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Whisky rocks T-shirt 04

Four Week super sale 24

NeW - Flighted end aisles 34

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Questions? call helloLcbO at (416) 365 - 5932

PT8 - Features

NEW - Flighted End Aisles for Whisky Rocks 34

end aisles 1-10 will focus on big brands and will be the same for all stores. end aisles 11-20 follow a strategy that promotes specific brands where they have the greatest potential to move additional volume, stores are flighted into “import focus” or “canadian focus” and will have some different products on promotion.

We’re here to help: helloLCBO” English-over-French Information Card Please be advised that “We’re here to help: helloLCBO” english-over-French information cards are now available for re-order. This information card raises customers’ awareness to the service that helloLcbO offers to them at their fingertips. acTiON: Please install the French and english sides of the information card throughout your store based on your store’s FLs designation. Please order additional information cards if needed (re-order number dms001).

Tip on contacting helloLcbO:in the interest of avoiding delays and confusion, please have your re-order codes as well as the appropriate marketing & Product guide close at hand when placing signage orders.

Four Week Super Sale 24

Last year was a banner year for innovation and growth during the Whisky rocks campaign, with 7 new canadian whisky products, sales really rocked! don’t have a hero display? No problem, the promotions will be active in all stores, please use any discretionary display space should you want to promote these products during the sale period.

To further engage customers, there is a new Hero sign for every week of this promotion. Be sure to make the switch every week.

Whisky Rocks T-Shirt 04

The signature piece of the PT8 promotion is the Whisky rocks T-shirt. To effectively communicate the sale of these T-shirts, we have produced shelf Talkers, and a self-merchandiser. cash cards will be provided in order to process the discounted price.

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Goals of the Promotion 03

Whisky Rocks T-Shirt 04

Official Canadian Whisky Glass 06

Whisky Rocks Music Video Competition 08

Whisky Rocks Concert Shelf Talker 10

Whisky Rocks Branded Supplier Shelf Talker

11

NHL Block Pile Display 12

Whisky Descriptors 14

Whisky Rocks QR Cocktail Shelf Talkers 16

Advertising 17

Promotional Sign Gallery 21

Four Week Super Sale - Hero Display 24

PODS 35

Signature Collection 39

Mini-Thematic 43

Postal Code Survey Cash Dangler 47

Social Responsibility In-store Signage

49

Exterior Springer Sign 55

Shopping Cart Signs 57

Front End Merchandiser 59

Wine Fridge 65

Seasonal & New Product Fixture Program

69

Gifting 75

Halloween Beer Program 81

Special Promotions Fixture 83

Ontario Wines Programs 85

Beer Programs 95

Ontario Craft Beer End Aisle 96

Brewery Spotlight 97

Craft Beer Program 98

Ontario Craft Beer (Quarterly Program) 99

Vintages Superstars 101

Vintages BAM & LTO Signage 103

FOOD & DRINK 105

Participating Stores 113

Sold Space Programs 121

Display Table Guidelines 151

Marketing & Product Guide

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Thematic Promotion

Whisky RocksoctobeR 13 - NovembeR 9, 2013

Whisky Rocks is back at the LCBO! This year’s promotion features your favourite whiskies from around the world, a fresh new look and interesting spins on the Old Fashioned. This year’s promotion is bigger and better and includes a rock concert, a music video competition, and the Whisky Rocks T-shirt is back and so is the official Canadian Whisky Glass and much more.

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4 Promotional Turn 8 - Whisky Rocks

Overview

The signature piece of the PT8 promotion is the Whisky Rocks T-shirt. The T-shirt retails for $8.95 when purchased on its own or $6.95 when purchased with a Whisky product.

T-shirts are available in a mix of adult Medium, Large, X-Large and XX-Large. To effectively communicate the sale of these T-shirts, we have produced Shelf Talkers, and a self-merchandiser.

Cash Cards will be provided in order to process the discounted price or manually enter LCBO# 364745 into the POS system.

The T-shirts should be on display from October 14th until the end of the promotion or until you sell through your stock. If the T-shirts sell through, recycle the self-merchandiser and all Shelf Talkers.

Key Dates

T-shirt Ship Date: October 7, 2013Install: October 14, 2013Takedown: November 11, 2013

Participating Stores

5, 10, 21, 22, 23, 25, 27, 31, 34, 35, 39, 40, 44, 45, 55, 57, 60, 61, 62, 64, 65, 68, 72, 73, 74, 82, 95, 97, 102, 106, 115, 130, 145, 153, 154, 156, 165, 167, 171, 175, 187, 188, 192, 195, 198, 199, 200, 201, 209, 217, 221, 226, 228, 233, 242, 243, 249, 250, 252, 263, 265, 269, 278, 287, 288, 298, 300, 311, 312, 325, 326, 329, 334, 340, 344, 346, 351, 355, 358, 359, 360, 361, 367, 371, 373, 378, 381, 384, 385, 386, 390, 393, 398, 407, 416, 417, 425, 431, 432, 434, 436, 437, 438, 443, 444, 445, 453, 459, 465, 470, 481, 490, 494, 495, 497, 501, 522, 523, 536, 542, 544, 545, 549, 551, 555, 559, 566, 568, 575, 579, 580, 586, 587, 593, 602, 609, 616, 617, 623, 627, 630, 631, 632, 700, 771, 776

Whisky Rocks t-shirt

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Marketing & Product Guide 5

Inventory Management

LCBO# 364760 Whisky Rocks T-shirt $8.95LCBO# 364745 Whisky Rocks T-shirt $6.95 (or use provided Cash card)

• The regular price shirts and the discounted shirts are recognized as separate items on the POS system.

• You will receive the T-shirt at the discounted price under LCBO# 364745.• LCBO #364760 must be zeroed out using stock overage since it will be a negative value.• At the end of the period, please use ISE adjustment: Stock Shortage for LCBO# 364745.

Note: Please ensure that the shortage on Lcbo# 364745 is equal to the overage on Lcbo# 364760.

Merchandising Instructions

Kits will contain a T-shirt Merchandiser, Shelf Talkers and a Cash Card. (Re-order #14085-11)

t-shirt merchandiserMerchandise the T-shirts in the self-merchandiser. Stores should take one extra large T-shirt out of its polybag to display as a sample. Please put the T-shirts into separate parts of the dump box using the cross-divider provided.

shelf talkersParticipating stores will receive Whisky Rocks T-shirt Shelf Talkers that are displayed throughout the Whisky section.

cash cardAll stores will receive a Whisky Rocks T-shirt cash card that indicates the reduced price $6.95 and regular price $8.95, the LCBO #’s and the barcodes to simplify processing the sale. Each store will receive enough cash cards to have one at each check out.

Whisky Rocks t-shirt

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Overview

Once again, we will be featuring the Official Canadian Whisky Glass by Glencairn. • LCBO# 153486 Canadian Whisky Glass $ 4.95 • LCBO# 154195 Canadian Whisky Glass 6-PK $19.95 There is a limited number of cases available so these will be shipped to stores the week of October 7th, 2013.

Receive this product into store inventory using SKU +153486 ($4.95) single unit number since the glasses are all received as single units and adjusted at the end of the period for 6-pack sales as stated in the Inventory Corrections section.


Participating Stores and Distribution: The Whisky Glass allocation lists, by store, is posted on the Sales and Marketing Intranet portal page and published in PT8 worksheets.

1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 31, 32, 35, 37, 39, 40, 42, 44, 45, 50, 53, 54, 57, 59, 60, 62, 63, 65, 68, 69, 71, 77, 79, 80, 82, 86, 90, 97, 101, 102, 103, 106, 109, 115, 130, 132, 136, 139, 144, 149, 152, 153, 154, 155, 156, 163, 164, 168, 171, 175, 183, 184, 185, 186, 187, 188, 191, 195, 198, 200, 201, 207, 212, 214, 217, 218, 222, 223, 225, 226, 227, 228, 232, 234, 237, 242, 243, 244, 247, 248, 252, 253, 257, 263, 265, 266, 268, 269, 278, 279, 287, 288, 292, 294, 295, 298, 311, 320, 324, 325, 329, 340, 343, 345, 346, 353, 355, 359, 360, 362, 366, 371, 373, 378, 381, 383, 386, 388, 389, 390, 394, 397, 398, 402, 404, 406, 407, 408, 411, 415, 416, 425, 428, 432, 434, 436, 437, 438, 442, 444, 445, 452, 453, 456, 457, 465, 468, 469, 470, 472, 479, 481, 484, 485, 494, 499, 501, 511, 517, 521, 526, 528, 533, 534, 536, 540, 543, 545, 546, 548, 553, 555, 556, 559, 563, 568, 569, 572, 573, 575, 579, 580, 584, 587, 593, 601, 602, 605, 610, 616, 617, 618, 619, 623, 624, 627, 629, 630, 632, 634, 635, 638, 642, 643, 694, 700, 703, 771, 776

official canadian Whisky Glass

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Shelf Talker

Operational Details

• Receive this product into store inventory using SKU +153486 ($4.95) • Stores can sell the product as a single unit (+153486), or a 6 pack (+154195)

Inventory Corrections

Since the Whisky Glasses are received under SKU 153486 (Single unit) sales of the Whisky Glasses under SKU 153195 (6 Pack) result in a negative TSI. To adjust the negative TSI and correct your inventory please follow the procedure outlined below.

At the end of the promotion please set SKU 153195 to “zero” TSI by doing an Adjustment - “Stock Overage” on the ISE system. Then do an Adjustment - “Stock Shortage” on SKU 153486 for the total number of units sold under SKU 153195 (6 units per sale).

1 sale under skU 153195 = 6 units of 153486. e.g. An adjustment of +10 TSI of #153195 (6 units) = an adjustment of -60 #153486 (1 unit) Note: The over/short dollar amounts will not zero out due to the price difference between single units and 6 packs. Finance is aware of this discrepancy and will correct this in the background so it will not affect your monthly over/short account.

official canadian Whisky Glass

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Whisky Rocks music video competition

Overview

With the success of last year’s Whisky Rocks Music Video Competition, we’ve brought it back and taking it up a notch. We will be promoting our Whisky Rocks Showdown MusicVideo Competition in-store and online. Customers can enter an online music video competition by submitting a video of an original song along with their lyrics to whiskyrocks.com. The submission entry dates are from September 23, 2013 to October 11, 2013. For full rules and regulations, details of prizing and how to submit an entry please refer customers to www.whiskyrocks.com.

Prizes this year includes

• A Long & McQuade Instruments gift card prize package with a retail value of approx. $5000.00• Customers will be encouraged to vote on whiskyrocks.com for their favourite artist(s). The

voting will help decide the 3 finalists that will perform live opening for Theory of a Deadman, November 7, 2013 at the London Music Hall 185 Queen’s Ave., London, Ontario.

• Customers can vote on the website from October 17 until October 30, 2013. • Judging will happen live at the Whisky Rocks Showdown Concert.

Competition Overview

A charity concert and tasting event presented by Dixon Hall will take place at London Music Hall, London ON on Thursday, November 7, 2013. This special event is sponsored by Black Velvet Toasted Caramel Whisky, Crown Royal Maple, Forty Creek Copper Pot, Wiser’s Spiced Vanilla Whisky, Canadian Club Classic and Wiser’s Spiced Vanilla Whisky in partnership with the LCBO.

Special performances by Theory of a Deadman and 3 opening acts chosen by the winners of the Whisky Rocks Showdown Competition. It’s going to be the event of the year!

Proceeds will benefit Dixon Hall (a music education-based charity).

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Whisky Rocks music video competition

• There will be newspaper and magazine advertisements announcing the WHISKY ROCKS concert, in London and the GTA in The Grid, Now, Scene, Metro London and Exclaim.

• There will be digital ads promoting the concert and competition throughout PT8.

• Tickets will be available for sale as of September 20, 2013.

• Posters throughout the GTA and London starting the week of October 15 to promote the event.

Date: Thursday November 7th, 2013

Location: London Music Hall 185 Queens Ave London ON

Price: Tickets will go on sale September 20 through londonmusichall.com $30.00 + service fees.

concert: Door opens at 7:30pm

Age Restrictions: Strictly 19+ Proof of ID required (Management reserves the right to refuse entry)

Note: ticket price includes performances, light hors d’oeuvres, pop, water. No cash bar available during this special event.

Poster

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Overview

Pre-printed Shelf Talkers supporting this years Whisky Rocks Concert and Competition will be shipped to all stores.

Key Dates

Ship Date: October 7, 2013Install: October 14, 2013Takedown: November 8, 2013

Components

• Shelf Talker

(Re-order # DMS-14085-09)


Install the Shelf Talkers throughout your store to promote the Whisky Rocks Concert and Competition.

Whisky Rocks concert shelf talker

Shelf Talker

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Whisky Rocks Branded Supplier Shelf Talkers

Pre-printed Shelf Talkers highlighting the brands that are supporting this years Whisky Rocks Concert will be shipped to all stores.

Key Dates


Components

• Shelf Talkers(Re-order # DMS-14085-10)

there are 5 versions of the shelf talkers:• Black Velvet Toasted Caramel Whisky• Crown Royal Maple• Forty Creek Copper Pot• Wiser’s Spiced Vanilla Whisky• Canadian Club Classic


Pre-printed Shelf Talkers (5 versions)Install the Shelf Talkers in section in front of participating products.

Whisky Rocks branded supplier shelf talker

Shelf Talker

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Overview

To promote the start of the NHL season and the partnership with Smirnoff, Crown Royal, Diageo and Captain Morgan.

Key Dates

Ship Date: October 7, 2013Install: October 14, 2013Takedown: October 29, 2013


1, 10, 15, 21, 22, 23, 24, 31, 34, 35, 36, 38, 47, 49, 50, 55, 58, 63, 70, 72, 73, 74, 80, 82, 85, 86, 93, 95, 97, 101, 106, 115, 130, 132, 140, 145, 148, 153, 155, 166, 171, 175, 179, 185, 187, 188, 190, 193, 195, 198, 199, 200, 201, 207, 209, 212, 216, 217, 218, 221, 226, 228, 233, 242, 243, 248, 249, 252, 253, 255, 263, 265, 266, 279, 288, 298, 300, 310, 311, 312, 325, 326, 329, 334, 340, 344, 345, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 408, 412, 416, 417, 425, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 446, 452, 453, 458, 459, 465, 470, 475, 481, 485, 490, 491, 494, 495, 497, 499, 501, 505, 511, 517, 518, 522, 523, 528, 536, 539, 540, 542, 544, 545, 549, 553, 555, 556, 564, 566, 568, 569, 572, 573, 575, 584, 586, 587, 589, 590, 593, 598, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 630, 631, 632, 634, 635, 641, 642, 677, 694, 700, 702, 703, 706, 771, 776

Participating Products

LCBO# 1487 Crown Royal 750 mLLCBO# 67 Smirnoff Vodka 750 mLLCBO# 131391 Smirnoff Vodka PET 1140 mLLCBO# 500512 Captain Morgan Spiced Rum 750 mL

NhL block Pile Display

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Signage and Merchandising Instructions

Block Pile Kit (Re-order# DMS-14085-07)

Each Kit will include:• PoleToppers• PodRiserWraps• PricerCards• GenericIn-sectionShelfTalkers

• Stores are asked to use two facings of each product where possible. If you have only 1 facing of each SKU please use only one Pole Topper.

• Please use the corresponding branded riser wrap to wrap the risers that support the Block Pile.

• Place the corresponding Pricer Card with each cut case of the products on the display.

• Place the generic in-section Shelf Talker in front of any Captain Morgan, Smirnoff or Crown Royal product in-section.

• Stores not included in the full program will receive a bundle of the Shelf Talkers to display in-section.

NhL block Pile Display

Shelf Talker

Pricer Card

Pole Topper

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Key Dates

Ship Date: October 7, 2013Install: October 14, 2013takedown: Do not remove until further notice.

No re-ordering.


All stores.

Whisky Descriptors - shelf talker

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Whisky Descriptors

Whisky Descriptor explained Just like people, whiskies come in all flavours/personalities and styles, from light and fruity to full and smoky (from laid back & easy going, to hard-core-intense). There is a whisky to suit every personality, mood or occasion. We will help customers find the whisky that best suits them.

how this works • The bin ticket display the country of origin, as well as a two-word

descriptor to help the customer decide what they would like to purchase.

1. intensityThe first word of the descriptor will be the initial impression of the whisky.

Subtle We like to call this “the nod”, the bodies and flavour profiles of these whiskies could also be described as: light, smooth, mellow or delicate. They are not obvious upon first consumption; the flavours are not densely packed or heavy.

MediumWe like to call this “the wave”, The body and flavours of these whiskies will be somewhere in the intermediate, you can’t see them coming from a mile away, but you won’t need a microscope to detect them either.

BoldWe like to call this “the handshake”. Other terms to describe these whiskies could be full, rich. Some definitions of bold: courageous, confident, audacious, spirited, fearless, immodest, standing out distinctly, conspicuous.

2. Flavour / AromaThe second word in the descriptor will be the dominant flavour or aroma profile (given that many whiskies are complex and will cross over between profiles, we’ve taken a snapshot of the most dominant).

Sweet: you might taste (or smell) vanilla, caramel, toffee, honey, coconut

Fruity: you might taste (or smell) fresh fruit (apples, pears, peaches, mango), cooked fruit (jams, pie filling), dried fruit (figs, apricots, raisins);

Spicy: you might taste (or smell) spices (cinnamon, star anise, nutmeg, ginger, peppercorns), hot peppers

Smoky: you might taste (or smell) peat, campfire, charcoal, smoked salmon

Floral: you might taste (or smell) fresh flowers, garden or florist shop (carnations, roses), dried flowers, lavender

Herbal: you might taste (or smell) leaves, grass, hay, pine needles

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Overview

All stores will receive pre-printed shelf talkers highlighting cocktails from the Whisky Rocks FSI.

Key Dates



All Stores


Pre-printed Shelf Talkers (8 versions)(Re-order# DMS-14087-18)Install the shelf talkers throughout the Whisky and Scotch sections of your store for the duration of P8 promotion.

Whisky Rocks QR cocktail shelf talkers

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Advertising

FSI

Radio Advertising

BAM Email Blast

THE FLAVOURFOR FALLBacon gets the Whisky Treatment

WHISKY FOR BEGINNERS Tasting Tips and Delicious Cocktails

TREND REPORT Rye’s In The Spotlight

A Special Concert event

THURS. NOV 7LONDON MUSIC HALL, 185 Queens Ave., London

Doors open at 7:30pm

Brought to you by:

check out

whiskyrocks.com

for details.

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Please drink responsibly

Featuring:

LC13-010 Whisky Rocks_FSI_Final_setup.indd 1-2 13-09-11 3:54 PM

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Advertising

Overview

We’ve done it again! The 2013 Whisky Rocks FSI is a magazine jam-packed with features guaranteed to captivate our customers. For starters, we’ve got an unexpected story the combines Whisky, cupcakes and rock stars! We asked Vancouver band Theory of a Deadman to sample four whiskies with four frosted cupcakes. And they rocked it. Next up: bacon. We’ve created easy bacon dishes…and cocktails! Who could possibly resist this crispy Canuck classic? Starting with a hot cover shot of the band, then taking readers on a journey of international whiskies and brand-new whisky cocktails, the magazine is photographed and written by top columnists and whisky experts. They uncover the secrets to the Aberlour distilleries success; trace the history — and unveil the future — of that Mad Men staple, the Old Fashioned; and, last but never least for our customers, provide simple tips for whisky newbies.

You’ll want to read this cover to cover. Enjoy!

FSI Drop Date

Our FSI is dropping in the following markets.

Publication Drop Date

Globe and Mail (Ontario Edition) Saturday, October 19, 2013Guelph Mercury Thursday, October 17, 2013Hamilton Spectator Saturday, October 19, 2013Kitchener Waterloo Record Saturday, October 19, 2013Brampton Guardian Friday, October 18Mississauga News Friday, October 18Orangeville Banner Thursday, October 17Toronto Star Saturday, October 19, 2013National Post Saturday, October 19, 2013Ottawa Citizen Saturday, October 19, 2013Thunder Bay Chronicle Saturday, October 19, 2013Windsor Star Saturday, October 19, 2013Barrie Examiner Saturday, October 19, 2013Kingston Whig Standard Saturday, October 19, 2013London Free Press Saturday, October 19, 2013North Bay Nugget Saturday, October 19, 2013Ottawa Sun Sunday, October 20, 2013Peterborough Examiner Saturday, October 19, 2013St. Catherines Standard Saturday, October 19, 2013Sudbury Star Saturday, October 19, 2013Toronto Sun Sunday, October 20, 2013

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Lcbo Description Format54866 Bulleit Bourbon 750 mL

71746 Tullamore Dew Irish Whiskey 750 mL107359 Auchentoshan 12 YO Single Malt Scotch 750 mL

195610 Canadian Club Sherry Cask 750 mL

207647 Chivas Regal 12 YO 1140 mL207654 The Glenlivet 12 YO Malt 1140 mL220756 Amrut Fusion Single Malt Whisky 750 mL

244186 Collingwood 700 mL

248997 Laphroaig 10 YO 750 mL258582 Aberlour Single Highland Malt 10 YO 750 mL259333 McClelland’s Single Malt Highland Scotch 750 mL269639 Mackmyra The First Edition 750 mL271106 Writers Tears Pot Still Irish Whiskey 750 mL

281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 mL

291500 Pike Creek Double Barreled Canadian Whisky 750 mL

298083 Alberta Premium Dark Horse Whisky 750 mL

311928 Canadian Club Classic 750 mL

312801 Crown Royal Maple Finish 750 mL

326009 Knob Creek Bourbon 750 mL

326025 Basil Hayden 750 mL

332957 Nikka Taketsuru Pure Malt 12YO Whisky 750 mL

334045 Kilbeggan 750 mL

348235 Knob Creek Rye 750 mL

348508 Aberlour Single Highland Malt 21 YO 750 mL

352104 Aberlour Single Highland Malt 12 YO 750 mL

359802 Wild Turkey Rye 750 mL

560474 Ardbeg 10YO Islay Scotch Whisky 750 mL

573352 Aberlour A’Bunadh Scotch Whisky 750 mL

605063 Buffalo Trace Bourbon 750 mL

Radio

There will be 30 second radio ads promoting the Whisky Rocks Competition and Concert. The PT8 Whisky Rocks Promotion and the four Super sales (see page 26). There will be 10 second radio tags in London ON.

Advertising

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Overview

During PT8, BAM email blast will be sent out by Loyalty Group for the following products.

