Launch Vodafone in Pakistan Strategies (1)

7/24/2019 Launch Vodafone in Pakistan Strategies (1)

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ACKNOWLEDGEMENT

All the praise is for Allah, the most merciful and beneficent, who blessed us with the knowledge,

gave us the courage and allowed us to accomplish this task. We are especially indebted to all our

teachers for instilling in us enough knowledge to be able to carry our self efficiently during our

Secondly, We are bound to thank Mr.Ahmar who is region manager and of telenor franchise

Faisalabad.


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DEDICATION

We dedicate this report to our parents and friends in recognition of their worth and to our teacher

Sir Mazhar ayat who is the guiding force for us and it is their effort and hard work that showedus the path of success and prosperity which would be there for us for the rest of our life.

Keep your dreams alive. Understand to achieve anything requires

faith and belief in yourself, vision, hard work, determination, and

dedication. Remember all things are possible for those who

believe. !erlin "lsen


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Table Of Content

!ntroduction and background................................................................................

Mission.................................................................................................................

"ision.....................................................................................................................

#$S%$& analysis.....................................................................................................

SW'% analysis........................................................................................................

Stakeholder Analysis...............................................................................................

(ompetitive Analysis..............................................................................................

S%# analysis............................................................................................................

)#*s +escription.......................................................................................................

Strategies in #akistan................................................................................................

(onclusion..............................................................................................................

eferences.................................................................................................................


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INTRODUCTION & BACKGROUND OF VODAPHONE

Vodafone Go!" "l#a -ritish multinational mobile network operator headuartered

in /ewbury, $ngland. "odafone is the world*s largest mobile telecommunication networkcompany, based on revenue, and has a market value of about 0)1.2 billion 3/ovember 24456.!t

currently has operations in 71 countries and partner networks in a further 84 countries -ased on

subscribers, it is the world*s second largest mobile phone operator behind (hina Mobile, with

over 82) million subscribers in 71 markets across 9 continents as of 2445.!n the :;, its home

ground, "odafone has badly underperformed in the last few years due to brisk change in

administration. !t has slipped from first to third largest telecom operator generating a revenue of

08.5 billion from its 1


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MI$$ION

We %ll be t'e #o((!n#aton) leade n an n#ea)n*l+ #onne#ted %old

E,"lanaton

"odafone @roup #lc is the world*s leading mobile telecommunications company, with a

significant presence in $urope, the Middle $ast, Africa, Asia #acific and the :nited States

through the (ompany*s subsidiary undertakings, Doint ventures, associated undertakings and

investments


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VI$ION

O! -)on ) to lead t'e nd!)t+ n e)"ondn* to "!bl# #on#en) e*adn* (oble

"'one). (a)t) and 'ealt' b+ de(on)tatn* leadn* ed*e "a#t#e) and en#o!a*n* ot'e)

to follo%/

E,"lanaton

"odafone offers voice, messaging, data and fi>ed broadband services through multiple solutions

and supporting technologies to deliver on its total communications strategy. %he advancements in

7@ networks and download speeds, handset capabilities and the mobilization of internet services,

have contributed to an acceleration of data services usage growth.


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PE$TEL ANAL0$I$

Polt#al1

1. +evelopment of effective business plan to get license and sound proDections about

company2. @etting license regulations are not so difficult to achieve.

7. @ovt. is in miserable conditions now a days because of +harma and political battle

between parties. !t reuires to sustain its position by anyway thatBs why ,it has made the

rules fle>ible for almost every sector and facilitates the business. Moreover, the 7@

licenses are given to companies making the rules of competition more strict.

8. "odafone is also doing business in !ndia, #akistan is unable to form good and friendly

relationships with !ndia, thatBs why, there may be some problems in business in india if

"odafone started business in #akistan. !ndian govt. can create problems due to hatred

against #akistan. And ultimately, the population of india is more than #akistan which if

lost will create great problem.9. #eople donBt make the payment of ta> directly so govt. collects ta> indirectly. /ow, @ovt.

is increasing the ta> burden on telecommunication sector like E? increase in recharging

balance W..%a>. so, it makes the entry in market with low cost very difficult.

