormatA 90738 St. Ambroise Pumpkin Ale 4 x 341 mLB 90373 Brooklyn Post Road Pumpkin Ale 355 mLC 182287 Southern Tier Pumpking Ale 650 mLD 254896 Shipyard Smashed Pumpkin Ale 625 mL
E 303610 Howe Sound Pumpkineater Imperial Pumpkin Ale 1000 mLF 132753 Highballer Pumpkin Ale 500 mLG 67710 Great Lakes Pumpkin Ale 650 mLH 311225 Black Creek Pumpkin Ale 500 mL
Alternate Products
P1 334854 Spooks Ale 500 mL
P1 248179 Ghosttown Stout 341 mL
Re-order# DGN 14088-91
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Promo table themes
Premium Beer
Location Lcbo# Description FormatA 288506 Boneshaker Ipa 6 Pk-B 2130 mLB 250753 Beau's Nightmarzen 600 mLC 435743 Hobgoblin Extra Strong Ale 500 mLD 315655 Church Key Holy Smoke Scotch Ale 650 mL
E 676569 Rochefort 8 330 mLF 198069 Chimay Premiere 750 mLG 270389 Dominus Vobiscum Lupulus 750 mLH 194431 Duvel Beer 330 mL
Alternate Products
P1 346197 St Bernardus Abt 12 750 mL
P1 337295 Spearhead Moroccan Brown Ale 2130 mL
Re-order# DGN 14088-92
American Whisky
Location Lcbo# Description FormatA 103747 Maker's Mark Kentucky Bourbon 750 mLB 480624 Woodford Reserve Distiller's Select Bourbon 750 mLC 326009 Knob Creek Bourbon 750 mLD 255349 Blanton's Original Bourbon 750 mL
E 547729 Elijah Craig Kentucky Bourbon 12 YO 750 mLF 326025 Basil Hayden Straight Bourbon 750 mLG 255232 Knob Creek Single Barrel 750 mLH 54866 Bulleit Bourbon Frontier Whiskey 750 mL
Re-order# DGN 14088-93
Scotch
Location Lcbo# Description FormatA 7880 Johnnie Walker Black 12 YO 750 mLB 7617 Chivas Regal 12 YO 750 mLC 52050 The Famous Grouse 750 mLD 12385 Glenfiddich Single Malt 12 YO 750 mL
E 21097 The Glenlivet 12 YO Malt 750 mLF 289496 Cardhu Single Malt Scotch 750 mLG 195693 Singleton Of Glendullan 750 mLH 204560 Highland Park 12 YO Single Malt 750 mL
Re-order# DGN 14088-94
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