LCBO# 311944 Canadian Club Classic 1750 mL 25 BAM LCBO# 582205 Chivas Regal 18 Year Old 750 mL 30 BAMLCBO# 326009 Knob Creek Bourbon 750 mL 15 BAMLCBO# 271106 Writers Tears Pot Still Irish Whiskey 700 mL 15 BAM

Key Dates

The emails will be going out to Air Miles customers the following weeks:

• .Canadian Club Classic – October 16

• Chivas Regal – October 23

• Knob Creek Bourbon – October 30

• Writers Tears Pot Still – November 6

bAm email blast

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Promotional Sign Gallery

All promotional sign components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

music cD re-order# Dms-14111 We would like to hear your comments about this period’s music. Please email you feedback to [email protected]

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Promotional signs

component Where to install sign Re-order code images

exterior banners“Whisky Rocks with Guitar”

(DOMINANT)

banners:43”w x 87”h

Exterior on building. 14082-31

exterior banners“Whisky Rocks with Record”

banners:43”w x 87”h

14082-32

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Promotional signs


exterior transparency“Whisky Rocks with Guitar”

(DOMINANT)

transparencies:28”w x 54”h

only for stores #452, #528, #568. these are installed by the vendor.

14083-21

exterior transparency“Whisky Rocks with Record”


14083-22

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Promotional signs

Four Week Super Sale

Don’t have a hero display? No problem, the promotions will be active in all stores, please use any discretionary display space should you want to promote these products during the sale period.

Hero Display

super sales add excitement and sales opportunity to Whisky rocks!Last year was a banner year for innovation and growth during the Whisky rocks campaign, with 7 new Canadian whisky products, sales really rocked! This year we have less product innovation but want to keep the whisky momentum going. To help boost sales and increase consumer excitement during the period, we have organized four great super sales to bring customers into your stores. Starting each Monday the hero display will be used to display one super sale product for a week long promotion. Stores will have to remove the previous week’s super sale product from the display by the start of business day on the Monday of each week and change to the corresponding signage.


1, 5, 6, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 34, 35, 36, 38, 40, 41, 43, 44, 50, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 228, 233, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706, 771, 776

**imPoRtANt** Please note the hero displays for all four weeks will be shipped at the beginning of the promotion. Do Not throw away the package with the remainder of the signs until after the promotion has ended.

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Promotional signs


hero DisplayBanner Stand Insert “Wiser’s Spiced Whisky”

Dimensions:20”w x 70”h

Hero Display 14082-41

hero DisplayBanner Stand Insert “JW Red”



Pricer cards

(4 versions )V.1 Wiser’s Spiced Vanilla WhiskyV2. JW RedV3. Canadian Club ClassicV4. The Glenlivet


Hero Display

DMS-14082-42

WEEK 2 monday october 21 - sunday october 27, 2013

WEEK 1monday october 14 - sunday october 20, 2013

item # Description Size

292243 Wiser's Spiced Vanilla Canadian Whisky 750 mL


217794 Johnnie Walker Red Label 1140 mL

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Promotional signs


hero DisplayBanner Stand Insert “Canadian Club Classic”



hero DisplayBanner Stand Insert “Glenlivet”



WEEK 4monday November 4 - sunday November 11, 2013

WEEK 3monday october 28 - sunday November 3, 2013


207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 mL


311936 Canadian Club Classic 1140 mL

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Promotional Signs

Component Where to install sign Re-order Code Images

Thematic Banner Stand Insert“Whisky Rocks with Guitar”


Thematic Banner Stand (store entrance)

14082-46

Beer Fridge Poster“Whisky Rocks with Guitar”

Dimensions:22 3/4”w x 53 3/4”h

For Beer Fridge 14085-01

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French show card“Le Whisky, comme ca te chante”


Install in the windows on the hangers.

14082-06

english show card“Whisky Rocks English/ Whisky rock English”


14082-01

english show card“The Old-Fashioned/Competition”


14082-02

Promotional signs

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Promotional signs


Power Aisle banners“Guitar/Record”

45”w x 30”h

Over the central aisle, closest to the entrance.

Alternate every other one.

14081-11

tasting bar sign“Whisky Rocks with Guitar”

21 15/16”w x 32 9/16”h

Install in the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

14085-51

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Promotional signs – Perimeter


Perimeter banner “Whisky Rocks”


On the hangers around the periphery of the store.

14081-01

Perimeter transparencysquare“Whisky Rocks”

Dimensions:28.5”w x 28.5”h

All transparency signs are vendor installed between October 13 - October 16 2013. If not installed by end of day October 18, 2013, please contact helloLCBO.

14083-01

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Promotional signs – Perimeter


Perimeter transparency horizontal“Whisky Rocks with Guitar”

Dimensions:45.5”w x 28.5”h


14083-11

Perimeter transparency horizontal“Whisky Rocks with Record” Dimensions:45.5”w x 28.5”h

14083-12

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Promotional signs - Perimeter


Perimeter transparencyvertical“Whisky Rocks with Guitar”

(DOMINANT)



14083-15

Perimeter transparencyvertical“Whisky Rocks with Record”


14083-16

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Promotional signs - end Aisles

component

end Aisle backer cards Dimensions:30” w x 24” h

end Aisle Products Re-order code

1 Forty Creek Copper Pot "Get Back"/ Cocktails Must-Haves 14080-01

2 Wiser's Deluxe "Wise Up"/ Today's Wine Discovery 14080-02

3 Crown Royal "Noble Birth"/ For Whisky Lovers 14080-03

4Forty Creek Barrel Select "Natural Selection"/ Beer Headquarters 14080-04

5Canadian Club Classic "No Inhibitions"/ No-Fuss Cocktails 14080-05

6 Jack Daniels "Classic Rock"/ Cocktails Must-Haves 14080-06

7Johnnie Walker Black "Not Blowin' Smoke"/ Today's Wine Discovery 14080-07

8 Gibsons 12Yr "Hometown Hero"/ For Whisky Lovers 14080-08

9 Grant's "British Invasion"/ Beer Headquarters 14080-09

10 Jameson "Sláinte!"/ No-Fuss Cocktails 14080-10

11Pa) Glenfiddich 15 "An Adult Now"/ Pb) Alberta Premium "A Rare Treat" 14080-11

12Pa) Ballentines "Start Here"/ Pb) Seagram's V.O. "Make It Your Own" 14080-12

13Pa) Glenlivet 12YO "Floral Shop"/ Pb) Wiser's Special Blend"'Round The Blend" 14080-13

14Pa) Crown Royal Maple "Griller Thriller"/ Pb) CC Dock 57, Wisers's Spiced, Spicebox "Spice It Up" 14080-14

15Pa) CC Dock 57,Wisers's Spiced, Spicebox "Spice It Up"/Pb) Dark Horse, Wiser's Small Batch, CC Sherry Cask "Small Batch'n"

14080-15

16Pa) Buffalo Trace,Maker's Mark,Wild Turkey "Southern Belles"/ Pb) J&B, Ballentines, Famous Grouse "Start Here" 14080-16

17Pa) J&B "This Calls For A Cocktail!"/Pb) Royal Reserve "R&R" 14080-17

18Pa) Dark Horse, Wiser's Small Batch, CC Sherry Cask "Small Batch'n"/ Pb) Hiram Walker Special Old "Class Act" 14080-18

19Pa) Alberta Premium "A Rare Treat"/ Pb) Black Velvet "If You Please" 14080-19

20Pa) Seagram's V.O. "Make It Your Own" / Pb) Canada Gold "Indie Spirit" 14080-20

Branded Backer Card

Please see next page (pg 34) for details on the flighted End Aisles for Whisky Rocks.

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end Aisle Products Re-order code images

Generic Cocktail Must-Haves 14080-50

Generic Today’s Wine Discovery/ For Whisky Lovers

14080-51

Generic Beer Headquarters/ No-Fuss Cocktails

14080-52

Promotional signs - end Aisles

In order to maximize sales, leverage our inventory investment and make the most relevant promotion for your local customer base, this year we will be flighting the end aisles for the Whisky Rocks promotion. End Aisles 1-10 will focus on big brands and will be the same for all stores. End Aisles 11-20 follow a strategy that promotes specific brands where they have the greatest potential to move additional volume, stores are flighted into “Import focus” designated by Pa) or “Canadian focus” designated by Pb) and will have some different products on promotion. Please refer to the store listings on the top

of pages 124 and 126 to determine which flight your store is participating in and set up the promotion accordingly. Be sure to take note of this change, and set up your End Aisles accordingly. This is reflected on you Location Map.

Any questions about the Pt8 end Aisles can be directed to:marijke mcLean 416-365-5873

NEW - Flighted End Aisles for Whisky Rocks

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Promotional signs - Pod Program

Participating stores

1, 10, 15, 17, 21, 23, 31, 38, 41, 44, 55, 57, 65, 74, 148,

149, 164, 171, 185, 187, 191, 195, 198, 200, 211, 217, 221,

226, 233, 249, 252, 253, 263, 269, 288, 298, 300, 326, 329,

344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 386,

390, 392, 394, 397, 398, 401, 407, 412, 416, 427, 428, 437,

438, 443, 444, 457, 459, 470, 481, 485, 490, 491, 497, 511,

522, 523, 528, 534, 536, 542, 545, 551, 556, 566, 569, 575,

580, 584, 587, 605, 609, 619, 623, 624, 627, 630, 632, 634,

641, 643, 694, 698, 699, 700, 703, 706, 776

Overview

The pod display is a merchandising program that highlights products in the most favourable and high traffic locations of the top destination stores. The program runs for the full Promotional Turn.

Example of a Flat Pod


PoD Riser Wrap 5 versions

Pod 1a CollingwoodPod 1b Lot No 40Pod 2a Jim Beam White LabelPod 2b Bushmills Irish WhiskeyPod 3a & Pod 3b McClellands

Wrap around the riser width-wise only.

14084-29

PoD Pricer cards“Whisky Rocks”6 versions / bundle

DMS-14084-26

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Pod 1 Display backers

Flat POD

Power Aisle or prominent locations of the store.

LCBO# Description Size (mL)

1A 244186 Collingwood 750

1B 291468 Lot No. 40 Single Copper Pot Still Canadian Whisky 750

14084-21

Please follow installation instructions that will be shipped along with this Pod.


Flat POD

Power Aisle or prominent locations of the store.


2A 21378 Jim Beam White Label 750

2B 14910 Bushmills Irish Whiskey 750

14084-22



Flat POD

Power Aisle or prominent 14084-23 locations of the store.


3A 573337 McClelland Speyside Single Malt 750

3B 404160 McClelland Single Malt Islay Scotch 750


Promotional signs - Pod Program

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signs’ Location signs’ message

component specifications Re-order code image

On Shelf

“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h English/No PricePrice/No Price

DMS-14087-01

On Shelf

AIRMILES Shelf TalkersPre-printed(Bonus Air Miles Program)


DMS-14087-02

On Shelf“NEW” Shelf Talkers Pre-printed(New Product Program)


DMS-14087-03

On ShelfMore Miles Shelf TalkersPre-printed(BBAM Program)

6” w x 3” h DMS-14087-04

On Shelf

“In The Spotlight” Shelf Talkers Pre-printed(IMAGE Program)


DMS-14087-05

On Shelf

“SAVE” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-14087-06

On Shelf

AIR MILES® Shelf TalkersPre-printed(Bonus Air Miles Program)

6” w x 3” h Bilingual/No PricePrice/No Price DMS-14087-07

On ShelfNew Shelf TalkersPre-printed(New Product Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-14087-08

On Shelf“In the Spotlight” Shelf TalkersPre-printed(IMAGE Program)

6” w x 3” h Bilingual/No Price DMS-14087-09

Promotional signs - on shelf

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Promotional signs - on shelf

signs’ Location signs’ message

component specifications Re-order code image

On shelf Pre-printed

(Regular Program - 63 versions)

Extender strips12” x 2.5”

DMS-14087-10


(Community Program - 10 versions)

Extender strips 12” x 2.5”

DMS-14087-11


(Discovery Program - 8 versions)

Extender strips 12” x 2.5”

DMS-14087-12

On shelf Blank Shelf Talkers LCBO stamp

(1 version x 50 per bundle)

Shelf Talkers Blank - 6” x 3”

DMS-14087-13

Cut Cases Blank Pricer Cards LCBO stamp

(1 version x 50 per bundle)

Pricer Cards Blank - 8” x 7”

DMS-14087-14

On shelf Blank Extender Strips LCBO stamp(1 version x 15 per bundle)

Extender strips Blank - 12” x 2.5”

DMS-14087-15

On shelf Pre-printed Go Green Extender insert - 1 version

Extender stripsPre-printed - 12” x 2.5”

DMS-14087-16

On End Aisles

Pre-printed - Thematic(63 versions)

Shelf Talkers - 6” x 5” DMS-14087-17TRADE COPY O

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Signature Collection


125 stores have been selected to participate in the program. These stores over index in sales of wines from the targeted countries within premium price bands: $16-20, $20-30, $30+. The selected stores are encouraged to review the participating products list and consider bringing in products that they do not currently carry.

Participation is strongly recommended for the following stores:

1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Stores not identified above are encouraged to review the product list and consider bringing in a smaller selection (if required) to offer a premium option in Wines for customers.N

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Overview

The Signature Collection is a new program for WINES that features hand-selected products from premium wine-growing regions around the world. The program is designed to: • Introduce customers to more premium wines within the LCBO wines portfolio• Encourage customers to experiment, trade up and try new, more premium products risk free

through this ‘endorsed’ collection• Position these wines as great gifting options, due to their premium price point and promise of

excellent quality• The Signature Collection products are priced premium relative to the other products within

the category sets and over deliver in terms of quality/price value.


Lcbo # Description Size mL Price Availability

390872 Wolf Blass Grey Label Shiraz 750 $ 34.95 Australia Red Available

212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available

269829 Grant Burge Summers Chardonnay 750 $19.95 Australia White Available

50427 Rodney Strong Alexander Valley Cabernet

Sauvignon750 $ 27.95 California Red Available

983577 Kenwood Zinfandel Sonoma County 750 $ 19.95 California Red Now Available

310409 Robert Mondavi Chardonnay Napa Valley 750 $ 25.95 California White Available 278689 Brancott Letter Series B Sauvignon Blanc 750 $ 19.95 New Zealand White Available

245696 Whitehaven Pinot Noir 750 $ 22.95 New Zealand Red Available 45195 Ruffino Chianti Classico Riserva Ducale

Docg750 $ 24.95 Italy Red Available

317057 Masi Costasera Amarone Classico Doc 750 $ 39.95 Italy Red Available

266965 Bonacchi Brunello Di Montalcino Docg 750 $ 35.80 Italy Red Available

178541 Batasiolo Barolo Docg 750 $ 29.95 Italy Red Available

160143 Castello Di Neive Barbaresco Docg 750 $ 19.95 Italy Red Available 332882 Henry Fessy Moulin a Vent 750 $ 19.95 France Red Available

315226 L'evidence 750 $ 17.95 France Red Available

12286 Anselme La Fiole Du Pape Chateauneuf Pape Red

750 $ 34.95 France Red Available

325142 Bouchard Beaune de Chateau 750 $ 36.95 France Red Available 289124 Laroche Chablis Saint Martin 750 $ 21.95 France White Available

New Lcbo initiative - signature collection

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Lcbo # Description Size mL Price Availability

337708 Remoissenet Bourgogne Blanc 750 $ 19.95 France White Available PT9

56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $ 26.90 France White Available

319567 Guy Saget Sancerre blanc 750 $ 19.95 France White Available 335380 Cockburns Vintage Port 750 $ 38.95 Port Red Available PT9 32656 Marques De Riscal Reserva 750 $ 20.90 Spain Red Available

Key Dates

Install Date: ImmediatelyTakedown Date: This is a permanent program. Please merchandise signage at all times.

Signage Components

signature collection Pre-printed shelf talkers • English(Price/NoPrice–6”wx3”h)• French(Price/NoPrice–6”wx3”h)

Reorder #• Signature Collection Pre-printed Shelf Talkers – DMS-14078-79


signature collection Pre-printed shelf talkersMerchandise the shelf talkers in front of participating products in section.

New Lcbo initiative - signature collection

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Mini Thematic Pinot Noir The Ultimate Food Wine


1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776TR

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Stores are recommended to feature all skus but a minimum of 6 brands must be featured.

Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.

The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.

• Featured products are not force-allocated.• If a featured product is currently carried by

your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.

• If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.

mini thematic – Promotional Fixture

Fixture Components• Category Sign Holder• Brochure Holder

SKU Count • Min. 6, Max. 12

Signage Components• Category Sign

(long or short)• Shelf Talkers• Occasional Customer

Takeaway

Location • Refer to your store

floor plan

Detailed Merchandising Instructions

The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

special instructions• merchandise products by like size and colour to create an impactful display.

PARTICIPATION IS MANDATORY

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mini thematic – Promotional Fixture

Overview

12 Pinot Noir’s from various wine regions will be featured during P8. While this mini thematic is positioned around food solutions and various occasions, we hope to provide our consumers with the knowledge and ability to pair Pinot Noir with a wide range of everyday meals and fall favorites.

Key Dates

Install: October 13, 2013Takedown: November 9, 2013


Lcbo Description Format142406 J.P. Chenet Limited Release Pinot Noir 750

162073 Louis Jadot Bourgogne Pinot Noir 750291971 Villa Wolf Pinot Noir, Pfalz 750

580118 Black Tower Dornfelder Pinot Noir 750

628289 Philippe De Rothschild Pinot Noir Vdp 75054353 Stoneleigh Marlborough Pinot Noir 750226696 Errazuriz Estate Pinot Noir 750277657 Aquinas Pinot Noir 75075 Mike Weir Pinot Noir 75013904 Henry Of Pelham Pinot Noir VQA 75053090 Coyote's Run Pinot Noir VQA 750417642 Cave Spring Pinot Noir VQA 750


• Insert “Pinot Noir : The Ultimate Food Wine” category sign into sign band on fixture.• Install the pre-printed shelf talkers in front of the participating products on the promo fixture

and in-section.• Install the perpendicular shelf talker on the promo-fixture and in-section.• Store managers are strongly encouraged to order and merchandise the participating products on

the Promotional Fixture.

Advertising

The mini thematic is also being supported by newspaper ads the week of October 13th in the GTA & Ottawa area.

PARTICIPATION IS MANDATORY

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Components


Promo Fixture sign - short Dimensions:28” w x 6 3/8” h

Promotional Fixture 14082-61

Promo Fixture sign - LongDimensions:43” w x 6 3/8” h

14082-62

Promo Fixture shelf talker(14 versions) x 2 sets Dimensions:6” w x 3” h

Promo fixture and in-section in front of participating products

DMS-14082-64

Perpendicular shelf talker(3 version english) x 1 set Dimensions:6” w x 3” h

Perpendicular Shelf Talker in-section by using the perpendicular Shelf Talker clips re-order #691451.

DMS-14082-63

mini thematic – Promotional FixturePARTICIPATION IS MANDATORY

IMAGE NOT AVAILABLETR

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Postal Code Survey Cash Dangler

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Postal code survey - cash Dangler

Overview All stores will be receiving a Cash Register dangler sign that advises customers that your location is participating in a Postal Code Survey. This sign is intended to assist you in communicating this information to customers while they are in line to make their purchase.

Key Dates

Install: October 24, 2013Takedown: End of store closing October 26, 2013


All Stores

Signage Components

Postal Code Survey Dangler (1 per cash register)


Peel off the backing of the low tack adhesive on the correct side of the sign dangler (Bilingual and Bilingual designated stores must show the Bilingual side of the sign) for use on the assigned Postal Code Survey dates on October 24 - 26, 2013.

Attach the sign to the cash register on October 24 and display for the duration of the Postal Code Survey. Remove the sign at the conclusion of the Postal Code Survey on October 26 at the end of the day.TR

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Social Responsibility In-store Signage

• Music CD Announcement• Cash Counter Decal• Cash Side Decal• Rear Cash Register Sign• Front End Merchandiser Sign• Shopping Cart Sign• Poster• Window Show Card• In-section Hot Button• Perpendicular Shelf Talker• Tent Card• Entrance Cling Vinyl• Metal Floor Stand• POS Screen

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social Responsibility in-store signage

Overview

check 25 PRoGRAm The Check 25 program has evolved by asking customers who are under the age of 25, or appear to be, to have their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline: “25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.

secoND-PARty PURchAse Preventing sales to minors and those who appear intoxicated is a year-round responsibilitythat we take very seriously. When staff have reasonable grounds to believe someone is buyingfor a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale.The “Did you know...19+” in-store signage program let’s customers know about this policyand reinforces our commitment to responsible service.

Participating storesAll Stores

key Datestakedown: Do not remove until further notice.

Signage Components & Merchandising Instructions

Please ensure that all signage components are replaced when they start peeling, begin to fade or look worn out.

PA Announcement A Second-party Purchase PA announcement will be added to the in-store music rotation. This will be in addition to the existing “25 or Younger” PA announcement. The announcements rotate every 15 minutes, in English and French, between music.

1. cash counter Decal - check 25 Program - bilingual• Peel and stick the adhesive Cash Counter

Decal to the centre of the top of the Cash Counter.• Ensure the message,“25 or Younger? Have your

I.D. Ready”, is right-side-up to the customers for them to read.

• Only one decal should be attached per cash counter.• Four decals per cash shipped to every store. If the

decal begins to peel, apply a new one.

Re-order #DMS-14018-101

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2. cash side Decal - check 25 Program - 17” x 11” - bilingual• Peel and adhere the cling to the centre of the side

of the cash counter. • Each store received 3 decals per cash. Install

one per cash. • Stores may use the second and third decals

as replacement signs in case of loss or damage.

3. Rear cash Register sign - check 25 Program - bilingualAffix the four Velcro dots on the back of the sign, in each corner. Please ensure the creative is facing customers.

Note: stores 4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644 did not receive this signage component as it does not fit on the back of their monitors.

4. Front end merchandiser sign - second-party Purchase - bilingualAffix the Velcro dots along the bottom of the front of the “Did you know...19+” sign. Please ensure the creative is facing customers and the back side of the sign is facing the cashier. Install the sign to the cash register turrets or fixture in front of the cash desk.

5. shopping cart sign - check 25 Program/second-party Purchase - bilingualKeep both “25 or Younger?” and “Did you know...19+” shopping cart signs in the frame on the outside of the shopping carts. See Shopping Cart section of this guide for more details.

6. Poster - second-party Purchase - 9” x 13” - english/FrenchAt Store Manager’s discretion, display the poster on the Community Board or within the customers’ line of vision as they approach the cash counter. Each kit contains 3 posters. Stores may use the second and third posters as replacement in case of loss or damage.