E. Main focus of govt. is towards +harma*s and protection of govt. many of the industries

are ignored and telecom sector has not been paying attention.

). Moreover, the political leadership is not successful in building good relationship with

other neighboring countries like Afghanistan, !ran where constant threat of terrorism

prevails.

tra in economy.

7. !t is easier to start in the market with e>isting products rather than, taking out new

customers. Moreover, half of the population of #akistan is mobile phone users and others

live in villages that donBt take mobile phone connection. Mobile phone users are 17E.9

million

8. E7.


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E. @ovt. has reduced the interest rate for commercial loans encouraging the investment in

business sector. Moreover, small personal loans are also provided to customers increasing

their purchasing power.). !nflation rate is ).)? which is lower as compared to 2412 i.e., 5.)? means having more

power to purchase the products and services by consumers.

$o#al1

1. #opulation of #akistan is 15E,1)8,7


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7. &egislation for companies entering in telecommunication is not so strict. @ovt. provides

eual space for new entrants. And no legislation against it is observed.

8. Media of #akistan like other medias is interest in hot news form any company. $>isting

telecommunication companies are working very attentively to this issue to avoid any

effect. So working in such environment is difficult for a company.

9. Again ethical concerns are important for "odafone in any country being the internationalorganization. -ut #akistani environment is still in the back.

Le*al en-on(ent1

1. %he legal environment is not so strict but if any company falls under legislative process,

it becomes difficult for any company to fall out of it early because the case lasts for long

and e>penses continue to occur. Moreover, its goodwill can also be affected by media by

providing news e>cessively. -ut no case of suing telecommunication company has seen

in #akistan.

2. %he procedure for obtaining license is not very difficult for any company being thesimple rules for getting license.

7. &icense is issued for 29 years in #akistan to telecommunication with yearly renewal8. /ot more than 9 numbers on the name of one person can be registered.

$WOT ANAL0$I$

$ten*t')


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1. Wold2) )e#ond la*e)t (oble )e-#e "o-de b+ )!b)#be)"odafoneBs customer base of 879 million in various parts of world is its biggest asset. !n

many countries "odafone is Market leader.

3/ Geo*a"'#all+ d-e)fed b!)ne))

"odafone has a presence in all kind of mobile market. +eveloped markets like @ermany

and :; bring bulk of revenue. Markets like #akistan have massive growth potential both

in voice and data.

4/ $ton* band e#o*nton

"odafone is strengthening its place among better brands of the world by (reative

advertising, good customer service and aggressive strategies.

Wea5ne))e)

6/ H*' #o("etton n t'e tele#o( (a5et

%here is already high completion in telecom sector market share of :fone is 1


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%he whole wireless world is moving towards &%$. &%$ for mobile broadband can be a

good solution for #akistan where competition in &%$ is low. G'/@ has taken the lead

with this version of &%$ in #akistan. So this can be the opportunity for "odafone.

4/ Me*e and A#7!)ton

"odafone has an opportunity of merger and acuisition to enter in #akistan market.

"odafone can merge itself in to companies of low market share.

T'eat)

6/ Polt#al In)tablt+

%he history of politics in #akistan is highly instable. %his is the threat for any country for

foreign direct investment in #akistan.

3/ Inten)e #o("etton

!n #akistan competition in telecom sector is already intense therefore it can be a threat for

"odafone.

4/ H*' Ta, Rate)

!ndirect ta>es are increasing in #akistan in telecom sectors so it is difficult for "odafone

to offer low prices.

