Download - Product Launch Strategies for the Travel Industry

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Page 1: Product Launch Strategies for the Travel Industry

Effectively forecasting

competitor’s potential supply.

Mitigate risk & maximize ROI

Vishal Jain, Chief Products Officer

New Product Launches

Page 2: Product Launch Strategies for the Travel Industry
Page 3: Product Launch Strategies for the Travel Industry

Competitor Capacity via Rate Intelligence

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Managing demand by market capacity…

Capture market compressionBenchmark rate movementsPricing opportunities

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Track price pace across active booking windows

Comp1 – Poor pricing, leads to lower yields as compared to subscriberComp 2 – Poor inventory control losing rooms and adjusting prices due to poor group management.Subscriber – Re-adjustment of inventory 4 weeks out and steady price rise based on bid model (Limited stock high price)

Price Optimization

Group Wash – Poor inventory controlInaccurate demand forecast – Lost opportunity

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Depth of Inventory

Its not just price comparison, availability is vital too…

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And so is your product quality…

Use real time guest feedback to identify product strengths…

Highlight your strengths like Front Desk, Rooms & Service…

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New Product Launches

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Identify new product opportunities through price range representation…

Price bucket presence“Packaging creativity is the KEY”

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Targeting source profiles

Identify new market segments

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Enhance Distribution

Channels where your competitors are not selling excellent packaging opportunities for new products

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“Analytics is a leitmotif that powers today’s business”

- RateGain

Analytics ….methodology and process

Collect multiple data sources

Harmonize the data

Align the data with objectives

Gain insights

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Thank You

@VoxVishal

blog.rategain.com