Re-order # DMS- 14078-62

Re-order #DMS-14015-02Re-order #DMS-14065-10

Re-order #DMS- 14078-63

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7. Window showcard - check 25 Program - 28” x 45” - bilingual• This sign was shipped to stores with three or more window

showcard fixtures.

• Install the sign on every third version as part of the rotation with the current promotional turn’s showcards.

• Do Not discard or replace this showcard at the end of the promotional turn; it is to stay until further notice.

8. in-section hot button - check 25 Program - english/FrenchAt Store Manager’s discretion, display the Hot Button signage in sections where customers 25 years of age and younger most frequently shop. Each kit contains 20 pieces.

Perpendicular Shelf Talker clips be ordered through Central Supply # (691451)

9.tent card - check 25 Program - bilingual

• Display the “25 or Younger? Have your I.D. Ready” Tent Card on the Tasting Bar and/or in the Special Events Kitchens during all in-store tastings and events.

• Please store the second tent card as a replacement in case of loss or damage.

the following stores received tent cards:1, 4, 5, 10, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 41, 44, 47, 50, 55, 57, 58, 60, 62, 64, 65, 69, 79, 82, 83, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 191, 195, 198, 200, 201, 202, 207, 209, 210, 212, 217, 218, 221, 226, 227, 228, 229, 233, 237, 243, 244, 248, 249, 250, 252, 253, 255, 260, 263, 265, 268, 269, 270, 278, 286, 287, 288, 298, 300, 310, 311, 324, 325, 326, 327, 329, 334, 343, 344, 346, 351, 353, 355, 359, 360, 361, 363, 367, 371, 373, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 459, 465, 469, 470, 481, 485, 486, 490, 491, 494, 495, 497, 501, 505, 511, 518, 522, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 559, 564, 566, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776




Re-order #DMS-CHK-25001

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10. entrance cling vinyl - check 25 Program - 18” x 24” - english and French (2 versions)

• An English and a French version of the sign will be shipped to all stores; both signs must be installed.

• Peel and adhere one sign on the top glass window panel on the set of windows without the store hours sign at the store’s entrance. Do not remove the store hours sign.

• On the lower glass window panel of same set of windows, peel and adhere the other sign directly below the installed sign.

• Each kit contains 3 sets of English and French signs. For stores with more than one entrance, please install one set per entrance. Stores may use the second and third signs as replacement in case of loss or damage.

• Please contact helloLCBO for solutions, if the signs do not fit on the windows or if your store does not have glass windows at the entrance.

11. Perpendicular shelf talkers - second-party Purchase - english/French

• At Store Manager’s discretion, display the Perpendicular Shelf Talker in-section. Each store will receive 10 Shelf Talkers.


Re-order code English: #DMS-14018-104 Re-order code French: #DMS-14018-105

Re-order #DMS- 14078-64

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12. metal Floor stand for sR sign - check 25 Program

• Place metal stand in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the hero display. The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

As well, other initiatives have been taken to communicate this new message, including:• POS screens displaying the “25 or Younger? Have your I.D. Ready” and “Did you

know...19+” messages as part of the existing rotation.


Metal Floor Stand for SR Sign Re-Order # NIBS011

Poster Inside Metal Floor Stand Re-order # DMS -14018-108

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Exterior Springer Signs


check 25 Program exterior springer sign (english/French)All Stores.

second-party Purchase exterior springer sign (english/French)

3, 6, 7, 9, 10, 11, 13, 15, 20, 28, 29, 30, 32, 37, 39, 40, 44, 45, 47, 54, 60, 61, 65, 66, 67, 68, 69, 71, 73, 74, 76, 81, 82, 84, 87, 88, 89, 91, 94, 96, 97, 99, 101, 103, 104, 107, 108, 113, 114, 115, 116, 117, 119, 121, 123, 124, 125, 126, 127, 128, 129, 131, 132, 135, 136, 140, 141, 142, 143, 145, 148, 155, 159, 160, 161, 162, 163, 164, 165, 167, 172, 173, 174, 175, 179, 182, 183, 188, 189, 190, 192, 194, 198, 210, 213, 216, 217, 219, 220, 222, 223, 224, 225, 227, 230, 231, 232, 233, 235, 236, 238, 239, 240, 241, 242, 243, 246, 247, 248, 251, 253, 254, 255, 256, 258, 261, 262, 264, 266, 268, 271, 273, 274, 275, 276, 280, 282, 285, 289, 290, 291, 293, 294, 295, 296, 297, 299, 300, 301, 302, 303, 305, 306, 307, 308, 311, 313, 314, 315, 316, 317, 318, 319, 321, 328, 329, 330, 331, 332, 339, 340, 344, 345, 348, 349, 350, 353, 354, 364, 369, 370, 371, 372, 375, 377, 380, 387, 389, 394, 403, 409, 410, 413, 414, 418, 419, 421, 423, 424, 425, 426, 429, 430, 435, 437, 439, 440, 441, 442, 445, 446, 450, 452, 453, 460, 462, 466, 468, 471, 472, 473, 478, 479, 480, 482, 486, 487, 488, 489, 493, 494, 503, 504, 505, 506, 509, 510, 514, 521, 524, 527, 530, 535, 537, 541, 542, 546, 548, 558, 560, 561, 562, 565, 567, 570, 578, 580, 581, 582, 594, 596, 602, 603, 612, 619, 627, 637, 642, 643, 698 TR

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exterior springer sign

Key Dates

Install: October 13, 2013takedown: November 10, 2013

Components & Re-ordering

• check 25 Program Exterior Springer Sign (English/French) Re-order #: 14088-32

• second-party Purchase Exterior Springer Sign (English/French) Re-order #: 14088-33

All stores will receive the Check 25 Program Exterior Springer Sign. Stores with 2+ fixtures will also receive the Second-party Purchase Exterior Springer Sign.

Stores that receive two signs must use the appropriate Exterior Springer Sign fixtures to display the signs. Signs must not be displayed/taped to the entrance doors/windows.

Stores can re-order an Exterior Springer Sign fixture if the ones originally sent to the store are damaged or lost, and if stores have the room to safely accommodate two. Stores that receive one sign should only have one Exterior Springer Sign fixture.


• Remove the “Giving Back in Our Community” sign received in PT7.• Install the Check 25 Program sign (stores with 1 fixture) and the Second-party

Purchase sign (stores with 2 fixtures).• Stores with an LCBO owned parking lot will receive two signs. The Check 25 Program

sign is for the entrance of the parking lot. The Second-party Purchase sign is to be placed near the store entrance at store manager’s discretion.

• All remaining stores will receive one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health and safety risk. Please do not display the signs outside when there are strong winds. The signage may tip over and cause injury.

check 25 Program

second-party Purchase

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Shopping Cart Signs

Please ensure the PT8 Shopping Cart Frame Signs are installed by the start of the Promotion.

Participation is mandatory for the following designated stores.


1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39, 41, 44, 45, 48, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 185, 187, 190, 191, 195, 198, 207, 210, 211, 212, 214, 216, 217, 218, 221, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 263, 265, 270, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 399, 401, 402, 407, 412, 417, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 481, 486, 490, 491, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 695, 698, 699, 702, 703, 706, 771, 776

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Overview

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.

Components and Re-ordering

thematic sign (sold to the trade) Install the “Forty Creek Copper Pot Reserve Whisky” Thematic sign on the inside the frame of the Shopping Carts. Re-order DMS-14085-02

key DatesInstall: October 13, 2013Takedown: November 10, 2013

social Responsibility sign Keep both Social Responsibility Signs in the frames on the outside of the Shopping Carts.Please display the “25 or Younger” signs on half of your shopping carts (on the outside), and “Did you know...19+” signs on the other half. For example, if the store has 30 shopping carts, please display 15 “25 or Younger” and 15 “Did you know…19+” signs.

key DatesTakedown: Keep existing signage until further notice.


• Remove the PT7 “Peele Island Time Riesling Vida VQA and Peele Island Time Semi Sweet Merlot VQA” signs and recycle.

• Install the new PT8 “Forty Creek Copper Pot Reserve Whisky” sign on the inside of the frames of the cart.

• Keep the “25 or Younger ? Have your I.D. Ready” sign and “Did You Know” sign on the outside the frames of the cart until further notice.

shopping cart signs

Thematic Sign

Social Responsibility SignRe-order# DMS-14015-02

Social Responsibility SignRe-order# DMS-14065-10TR

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Front End Merchandiser

This is a Sold Program and participation is mandatory.


1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 228, 233, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 385, 386, 387, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699

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Overview

The Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participating is mandatory. Signage will be shipped to participating stores each Period.

Participating Product

Lcbo# brand size (mL)326025 Basil Hayden Kentucky Bourbon 750

326009 Knob Creek Bourbon 750


For Period 8, the Sold Space program will feature Basil Hayden Kentucky Bourbon and Knob Creek Bourbon. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should be water-falled on 3 shelves). The top shelf is used to display the box sign provided.

Signage Components

• Pre-Printed Shelf Talker (2 Versions, 4 pieces)• “Welcome to Bourbon Country” Box Sign Re-Order# for kit is DMS-14085-61

Front end merchandiser

Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

1483

6-13

Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

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Core 200mL Spirits PPG Program

The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

DOES NOT CHANGE

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Staff Picks Basket

Reminder

Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.

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Beer and Chasers Mainstream Spirits

Big Brands Premium Destination

271965Smirno� Vodka (P.E.T.)

447961Fireball Whisky

413716Wiser's De Luxe Whisky

217968Crown Royal Whisky

393678Baileys Irish Cream Liqueur

271338Bacardi Superior Rum

586180 Iceberg Vodka

245944Alberta Premium

228031Grand Marnier Liqueur

251371Canadian Club

Premium Whisky


602128Polar Ice Vodka

393678 Baileys Irish

Cream Liqueur


251371Canadian Club

Premium Whisky

271338 Bacardi Superior Rum

271288 Crown Royal Whisky

413716 Wiser's De Luxe Whisky

447961 Fireball Whisky

251397Walker’s Special Old


602128 Polar Ice Vodka



251397 Walker's Special

Old Whisky


Cream Liqueur


251371 Canadian Club

Premium Whisky


298729 St. Remy Brandy



298729St. Remy Brandy

351023 Absolut Vodka

251371Canadian Club

Premium Whisky


476382 Grant's Family

Reserve Scotch Whiskey


Cream Liqueur


228031Grand Marnier Liqueur

Use the charts below to select the Core 200mL assortment that matches your store’s PPG:


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Cool Convenience Upspend Mainstream

Global Roots






Cream Liqueur



271288 Grand Marnier Liqueur

579433Kalhua Co�ee

Flavoured Liqueur

271288 Crown Royal Whisky




Cream Liqueur

251371Canadian Club

Premium Whisky


228031 Grand Marnier Liqueur

351023 Absolut Vodka


298729St. Remy Brandy




298729St Remy Brandy

476382Grant's Family Reserve

Scotch Whiskey

351023Absolut Vodka

251371Canadian Club

Premium Whisky



619775Appleton Estate V/X Rum

413716Wiser's De Luxe Whisky


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Wine Fridge

(turn 2: september 15, 2013 - February 1, 2014)

This is a Sold Program and participation is mandatory.

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Wine Fridge turn 2 - (Pt7 - Pt11)

Turn 2

• C stores have been added to the program

• The number of paid spots in the fridge has increased.

• A fourth flight of stores has been added to the program. This Flight D along with Flight C is a smaller distribution making it affordable to new and smaller brands

• Period start and end dates for each Turn have been revised: Turn 1: PT3 to PT6, 2013 Turn 2: PT7, 2013 to PT11, 2014 Turn 3: PT12 to PT2, 2014

For product and Planoguide questions please call:

Courtney DawsonProduct ManagerNew World Wines416-864-6868

Participating Products and Planograms

For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Astrid BrummerProduct ManagerOntario Wines416-864-6743

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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Group A stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 341, 346, 355, 360, 362, 371, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 614, 619, 623, 624, 627, 630, 631, 632, 641, 695, 702, 771, 776

Group b stores14, 22, 23, 24, 26, 27, 34, 35, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 81, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 132, 144, 145, 152, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 502, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 629, 634, 635, 637, 638, 642, 643, 644, 694, 695, 698, 699, 700

Group c stores2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 74, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 236, 238, 239, 251, 254, 259, 261, 264, 273, 275, 276, 279, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 418, 419, 423, 430, 435, 454, 461, 473, 481, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 609, 677, 703, 706

Group D stores28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 82, 84, 88, 90, 91, 98, 107, 113, 116, 123, 128, 130, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 208, 220, 227, 232, 246, 247, 250, 258, 260, 278, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 426, 429, 440, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 482, 483, 492, 509, 510, 516, 519, 523, 527, 529, 530, 538, 539, 547, 551, 561, 563, 589, 594, 612, 639TR

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In-section ‘Available Chilled’ Hot Button

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

Wine Fridge Hot Buttons

The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

Re-Ordering Hot Buttons (Re-order# DMS-13085-42)

• Wine Fridge sold space in-section hot button ‘Available chilled!’ english/French (1 version: 22 pieces/bundle)

• Wine Fridge sold space hot buttons english/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.

Bilingual DMS-13085-42

Bilingual DMS-13085-42

NO CHANGE FROM LAST PERIOD


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Seasonal & New Product Fixture ProgramParticipating stores

Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions.

NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessarily go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 35, 36, 38, 40, 41, 44, 50, 55, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 221, 226, 228, 229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 286, 288, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 469, 470, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 590, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776TR

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Merchandising

Please merchandise new and seasonal products on this fixture as suggested by theme and corresponding signage. Any seasonal gifts should be placed on the bottom shelf and signed with the orange “GIFTS” box sign. Please include the Rosé and Seasonal Spirits programs on the fixture.

Signs and Re-order Information

1. “Recent Arrivals” category signRe-order #: GFT092

installation:Continue to use the fixture sign with the orange RECENT ARRIVALS sign already in place.

2. on shelf box sign (8 versions)Re-order #: GFT091Low-Cal for Summer, Summer Sweet Shop, Luxe Summer Spirits, Enviro, Rosé, Large Format Gifts, New.

installation:Please use the box signs as required to merchandise the products for each specific theme.

For additional signage, please call:helloLCBO @ 416-365-5932

seasonal & New Product Fixture Program

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Participating Products & Upcoming Product Release Schedule PT8

NeW!Lcbo# Description size (mL) etA

355024 Asio Otus Red Blend 750 P8

341107 Ascheri Barolo 750 P8

350249 Buzet Red Badge Merlot Cabernet 750 P8

340927 Gariottin Malbec Cahors 750 P8

350215 Buried Hope Tempranillo Crianza 750 P8

341164 El Dorado Single Barrel EHP Demerara Rum 750 P8

340166 Wolf Blass YL Limited Edition 750 P8

308247 Santa Rita 120 Series 750 P8

326611 High Altitude Chardonnay Viognier 750 P8

350603 Once Upon A Vine Big Bad Red 750 P8

363804 Three Olives Naked Vodka 750 P8

315986 Tag No. 5 1140 P8

358556 Dillon’s Gin 22 Unfiltered 750 P8

363804 Three Olives Naked Vodka 750 P8

363705 Spud Pumpkin Spice Sweet Potato Vodka 750 P8

363812 Tito’s Handmade Vodka 750 P8

333872 Macallan Ruby 375 P8

355651 JD Master Distillers #1 750 P8

352021 Sortilege Cream 750 P8

358150 Dewar’s Highlander Honey 750 P8

285924 Trader Vic’s Roasted Chestnut Liqueur 750 P8

356139 Criollo Chocolate Raspberry Liquor 375 P8

356147 Criollo Chocolate Sea Salted Caramel Liquor 375 P8

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Participating Products - Continued

RosésLcbo# Description size (mL)37531 Santa Carolina Cabernet Sauvignon Rosé 750

79384 Barefoot White Zinfandel 750

122424 Fuzion Shiraz Rosé 750

234377 Villa Maria Private Bin East Coast Rosé 750

324558 House Wine Co. Chardonnay Merlot 750

275693 Hardys Twice Lost Shiraz Rosé 750

37622 Jacob's Creek Shiraz Rosé 75043588 Folonari Pink Pinot Grigio 75074088 Two Oceans Shiraz Rosé 750

122275 Stoneleigh Marlborough Pinot Noir Rosé 750

164343 The Beachhouse Rosé 750

175620 Campo Viejo Tempranillo Rosé 750

234575 Terres de Saint Louis Rosé - AOC Varois en Provenc 750

234872 Flourish Rosé VQA 750

244616 Sandbanks Rosé 750

275685 Union Rosé 750

277855 Mythqiue AOP Languedoc Rosé 750

278192 Bieler Pere Ef Fils Sabine Rosé 750

279661 L'Orangeraie, Rosé, Pay d'Oc 750

317982 Montes Cherub Rosé 750

317990 Butterfly Kiss Pink Pinot Grigio 750

318006 Lindeman's Early Harvest Rosé 750

318014 Cono Sur Pinot Noir Rosé 750

318022 Callia Shiraz Rosé 750

318030 Menage A Trois Rosé 750

320275 Segura Viudas Brut Rosé 750

320291 Tommasi Bardolino Chiaretto DOC Rosé 750

320309 Fumees Blanches Rosé 750

322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé 750

323766 Patio 9 Pink 750

324541 Peninsula Ridge Top Bench Rosé 750

344499 Rene Barbier Mediterranean Rosé 750

587725 Masi Modello delle Venezie Rosato 750

622134 Perrin La Vieille Ferme Rosé 750

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GiftsLcbo# Description size (mL) Retail etA

Stores should merchandise existing Gifting products already in store or available for order.

Large Format Lcbo# Description size (mL) Retail etA

Stores should merchandise existing Large Format products already in store or available for order.

enviroLcbo# Description size

(mL)Continue to merchandise the current selection.

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Gift Packaging Participating stores

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 697, 698, 699, 700, 702, 703, 706, 771, 776

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Gift Packaging

Overview

The PT8 Gift program will focus on promoting Pumpkin Flavoured Beer/Spirits as an easy and sure to please Halloween gift.

Stores will receive an updated Category Sign insert and Gift Tags. Please remove and recycle all PT7 Featured Gift sign components.

Stores are encouraged to use any residual Halloween Pails from last year LCBO# 203687 and/or the Galvanized Beer Pail LCBO# 751602. Pails are to be pre-wrapped with product using the year round wrap kits LCBO# 151688. These kits will not be forced to you. It will be up to each store discretion to order accordingly.

Advertising

N/A

Merchandising Instructions - Promotional Fixture

Promotional Fixture (Gifting) merchandising:• TopShelf-Merchandiseprewrappedcellogiftpails• MiddleShelf–Merchandiseprewrappedcellogiftpails• BottomShelf–Merchandiseprewrappedcellogiftpails

PRE-WRAPPED CELLO GIFT PAILS



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Gift Packaging

Featured Gift Signs And Re-Ordering

Shelf Talkers and Promotional Fixture Sign will be developed for the Autumn Gifts.


Featured Gift Promo Fixture signFrench/English

Place the Category Sign insert into the sign band on the Gifting Promotional Fixture End.

14082-65

Gift tag (Bundled in 12)

Place the gift tags onto the pre-wrapped vessels. Merchandise the Vessels on the Gifting Promotional Fixture End.

14082-66

Shipping

Signage to be shipped to participating stores week of October 4th, 2013.

Product Selection

To encourage sales for Host Gifts and for Halloween, please select and pre wrap a number of Beer and/or Spirits flavoured products that will be of interest to your specific store customers.

Lcbo# brand size (mL)90373 Brooklyn Post Road Pumpkin Ale 355

90738 St. Ambroise Pumpkin Ale 4 x 341331132 Renaissance Enlightenment Pumpkin 500

182287 Southern Tier Pumpking Ale 650

254896 Shipyard Smashed Pumpkin Ale 625

303610 Howe Sound Pumpkineater Imperial Pumpkin Ale 1000

248179 Ghosttown Stout 341

334854 Spooks Ale 500

132753 Highballer Pumpkin Ale 500

67710 Great Lakes Pumpkin Ale 650

311225 Black Creek Pumpkin Ale 500

353334 Spicebox Pumpkin Spiced Whisky 750

351361 Tequila Chamucos Reposdao 750

363705 Spud Pumpkin Spice Sweet Potato Vodka 750

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Autumn 95¢ bags

Components Lcbo# Description Price309468 Autumn 95c Bag $0.95 each

*Three versions of the 95¢ Bag will continue to be available.

Bags are case packed in 75 (25 per version)


All stores.


95¢ Bags are to be merchandised in the Metal 95¢ Bag Holders in the following locations:• Cash Ends (all stores)• End Aisles (select stores) • Wood Gift Packaging Merchandisers (select stores)

Shipping

• All stores should have received 1 case of Autumn 95c Gift Bags the week of Sept 16th, 2013 (PT7)• Additional Autumn 95¢ Gift Bag inventory may be ordered from supplying warehouse

Signs and Re-Ordering

Hot Button sign to be attached to one Metal Bag Holder at each Cash End.

item Description Re-order#

95¢ Bag Hot Button DMS 14075-41

Bag Clip NlHK102

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Gift Packaging

How to print the Generic Gift Tag

Include the following on the Generic Gift Tag (Central Supply #691311) by using Kwik Price.

• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO #

• Pail Price• Wrap Kit• Wrap Kit Change $3.50• TOTAL PRICE

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Halloween Beer Program


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

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Overview

The haunted brews are back for our annual Halloween mini-promotion. They will cast their spell in select stores for a limited time. This year’s promotion also includes three spirits.

Key Dates

Install: October 13, 2013

Take Down: November 3, 2013

(Or until inventory is depleted)

Components

• Pre-Printed Shelf Talkers

(ENG) – DMS - 14088-13

• Pre-Printed Shelf Talkers

(FRE) – DMS -14088-14


• If your store participates in the Featured Gift program, please consider merchandising these beers on the “Autumn Gifts” Promo Fixture.

• If your store does not participate in the Featured Gift program, please create a Halloween display in a discretionary area of your store.

• Instill pre-printed shelf talkers in front of the participating products.

halloween beer Program


Lcbo# brand size (mL) ordering info90373 Brooklyn Post Road Pumpkin Ale 355 Warehouse

90738 St. Ambroise Pumpkin Ale 4 x 341 Warehouse331132 Renaissance Enlightenment Pumpkin 500 Warehouse

182287 Southern Tier Pumpking Ale 650 Warehouse254896 Shipyard Smashed Pumpkin Ale 625 Warehouse303610 Howe Sound Pumpkineater Imperial Pumpkin Ale 1000 Warehouse248179 Ghosttown Stout 341 Warehouse334854 Spooks Ale 500 Warehouse132753 Highballer Pumpkin Ale 500 8469

67710 Great Lakes Pumpkin Ale 650 1929

311225 Black Creek Pumpkin Ale 500 9279

353334 Spicebox Pumpkin Spiced Whisky 750 Warehouse351361 Tequila Chamucos Reposado 750 Warehouse363705 Spud Pumpkin Spice Sweet Potato Vodka 750 Warehouse

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Special Promotions Fixtures

Re-order #14084-11-ICB

Re-order #14084-16


10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 65, 102, 106, 115, 132, 145, 148, 149, 164, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 233, 243, 252, 253, 263, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706

Re-order #BAM001(Bilingual)

Re-order #BAM002 (Bilingual)

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special Promotions Fixtures

Fixture #1 - Bonus AIR MILES® Reward Miles

Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.