$TAKEHOLDER$


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C!)to(e)

!t is not easy for any company to create the customers that were not previously using any

particular product. So, company has to snatch the share of competitors. (ustomers of "odafone

are cellular phone users. According to #%A, there are 17E.9 million cellular phone users in

#akistan 3March 24186. About E4? people have more than one cell with different numbers. %heusers of different cellular network companies are given in the table

(ompany (ustomers

Mobilink 7


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%he financial institutions for "odafone may be

-anks

!nsurance (ompanies

Ministry of !%

S-# -oard of revenue

-oard of investment

%hese institutions are reuired for financing because the addition of debt capital to total capital

of business can decrease the cost of capital.

Go-en(ent1

!t is the stakeholder of "odafone because it can influence any business in #akistan. Moreover,

one government can influence the policies of other governments. For e>ample there may be the

rela>ing policies of government toward foreign investment and since "odafone is a foreign

investment so rela>ing policies are there. -ut "odafone has to comply with the rules and

regulations of government in order to survive and flourish in market.

E("lo+ee)1

$mployees are the stakeholders as well because the employees of any company are in direct

contact with company and know its secrets. Moreover they also act as whistle blowers. So their

interests must be considered in order to make the company function smoothly. %heir rights and

interests, moreover their level of satisfaction can be maintained by different facilities to them and

the reward structure in the form of bonuses and funds.

;nowing about employees is important that is why, they can organize meetings with managers to

know about employees in any region in which "odafone is operating.

$'ae'olde)1

Shareholders can be from both #akistani government and :; government. We can also invite the

large corporate investors as well to get a portion of shares of funds in companyBs capital. We can

also form Doint ventures with other companies for the purpose of market penetration.-esides

annual meetings, "odafone can be in contact with them through internet, conference calls,

emails, messages, can discuss the sustainability and risks associated.

P!bl# "e))!e *o!")1

%he role of public pressure groups is being played by the media of #akistan. !t emphasizes the

presence of corporate social responsibility and public benefit. Most of the policies are devised

because of pressure from these groups. An accurate balance with this group is reuired to make


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the company succeed. And for this purpose, we have to keep in touch with the practices

prevailing.

COMPAPTETIVE ANAL0$I$


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%here are si> maDor competitors in market of #akistan

%elenor

Warid :fone

Gong

#%(&

Mobilink

Teleno

1

%elenor launched in March 19,2449 and now it is the second best company in #akistan for

telecommunication. According to 2418, %elenor has 2E? market share with 79 million

subscribers having 1.7 million users of 7@ recently launched.

8P)1

%elenor has these maDor types of products

#repaid

#ersona

%alkshawk

+Duice

$asy#aisa

!t has wide range of packages in these products which are as follows

#roducts /umber of packages

#repaidH%alkshawk 14 types of packages

+Duice < types of packages

#ersona ) types of packages


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%elenor provides a variety of services like easyload, @#SHWA#, smartshare, song dedication,

smart tunes, friend finder, missed call alert, conference call, recharge fle>ibility, etc. %elenor is

the first organization in this sector in #akistan that follows the international rules for .

P#e1

%elenor offers special rates for friends and family numbers. #rices details is as follows

(ategory #lan 1 3s.6 #lan 2 3s.6 #lan 7 3s.6 #lan 8 3s.6

Monthly rent 294 944 1444 1944

'n=net call 1.9 1 4.< 4.E

'ff=net call 2.9 2.29 2 1.)9

F/F 1 4.< 4.E 4.8

SMS= on net 4.9 4.9 4.9 4.9

SMS= off net 1 1 1 1

#rices of %elenor are very economical as compared to other companies operating in the market.

Pla#e1

%elenor distributes through retail stores, franchises and own shops. !t has captured almost 128)

cities and towns with more than 144,444 retail outlets and 244I franchises.

Po(oton1

%elenor launches marketing campaigns, advertise through billboards, print and electronic media,

social campaigns, cultural campaigns and transportation.

Teleno2) $WOT1

$ten*t')1


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!nnovation in products e.g. easypaisa, having the first mover advantage. (overage is in both rural

and urban areas. ates charged by %elenor are most favorable to customers thatBs why its second

hot favorite company in #akistan.