Components

Description Re-order #

Posters - 22” x 39.5” (English over Bilingual) BAM001

Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002

Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003

Fixture #2 – “NEW! NEW! NEW!”

key Dates


Components

Description component Re-order code

NEW! NEW! NEW! Special Promotions Fixture: Poster – 22”x 39.5” 14084-11

NEW DISCOVERIES Special Promotions Fixture: Drum Sign 48” x 6 .375” 14084-16


• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• At store manager’s discretion, order and display new products to maintain the display

through PT8.

NEW DISCOVERIES - Drum Sign

NEW! NEW! NEW! - Poster

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Ontario Wine Programs

our Wine country ontario superstars (formerly ontario Wine superstars)

our Wine country ontario superstars Wine Fridge

Popular Pick

our Wine country Fixture NO CHANGE FROM LAST PERIOD

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Program Overview

In PT7, the Ontario Wine Superstars program was updated to have a new brand and new look. The program remains the same however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional period. Each turn, two high volume Ontario VQA products (a red and a white) are featured. Stores must order products required (minimum of three cases per SKU).

Key Dates



Lcbo# Description size (mL)110049 Sandbanks Estate Baco Noir VQA 750

26 Mike Weir Chardonnay VQA 750

GROUP 1: Cut Case Displays

Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86, 90, 93, 95, 97, 101, 102, 103, 106, 115, 124, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 228, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

our Wine country ontario superstars

Cut Case Display

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Signage components

White ontario superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.

Red ontario superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.


our Wine country ontario superstars cut case Display kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2• Shelf Talkers x 2

Re-order# 14088-01


1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.

Red Wine Cut Case White Wine Cut Case

White Wine Pricer Card Red Wine Pricer Card

White Wine Shelf Talker Red Wine Shelf Talker

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GROUP 2: Shelf Talkers Only

Participating stores2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 526, 535, 538, 583, 598, 697, 636, 639


White ontario superstars: Pre-printed shelf talkerRed ontario superstars: Pre-printed shelf talker

Re-order# DMS-14088-03


1. Install pre-printed Shelf Talker in-section in front of the participating products.

Note: Copy, colours, and images subject to change.



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ontario Wine superstars

GROUP 3: VQA Gondola Fixture

Key Dates



4, 17, 40, 41, 55, 65, 144, 207, 211, 221, 229, 233, 234, 286, 351, 392, 417, 443, 474, 481, 483, 486, 497, 516, 522, 532, 551, 564, 580, 587, 609, 624, 627, 644, 677, 694, 695, 699, 706

Signage components

White ontario superstar:• Our Wine Country Ontario Superstars White

/ Double Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.

Red ontario superstar:• Our Wine Country Ontario Superstars Red /

Double Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.

Re-order# 14088-04


1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install the White and Red wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.

White Wine Backer Card Red Wine Backer Card


VQA Gondola Fixture

Red & White Wine Backer Card

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our Wine country ontario superstars - Wine Fridge

Ontario Superstars in the Wine Fridge

“Available Chilled” hot buttons should be installed in-section to indicate that the white/rosé Superstars product is also available in the fridge.

NeW!All stores who participate in the Ontario Wine Superstars program and have a wine fridge are to display in-section the ‘Our Wine Country - Ontario Superstars’ hot button to highlight the product in the fridge.


Lcbo# Description size (mL)26 Mike Weir Chardonnay VQA 750

Available ChilledIn-Section Hot Button

Re- Order # DMS 13085-42

Our Wine Country Ontario Wine SuperstarsFridge Hot Button

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Overview

This is a sold space program and participation is mandatory. Each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key Dates



16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700


Lcbo# Description size (mL)219253 Dois Amigos Tinto Red 1,500


Popular Pick: Cut Case Backer Cardontario Wine superstars: Red and White pre-printed Shelf Talkers x 2

Re-order# 14088-02


1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.

2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.

White Wine Shelf Talker

Red Wine Shelf Talker

Popular Picks Backer Card

Popular Pick

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Overview

• This is a sold space program and participation is mandatory.

• Features four Ontario VQA products.• Stores must order the products required

(minimum of one case per SKU).

Key Dates

• Install: September 15, 2013• Takedown: November 10, 2013

continue to display until the end of Pt8


1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 227, 228, 234, 237, 238, 242, 243, 244, 246, 247, 248, 249, 250, 253, 255, 260, 265, 266, 268, 269, 270, 278, 279, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 456, 454, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776

our Wine country - GRoUP 1: vQA cube Fixture

Cube Fixture


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our Wine country - GRoUP 1: vQA cube Fixture


Lcbo# Description size (mL)89862 Girls Night Out Rosé VQA 750

167551 Vineland Estates Dry Riesling VQA 750

197152 Union Red VQA 750

225920 Sandbanks Baco Noir Reserve VQA 750

Signage components

1. Our Wine Country Cube Sign 2. 100% Ontario Category Sign x 23. Our Wine Country pre-printed Shelf Talkers x 4

Re-order # VQA Cube Fixture Kit:

14078-04 Our Wine Country Shelf Talkers x 4, Our Wine Country cube sign, 100% Ontario Category sign x 2.


1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product.

2. Install the Our Wine Country Cube Sign. 3. Install the 100% Ontario Category Signs on either side of the Cube Sign.

100% Ontario Category Shelf Talker Our Wine Country Cube Sign


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our Wine country Fsi - GRoUP 2: vQA Gondola Fixture


4, 17, 40, 41, 65, 144, 207, 211, 221, 229, 233, 234, 252, 263,351, 392, 401, 417, 443, 474, 481, 483, 486, 490, 497, 522, 532, 551, 564, 580, 587, 609, 624, 627, 644, 677, 694, 695, 699, 706


Lcbo# Descriptionsize (mL)

89862 Girls Night Out Rosé VQA 750

167551 Vineland Estates Dry Riesling VQA 750

197152 Union Red VQA 750

225920 Sandbanks Baco Noir Reserve VQA 750

Signage components

1. Our Wine Country Backer Card2. Our Wine Country pre-printed Shelf Talkers x 4


1. Install the “Our Wine Country” Backer Card into the Backer Card Frame of the FSI Gondola Fixture.

2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.

go LOCAL FSI VQA Gondola Fixture

goLOCAL Backer Card

Shelf Talker


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Beer Programs

ontario craft beer end Aisle

brewery spotlight

craft beer Program

ontario craft beer (Quarterly Program)



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ontario craft beer end Aisle Formerly Ontario Craft Beer Fixture, now merchandised on shelf

Key Dates

Install: October 13, 2013

Take Down: November 10, 2013

Components

Pre-Printed Shelf Talkers (ENG) – DMS - 14088-42

Pre-Printed Shelf Talkers (FRE) – DMS -14088-43

End Aisle Backer Card (same) – OCBEA01


Lcbo# brand size (mL) breweryDistributor code

312850 Cobblestone Stout 440 Mill Street 1950

547646 Steam Whistle Pilsner 6 x 341 Steam Whistle 5577169334 Beau’s Lug Tread 4 x 600 Beau's All Natural 9654


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

OCB End Aisle Backer CardRe-order # OCBEA01

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Overview

The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world. This particular promotion will focus on a variety of craft brewers from Quebec.

NeW: Please display the brewery information shelf talker within your store’s brewery spotlight section.

Key Date

Install: September 15, 2013 Take Down: December 8, 2013

Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB013

• Pre-Printed Shelf Talkers (FRE) – DMS –OCB014

brewery spotlight: Quebec breweries


brewery Lcbo# Description size (mL)

Quebec Breweries

359406 Dieu Du Ciel - Penombre Black IPA 4 x 341363432 Brasserie Dunham Belgian IPA 750359414 Trou Du Diable Le Sang D'Encre 375359422 Charlevoix Hibernus 750359430 Les Trois Mousquetaires Doppelbock 750


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630

Note: FLs designated stores need to display both French and english versions of the product shelf talkers.


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craft beer Program

Key Dates


Components

• Pre-Printed Shelf Talkers (ENG) – DMS –OCB012• Pre-Printed Shelf Talkers (FRE) – DMS –OCB011

item# Product Name size (mL)237875 Box Steam Funnel Blower Porter 500334862 Deschutes Black Butte Porter 650330381 Amager, Rye Porter 500336487 Lost Coast 8 Ball Stout 650343772 Sawdust City - Long Dark Voyage to Uranus Stout 650331421 Midtfyns, X-Porter 500328039 8 Wired iStout 500331439 Black Force 1. Imperial Stout 500333898 Samuel Smith's Organic Chocolate Stout 550244376 Les Trois Mousquetaires Porter Baltique 750334474 La Vache Folle Imperial Milk Stout 500


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

Note: FLs designated stores need to display both French and english versions of the product shelf talkers.



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brewery Lcbo# Description size (mL) Distributor codeBlack Oak 337014 Black Oak 10 Bitter Years 650 Warehouse

Old Credit 928051 Old Credit Amber Ale 680 3271Railway City 337493 Railway City Canada Southern Draft 473 8447

Flying Monkeys 305466 Flying Monkeys Stereovision 6 x 355 Warehouse


mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528, 568, 624

optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 445, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

ontario craft beer (Quarterly Program)

Key Dates


Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB008

• Pre-Printed Shelf Talkers (FRE) – DMS - OCB009

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“Vintages superstar” Program


kit 1 (shelf talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 221, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

kit 2 (All signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 36, 38, 40, 41, 55, 57, 58, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 226, 243, 252, 253, 255, 263, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 351, 355, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 699, 700, 702, 703, 706, 771, 776

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Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. this is a sold Program and participation is mandatory.

“Vintages superstar” Program

Shelf Talker

Available ChilledIn-Section Hot Button

Re- Order # DMS-13115-43


FLAt Rock ceLLARs PiNot NoiRVQA Niagara Peninsula001545 (XD) 750 mL$19.95

Key Dates

Install: Upon receiptTakedown: November 9, 2013

Kit 1 + Kit 2 will be to be shipped via store mailbag.

Components and Merchandising Instructions

basket sign insert•Merchandise the participating product in a basket next to/near the

LCBO Ontario VQA wines section.•Insert the basket sign insert into the Large Metal Sign Holder (Central

Supply #691089)•Display the fully merchandised basket in the LCBO Ontario VQA wines

section next to the VQA fixture.•Take down once stock is sold out, or by November 9, 2013.

Pre-printed shelf talker•Install the pre-printed Shelf Talker in front of the featured product, in

its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply Shopping Cart #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506).

•Take down once stock is sold out, or by November 9, 2013.

Available chilled hot button

•This Hot Button should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

•Re-order# DMS-13115-43

Basket Insert

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BAM & LTO Signage


1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 41, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248, 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 677, 694, 695, 697, 698, 699, 700, 702, 703, 771, 776

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Vintages bAm & Lto signage

Overview

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Components

LTO Shelf Talkers BAM Shelf Talkers


Lcbo# Description original Price Price Promotion

50203 Beronia Reserva 2008 $18.95 $18.95 BAM (+8)

304469 Cloudy Bay Sauvignon Blanc 2008 $29.95 $29.95 BAM (+10)

280461 Dom Pérignon Brut Champagne 2003 $222.95 $222.95 BAM (+30)

225557 Eradus Sauvignon Blanc 2011 $17.00 $17.00 BAM (+40)

268771 Louis Roederer Brut Premier Champagne $68.95 $68.95 BAM (+15)

342584 Miraval Rosé 2012 $24.95 $24.95 BAM (+10)

694208 Pérez Cruz Reserva Cabernet Sauvignon $15.95 $15.95 BAM (+7)

50575 Chanson Père & Fils Le Bourgogne Pinot Noir $19.95 $17.95 $2 LTO

318378 Deep Sea Chardonnay $34.95 $31.95 $3 LTO

925453 Kilikanoon Killerman’s Run Shiraz $19.95 $17.95 $2 LTO

717009 Laurel Glen Sonoma Mountain Cabernet Sauvignon 2007 $69.95 $64.95 $5 LTO

365924 Louis Jadot Beaujolais-Villages $16.95 $15.95 $1 LTO

18564 Peller Estates Private Reserve Vidal Icewine $26.95 $21.95 $5 LTO

627760 Santo Assyrtiko 2011 $16.95 $15.95 $1 LTO

996405 Stags’ Leap Winery Cabernet Sauvignon $49.95 $44.95 $5 LTO

330241 Sterling Merlot $27.95 $22.95 $5 LTO

433417 Tedeschi Amarone Della Valpolicella Classico $39.95 $36.95 $3 LTO

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The Holiday 2013 issue of FOOD & DRINK is to be distributed in stores Wednesday, November 6, 2013.

PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO NOVEMBER 6, 2013.

Features

• Let’s cocktail Party! Throw a guesswork-free cocktail party with fab-flavoured cocktails, each paired with a tasty hors d’oeuvres.

• before the Feast: Make-ahead eats for grazing on Christmas Day—everything from an early breakfast to late morning snacks to afternoon coffee and nibbles.

• tried and New: Whether you’re making your first turkey or looking for fresh ideas, our Christmas-dinner recipes offer something for everyone.

• icewine Getaway: A roadmap to celebrating all things icewine this January in Niagara—events including ice sculpture shows, food and icewine tastings and more.

• White Wonders: Snow white holiday desserts that look every bit as gorgeous as they taste.

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Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

Store # and contact name # of additional copies and why English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Winter 2014 issue of FooD & DRiNk, which will be in stores on Wednesday, January 15, 2014.

Signage Re-order Codes

Food & Drink

HOLIDAY 2013

Food & Drink Header Card English/Bilingual (Re-Order Code: 14088-98)

Food & Drink “A” Frame Sign English over English (Re-Order Code: 14088-99)

Food & Drink “A” Frame Sign English over French (Re-Order Code: 14088-101)

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Food & Drink

Lcbo# Description size (mL)MATCHMAKER MATCHES - ALL MATCHES FROM STORIES

38307 Veuve Clicquot Demi Sec Champagne 750 mL

284547 Peller Estates Ice Cuvee VQA 750 mL213983 Cave Spring Blanc De Blanc Brut VQA 750 mL(VE) 268771 Louis Roederer Premier Brut Champagne 750 mL222349 St Remy A La Creme 750 mL107227 Panama Jack's French Vanilla Cream 750 mL272807 Crabbies Original Alcoholic Ginger Beer 500 mL392357 Konzelmann Gewurztraminer VQA 750 mL620641 Graham’s 20 Year Old Tawny Port 750 mL27375 Casa Dos Vinhos Madeira 750 mL53868 Jaffelin Bourgogne Aligote 750 mL430546 Henry Of Pelham Sauvignon Blanc VQA 750 mL331215 Angels Gate Pinot Gris VQA 750 mL215053 Gypsy White VQA 750 mL(VE) 258673 G. Marquis The Silver Line Pinot Noir VQA 750 mL(VE) 89037 Tawse Sketches Of Niagara Chardonnay VQA 750 mL212472 Jip Jip Rocks Sparkling Shiraz 750 mL230466 Sledgehammer Zinfandel 750 mL(V) 64618 Featherstone Cabernet Franc 2011 750 mL526228 Jackson-Triggs Black Series Meritage VQA 750 mL31146 Mill Street Coffee Porter 6 pk260851 Cupcake Red Velvet 750 mL94094 Domaine Pinnacle Ice Cider 750 mL157917 Domaine De Canton Ginger Liqueur 750 mL609701 Muskoka Lakes Cranberry Wine 750 mL470369 Colio Late Harvest Vidal VQA 375 mL588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 mL(V) 890434 Bartenura Asti Kpm 750 mL341024 Southbrook Framboise 375 mL573311 Godiva White Chocolate Cream 750 mL260323 Jack Daniel’s Honey 750 mL31120 Osborne Santa Maria Cream Sherry 750 mL221804 Trius Sauvignon Blanc VQA 750 mL676106 Stiegl Bier 500 mL(VE) 215525 La Chablisienne Vielles Vigne Chablis 750 mL218032 Domaine Chandon Brut 750 mL472555 J&F Lurton Les Fumees Blanches Sauv Blanc VQA 750 mL216960 Segura Viudas Brut Reserva Cava Sparkling 750 mL26997 Brooklyn Lager 6 pk308288 Whitehaven Sauvignon Blanc 750 mL231829 Tio Pepe Extra Dry Fino Sherry 750 mL(VE) 559088 Malivoire Ladybug Rosé 750 mL24133 Thirty Bench Riesling 750 mL280149 Sica Baron De Hoen Pinot Gris Reserve 750 mL326975 Kacaba Unoaked Chardonnay VQA 750 mL294280 Van Loveren Sauvignon Blanc Chardonnay 750 mL

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Food & DrinkContinued

Lcbo# Description size (mL)(VE) 286377 Cave Spring Estate Riesling VQA 750 mL6445 Creemore Springs Premium Lager 473 mL198069 Chimay Premiere 750 mL(VE) 67587 Megalomaniac Narcissist Riesling VQA 750 mL16840 Bolla Valpolicella 750 mL(VE) 741769 Rocca Delle Macìe Chianti Classico 750 mL337295 Spearhead Moroccan Brown Ale 6 pk(VE) 363457 Perrin Réserve 750 mL253229 Bougrier Vouvray Chenin Blanc Aoc 750 mL126144 Sibling Rivalry White VQA 750 mL169052 Carmen Reserva Carmenere 750 mL260422 Staff Baco Noir VQA 750 mL165845 Chivite Gran Feudo Rosé 750 mL134916 Ogier Cotes Du Ventoux Rosé 750 mL447326 Masi Serego Alighieri Rosso Veronese 750 mL(VE) 69377 Monte Antico IGT 750 mL22251 Durbanville Hills Sauvignon Blanc 750 mL143016 Sauvion Carte D'or Muscadet Sur Lie 750 mL251090 Sandeman Vau Vintage Port 750 mL605048 Patron Xo Cafe Tequila Liqueur 750 mL216945 Freixenet Cordon Negro Brut 750 mL255380 Pilsner Urquell 500 mL219279 Konzelmann Pinot Blanc VQA 750 mL407536 Philippe De Rothschild Sauvignon Blanc VDP 750 mL

(VE) 1578 Flat Rock Twisted VQA 750 mL112144 Coyote's Run Pinot Gris Pinot Blanc VQA 750 mL200584 Konzelmann Pinot Noir Dry VQA 750 mL211466 De Chanceny Crémant De Loire Rosé Brut 750 mL217505 Henry Of Pelham Cuvee Catharine Brut Rosé VQA 750 mL331298 Goose Island Sofie Belgian Style Ale 765 mL(VE)11452 Willm Réserve Riesling 750 mL311688 Saison Dupont 750 mL107904 George Wyndham Founder's Reserve Shiraz 750 mL569418 Mott's Clamato Caesar Original 4 pk(VE) 626390 Kim Crawford Pinot Noir 2012 750 mL337196 Red Rooster Pinot Gris VQA 750 mL927228 Rickard’s Red 6 pk239756 Beringer White Zinfandel 750 mL277632 Union Noir VQA 750 mL293514 Domaine Du Petit Clocher Cabernet Franc Anjou 750 mL226555 Hahn Pinot Noir Monterey 750 mL227009 Angels Gate Archangel Brut Chardonnay Sparkling VQA 750 mL333583 Thornbury Premium Apple Cider 473 mL

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Lcbo# Description size (mL)333591 Innis & Gunn Original 6 pk212704 Jacob’s Creek Reserve Riesling 750 mL237313 Goats Do Roam White 750 mL272138 Tommasi Vermentino Maremma IGT 750 mL277293 Garofoli Verdicchio Dei Castelli Di Jesi Doc Classico Superiore 750 mL620773 Masi Masianco Pinot Grigio & Verduzzo IGT 750 mL219022 White House Riesling Pinot Grigio 750 mL

WHAT’S NEW

334128 Cîroc Red Berry 750 mL347914 Gingerbread Liquor 500 mL75 Mike Weir Pinot Noir VQA 750 mL293472 Galevan Paroles De Femme Aoc Cotes Du Rhone 750 mL350454 Rodney Strong Alexander Valley Cabernet Sauvignon 750 mL(V) 193573 Southbrook Triomphe Cabernet Sauvignon 750 mL353359 Jack Daniel's Winter Jack Tennessee Cider 750 mL256297 Unibroue 17 Grande Réserve 750 mL(V) 268771 Louis Roederer Premier Brut Champagne 750 mL

COOKING WITH RUM

500512 Captain Morgan Original Spiced Rum 750 mLSMALL PLATES

8094 Deinhard Green Label Riesling 750 mL268102 Vigne&Vini Zinfandel Primitivo Del Salento 750 mL112789 Alvear Medium Dry Amontillado 750 mL211466 De Chanceny Cremant De Loire Rose Brut 750 mL615062 Grange of Prince Edward Gamay VQA 750 mL260414 Ravine York Road White VQA 750 mL

ICEWINE GETAWAY

544791 Reif Estate Vidal Icewine 200 mL565861 Château Des Charmes Vidal Icewine 200 mL274472 Equifera Riesling Icewine 375 mL435727 Pillitteri Riesling Icewine 200 mL56689 Stratus Red Icewine 200 mL

FRESH OFF THE VINE305532 Mille Lire Pinot Grigio 750 mL321554 Casa Lapsotolle Sauvignon Blanc 750 mL320440 Jean Geiler Muscat Reserve Particuliere 750 mL357418 Megalomaniac Local Squeeze White VQA 750 mL300665 Jovly Cabernet Franc Chinon 2010 750 mL343368 Château des Charmes Earth & Sky Pinot Noir 2010 VQA 750 mL352054 Montes Twins Malbec Cabernet 750 mL320036 Quinta do Valdoeiro Red 750 mL

324566 Caves Velhas Topázio 750 mL

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Lcbo# Description size (mL)FINDING FAVOUR WITH FLAVOUR

602888 Mort Subite Framboise Lambic 375 mL281428 Wells Banana Bread Beer 500 mL338343 St-Ambroise Apricot Wheat Ale 473 mL486951 Young's Double Chocolate Stout 500 mL