Wea5ne))e)1

!t is basically a $uropean product and any clash with these countries directly affect %elenor.

#ersona is not giving market growth. %he rates of SMS are same as other networks.

O""ot!nte)1

%elenor is best network with respect to uality of communication and can take advantage of

increase share in market by claiming it to public. Share of mobilink can be btained because of

mobilinkBs weak position relative to uality.

T'eat)1

!ncreasing completion and bargaining power of buyings are threats to some e>tent.

9on*

Gong is the product of (M#ak. When paktel was sold to (M#ak, the e>istence of Gong came.

easons for pastel going out of market was their old strategies with unsuccessful results, non=

innovative behavior and poor services. -ut Gong is also doing the same in market now. -eing the

8@ network, Gong has not been able to win e>tra share of market due to previous bad repute.

8P)1

Pod!#t)1

Gong has following categories of products

%imepey


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Flutter

-izJcess

#repay

!t has small number of packages in these categories.

Pla#e1

Gong distributes its products in market by retail outlets, franchises, customer service centers.

According to 2418, zong has 27 customer service centres, 749 franchises and 154,444 retail

outlets. !t has done co=ordination with bank of #unDab for -izJcess also.

P#e1

%he price of zong packages and services are uite low but the company ! unable to sustain good

position in market. &ow price of zong services are showing that they target only poor class with

no reasonable real time connectivity.

Po(oton1

Gong uses electronic media, print media and billboards for advertisement purposes moreover,

some few events in northern areas are also sponsored by it for advertisement purposes. Mostly,

(hinese events are sponsored.

$ten*t')1

&ow prices with coverage of northern areas is its strengths.

Wea5ne))e)1

#oor uality of network, rural areas not covered, managerial problems are Gong weaknesses.

O""ot!nt+1

%he area of #unDab and overall #akistan is opportunity for Gong for e>pansion of services.

T'eat)1

Any new entrant can acuire zong or can take competitive position as compared to zong.

UFONE1

HI$TOR01


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#ak %elecom Mobile &imited or :fone is a #akistani @SM cellular service

provider. !t was the third mobile operator to enter #akistani market. !t started its

operations, under the brand name of :fone, in !slamabad on Canuary 25, 2441.

#%M& is the wholly owned subsidiary of #akistan %elecommunication (ompany

&imited. Following #%(&*s privatization, :fone became a part of the $tisalat in

244E.

:fone is among the largest @SM mobile service provider and fourth largest

mobile service in terms of subscriber base of over 28 million. !t has a market

share of 1


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#repay

#ostpay

PRODUCT$ FEATURE$1

echarge 'ptions

SMS -undle 'ffer

MMS

@#S

!nternational oaming

(all Features

PACKAGE$ 1

For #repaid

7@#repaid %arrif

#repaifd %arrif I #ackages

-undle 'ffers

:% 'ffer

#ostpaid

7@ #ostpay %arrif

-undles


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/ew Sim 'ffer

Special 'ffers

$WOT ANAL0$I$1


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STRENGTHS

Latest Techonology

Govt BackingQuality Service

Pak 2nd GSMNetwork

Less Rates nly !o.Present in "Provinces

WEAKNESS

Less !overage inRe#ote $reas

No Pro%er Planningto cater the

e&cessive de#ands

OPPORTUNITIES

New Techonology

'unds (ro# PT!L

Positive !onsu#erBehavior

THREATS

)igh Ta&es

ther Networkshave #ore coverage

Govt. *nret(erance

!o#%etition

*nvest#ent in '$T$in +anger

Market

Penetration

PRICING $TRATEG01


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$dvertisingStrategy

$dvertisingMedia

Message!ontent

Message'or#at

MessageSource

Message Media

Print,

Bill-oards,+is%lay, *nternet,.vents

ADVERTI$ING $TRATEG01

MARKETING $TRATEG0

FRONTAL ATTACK STRATEGY

(LOW PRICE AND ATRACTIVE

FEATURES)


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COMPETITIVE $TRATEG01

&owest (all ates

"AS (all -lock Services

(orporate (olor

MOBILINK1

INTRODUCTION1.

#akistan Mobile (ommunications &imited, or Mobilink, is the leadingtelecommunications service provider in #akistan.

Founded in 11 Cune, 1558

aving 7


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STRENGTHSHighest NO. of

subsribers

Strong !ran" Na#e

Wi"e Net$ork %o&erage

Engineering an"Tehono'ogia' Stabi'it(

WEAKNESS

Ser&ie Issue

Mis#anage#ent"ue to )arge

net$ork

Huge E*+enses

High Tarrifs

OPPORTUNITIES

)arge Market

Intro"ue More+akages

,ous on O'" an"

)a"ies

THREATS

Prie War

Po'itia'Instabi'it(

Intense%o#+etition

High ta* Rates

$WOT ANAL0$I$


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Seg#entation

Psychogra%

hic

+e#ogra%

hic

/!or%orateSectorMB*L*N0*ndigo

/1outha33 utco#e

/Middleand4%%er!lass

a33 Budget

/5alue$ddedServices6orld Target

$EGMENTATION1

TARGETING1

PO$ITIONING1


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RESHAPPING LIVES

PACKAGE$1

#repaid

#ostpaid

PACKAGE$ FOR BOTH1

#ackages

'ffers

!nternational +irect +ialing

Mobile !nternet

"alue Added Services

C$R1

Mobilink Foundation

Stolen Mobile #hones

ealth and Security

Stamp +own !llegal !nternational (alls

WARID TELECOM

Warid %elecom is a 144? owned company of the Abu +habi @roup and offers state=of=the=art

telecommunication services at over ),444 destinations in #akistan.

Warid %elecom launched its cellular services in #akistan in May 2449. As an organization, Warid

%elecom prides itself in being contemporary, approachable and constantly innovating. With

achievements ranging from having one of the largest postpaid bases, most loved youth L prepaid


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brands, international roaming and nationwide coverage, Warid %elecom*s selection of value

added services makes communication effective and enDoyable.

MARKETING MI;

PRODUCT$

Warid #ostpaid 3Gahi6

Warid #repaid 3Gem6

@low

Mobile #aisa

Pa#5a*e) of Pe"ad and Po)t"ad

Wad Po)t"ad


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#repaid tariff

#akistan offer

Free calls offer

#repaid call details

:nlimited Facebook and Whatsapp

PRICE

Warid %elecom does not go for keeping its packages tariffs low. !t has competitive prices and

also has designed a few packages for less freuent users.

PLACE

#lacement of Warid %elecom is done by business centers (ustomer service centers and

franchises. Warid %elecom has 12 (ustomer service centers in #akistan. %here are 5 Franchises in

Faisalabad and 7< in &ahore.

PROMOTION

Warid %elecom started out with an aggressive promotional came back relying mostly on #rint

media and out=door advertising. Advertising is done by /ewspaper, posters, sign boards,

advertisement through television, internet.

$WOT OF WARIDTELECOM

$TRENGTH$

Warid %elecom has strong financial backup by top investor group of Abu +habi.

Strong perception and high level customer service for users.

Warid %elecom has new packages for every class of society.

Warid %elecom gives appropriate value against price.

WEAKNE$$E$

&ess coverage other than competitors.

Warid %elecom is not providing 7@ while other companies operation in #akistan are 7g

licensed.


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OPPORTUNITIE$

'ffering of value added services and new products.

THREAT$

$merging companies in same market is threat for Warid %elecom.

&ow prices of other companies and competing brands.

%echnologies used by other companies in telecom sector.

PTCL

#akistan %elecommunication (ompany &imited 3#%(&6 is the leading telecommunication

authority in #akistan. %he corporation provides telephonic and !nternet services nation=wide and

is the backbone for the country*s telecommunication infrastructure. %he corporation manages andoperates around 2444 telephone e>changes across the country, providing the largest fi>ed=line

network. +ata and backbone services such as @SM, (+MA, broadband !nternet, !#%", and

wholesale are an increasing part of its business.