BEYOND THE BELLINI588053 Mionetto Il 750 mL469643 Rossi D’Asiago limoncello 750 mL194191 Villa Sandi Prosecco 750 mL604348 Absolut Apeach Vodka 750 mL176834 Aperol 750 mL215814 Cordoniu Brut Clasico Sparkling 750 mL216960 Segura Viudas Brut Reserva Cava Sparkling 750 mL216887 Freixenet Carta Nevada Sparkling 750 mL(V) 322297 Lillet Blanc 750 mL238436 Grower's Granny Smith Apple Cider 750 mL231829 Tio Pepe Extra Dry Fino Sherry 750 mL220707 Patron Citronge Extra Fine Orange Liqueur 750 mL12195 Grand Marnier 375 ml214981 Cremant de Bourgogne Reserve Paul Delane 750 mL217760 Chateau de Montgueret Cremant de Loire Brut 750 mL211466 De Chanceny Crement de Loire Rose Brut 750 mL227678 1800 Silver Tequila 750 mL226332 DeKuyper Peachtree Schnapps Liqueur 1140ml5116 Barclay’s 750 mL320218 Absolut Cherrykran 750 mL414 Pama Pomegranate Liquor 750 mL

MESSAGE IN A BOTTLE

285973 Hine Homage Early Landed Vintage Cognac 750 mL347385 Domaine Dupont VSOP Pays d’Auge Calvados 700 ml452938 Appleton Estate 21 Year Old Rum 750 mL333872 The Macallan 1824 Ruby Single Malt Scotch 750 mL(VE) 209726 Murai Family Daiginjo Sake 300 mL (VE) 508614 Veuve Clicquot Vintage Brut Champagne 750 mL(VE) 710426 Cakebread Cellars Cabernet Sauvignon 2009 750 mL348375 Henry of Pelham Gift set of Cuvee Catherine Brut and Cuvee Catherine Rosé 750 mL(VE) 986786 Tignanello 2009 750 mL325142 Bouchard P&F Beaune du Château Premier Cru 750 mL(VE) 626325 Osoyoos Larose Le Grand Vin 750 mL(V) 47209 Puklus Pincészet Tokaji Aszú 5 Puttonyos 2008 500 mL(V) 345041 Quinta do Portal Vintage Port 2003 750 mL(VE) 302083 Bachelder Niagara Chardonnay VQA 750 mL


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Lcbo# Description size (mL)SOMMELIER SELECTIONS

(VE) 158550 Laurent-Perrier Cuvée Rosé Brut Champagne 750 mL(VE) 1578 Flat Rock Cellars Twisted 750 mL(V) 14217 Cliff Lede Stags Leap District Cabernet Sauvignon 750 mL(VE) 650432 Frescobaldi Castelgiocondo Brunello di Montalcino 2007 750 mL217505 Henry of Pelham Cuvee Catharine Rosé VQA 750 mL(V) 713636 Lustau East India Solera Sherry 500 mL300673 Bodegas Castano Hecula 750 mL(V) 559302 Inniskillin Vidal Icewine 50 mL213983 Cave Spring Blanc de Blancs VQA 750 mL215814 Codorniu Brut Classico Sparkling 750 mL522730 Strewn Vineyards Barrel Aged Chardonnay VQA 750 mL276741 Osoyoos Larose Petales d’Osoyoos VQA 750 mL

SENSATIONAL SIPPERS

8284 Hennessy VS Cognac 750 mL285965 Damblat Armagnac 15 Years Old 700 ml347385 Domaine Dupont VSOP Pays d’Auge Calvados 700 mL705418 El Dorado 15 Year Old 750 mL273516 Ron Zacapa 23 Centenario Rum 750 mL452938 Appleton Estate 21 Year Old Rum 750 mL71746 Tullamore D.E.W. 750 mL271106 Writers Tears Pot Still Irish Whiskey 700 mL292615 Jameson Select Reserve 750 mL

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column heading keyStore #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold End Aisles Number of Sold End Aisles and(P)remium or (S)tandard Flight

End Aisle Backer Cards # of Number of signs shipped

Regular Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender # of ExtendersExterior Banner # of Number of signs shippedShow Cards # of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedTransparencies Vendor installed

FLS

F = LCBO stores located in FLS designated areasFF = LCBO FLS designated stores See back/inside cover for definitions


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Participating stores This list is included in the PT8 Worksheets file posted on the portal.

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1 H 20S 45 Y 65 3 3 5 3 8 F2 10 5 F3 8P 15 40 2 F4 10P 15 40 8 F5 H 10P 20 55 9 5 4 F6 H 5 15 40 3 6 12 F7 20 1 16 FF8 T 10S 10 40 5 2 6 F9 T 10 3 4 6 F10 H 20P 40 Y 55 3 3 7 8 FF11 H 8S 15 40 2 6 12 F12 T 8P 15 40 4 F13 5 20 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 F17 H 105 30 Y 40 6 3 6 FF18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 2 6 1229 10 1 1030 T 5 15 2 6 831 H 15P 30 Y 55 3 6 632 5 10 3 4 F34 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 8 4 FF37 8P 15 40 3 10 F38 H 15P 30 Y 55 12 1 FF39 15 340 H 20P 25 40 3 3 4 19 6 FF41 10S 20 Y 45 6 3 4 FF

42 T 10 3 4 443 H 10S 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 2 2 646 10 147 10S 10 40 2 3 12

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48 10 4 649 T 10 3 6 8 FF50 H 10S 15 40 6 3 6 FF5152 FF53 5 3 154 5 10 3 F55 H 10S 20 Y 40 6 3 4 FF56 T 5 10 3 457 H 15S 25 Y 60 3 3 6 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 H 5C 10 10 162 H 15S 20 40 4 4 463 H 10S 20 50 7 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 2 4 6 FF67 5 3 4 4 FF68 H 15S 25 40 3 1 6 1269 5 10 6 870 8S 20 40 4 2 671 T 5 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 15 Y 40 2 6 1275 T 5 2 4 6 FF76 3 2 4 FF77 T 15 2 6 8 FF78 5 10 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 3 2 4 6 FF82 H 8S 20 40 2 383 20 2 2 4 FF84 T 5 2 4 685 H 10S 20 40 3 486 H 8S 20 4087 T 10 6 1288 T 5 20 1 6 889 5 1 4 FF90 H 10S 15 40 191 T 5 15 3 6 8 FF92 T 10 3 4 4 F93 H 8S 15 45 6

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94 T 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 2 4 697 10S 25 40 6 2 498 T 5 3 6 12 FF99 5 10 5 4 FF101 H 15S 25 40 3 4102 H 10S 25 45 4 2 4103 T 5 10 3 FF104 T 10 2 4 F105 5 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 3 4 FF109 T 5 10 1 4 6110 5 15 3 4 6111 T 5 3 4 4112 10 4 4 6 FF113 T 5 2 6 8114 5 4115 H 20P 40 55 3 3 5 8 6116 T 2 4 4117 T 10 3 4 6 FF118 T 5 2 4 6 FF119 5 1 4120 1 4121 1 FF122 T 5 2 4 4 FF123 T 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 1 FF127 10 1 4128 T 10 2 4 6 F129 5 1 4 4 FF130 H 10S 25 50 2 4131 5 1 4132 H 10S 25 40 7 1 4133 10 1 4134 3 1 4 FF135 T 15 2 6 8136 T 5 10 2 4137 10 4138 5 1 4139 T 10 2 4 6140 H 10P 20 55 3 3 4 FF

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142 10 1 4143 8P 25 40 4 4 F144 10S 20 40 6 4 4145 15S 30 40 6 2 4146 5 1147 5 1 4148 H 15P 45 Y 55 3 3 4149 H 20P 30 Y 55 10 6 F151 5 1 4 4 FF152 H 10S 20 40 2 6 12153 8S 20 40 6 4 6154 H 15S 40 40 6 4 6 F155 8S 15 40 3 4 3156 H 20P 25 55 3 3 4 5 4157 T 15 3 4158 T 10 3 4159 T 5 1 4160 5 1 4 6161 T 5 4 4162 T 10 2 4 4 FF163 H 8S 15 40 3 2 5 6 F164 H 15P 20 Y 53 3 3 7 5 6 FF165 H 8S 20 45 4 4 F166 T 10 3 6 12167 H 10S 20 45 3 3 4 6 F168 H 10P 20 40 3 5 4169 T 10 3 6 8170 T 10 4 6171 H 20S 25 Y 60 3 3 2 8 6 F172 5 1 4 6173 5 1 FF174 T 10 3 6 8175 10S 15 45 3 3 4 4176 5 1 4178 T 10 1 6 12179 H 15P 25 55 4 3 4180 5 1 4 FF181 5 1 6 8182 H 15P 25 40 2 3 6 12 F183 5 15 3 4 4 F184 T 10 3 4 4 FF185 H 15P 25 Y 55 3 4 2 6 F186 T 8S 10 40 1 4 F187 H 20S 40 Y 65 3 3 4 8 8

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188 H 10S 20 40 3189 5 1 4 4 FF190 H 10S 15 40 1 10 F191 H 15S 30 Y 40 3 3 5 4 4192 8S 10 40 2 6 12 F193 10 1 4 6 FF194 T 10 2 6 8195 H 20S 40 Y 60 3 4 F196 H 8S 15 40 3 6 12197 T 5 15 2 4 6198 H 15S 25 Y 55 6 3 4 F199 5 10 4200 H 20S 25 Y 65 3 3 5 7 4 F201 H 15S 25 55 2 6202 5 10 3 6 12203204 5 2 4 FF205 T 10 3 6207 H 8S 20 40 4 7 F208 T 10 1 6 12209 H 15S 20 60 6 6 4210 10S 30 40 5 2 4211 H 8S 20 40 6 5 4212 H 15P 30 40 7 8 4 F213 T 15 3 6 8214 10S 25 40 2 6 FF216 H 8S 15 40 2 5 4217 H 20P 30 Y 55 3 3 6 7 FF218 H 15S 25 55 3 5 6 12 F219 T 10 2 4 6220 T 10 3 4 FF221 H 10S 20 Y 40 6 5 4222 T 5 10 3 4223 T 5 15 2 6224 T 10 4 4225 T 5 10 2 2 4 FF226 H 20S 30 Y 55 3 3 3 8 9 6227 T 5 10 2 4228 H 20S 25 40 3 3 4 3 4 F229 T 10S 20 40 4 5 4230 15 1 6 12231 T 10 2 4232 T 5 10 3 6 8233 H 15S 30 Y 55 6 4 3 F234 10S 20 8 4 4 F235 5 1 4

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236 T 5 10 1 4 6 FF237 10S 25 40 7 3 4238 T 10 1 6 8239 T 10 2 4 6240 5 1 4 4241 5 1 4 4 FF242 H 15S 25 45 4 7 4 F243 H 20P 30 55 3 3 8 8 FF244 H 15S 25 40 5 3 4245 5 1 4 FF246 T 5 10 3 6 12247 T 5 15 3 6 8248 H 15P 25 40 3 2 6 4 6249 H 10S 20 Y 40 3 4 F250 5 10 1 4251 5 1252 H 20S 30 Y 40 7 2 3253 H 20P 30 Y 55 3 6 2 4 FF254 T 10 3 6 8255 H 10S 20 55 6 2 6 F256 5 1 4 F257 5 1 4 4258 T 10 1259 10260 5 25 4 2 6261 T 10 1 4262 10 1 4263 H 20S 40 Y 60 4 6 6264 T 10 3 6 8265 H 15S 20 40 3 3 6 6 4266 T 5 15 3267 T 10 3268 5 15 3269 H 20S 25 Y 40 8 18 4 F270 5 25 10 4 4 6271 5 1 10272 5 1 FF273 T 5 4 6274 5 1 4 4275 T 10 3 4276 T 5 3 10277 T 15 3 6 12278 H 8S 15 40 7 3 4 FF279 5 15 3 F280 5 2 4281 T 10 3 4 6

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282 T 10 3 6 12283 5 1284 T 10 2 6 12285 3 3 4286 3 10 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 2 6 12290 3 1 4291 T 10 2 6 8 FF292 5 4 4293 T 5 1 4 4294 T 10 3 6 12295 10P 20 40 3 4 F296 T 10 3 4 6297 T 15 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 2 4 4300 H 10S 30 55 3 6 5301 10 1 4 6302 5 5303 T 10 3 4 6304 T 5 15 3 4 6305 10 1306 T 10 2 4 4307 5 1308 10 1 4 FF309 5 1 4 F310 5 10 2 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 2314 T 10 3 4315 3 1316 T 10 3 4 6317 T 5 1 4318319 5 1 4320 10 6 8 F321 H 8S 20 45 3 4 F322 5 1 4 FF323 T 10 3 6324 H 8P 15 40 3 6 8 FF325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 3 4 FF

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328 T 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 3 6 8331 5 1332 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 3 6 8336 5 1337 5 1338 1 4 FF339 10 1 4 4340 H 10S 20 40 6 5 4341 3 10 10 6 F343 15S 20 45 4 3 4344 H 15S 30 Y 50 6 3 4345 5S 15 40 2346 H 20P 45 Y 65 3 3 6 6 6347 5 1 4348 5 4349 5 1 4 FF350 10 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 2 4 4353 H 8P 15 60 5 4354 3 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 4 4 FF360 H 10P 25 55 3 3 3 8 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 1 6 12 F363 5 10 1 4 6 F364 T 10 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 2 2 4369 T 10 4370 10 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 2 4373 H 15S 20 Y 60 5 4 4374 T 15 2 6 12375 5 1 4 FF376

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377 5 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 3 6 8380 T 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 FF395 10 2 10 FF397 H 15S 30 Y 40 4 4398 H 15S 40 Y 55 6 3 4 F399 20 1400 15S 20 40 2 4 FF401 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 4 4404 H 15S 20 55 3 4 6 4405 5 1 4 FF406 5 15 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 H 10S 20 50 3 3 6 4 F409 5 1 4410 10 2 4 4411 8P 15 40 1 4 F412 H 15P 25 Y 55 10 10 4 F413 3 2414 T 10 1 4 4415 H 10P 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 2 4 4419 T 3 3 4 6420 5 2 F421 5 1 F422 5 1 4 FF423 10 2 4424 3 4 FF

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425 H 10S 20 40 3 4 4 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 6 4 4433 1 4434 H 15S 20 45 3 1 6435 5 1 4 FF436 5 25 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 5 6 F439 1440 T 10 4 4 4441 10 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF444 H 15S 25 Y 40 3 3 3 6 8 F445 H 20S 30 60 3 3 9 8446 T 10 1 6 8447 5 1 6 8448 T 5 1 4 4449 10 6 3450 T 5 4 4451 5 1 4 4452 H 15P 20 65 7 FF453 10P 15 40 4 1 4454 5 25 2 4455 T 10 6 8456 10S 30 40 7 5 4457 H 10P 20 Y 55 3 7 4 6 F458 H 8S 20 45 2 2 4 6 F459 H 20 30 Y 55 5 7 4460 3 1 4461 T 10 3 6 8462 T 10 2 4 6463 3 4 FF464 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 3 4469 5S 20 5 4 6 4

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470 H 15S 30 Y 55 6 6 4 FF471 10 3 10472 10 1 4473 5 1 4474 5 2 4475 10 1476 1 4478 T 10 3 6479 3 1480 5 1 4481 H 15P 20 Y 45 2 2482 5 1483 10 5 F484 5 15 3 4 4 F485 H 15P 20 Y 40 6 12 F486 10P 20 40 3487 5 1 4 F488 3 1 4 4 FF489 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4492 T 5 4 4 F493 3 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 2 4 6505 H 20P 30 55 3 3 3 6 F506 5 4 FF507 T 5 15 2 6 12 FF509 T 15 2 6 12510 5 1 4 6511 H 10S 25 Y 45 4 5 4 F512 3 2S 1 F513 5 1514 5 1515 FF516 15 5 5517 T 5 15 3

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518 H 10S 25 40 3 1 4 F519 5 1 F520 T 3 4 4521 H 10P 20 45 3 1 4 FF522 10P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4524 T 2 6 12 FF526 FF527 T 10 3 6 12528 H 15P 30 Y 40 6 F529 T 5 15 3 6 12530 T 10 3 6 8531 T 3 4 F532 8S 2 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 1536 H 15P 25 Y 40 10 7 4537 10 2 4538 FF539 T 5 15 2 4 F540 H 15S 20 55 3 5 4 FF541 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 4549 H 20S 30 60 5 9 4550 10 6 12551 10S 40 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F555 H 8S 30 40 6 4 F556 H 15P 20 Y 40 3 3 10 4 F557 5 1 4558 10 1 6 8559 H 10S 20 40 6 3 4560 T 5 1561 T 5562 T 5 1 4563 H 10S 20 40 2 4

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564 H 10S 20 45 3 3 3 F565 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 8 2 F570 5 1571 F572 H 10S 15 40 2 4 F573 H 10P 25 55 4 4 4574 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 2 6 FF577 5 1 4 FF578 T 5 10 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 3 4 4582 T 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 1 FF589 20 1 6 FF590 H 20P 30 60 3 3 5 8591 3 1 4593 H 15P 20 45 2 5 4 F594 T 15 3 4 4595 T 5 1596 T 10 2 4 6597 1 F598 FF599 T 15 2 4 6601 H 15S 30 55 3 7 4 F602 H 15S 25 40 3 2 1 6 8603 10 1 6 8604 3 1 FF605 H 15S 30 Y 40 6 7 4606 3 1607 5 1608609 H 15S 25 Y 50 6 4 4610 10 2 4

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611612 T 15 3 6 12613 5 1614 10S 2 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1 FF627 H 15S 30 Y 45 6 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 6 4 4634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 2 4 F637 15 2 2 4 F638 10S 20 40 6 2 4 FF639 10 F641 H 20S 40 Y 55 6 6642 5 15 4S 7 6 F643 H 10S 20 Y 40 6 7 3 FF644 8S 15 40 4 4 4650 10 2 F677 10 3 F694 H 10S 25 Y 40 6 5 4 FF695 10S 45 4 3 6697 5 3 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 30 6 7 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4771 H 15P 30 55 5 4776 H 20S 40 Y 65 3 3 6 7 4

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Sold Space Programs

Display Programs NeW - Flighted end Aisles!

In order to maximize sales, leverage our inventory investment and make the most relevant promotion for your local customer base, this year we will be flighting the end aisles for the Whisky Rocks promotion. End Aisles 1-10 will focus on big brands and will be the same for all stores.

End aisles 11-20 follow a strategy that promotes specific brands where they have the greatest potential to move additional volume, stores are flighted into “Canadian focus” or “Import focus” and will have some different products on promotion. Please refer to the store listings on the top of pages XX and XX to determine which flight your store is participating in and set up the promotion accordingly.

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Display Programs – Participating Products

HERO DISPLAY - PARTICIPATING STORE LIST1, 5, 6, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 34, 35, 36, 38, 40, 41, 43, 44, 50, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 85, 86, 90, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 196, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 228, 233, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706, 771, 776

hero Approved Week item Number

Description size (mL)

support Programs

Agent Name

Week 1 (monday october 14 - sunday october 20, 2013

292243 Wiser's Spiced Vanilla Canadian Whisky

750 LTO $3.50 CORBY DISTILLERIES LIMITED

Week 2 (monday october 21 - sunday october 27, 2013

217794 Johnnie Walker Red Label

1140 LTO $5.00 DIAGEO CANADA INC.

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Display Programs – Participating ProductsContinued

hero Approved Week item Number

Description size (mL)

support Programs

Agent Name

Week 3 (monday october 28 - sunday November 3, 2013

311936 Canadian Club Classic 1140 LTO $4.15 BEAM GLOBAL CANADA

Week 4 (monday Novebmer 4 - sunday November 11, 2013)

207654 The Glenlivet 12yo Single Malt Scotch Whisky

1140 LTO $9.00 CORBY DISTILLERIES LIMITED

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Location Lcbo#case conversion# Description size (mL)

support Programs

1285254 Forty Creek Copper Pot Reserve 750 Value Add

350207 Forty Creek Copper Pot Reserve Whisky 1140 LTO

2

893 Wiser's DeLuxe 750

33928 Wiser's DeLuxe 1750 Value Add

216689 Wiser's DeLuxe 1140 LTO

3

1487 Crown Royal 750 Value Add

114694 Crown Royal 1750 LTO


4

8805 Forty Creek Barrel Select Whisky 1750 Value Add

350629 Forty Creek Barrel Select Whisky 1140 LTO

550715 Forty Creek Barrel Select 750 BAM

5

34637 Canadian Club Premium 1750 BAM

311928 Canadian Club Classic 750 LTO

311993 Canadian Club Reserve 1140 LTO

6

41384 Jack Daniel's Tennessee Whiskey 750 Value Add

182931 Jack Daniel's Tennessee Whiskey 1750 BAM


7

7880 Johnnie Walker Black 12 Yr 750 Value Add

217794 Johnnie Walker Red Label 1140 Value Add

217802 Johnnie Walker Black Label 1140 Value Add

8

3558 Gibson's Finest 12 Year Old 750 Value Add

215038 Gibson's Finest Sterling Edition 1750 Value Add

215871 Gibson's Finest 12 Year Old Whisky 1140 Value Add

9

31112 Grant's Family Reserve 750 Value Add

247056 Grant's Family Reserve 1750

605931 Grant's Family Reserve 1140 LTO

10

10157 Jameson Irish Whiskey 750

207613 Jameson Irish Whiskey 1140 LTO

275933 Jameson Irish Whiskey 1750 BAM

11

12385 Glenfiddich Single Malt 12 Year Old 750 Value Add

605923 Glenfiddich Single Malt 12 Year Old 1140

605972 Glenfiddich Single Malt 15 Year Old 750 Value Add


IMPORTED1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 36, 37, 38, 40, 41, 115, 140, 143, 148, 149, 163, 164, 171, 179, 182, 185, 186, 191, 195, 198, 207, 212, 214, 217, 228, 234, 242, 243, 248, 253, 269, 279, 295, 311, 321, 324, 329, 334, 341, 346, 353, 355, 360, 362, 366, 371, 383, 384, 385, 388, 390, 393, 394, 397, 398, 400, 404, 408, 411, 412, 415, 416, 425, 426, 428, 431, 432, 437, 443, 444, 445, 452, 457, 458, 470, 485, 486, 494, 499, 505, 511, 521, 523, 528, 532, 533, 534, 536, 542, 546, 553, 555, 556, 564, 568, 569, 572, 573, 580, 584, 590, 601, 618, 619, 623, 624, 629, 630, 631, 632, 635, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

TRADE COPY O

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support Programs

12

1610 Ballantine's 750

207662 Ballantine's Finest Blended Malt Scotch Whisky 1140 LTO

207670 Ballantine's Finest Blended Malt Scotch Whisky 1750 BAM

13

21097 The Glenlivet 12 Yr Malt 750

207647 Chivas Regal 12YO Scotch Whisky 1140 LTO

207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 LTO

14

224352 Crown Royal Black 750 LTO

276618 Crown Royal Black 1140 Value Add

312801 Crown Royal Maple Finished 750 Value Add

15

258954 Spicebox 750 LTO

278010 Canadian Club Dock 57 Spiced Whisky 750 LTO

292243 Wiser's Spiced Vanilla Canadian Whisky 750 Value Add

16

103747 Maker's Mark Kentucky Bourbon 750 LTO

281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 LTO

605063 Buffalo Trace Bourbon 750 LTO

17

2360 J & B Rare 750 BAM

217646 J & B Rare 1140 BAM

217042 Bell's Original Scotch Whisky 1140 BAM

18

95315 Wiser's Small Batch Whisky 750 BAM

195610 Canadian Club Sherry Cask 750 BAM

298083 Alberta Premium Dark Horse Whisky 750 LTO

19

984 Alberta Premium 750 BAM

54213 Alberta Premium (P.E.T) 1750 Value Add

216226 Alberta Premium 1140 Value Add

20

307 Seagrams V.O. 750 BAM

31930 Seagrams V.O. 1750

216978 Seagrams V.O. 1140 Value Add

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles


IMPORTED1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 36, 37, 38, 40, 41, 115, 140, 143, 148, 149, 163, 164, 171, 179, 182, 185, 186, 191, 195, 198, 207, 212, 214, 217, 228, 234, 242, 243, 248, 253, 269, 279, 295, 311, 321, 324, 329, 334, 341, 346, 353, 355, 360, 362, 366, 371, 383, 384, 385, 388, 390, 393, 394, 397, 398, 400, 404, 408, 411, 412, 415, 416, 425, 426, 428, 431, 432, 437, 443, 444, 445, 452, 457, 458, 470, 485, 486, 494, 499, 505, 511, 521, 523, 528, 532, 533, 534, 536, 542, 546, 553, 555, 556, 564, 568, 569, 572, 573, 580, 584, 590, 601, 618, 619, 623, 624, 629, 630, 631, 632, 635, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

TRADE COPY O

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support Programs

1285254 Forty Creek Copper Pot Reserve 750 Value Add

350207 Forty Creek Copper Pot Reserve Whisky 1140 LTO

2

893 Wiser's DeLuxe 750

33928 Wiser's DeLuxe 1750 Value Add

216689 Wiser's DeLuxe 1140 LTO

3

1487 Crown Royal 750 Value Add



4

8805 Forty Creek Barrel Select Whisky 1750 Value Add

350629 Forty Creek Barrel Select Whisky 1140 LTO

550715 Forty Creek Barrel Select 750 BAM

5

34637 Canadian Club Premium 1750 BAM

311928 Canadian Club Classic 750 LTO

311993 Canadian Club Reserve 1140 LTO

6


182931 Jack Daniel's Tennessee Whiskey 1750 BAM


7

7880 Johnnie Walker Black 12 Yr 750 Value Add

217794 Johnnie Walker Red Label 1140 Value Add

217802 Johnnie Walker Black Label 1140 Value Add

8

3558 Gibson's Finest 12 Year Old 750 Value Add

215038 Gibson's Finest Sterling Edition 1750 Value Add

215871 Gibson's Finest 12 Year Old Whisky 1140 Value Add

9

31112 Grant's Family Reserve 750 Value Add

247056 Grant's Family Reserve 1750

605931 Grant's Family Reserve 1140 LTO

10

10157 Jameson Irish Whiskey 750

207613 Jameson Irish Whiskey 1140 LTO

275933 Jameson Irish Whiskey 1750 BAM

11

984 Alberta Premium 750 BAM

54213 Alberta Premium (P.E.T) 1750 Value Add

216226 Alberta Premium 1140 Value Add

Display Programs – Participating Products

DOMESTIC22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 34, 35, 43, 44, 45, 47, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 103, 106, 109, 110, 125, 130, 132, 136, 144, 145, 152, 153, 154, 155, 156, 165, 167, 168, 175, 183, 184, 187, 188, 190, 192, 196, 197, 199, 200, 201, 202, 209, 210, 211, 216, 218, 221, 222, 223, 225, 226, 227, 229, 232, 233, 236, 237, 244, 246, 247, 249, 250, 252, 255, 260, 263, 265, 266, 268, 270, 278, 286, 287, 288, 298, 300, 302, 304, 310, 312, 325, 326, 327, 340, 343, 344, 345, 351, 359, 361, 363, 367, 373, 378, 381, 382, 386, 387, 389, 392, 401, 402, 406, 407, 417, 427, 434, 436, 438, 453, 454, 456, 459, 465, 467, 469, 481, 484, 490, 491, 495, 497, 501, 507, 517, 518, 522, 529, 539, 540, 544, 545, 549, 551, 552, 559, 563, 566, 575, 578, 579, 586, 587, 593, 602, 605, 609, 616, 617, 627, 634, 644, 694, 695, 699, 706

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support Programs

12

307 Seagrams V.O. 750 BAM

31930 Seagrams V.O. 1750

216978 Seagrams V.O. 1140 Value Add

13

1222 Wiser's Special Blend 750

112672 Wiser's Special Blend (P.E.T) 1750 Value Add

216671 Wiser’s Special Blend 1140

14

258954 Spicebox 750 LTO

278010 Canadian Club Dock 57 Spiced Whisky 750 LTO

292243 Wiser's Spiced Vanilla Canadian Whisky 750 Value Add

15

95315 Wiser's Small Batch Whisky 750 BAM

195610 Canadian Club Sherry Cask 750 BAM

298083 Alberta Premium Dark Horse Whisky 750 LTO

16

207662 Ballantine's Finest Blended Malt Scotch Whisk 1140 LTO

211334 The Famous Grouse 1140 LTO

217646 J & B Rare 1140

17

992 Royal Reserve 1140 BAM

61564 Royal Reserve (P.E.T) 1750 Value Add

95968 Royal Reserve Pet 750

18

281 Walker's Special Old 750

209205 Walker's Special Old (P.E.T) 1750

226316 Hiram Walker Special Old Rye Whisky Pet 1140 Value Add

19

539 Black Velvet 750 Value Add

65284 Black Velvet (P.E.T) 1750 LTO

217174 Black Velvet 1140 BAM

2026229 Canada Gold Whisky (P.E.T) 1140 BAM

261768 Canada Gold Whisky (P.E.T) 1750 Value Add

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles


DOMESTIC22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 34, 35, 43, 44, 45, 47, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 103, 106, 109, 110, 125, 130, 132, 136, 144, 145, 152, 153, 154, 155, 156, 165, 167, 168, 175, 183, 184, 187, 188, 190, 192, 196, 197, 199, 200, 201, 202, 209, 210, 211, 216, 218, 221, 222, 223, 225, 226, 227, 229, 232, 233, 236, 237, 244, 246, 247, 249, 250, 252, 255, 260, 263, 265, 266, 268, 270, 278, 286, 287, 288, 298, 300, 302, 304, 310, 312, 325, 326, 327, 340, 343, 344, 345, 351, 359, 361, 363, 367, 373, 378, 381, 382, 386, 387, 389, 392, 401, 402, 406, 407, 417, 427, 434, 436, 438, 453, 454, 456, 459, 465, 467, 469, 481, 484, 490, 491, 495, 497, 501, 507, 517, 518, 522, 529, 539, 540, 544, 545, 549, 551, 552, 559, 563, 566, 575, 578, 579, 586, 587, 593, 602, 605, 609, 616, 617, 627, 634, 644, 694, 695, 699, 706

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extender Location Lcbo# Description

size (mL)

support Programs 15 20 30

# of extenders40 45 50 55 60 65

R1 Vodka A 437772 Belvedere Vodka 750 Value Add Y Y

R2 Vodka B 34579 Prince Igor Extreme Vodka 1140 LTO Y Y Y Y Y

R3 Vodka C 216929 Smirnoff Vodka 1140 BAM Y Y Y Y Y Y

R4 Vodka D 456095 Ketel One Vodka 750 Value Add Y Y Y Y Y Y

R5 Vodka E 31757 Smirnoff Vodka (P.E.T.) 750 Value Add Y Y Y Y Y Y

R6 Rum A 64659 Captain Morgan Private Stock Rum 750 BAM Y

R7 Rum B 283929 Captain Morgan Black Spiced Rum 750 Value Add Y Y Y Y Y

R8 Rum C 177808 Appleton Estate V/X 750 LTO Y Y Y Y Y Y

R9 Rum D 216838 Bacardi Superior 1140 Value Add Y Y Y Y Y Y Y

R10 Rum E 217653 Captain Morgan Spiced Rum 1140 Value Add Y Y Y Y Y Y

R11Canadian Whisky A 210252 Glen Garioch Founder's

Reserve 750 LTO Y Y

R12Canadian Whisky B 298091 Tap 357 Maple Whisky 750 Value Add Y Y Y Y Y

R13Canadian Whisky C 254995 Revel Stoke Spiced Whisky 750 LTO Y Y Y Y Y Y Y

R14Canadian Whisky D 260323 Jack Daniel's Honey 750 Value Add Y Y Y Y Y Y Y

R15Canadian Whisky E 250134 Sortilege 750 Value Add Y Y Y Y Y Y

R16 Scotch A 1867 Drambuie 750 LTO Y Y Y Y Y Y

R17 Scotch B 298638 Glenmorangie Original Single Malt Scotch Whisky 750 BAM Y Y Y Y Y Y

R18 Gin A 582973 Bombay Sapphire London Dry 1750 BAM Y Y Y Y Y Y Y

R19 Liqueurs A 330308 Dragonheart Cinnamon Vodka Liqueur 750 LTO Y Y Y Y

R20 Liqueurs B 281378 Forty Creek Cream Liquor 750 BAM Y Y Y Y Y Y

R21 Liqueurs C 605881 Disaronno Originale Amaretto 1140 BAM Y Y Y Y Y Y Y

R22 Liqueurs D 447953 Fireball Whisky Shooter 750 LTO Y Y Y Y Y Y

shelf extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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shelf extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


size (mL)


# of extenders40 45 50 55 60 65

R23 Brandy A 215558 Cattos Rare Blended Scotch 1140 BAM Y

R24 Brandy B 217125 Sauza Silver 1140 LTO Y Y Y Y Y Y Y

R25 Tequila A 227678 1800 Silver Tequila 750 LTO Y Y Y Y

R26Ontario Blend A 135970 Pelee Island Gewurztraminer 750 LTO Y Y Y Y Y Y

R27Ontario Blend B 99184 Naked Grape Pinot Grigio 750 LTO Y Y Y Y Y Y Y

R28Ontario Blend C 393405 Pelee Island Monarch Vidal

VQA 750 LTO Y Y Y Y Y Y Y

R29Ontario Non-VQA A 16568 XOXO Shiraz Cabernet 750 LTO Y Y Y Y Y

R30Ontario Non-VQA B 216028 Pelee Island Gamay Noir/

Zweigelt VQA 750 LTO Y Y Y Y Y Y

R31Ontario Non-VQA C 485128 Pelee Island Baco Noir VQA 750 LTO Y Y Y Y Y Y Y

R32Ontario Non-VQA D 145417 Pelee Island Lighthouse

Riesling VQA 750 LTO Y Y Y Y Y Y Y

R33Ontario VQA A 74062 Dan Aykroyd Cabernet

Shiraz VQA 750 LTO Y Y Y

R34Ontario

VQA B587907 Trius Merlot VQA 750 LTO Y Y Y Y

R35Australia/New Zealand A

219147 Hardys The Gamble Chardonnay Pinot Gris 750 LTO Y Y Y

R36Australia/New Zealand B

506691 Wolf Blass Yellow Label Shiraz 750 LTO Y Y Y Y

R37Australia/New Zealand C

265157 Jacob's Creek Moscato 750 LTO, Wine Fridge Y Y Y Y Y Y Y

R38Australia/New Zealand D

285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 LTO Y Y Y Y Y Y Y

R39 USA A 99408 Robert Mondavi Woodbridge Chardonnay 750 LTO Y Y Y Y Y Y Y

R40 USA B 53983 Barefoot Pinot Grigio 750 Value Add Y Y Y Y Y Y Y

R41 Chile A 242370 Santa Julia Reserva Cabernet Sauvignon 750 LTO Y Y Y Y

R42 Chile B 308189 Luis Felipe Edwards Reserva Shiraz Cab Sauv 750 LTO Y Y Y Y Y Y Y

R43France Blend A 105429 Frescobaldi Remole Toscana 750 LTO Y

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shelf extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


size (mL)


# of extenders40 45 50 55 60 65

R44France Blend B 298505 La Vieille Ferme Cotes

Du Luberon 750 LTO Y Y Y Y Y Y Y

R45France South A 195966 Ripasso Classico

Superiore Le Pezze 750 LTO Y Y

R46France South B 610857 Fat Bastard Merlot Vdp 750 LTO Y Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

123166 Cavallina Grillo Pinot Grigio 750 BAM Y Y Y

R48Italy Central A 20214 Fontanafredda Barolo

Docg 750 LTO Y Y

R49Italy Central B 669226 Voga Pinot Grigio Igt 750 LTO Y Y Y Y Y Y Y

R50 Italy North A 621227 Straccali Chianti Docg 750 LTO Y Y Y Y Y

R51 Italy North B 323543 Cent'Are Nero D'Avola - Merlot 750 LTO Y Y Y Y Y Y Y

R52Southern Europe A 179432 Tini Sangiovese Di

Romagna Doc 750 BAM Y

R53Southern Europe B 286195 Bacalhoa Jp Red 750 BAM Y Y Y

R54 Germany A 2881 Pisse-Dru Beaujolais 750 BAM Y Y Y Y Y Y Y

R55 Sparkling A 308122 Ghost Pines Chardonnay Winemaker's Blend 750 LTO Y Y Y

R56 Sparkling B 216960 Segura Viudas Brut Reserva Cava Sparkling 750 LTO, Wine

Fridge Y Y Y Y Y Y

R57Ontario Beer A 615880 Devil's Pale Ale 473 BAM Y Y

R58Ontario

Beer B363085 Coors Banquet 473 BAM Y Y Y Y Y Y Y

R59 Beer 1 339416 Naughty Neighbour American Pale

6 x 355 BAM Y

R60 Beer 2 39677 Sleeman Original Draught 473 LTO Y Y Y Y Y Y

R61 Beer 3 243105 Miller Genuine Draft 473 LTO Y Y Y Y Y Y

R62 Beer 4 322016 Samuel Adams Latitude 48 IPA

6 x 355 LTO Y Y Y Y Y Y Y

R63 Party Zone 1 5280 Vodka Mudshake Chocolate

4 x 270 LTO Y Y Y Y Y Y Y

R64 Party Zone 2 211185 Rockstar Original 473 LTO Y Y Y Y Y Y

R65 Party Zone 3 321802 Smirnoff Ice Flavours Bluebrry Lemon

4 x 330 Y Y Y Y Y Y Y

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community shelf extenders

community shelf extenders

Location Lcbo# Descriptionsize (mL)

support Program Agent

C1: Community Extender 1 400754 Iceberg Vodka 750 BAM, BBAM

The Kirkwood Group

C2: Community Extender 2 1099 Johnnie Walker Red Label 750 LTO Diageo Canada Inc.

C3: Community Extender 3 470823 Pelee Island Merlot 750 LTO Pelee Island Winery

C4: Community Extender 4 79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 LTO Constellation

Brands Inc.

C5: Community Extender 5 699249 Two Oceans Shiraz 750 LTO PMA Canada Ltd.

C6: Community Extender 6 318709 Captain Morgan Original Spiced Rum Pet 750 Value Add Diageo Canada Inc.

C7: Community Extender 7 222349 St Remy A La Creme 750 LTO Select Wine Merchants Inc.

C8: Community Extender 8 71746 Tullamore Dew Irish Whiskey 750 Value Add PMA Canada Ltd.

C9: Community Extender 9 439281 Konzelmann Merlot VQA 750 LTO Konzelmann Estate Winery

C10: Community Extender 10 254300 Matervitae Negroamaro 750 LTO Majestic Wine Cellars

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Discovery & Green extenders

Discovery shelf extenders

Green shelf extender



D1: Discovery Wines 1 139022 Sandbanks Estate Riesling VQA 750 LTO Sandbanks Estate

Winery

D2: Discovery Wines 2 315234 Faustino Vii Red Rioja 750 LTO Select Wine Merchants

D3: Discovery Wines 3 292151 Louis M. Martini Cabernet Sauvignon 750 LTO E&J Gallo Winery

Canada Ltd.

D4: Discovery BSM 1 86439 Waterloo Dark 473 LTO The Brick Brewing Co.

D5: Discovery BSM 2 279539 Seagram Cider 473 The Brick Brewing Co.

D6: Discovery BSM 3 273102 Canadian Club & Ginger Ale 6 x 355 BAM Beam Global Canada

D7: Discovery Spirits 1 319756 Papidoux Calvados 700 LTO Rare Earth Wines

D8: Discovery Spirits 2 318642 Harry's Hurricane Spiced Rum 750 LTO Forty Creek Distillery

Ltd

D9: Discovery Spirits 3 180695 St-Germain Elderflower Liqueur 750 BAM Bacardi Canada Inc.



G1: Green Extender 292995 Gilles Louvet O Pinot Noir Organic 750 Rare Earth WinesTR

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imAGe shelf talkers

Lcbo# Description size (mL)support Program Agent

604 Chiarli Castelveltro Lambrusco 750 S. Schiralli Agencies Ltd.,

22251 Durbanville Hills Sauvignon Blanc 750 Wine Fridge PMA Canada Ltd.

67710 Great Lakes Pumpkin Ale 650 Great Lakes Brewing Co

91751 Jacob's Creek Reserve Cabernet Sauvignon 750 Corby Distilleries Limited

173294 D'Arenberg The Stump Jump Grenache Shrz Mourvedre 750 Churchill Cellars Ltd.

218966 The Creemore Collection - Winter 6 x 473 Creemore Springs Brewery Ltd.

228551 Cave Spring Chardonnay VQA 750 Cave Spring Cellars Ltd.,

257352 Rickard's Blonde 473 Molson Coors Canada

267773 Hop City Barking Squirrel Lager 473 The Premium Beer Company Inc.

268011 Tennent's Export Lager 500 The Premium Beer Company Inc.

270017 Jacob's Creek Reserve Chardonnay Adelaide Hills 750 Wine Fridge Corby Distilleries Limited

271932 Sierra Milenario Extra Anejo Tequila 700 Eurovintage International Inc

288795 Stoneleigh Marlborough Chardonnay 750 Corby Distilleries Limited

288837 Muskoka Mad Tom IPA 473 Lakes Of Muskoka Cottage Brewery

292615 Jameson Select Reserve 750 Corby Distilleries Limited

307330 Samuel Adams Boston Lager 6 x 355 The Premium Beer Company Inc.

309401 Taylor Fladgate First Estate Port 750 Sylvestre Wines & Spirits Inc.

313312 Seve By Gautier 500 Eurovintage International Inc

318485 Twice As Mad Tom IPA 4 x 355 Lakes Of Muskoka Cottage Brewery

318964 Colio Semi-Dry Red 1500 Colio Estate Wines

320432 Gilles Louvet O Chardonnay Organic 750 Rare Earth Wines

325167 Champagne Tarlant Brut Reserve 750 B And W Wines

334037 Innis & Gunn Original 500 PMA Canada Ltd.

340950 Moulin de Gassac Merlot 750 Eurovintage International Inc

356063 King Pilsner 473 Provincial Beverages Of Canada Inc.

548644 Jacob's Creek Shiraz 750 Corby Distilleries Limited

565812 Dunavar Muscat 750 Eurovintage International Inc

603050 The Glenlivet French Oak Reserve 15 Year Old 750 Corby Distilleries Limited

892315 Cortel Napoleon VSOP Brandy 375 Eurovintage International Inc

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Limited time offers

Lcbo#case conversion# Description

size (mL) Lto Display Program

1099 Johnnie Walker Red Label 750 $2.00 Comm. Extender

1867 Drambuie 750 $3.00 Shelf Extender

5280 Vodka Mudshake Chocolate 4 x 270 $1.00 Shelf Extender

6106 Kronenbourg 1664 6 x 330 $1.00

12047 Newcastle Brown Ale 500 $0.25

13904 Henry Of Pelham Pinot Noir VQA 750 $1.00

16568 XOXO Shiraz Cabernet 750 $1.00 Shelf Extender

18564 >(V)Private Reserve Icewine Ontario (Peller E 200 $5.00

20214 Fontanafredda Barolo Docg 750 $3.00 Shelf Extender

20362 Finlandia Vodka 750 $1.00

21378 Jim Beam White Label Bourbon 750 $2.00 POD, LTO

23366 Sandeman Ruby Port 750 $1.00

34579 Prince Igor Extreme Vodka 1140 $1.00 Shelf Extender

38505 Smirnoff Vodka 1750 $1.00

39677 Sleeman Original Draught 473 $0.20 Shelf Extender

40949 Maclays Pale Ale 473 $0.15

45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $3.00

53090 Coyote's Run Pinot Noir VQA 750 $1.00

54262 Jose Cuervo Golden Margarita 750 $1.00

60608 El Dorado 12 Year Old Rum 750 $2.00

65284 Black Velvet (P.E.T) 1750 $4.00 End Aisle

68536 Sawmill Creek Chardonnay Bib 4000 $3.00

74062 Dan Aykroyd Cabernet Shiraz VQA 750 $2.00 Shelf Extender

79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 $1.00 Comm. Extender

83790 Inniskillin Dry Riesling VQA 750 $1.00

86439 Waterloo Dark 473 $0.30 Discovery Extender

91702 Red Knot Cabernet Sauvignon 750 $2.00

99184 Naked Grape Pinot Grigio 750 $1.00 Shelf Extender

99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $2.00 Wine Fridge

99408 Robert Mondavi Woodbridge Chardonnay 750 $1.00 Shelf Extender

103747 Maker's Mark Kentucky Bourbon 750 $3.00 End Aisle

105429 Frescobaldi Remole Toscana 750 $1.50 Shelf Extender

114694 Crown Royal 1750 $3.00 End Aisle

114967 Finlandia Vodka 1750 $1.00

135970 Pelee Island Gewurztraminer 750 $1.50 Shelf Extender

139022 Sandbanks Estate Riesling VQA 750 $1.00 Discovery Extender

142406 J.P. Chenet Limited Release Pinot Noir 750 $1.00 Mini Thematic

145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender

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Limited time offers Continued



160978 Callia Alta Malbec 750 $1.00

162073 Louis Jadot Bourgogne Pinot Noir 750 $2.00 Mini Thematic

162610 Pascual Toso Malbec Limited Edition 750 $1.00

166090 Jack Daniel's And Cola Tall Can 473 $0.50

169052 Carmen Reserva Carmenere 750 $1.00

171009 Innis & Gunn Original 750 $0.35

173518 Copper Moon Sauvignon Blanc 750 $1.00

175430 Wente Morning Fog Chardonnay 750 $1.00

177808 Appleton Estate V/X 750 $2.00 Shelf Extender

178681 Open Sauvignon Blanc VQA 750 $1.00

195966 Ripasso Classico Superiore Le Pezze 750 $2.00 Shelf Extender

198036 Chateau Des Charmes Generation Seven Red VQA 750 $1.00

206508 Graham's 10 Year Old Tawny Port 750 $4.00

207613 Jameson Irish Whiskey 1140 $2.50 End Aisle

207647 Chivas Regal 12YO Scotch Whisky 1140 $4.00 End Aisle

207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 $4.00 End Aisle

207662 Ballantine's Finest Blended Malt Scotch Whisk 1140 $1.50 End Aisle

209064 Absolut Elyx 750 $4.00

210252 Glen Garioch Founder's Reserve 750 $4.00 Shelf Extender

211185 Rockstar Original 473 $0.25 Shelf Extender

211227 Palm Bay Ruby Grapefrt Sunrise Spritz 6 x 355 $1.00

211334 The Famous Grouse 1140 $3.00 End Aisle

216028 Pelee Island Gamay Noir/Zweigelt VQA 750 $1.50 Shelf Extender

216689 Wiser's DeLuxe 1140 $2.50 End Aisle

216960 Segura Viudas Brut Reserva Cava Sparkling 750 $1.50 Shelf Extender, Wine Fridge

217125 Sauza Silver 1140 $5.00 Shelf Extender

217356 Havana Club Anejo Blanco Rum 1140 $1.00

217950 Crown Royal. 1140 $2.50 End Aisle

219147 Hardys The Gamble Chardonnay Pinot Gris 750 $1.00 Shelf Extender

222349 St Remy A La Creme 750 $4.00 Comm. Extender

223453 The Beachhouse Red 750 $1.00

224352 Crown Royal Black 750 $2.00 End Aisle

225243 Stolichnaya Vodka 750 $1.50

225698 The Kraken Black Spiced Rum 750 $2.00

226530 181 Merlot Lodi 750 $2.00

226696 Errazuriz Estate Pinot Noir 750 $2.00

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Limited time offers

Continued



226803 Top Bench White VQA 750 $1.00

227678 1800 Silver Tequila 750 $2.00 Shelf Extender

232645 Okanagan Spring Pale Ale 6 x 341 $1.00

238733 Sledgehammer Cabernet Sauvignon 750 $1.00

242370 Santa Julia Reserva Cabernet Sauvignon 750 $1.00 Shelf Extender

243105 Miller Genuine Draft 473 $0.20 Shelf Extender

244186 Collingwood 750 $2.00 POD

245324 Les Jamelles Merlot Vin De Pays D'Oc 750 $1.00

245340 Chapoutier Belleruche Blanc 750 $2.00

254300 Matervitae Negroamaro 750 $1.00 Comm. Extender

254995 Revel Stoke Spiced Whisky 750 $2.00 Shelf Extender

255349 Blanton's Original Bourbon 750 $5.00

258954 Spicebox 750 $2.00 End Aisle

259333 Mcclelland's Single Malt Highland Scotch 750 $2.50 POD

260307 Hollandia Lager Beer 500 $0.15

265157 Jacob's Creek Moscato 750 $1.00 Shelf Extender, Wine Fridge

266684 Zonin Amarone Della Valpolicella Doc 750 $3.00

268375 Henry Of Pelham Riesling VQA 750 $1.00

270363 Castillo De Almansa Reserva 750 $1.00

270439 Smithwick's Ale 500 $0.25

270884 Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 $4.00

270942 Jackson-Triggs Sauvignon Blanc Bag In Box 4000 $4.00

272161 Devil's Cut 750 $3.00 POD

272724 Three Olives Cake 750 $1.00

272807 Crabbies Original Alcoholic Ginger Beer 500 $0.35

272831 Wkd Original Vodka Blue 4 x 330 $1.00

273169 Mike's Hard Black Cherry 4 x 330 $1.00

277657 Aquinas Pinot Noir 750 $2.00

278010 Canadian Club Dock 57 Spiced Whisky 750 $1.00 End Aisle

279547 White House Wine Co. Vidal Moscato VQA 750 $1.00

281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 $2.00 End Aisle

285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 $2.00 Shelf Extender

291971 Villa Wolf Pinot Noir, Pfalz 750 $2.00 Mini Thematic

292151 Louis M. Martini Cabernet Sauvignon 750 $2.00 Discovery Extender

298083 Alberta Premium Dark Horse Whisky 750 $2.00 End Aisle

298505 La Vieille Ferme Cotes Du Luberon 750 $1.00 Shelf Extender

306001 Dry Bianco Secco Bag In Box 4000 $2.00

307488 Leblon Cachaca 700 $2.10

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Limited time offers Continued



307744 O'Leary Cabernet Merlot VQA 750 $1.00

308122 Ghost Pines Chardonnay Winemaker's Blend 750 $2.00 Shelf Extender

308189 Luis Felipe Edwards Reserva Shiraz Cab Sauv 750 $1.50 Shelf Extender

308403 Hacker Pschorr Munich Gold Lager 500 $0.20

308833 Lucky Stones Red VQA 750 $1.50

308841 Lucky Stones White VQA 750 $1.50

311928 Canadian Club Classic 750 $2.00 End Aisle

311993 Canadian Club Reserve 1140 $1.45 End Aisle

312637 Mike's Hard Winter Black Berry 4 x 330 $1.00

313106 Skyy Vodka 1750 $1.00

315234 Faustino Vii Red Rioja 750 $1.00 Discovery Extender

315887 Skinnygirl Tangerine Vodka 750 $2.00

317552 Bacardi Black Razz 750 $1.00

318642 Harry's Hurricane Spiced Rum 750 $1.00 Discovery Extender

319756 Papidoux Calvados 700 $3.00 Discovery Extender

320572 Jaw Drop Squeezing Melons 473 $0.25

320796 Red Diamond Merlot 750 $1.00

321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355 $2.50

321638 Cayman Jack Planters Gingered Pineapple 6 x 355 $2.50

322016 Samuel Adams Latitude 48 IPA 6 x 355 $1.00 Shelf Extender

323543 Cent'Are Nero D'Avola - Merlot 750 $1.50 Shelf Extender

324236 Hop City Big Mouth Pale Ale 473 $0.15

328526 Jackson-Triggs Chardonnay 1500 $2.00

330308 Dragonheart Cinnamon Vodka Liqueur 750 $1.00 Shelf Extender

331397 Melville's Raspberry Craft Lager 4 x 275 $1.00

333492 Stutz Premium Natural Cider 473 $0.20

350207 Forty Creek Copper Pot Reserve Whisky 1140 $2.00 End Aisle

350629 Forty Creek Barrel Select Whisky 1140 $1.50 End Aisle

351056 Kittling Ridge Cabernet Sauvignon Prop Cuvee 750 $1.00

359471 Absolut Elyx Vodka 750 $4.00

373373 Pierre Sparr Gewurztraminer 750 $1.00

388900 Pilsner Urquell 6 x 330 $1.50

390260 Appleton Estate V/X 1750 $2.00

393405 Pelee Island Monarch Vidal VQA 750 $1.50 Shelf Extender

404160 Mcclelland Single Malt Islay Scotch 750 $2.50 POD

410415 Skyy Vodka 750 $1.00

417642 Cave Spring Pinot Noir VQA 750 $1.00

433714 Pelee Island Cabernet Franc VQA 750 $1.00

435743 Hobgoblin Extra Strong Ale 500 $0.40

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Limited time offers

Continued



439281 Konzelmann Merlot VQA 750 $1.00 Comm. Extender

447953 Fireball Whisky Shooter 750 $2.00 Shelf Extender

470823 Pelee Island Merlot 750 $1.00 Comm. Extender

485128 Pelee Island Baco Noir VQA 750 $1.50 Shelf Extender

506691 Wolf Blass Yellow Label Shiraz 750 $2.00 Shelf Extender

522730 Strewn Chardonnay Barrel-Aged VQA 750 $1.00

560532 Strongbow Cider 500 $0.25

573337 Mcclelland Speyside Single Malt 750 $2.50 POD

587907 Trius Merlot VQA 750 $1.00 Shelf Extender

589051 French Cross Dry White Cask 4000 $3.00

605063 Buffalo Trace Bourbon 750 $5.00 End Aisle

605931 Grant's Family Reserve 1140 $2.00 End Aisle

610857 Fat Bastard Merlot Vdp 750 $2.00 Shelf Extender

611392 Mott's Clamato Caesar Extra Spicy 6 x 341 $1.25

613059 Eastdell Pinot Noir VQA 750 $2.00

615062 Grange Of Pec Gamay Noir VQA Trumpour's Mill 750 $1.00

620989 Hoya De Cadenas Reserva 750 $1.00

621227 Straccali Chianti Docg 750 $1.50 Shelf Extender

628289 Philippe De Rothschild Pinot Noir Vdp 750 $1.00 Mini Thematic

637207 Pelee Island Shiraz/Cabernet 1500 $1.50

669226 Voga Pinot Grigio Igt 750 $1.00 Shelf Extender

669440 French Cross Shiraz 1500 $2.00

676841 Red Stripe Lager 6 x 330 $1.00

679852 Old Milwaukee 710 $0.45

698209 Sleeman Clear 6 x 341 $1.00

699249 Two Oceans Shiraz 750 $1.25 Comm. Extender

705418 El Dorado Special Reserve 15 Year Old Rum 750 $5.00

894014 El Dorado Demerara 5 Year Old Rum 750 $1.50

902619 Budweiser 6 x 341 $1.00

906560 Coors Light 6 x 341 $1.00

909994 Sleeman Cream Ale 6 x 341 $1.00

911396 Moosehead Lager 6 x 341 $1.00 TRADE COPY O

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value Added Program Warehouse Applied


size (mL) vA Approved

vA mother carton#

935 Captain Morgan White Rum 750 Smirnoff Red 293712

1040 Gordons Gin 750 Smirnoff Red 293696

3558 Gibson's Finest 12 Year Old 750 Wild Turkey Bourbon 50 mL 338418

8805 Forty Creek Barrel Select Whisky 1750 Forty Creek Double Barrel 100 mL 649046

12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL 893313

215038 Gibson's Finest Sterling Edition 1750 Gibson's 12YO 2 x 50 mL 343764

215871 Gibson's Finest 12 Year Old Whisky

1140 Tullamore Dew 50 mL 271627

216978 Seagrams V.O. 1140 CMOS 313395

261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL 897199

285254 Forty Creek Copper Pot Reserve 750 Forty Creek Double Barrel 50 mL 313403

350561 Forty Creek Cream 1140 Forty Creek Barrel Select 50 mL 364596

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value Added Program

Sales Representative Applied

Lcbo#case conversion# Description size (mL) vA Approved

67 Smirnoff Vodka 750 Captain Morgan Orig Spiced 50 mL

539 Black Velvet 750 Black Velvet Toasted Caramel Minis

620 McGuinness Silk Tassel 750 Fireball 50 mL

935 Captain Morgan White Rum 750 Smirnoff Red

1040 Gordons Gin 750 Smirnoff Red

1487 Crown Royal 750 Hockey

3558 Gibson's Finest 12 Year Old 750 Wild Turkey Bourbon 50 mL

7880 Johnnie Walker Black 12 Yr 750 Score Golf Magazine Subscription

8805 Forty Creek Barrel Select Whisky 1750 Forty Creek Double Barrel 100 mL

12385 Glenfiddich Single Malt 12 Year Old 750 Set of 3 Whisky Stones in Branded Bag

12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL

14910 Bushmills Irish Whiskey 750 Glass

16329 Abbot Ale 500 Coasters

31112 Grant's Family Reserve 750 Grant's Sherry Cask 50 mL

31757 Smirnoff Vodka (P.E.T.) 750 Captain Morgan Orig Spiced 50 mL

33928 Wiser's DeLuxe 1750 Wiser's Spiced 2 x 50 mL

38281 Schenley O.F.C.(P.E.T) 1750 Black Velvet Toasted Carmel 50 mL

38927 Jura Superstition Single Malt 750 Accolade Box Wrap

41384 Jack Daniel's Tennessee Whiskey 750 JD Rocks Glasses

53983 Barefoot Pinot Grigio 750 Haloween Witch Hat Tag

54213 Alberta Premium (P.E.T) 1750 CC Classic 2 x 50 mL

61564 Royal Reserve (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL

71746 Tullamore Dew Irish Whiskey 750 Branded Glassware

73791 Carlsberg 6 x 330 Premier League Coaster Pack

112672 Wiser's Special Blend (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL

129874 Flat Roof Manor Merlot 750 Appleton Reserve Rum 50mL

149567 Tag No. 5 Vodka 750 Stainless Steel Jigger

157875 St. Lucia Distillers Chairman's Reserve Rum 700 Pack of Caribbean Spices

173351 Proof Whisky 500 Icedrops

174094 Moretti Beer 6 x 330 Bottle opener

191296 Sapporo Premium Beer 4 x 500 Ear Buds

193433 Silent Sam Vodka 1750 Captain Morgan Orig Spiced 2 x 50 mL

197400 Tequila Rose Liqueur 750 Iceberg Vodka 50 mL

215038 Gibson's Finest Sterling Edition 1750 Gibson's 12YO 2 x 50 mL

215616 Jack Daniel's Tennessee Whiskey 1140 JD Rocks Glasses

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value Added Program Sales Representative Applied continued


215871 Gibson's Finest 12 Year Old Whisky 1140 Tullamore Dew 50 mL

216226 Alberta Premium 1140 CC Classic 50 mL

216234 Alberta Springs 1140 Dark Horse 50 mL

216788 Bacardi Black 1140 Bacardi Gold 50 mL

216838 Bacardi Superior 1140 Bacardi Oakheart 50 mL

216978 Seagrams V.O. 1140 CMOS

217653 Captain Morgan Spiced Rum 1140 Smirnoff 50ml

217687 Canadian Club Premium 1140 CC Classic 50 mL

217794 Johnnie Walker Red Label 1140 Golf Towel

217802 Johnnie Walker Black Label 1140 Golf Hat

224865 Dr. McGillicuddy's Peach Schnapps 1140 Dr. McG Branded Light Up Keychain

225615 Brugal Anejo 750 Black Grouse 50 mL

226316 Hiram Walker Special Old Rye Whisky Pet 1140 Wiser's Deluxe 50 mL

230797 Fontella Chianti Docg 750 Brookside Chocolates Satchel

230821 Cupcake Chardonnay 750 Cupcake Glass

237826 Icebox Margarita 1140 Fireball 50 mL

250134 Sortilege 750 Spicebox Mini

253575 Malibu Black Coconut Flavoured Rum 750 Wiser's DeLuxe 50 mL

254631 Stolichnaya Elit Vodka 750 Tube

260323 Jack Daniel's Honey 750 El Jimador Blanco 50 mL

260851 Cupcake Red Velvet 750 Cupcake Glass

261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL

275354 UV Cake Vodka 750 Birthday Candles

276618 Crown Royal Black 1140 Hockey

278127 Santa Carolina Sauvignon Blanc Reserva 1500 Sobieski Vodka 50 mL

283929 Captain Morgan Black Spiced Rum 750 Black Flask

285254 Forty Creek Copper Pot Reserve 750 Forty Creek Double Barrel 50 mL

292243 Wiser's Spiced Vanilla Canadian Whisky 750 Shot Glass

292730 Lamb's Black Sheep Spiced Rum 750 Wiser's DeLuxe 50 mL

293076 Francois Lurton Janeil Cabernet Sauvignon 750 Brookside Chocolates Satchel

298091 Tap 357 Maple Whisky 750 Spicebox Mini

298646 McGuinness Silk Tassel Canadian Whisky 1750 Fireball 50 mL

312801 Crown Royal Maple Finished 750 Crown Royal Black 50 mL

312959 Ketel One 1750 CR Black 2 x 50 mL

313023 Three Olives Smores Vodka 750 TOV Cake Mini

314856 Fireball Whisky Shooter 1140 Cinnamon Flavoured Toothpicks, 20 per Tube

318709 Captain Morgan Original Spiced Rum Pet 750 Hockey Item

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value Added Program

Sales Representative Applied


319863 Stock 84 VSOP Brandy 1140 Sobieski Vodka 50 mL

331462 Guinness Black Lager 6 x 330 Crown Black 50 mL

334151 Bacardi Superior Rum Pet 1140 Bacardi Oakheart 50 mL

350561 Forty Creek Cream Liquor 1140 Forty Creek Barrel Select 50 mL

387316 The Balvenie 12 YR. Doublewood 750 Whisky Stones with Branded Bag

437772 Belvedere Vodka 750 Hennessy VS 50 mL

456095 Ketel One Vodka 750 Jigger (with measurement line)

477885 Polar Ice Vodka (P.E.T) 1750 Kahlua 2 x 50 mL

500512 Captain Morgan Spiced Rum 750 Hockey Item

520932 Appleton Special Gold Rum 1750 Reserve 50 mL

554469 Guinness Draught 8 x 440 Halloween Glass

588780 Bottega Petalo Il Vino Dell' Amore Moscato 750 Gift Bag

602920 Flor De Cana Black Label 5 Year Old Rum 750 Tequila Rose 50 mL

605972 Glenfiddich Single Malt 15 Year Old 750 Whisky Stones - set of 3 with Branded Bag

609867 Eastdell Unoaked Chardonnay VQA 750 Castello Cheese Coupon

609875 Eastdell Black Cab VQA 750 Castello Cheese Coupon

620997 Campo Viejo Rioja Crianza 750 Drop Stop

621664 French Rabbit Merlot Carton 1000 Sobieski Vodka 50 mL

621706 French Rabbit Chardonnay Carton 1000 Sobieski Vodka 50 mL

624544 Yellow Tail Shiraz 750 Specialty Edition Packaging

897702 Bottega Vino Dei Poeti Prosecco Doc 750 Gift Bag

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bonus AiR miLes® Reward miles

Lcbo#case conversion# Description size (mL) Display Program bAm

42 Canadian Club Premium 750 975 Mike Weir Pinot Noir 750 6307 Seagrams V.O. 750 End Aisle 8653 McGuinness Silk Tassel 1140 20984 Alberta Premium 750 End Aisle 10992 Royal Reserve 1140 End Aisle 121370 Seagrams 83 (P.E.T) 375 41743 Ruffino Chianti Docg 750 52089 Lamb's Palm Breeze 750 82360 J & B Rare 750 End Aisle 82881 Pisse-Dru Beaujolais 750 Shelf Extender 54101 Remy Martin VSOP 750 254481 Stock 84 VSOP Brandy 750 84705 20 Bees Chardonnay Unoaked VQA 750 45009 Lamb's White Rum 750 85116 Barclay's Brandy 750 105173 Paarl Brandy 5 Star 750 106049 Pernod 750 108219 Prince Igor Vodka (P.E.T) 750 1010322 Cointreau 375 1010801 De Valcourt Napoleon VSOP 750 613821 Remy Pannier Muscadet S&M 750 416022 Duff Gordon Brandy 750 616238 Errazuriz Estate Carmenere 750 816840 Bolla Valpolicella 750 826229 Canada Gold Whisky (P.E.T). 1140 End Aisle 1229728 Torres Coronas Tempranillo Do 750 531120 Osborne Santa Maria Cream Sherry 750 534637 Canadian Club Premium 1750 End Aisle 2035667 Dopff & Irion Crystal D'Alsace Sylvaner 750 636434 20 Bees Riesling VQA 750 447290 Forty Creek Barrel Select 375 552050 The Famous Grouse 750 1053934 Dan Aykroyd Chardonnay VQA 750 654353 Stoneleigh Marlborough Pinot Noir 750 1057281 Labbe Francois Cassis 750 859535 Small Cask Brandy (P.E.T) 375 464659 Captain Morgan Private Stock Rum 750 Shelf Extender 1073395 Castillo De Monseran Garnacha 750 574476 Monimpex Golden Pear 750 678980 Carmen Reserva Cabernet Sauvignon 750 679327 Mezzomondo Sangiovese Merlot 750 585811 Bacardi Gold Rum 1750 15

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Continued


88799 Alberta Pure Vodka Pet 750 1089508 The Glenlivet Nadurra Aged 16 Years 750 3094094 Domaine Pinnacle Ice Cider 375 1295315 Wiser's Small Batch Whisky 750 End Aisle 10103341 Canadian Club Premium (Pet) 750 9105304 Russian Prince (P.E.T) 375 4106435 Fuller's Extra Special Bitter 500 1108357 Carolans Irish Cream 750 10112771 Alvear's Fino Montilla 750 5113241 Cazadores Anejo Tequila 750 20118737 Victoria Gin 750 20119628 Lindemans Bin 45 Cabernet Sauvignon 750 5122952 Hpnotiq Liquor 375 8123166 Cavallina Grillo Pinot Grigio 750 Shelf Extender 3131391 Smirnoff Vodka Pet 1140 10135475 Fuzion Alta Reserve Malbec 750 4140509 James Ready 5.5 6 x 473 4143750 Spinelli Malbec 750 5143891 Peroni Nastro Azzurro 500 1146548 Villa Maria Private Bin Pinot Noir 750 8156190 Fat Bastard Shiraz Vdp 250 2157586 Dona Antonia Ferreira Personal Reserve Port 750 7157883 Montes Reserva Cabernet Sauvignon 750 7160994 Trivento Fair Trade Malbec 750 5161950 Bolivar Coffee Liqueur 750 5163428 Tilia Cabernet Sauvignon 750 8164764 Argento Cabernet Sauvignon Reserva 750 4168419 Fuzion Alta Torrontes Pinot Grigio 750 4168740 Casa Lapostolle Carmenere 750 8171314 Grand Sud Merlot 1000 5174573 Sir Perry Berry 500 1174854 Carl Reh Kabinett 750 5175026 Funf 5 German Riesling 750 3176834 Aperol 750 6177816 Xplorador Carmenere 750 6179432 Tini Sangiovese Di Romagna Doc 750 Shelf Extender 4180695 St-Germain Elderflower Liqueur 750 Discovery Extender 20181636 Sobieski Vodka 750 8182931 Jack Daniel's Tennessee Whiskey 1750 End Aisle 20187104 Tic Tok Pocketwatch Chardonnay 750 10190363 Prince Igor Vodka (P.E.T) 1750 15191858 Pknt Carmenere 750 5191866 Pknt Cabernet Sauvignon 750 5194878 White Owl Whisky 750 10

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Continued


195610 Canadian Club Sherry Cask 750 End Aisle 15195834 Whyte & Mackay Special Blend 1140 12200089 Okocim Pilsner 500 1201251 Glayva 750 10205401 Teacher's Highland Cream. 1140 10207670 Ballantine's Finest Blended Malt Scotch

Whisk1750 End Aisle 20

208579 Zenato Rosso Veneto Igt 750 4210286 Russian Standard Original 1140 10211110 Wyborowa Vodka 1140 10214890 Eastdell Gamay Noir VQA 750 4215020 El Dorado 5 Year Old Rum 1140 12215343 Martini & Rossi Sweet Vermouth Red 1000 4215558 Cattos Rare Blended Scotch 1140 Shelf Extender 12215814 Codorniu Brut Clasico Sparkling 750 8216705 Two Oceans Sparkling Sauvignon Blanc 750 10216903 Banff Ice Vodka 1140 12216929 Smirnoff Vodka 1140 Shelf Extender 10217042 Bell's Original Scotch Whisky 1140 End Aisle 10217133 Sauza Gold Tequila 1140 15217174 Black Velvet 1140 End Aisle 16217190 Grand Macnish 1140 15217778 Chivas Regal 12 Year Old 1750 40217992 Dewar's White Label 1140 10219253 Dois Amigos Tinto Red 1500 Ontario Popular

Pick5

220434 De Loach Pinot Noir 750 5223610 Fielding Pinot Gris VQA 750 5227140 Heering Cherry Liqueur 750 12230474 Graffigna Centenario Reserve Malbec 750 8231787 Beso De Vino Seleccion Do Carinena 750 4234609 Yellow Tail Reserve Shiraz 750 5234815 Art De Vivre Cabernet Sauvignon 750 5234864 Bbq Barbera Piemonte Doc 750 6240416 Montresor Amarone 750 10242180 Lake Of Bays Spark House Red Ale 6 x 341 4242347 Absolut Raspberri Vodka 375 5247429 Avion Tequ...See# 330555 750 30248997 Laphroaig 10 Year Old 750 30251082 B & G Partager Merlot 750 5253856 Luccarelli Primitivo Puglia Igt 750 4253864 Berco Do Infante Reserva 750 4254722 Silent Sam Vodka 1140 10262717 Errazuriz Estate Cabernet Sauvignon 750 8

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Continued


267260 Castellare Di Castellina Chianti Classic Docg 750 5268037 D'Oh Piemonte Doc Dolcetto 750 5269688 Hungaria Sauvignon Blanc 750 5269894 Si Pinot Grigio 750 4270066 Cono Sur Reserva Chardonnay 750 10271106 Writers Tears Pot Still Irish Whiskey 700 15272716 Stolichnaya Vodka 1750 20273037 Canadian Club & Cola Mixed 6 x 355 6273045 Canadian Club & Cola Mixed 473 1273102 Canadian Club & Ginger Ale 6 x 355 Discovery Extender 6273110 Canadian Club & Ginger Ale 473 1274241 Phillips Vanilla Ripple Schnapps 750 8275925 Santa Carolina Cabernet Sauvignon Reserva 750 7275933 Jameson Irish Whiskey 1750 End Aisle 20276568 Jack Daniel's Tennessee Honey 375 5281378 Forty Creek Cream Liquor 750 Shelf Extender 8284026 Joseph Drouhin Chablis Drouhin Vaudon 750 10284091 Grant Burge Miamba Shiraz 750 10286195 Bacalhoa Jp Red 750 Shelf Extender 4287409 Cortel Napoleon VSOP Brandy 750 6289793 Hogsback Vintage Lager 473 1291468 Lot No. 40 Single Copper Pot Still Canadian

Whisky750 POD 12

291500 Pike Creek Double Barreled Canadian Whisky

750 POD 12

292110 La Mascota Cabernet Sauvignon 750 5292466 Kwv Cafe Culture Pinotage 750 8293506 Concilio Merlot Trentino Doc 750 4296152 Skinnygirl Margarita 750 10297101 French Cross Chardonnay 1500 5298638 Glenmorangie Original Single Malt Scotch

Whisky750 Shelf Extender 25

301895 Bouchard Aine & Fils Beaujolais Superieur 1500 10302612 Wyhdham Estate Bin 555 Shiraz 375 4305524 Chateau Joinin 750 6308163 Pepperwood Grove Old Vine Zinfandel 750 8308247 Santa Rita 120 Cab Franc Carm Cab Sauv 750 4308304 Clos Du Bois Cabernet Sauvignon 750 5311944 Canadian Club Classic 1750 25312983 Skinnygirl Bare Naked Vodka 750 12317768 Inniskillin Oaked Chardonnay VQA 750 5318667 Mount Gay Eclipse Silver 750 18318683 The Kraken Black Spiced Rum 1140 15319665 Domaine De Pellehaut Blanc, Vdp Cotes De

Gascogne750 6

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Continued


319871 Stock 84 VSOP Brandy 750 8324590 Santa Carolina Merlot Reserva 750 7325506 Fonseca Porto Bin No.27 Reserve 750 5326009 Knob Creek Bourbon 750 FEM 15327841 Bud Light Platinum 6 x 355 5330555 Avion Tequila Silver 750 30332577 20 Bees Buzz & Bubbles VQA 750 5333971 La Chasse Merlot Vin De France 750 6334045 Kilbeggan 750 POD 12334060 Macallan Gold 750 20336743 Yvon Mau Merlot Vdp 750 4337600 Dillon's The White Rye 750 10337667 Havana Club Anejo 3 Anos 750 8339416 Naughty Neighbour American Pale 6 x 355 Shelf Extender 4339614 Stock Vermouth Red 1000 5346791 Reif The Empress Chardonnay VQA 750 4348359 Santa Rita Reserva Chardonnay 750 Wine Fridge 6348680 Bersano Costalunga Barbera D'Asti Doc 750 4351049 Union Gold VQA 750 4356139 Criollo Chocolate Raspberry Liquor 375 10358309 Carmen Gran Reserva Cabernet 750 10359331 Boundary Ale 473 1361741 Santa Carolina Merlot 750 4363085 Coors Banquet 473 Shelf Extender 1368241 Banff Ice Vodka 375 4376749 Metaxa 5 Star 750 10382713 Nederburg Sauvignon Blanc 750 6387209 Centennial 10 Year Old Limited Edition Rye 750 8400754 Iceberg Vodka 750 Comm. Extender,

BBAM9

445015 Casarsa Cabernet Sauvignon 1500 5447961 Fireball Whisky Shooter 200 4452615 Herradura Reposado Tequila 750 20472555 J&F Lurton Les Fumees Blanches Sauv Bl

Vdp750 5

474239 Spinelli Quartana Chardonnay Terre Di Chieti 750 6480756 Citra Sangiovese Terre Di Chieti 750 4492520 Bacardi 8 Year Old Rum 750 12494336 Wolf Blass Red Label Shiraz/Grenache 750 7501080 Bend In The River Qualitatswein 750 5501544 Whyte & Mackay Special Reserve 1750 20501551 Trapiche Malbec 750 5506741 Kronenbourg 1664 500 1518431 Marcus James Malbec 750 5

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Continued


525188 Peroni Nastro Azzuro 6 x 330 5526269 Jackson-Triggs Black Series Gewurztraminr

VQA750 5

534693 Kittling Ridge White Zinfandel/Vidal 750 3535344 Santa Carolina Cabernet Sauvignon 750 6544668 Kwv Cabernet Sauvignon/Merlot 750 4547729 Elijah Craig Kentucky Bourbon 12 Years Old 750 10550715 Forty Creek Barrel Select 750 End Aisle 8560474 Ardbeg 10 YO Islay Scotch Whisky 750 25563130 Fat Bastard Chardonnay Vdp 750 Wine Fridge 5563338 Veuve Clicquot Brut Champagne 750 25566133 Wyndham Estate Bin 555 Shiraz 1500 15572453 Cesari Merlot Delle Venezie 750 4580118 Black Tower Dornfelder Pinot Noir 750 5582205 Chivas Regal 18 Year Old 750 30582411 Gato Negro Merlot 1500 8582973 Bombay Sapphire London Dry 1750 Shelf Extender 15587816 Forty Creek Barrel Select 200 4588053 Il Prosecco 750 6591701 Argento Chardonnay 750 4594127 Vineland Cabernet Franc VQA 750 4601872 Glendronach 12 Year Old Single Highland

Malt750 20

602995 Pravda Vodka 750 15604926 Prince Igor Extreme Vodka 750 8605048 Patron XO Cafe Tequila Liqueur 750 20605881 Disaronno Originale Amaretto 1140 Shelf Extender 10615880 Devil's Pale Ale 473 Shelf Extender 1616409 Angostura 1919 Aged 8 Years Select Rum 750 15620062 Monkey Bay Sauvignon Blanc 750 4621151 Montalto Nero D'Avola Cabernet Sauvignon 750 6621680 French Rabbit Cabernet Sauvignon Carton 1000 5627265 Yvon Mau Colomb Chard Vdp 750 4637595 Concilio Pinot Grigio Trentino Doc 750 4643072 Boris Beer 6 x 250 3644062 Santa Carolina Shiraz 750 5657247 Kilbeggan Irish Whiskey 700 12665471 Jacob's Creek Reserve Shiraz 750 10676627 Kirin Ichiban 6 x 355 6897645 Sophia's Lemoncella 750 5898635 Palladium Grappa Chardonnay & Strawberry 750 6906669 Coors Light 473 1

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bundled bonus AiR miLes® Reward miles

bbAm option Lcbo# Description

size (mL) bAm

bbAm Amount

total bAm

1191858 Pknt Carmenere 750 5

5 15191866 Pknt Cabernet Sauvignon 750 5

1299966 Coors Light Wide Mouth 4 x 473 5 5

299974 Molson Canadian Wide Mouth 4 x 473 5 5

1565820 Dunavar Pinot Blanc 750

8 8335422 Dunavar Pinot Grigio 750

2 227140 Heering Cherry Liqueur 750 12 6 30

2 400754 Iceberg Vodka 750 9 7 25

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”

Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

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Lcbo# case conversion Description size (mL) Nt Approved

513 Mommessin Export Cuvee St Pierre Rouge 750 Vin de France

893 Wiser's DeLuxe 750 Wiser?s ?Be in the next Wiserhood Commercial!" Necktag Contest

6361 Alberta Springs 750 Best Whisky for Value

7617 Chivas Regal 12 Year Old 750 Recipe

68676 Remy Pannier Sauvignon Blanc 750 Vin de France

117101 Jagermeister 750 Halloween Themed

142406 J.P. Chenet Limited Release Pinot Noir 750 Vin de France

217448 Malibu Coconut Rum 1140 Recipe

226860 Wolf Blass Yellow Label Chardonnay 750 30 Years of Wolf Blass Necktag Contest

234294 Crush First Red VQA 750 Thrill Me Necktag Contest

234310 Crush First White VQA 750 Thrill Me Necktag Contest

243352 Kressmann Selection Chardonnay 750 Vin de France

243378 Kressmann Selection Merlot 750 Vin de France

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 30 Years of Wolf Blass Necktag

Contest

257238 Absolut Citron Vodka 750 Recipe

260349 Catastrophe White VQA 750 Lincoln County Humane Society

260356 Catastrophe Red VQA 750 Lincoln County Humane Society

292177 Phillips Butter Ripple Schnapps 750 Recipe

295022 Two Oceans Pinot Grigio 750 Triscuit Recipes

302679 Hayman's Sloe Gin 700 Cocktail

306779 Crush Riesling Gewurtztraminer VQA 750 Thrill Me Necktag Contest

308510 Crush Midnight Cabernet VQA 750 Thrill Me Necktag Contest

319921 McGuinness Whipped Cream Liqueur 750 Recipe

321786 Smirnoff Ice 4 x 330 New Refreshing Taste

323808 Firesteed Oregon Pinot Gris 750 Accolades

323915 Lemon Hart Demerara Rum 750 Poppy Fund - $1/Bottle

333963 Lodez Chardonnay Viognier 750 Product knowledge

333971 La Chasse Merlot Vin De France 750 Vin de France

340398 Two Oceans Cab/Merlot 750 Triscuit Recipes

363804 Three Olives Naked Vodka 750 The London Vodka

454462 Banff Ice Vodka 1750 Accolade

461434 Alberta Springs 1750 Alberta Flood Relief

472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 Vin de France

589556 Bodega Norton Cabernet Sauvignon 750 Winemaker of the Year

676056 Radeberger Pilsner 500 The Culture of Taste

Necktags

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Display TableMerchandisingGuidelines

The following section provides direction on merchandising Nesting and Promo Tables.

If you have any questions, please contact your store’s Regional Visual Merchandiser or e-mail [email protected].

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Display Table Themes

The Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Example of colour, size, type

Example of “like with like”

merchandising Display tables

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Product Placement

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

Example of basket with sign

Nesting table baskets

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Store #

Nesting Table Theme

Whi

sky

Roc

ks

goLO

CA

L

Min

i Th

emat

ic

VIN

TAG

ES

Ess

entia

ls

1 14 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 155 157 1115 1 1 1149 1 1164 1 1 1 1171 1187 1 1 1198 1200 1211 1212 1217 1226 1248 1 1249 1252 1263 1 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1

Store #

Nesting Table Theme

Whi

sky

Roc

ks

goLO

CA

L

Min

i Th

emat

ic

VIN

TAG

ES

Ess

entia

ls

393 1394 1401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1

Stores will receive a sign for specific themes.

Nesting table FixturesProduct Theme Location

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Nesting table map Use for all Nesting Table Themes

Basket

1 Case

Q

Baske

t

1 Cas

e P

Basket

1 Case

o

Basket

1 CaseR

S

IGN

AG

ES

OF

T D

RE

SS

ING

h3 Facings

h3 Facings

i3 Facings

i3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

b3

Faci

ngs

b3

Faci

ngs

c3

Faci

ngs

c3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

e3

Faci

ngs

e3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

m3 Facings

N3 Facings

m3 Facings

k3 Facings

k3 Facings F

RO

NT

O

F

ST

OR

E

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Tiered Nesting table assortment

Similar to our tiered strategy for End Aisles 11-20, we have also created two Nesting Table planograms depending on your store’s sales breakdown. Stores that have stronger sales in Canadian whisky will have a larger assortment of Canadian whisky brands, and stores with stronger single malt and other imported whisky sales will have a more Scotches and import whisky featured.

• Our objectives for both planograms are to:• Highlighting trade up products• Encourage new product trial• Showcase the variety of whisky making

regions and styles

Import Focused Stores1, 4, 10, 15, 17, 21, 38, 41, 115, 149, 164, 198, 212, 217, 248, 334, 346, 355, 360, 371, 390, 393, 394, 412, 416, 445, 511, 523, 542, 555, 556, 568, 573, 580, 590, 601, 619, 623, 624, 631, 632, 641, 643, 703, 771

Canadian Focused Stores22, 23, 35, 55, 57, 187, 200, 211, 226, 249, 340, 351, 359, 367, 378, 401, 417, 438, 459, 490, 495, 497, 522, 545, 575, 579, 587, 617, 627, 699

Nesting table theme: N1 & N4

Whisky - Import Focused

Location Lcbo# Description FormatA 71746 Tullamore Dew Irish Whiskey 750 mL

B 334045 Kilbeggan 750 mLC 271106 Writers Tears Pot Still Irish Whiskey 750 mLD 480624 Woodford Reserve Distiller's Select Bourbon 750 mLE 326009 Knob Creek Bourbon 750 mLF 255349 Blanton's Original Bourbon 750 mLG 547729 Elijah Craig Kentucky Bourbon 12 YO 750 mLH 54866 Bulleit Bourbon Frontier Whiskey 750 mL

I 272161 Devil's cut 750 mLJ 387316 The Balvenie 12 YO Doublewood 750 mL

K 334060 macallan Gold 750 mLL 195693 Singleton Of Glendullan 750 mLM 238097 Dalwhinnie 15 YO Malt 750 mL

N 298638 Glenmorangie Original Single Malt Scotch Whisky 750 mL

O 330803 Bowmore 12 YO Islay Single Malt 750 mL

P 19158 Laphroaig Quarter Cask Single Islay Malt 750 mLQ 259333 Mccleland highland 750 mLR 107359 Auchentoshan 12 YO Single Malt Scotch 750 mL

Note: the Nesting table map is used for all of the Nesting table Layouts.

Re-order# DGN 14088-87

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Whisky - Canadian Focused

Location Lcbo# Description FormatA 71746 Tullamore Dew Irish Whiskey 750 mL

B 334045 Kilbeggan 750 mL

C 103747 Maker's Mark Kentucky Bourbon 750 mL

D 480624 Woodford Reserve Distiller's Select Bourbon 750 mL

E 326009 Knob Creek Bourbon 750 mL

F 54866 Bulleit Bourbon Frontier Whiskey 750 mL

G 12385 Glenfiddich Single Malt 12 YO 750 mL

H 21097 The Glenlivet 12 YO Malt 750 mL

I 298638 Glenmorangie Original Single Malt Scotch Whisky 750 mL

J 330803 Bowmore 12 YO Islay Single Malt 750 mL

K 259333 Mccleland highland 750 mL

L 107359 Auchentoshan 12 YO Single Malt Scotch 750 mL

M 194878 White Owl Whisky 750 mL

N 94771 Forty Creek Double Barrel Reserve Whisky 750 mL

O 207639 Wiser's 18yo Canadian Whisky 750 mL

P 602722 Canadian Club 20 YO Whisky 750 mL

Q 272161 Devil's cut 750 mL

R 291500 Pike Creek 750 mL



Nesting table theme: N1 & N4

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goLocal: VQA Red and White Wine

Location Lcbo# DescriptionA

MANAGER’S DISCRETION TO SELECT AN ASSORTMENT OF VQA

PRODUCTS RED AND WHITE

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

Alternate Products

N2

N2



Nesting table theme: N2

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Nesting table theme: N3

Mini Thematic - Pinot Noir

Location Lcbo# Description Format

A 142406 J.P. Chenet Limited Release Pinot Noir 750 mL

B 162073 Louis Jadot Bourgogne Pinot Noir 750 mL

C 291971 Villa Wolf Pinot Noir, Pfalz 750 mL

D 580118 Black Tower Dornfelder Pinot Noir 750 mL

E 628289 Philippe De Rothschild Pinot Noir Vdp 750 mL

F 54353 Stoneleigh Marlborough Pinot Noir 750 mL

G 226696 Errazuriz Estate Pinot Noir 750 mL

H 277657 Aquinas Pinot Noir 750 mL

I 75 Pinot Noir (Mike Weir Estate) 750 mL

J 13904 Henry Of Pelham Pinot Noir VQA 750 mL

K 53090 Coyote's Run Pinot Noir VQA 750 mL

L 417642 Cave Spring Pinot Noir VQA 750 mL

M 465435 Robert Mondavi Private Selection Pinot Noir 750 mL

N 226571 Sterling Vintner's Pinot Noir 750 mL

O 234526 The People's Wine Pinot Noir 750 mL

P 611509 Wolf Blass Yellow Label Pinot Noir 750 mL

Q 261099 Inniskillin Pinot Noir VQA 750 mL

R 135939 Pelee Island Pinot Noir VQA 750 mL

Alternate Products

N3 458521 Alvar Pinot Noir VQA 750 mL

N3 1545 Pinot Noir Ontario (Flat Rock Cellars) 750 mL

N3 69914 Latour Pinot Noir 750 mL

N3 129841 Philippe De Rothschild Pinot Noir Vdp 1500 mL


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Promo table Fixtures - Product theme LocationsProduct Theme Location

store #Promo table themes

halloween beer Premium beer American Whisky scotch 5 1

10 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1

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Promo table themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.

SIGNAGE

e3 Facings

F3 Facings

G3 Facings

D3 Facings

h3 Facings

c3 Facings

b3 Facings

A3 Facings

Promotional Table Location Map

Halloween Beer

Location Lcbo# Description FormatA 90738 St. Ambroise Pumpkin Ale 4 x 341 mLB 90373 Brooklyn Post Road Pumpkin Ale 355 mLC 182287 Southern Tier Pumpking Ale 650 mLD 254896 Shipyard Smashed Pumpkin Ale 625 mL

E 303610 Howe Sound Pumpkineater Imperial Pumpkin Ale 1000 mLF 132753 Highballer Pumpkin Ale 500 mLG 67710 Great Lakes Pumpkin Ale 650 mLH 311225 Black Creek Pumpkin Ale 500 mL

Alternate Products

P1 334854 Spooks Ale 500 mL

P1 248179 Ghosttown Stout 341 mL


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Promo table themes

Premium Beer

Location Lcbo# Description FormatA 288506 Boneshaker Ipa 6 Pk-B 2130 mLB 250753 Beau's Nightmarzen 600 mLC 435743 Hobgoblin Extra Strong Ale 500 mLD 315655 Church Key Holy Smoke Scotch Ale 650 mL

E 676569 Rochefort 8 330 mLF 198069 Chimay Premiere 750 mLG 270389 Dominus Vobiscum Lupulus 750 mLH 194431 Duvel Beer 330 mL

Alternate Products

P1 346197 St Bernardus Abt 12 750 mL

P1 337295 Spearhead Moroccan Brown Ale 2130 mL


American Whisky

Location Lcbo# Description FormatA 103747 Maker's Mark Kentucky Bourbon 750 mLB 480624 Woodford Reserve Distiller's Select Bourbon 750 mLC 326009 Knob Creek Bourbon 750 mLD 255349 Blanton's Original Bourbon 750 mL

E 547729 Elijah Craig Kentucky Bourbon 12 YO 750 mLF 326025 Basil Hayden Straight Bourbon 750 mLG 255232 Knob Creek Single Barrel 750 mLH 54866 Bulleit Bourbon Frontier Whiskey 750 mL


Scotch

Location Lcbo# Description FormatA 7880 Johnnie Walker Black 12 YO 750 mLB 7617 Chivas Regal 12 YO 750 mLC 52050 The Famous Grouse 750 mLD 12385 Glenfiddich Single Malt 12 YO 750 mL

E 21097 The Glenlivet 12 YO Malt 750 mLF 289496 Cardhu Single Malt Scotch 750 mLG 195693 Singleton Of Glendullan 750 mLH 204560 Highland Park 12 YO Single Malt 750 mL


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