'riginally one of the state=owned corporations 3S'$s6, the shareholding of #%(& was reduced

to appro>. E2?, when 2E? of shares and control was sold to $tisalat %elecommunications and

the remaining 12? to the general public in 244E under an intensified privatization program of

#rime Minister Shaukat Aziz. owever, the E2? of shares still remain under the management of

government=ownership of state=owned corporations 3S'$s6 of #akistan.

MARKETING MI;

PRODUCT$ OF PTCL

Pe)onal

&andline


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"fone

-roadband

(har Di $vo

$vo Wingle 5.7 Mbps

$vo 7@ /itro 5.7

7@ $vo tab

Smart %v

$vo 7@ Wireless

B!)ne))

#%(& (loud

(arrier wholesale

!nternational -usiness

osted solutions

Managed Service

-usiness (ommunication

-usiness (onnectivity

PRICE

#ricing strategy of #%(& is different for its products #%(& is using the strategy of Market

penetration for "fone, skimming for $"' and premium for -roadband.

PLACE

%he ead 'ffice of #akistan %elecommunication (ompany &imited is situated in Sector @=change, Franchises, (all (enters, (ustomer (are (enters are available to facilitate

the customer needs in each +istrict and %ehsil.


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PROMOTION

#%(& uses different media for promotion #rint Media, /ewspapers, $lectronic Media, &ocal

cables, adio, !nternet, -rochure, -ill -oards.

$WOT AN0L$I$

$TRENGTH$

#%(& enDoy monopoly.

@ood uality international connectivity.

(ustomer -ase of over 8 million.

@overnment support.

WEAKNE$$

&ack of customer focus.

'utdated people and technology 3perceived by customers6.

&ack of aggressive marketing.

&ack of customer services.

&ack of corporate culture.

OPPORTUNIT0

Market open for more number of products.

!ntroduce igh "alue Added #roducts.

$mployees training programs.

iring of ualified Staff.

$>ploration of small cities.

%echnological advancement.

'verall computerized system.

THREAT$


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Geogra%hic

Seg#entation

Psychogra%hic

Seg#entation

(ompetitors.

$conomic conditions.

#olitical climate.

$TP ANAL0$I$1

$EGMENTATION1

%o launch itself in #akistan, "odafone first of all will divide its market into

different segments.!t will Segmentation in the following ways.

Geo*a"'# $e*(entaton1

Segmentation will be on the basis of "odafonBs #revious strategies."odafone is a

:; based company but it is also operating in 2E more countries.!t is for sure they

do demographic segmentation.!n #akistan , first of all it will target #unDab.

W'+ P!n>ab??

"odafone will target because, it is the most populated province of #akistan.!ts#opulation is ).2 crore.'n the other hand other provinces.Source

3httpHHwww.pbs.gov.pkH6

Po-n#e) Po"!laton
http://www.pbs.gov.pk/http://www.pbs.gov.pk/


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Pun7a- Province

'aisala-ad

!ity

8.9 !rore

Lahore !ity

2.: !rore

#unDab ).7 (rore

Sindh 7.48 (rore

;hyber pakhtoon ;hwa 1.)) (rore

-alochistan 4.E9 (rore

Ta*et Cte) In P!n>ab1

!n #unDab #rovince, "odafone will target &ahore and Faisalabad.

P)+#'o*a"'# $e*(entaton1

"odafone will also do psychographic segmentation because attitudes of #akistanipeople for telecommunication sector is positive and they always welcome the new

techonology.'n the other hand, mobile phone users and internet usage in increasing

day by day in #akistan.%here are some statistics about it 3 Source #ro#akistani 6

According to stats issued by #%A , (ellular users in #akistan reached 17E.9

million at the end of March, 2418.

%here are atleast 8 million 7@ :sers in #akistan by 71st'ctober,2418.


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Middle !lass

and )igh !lass

1oungsters

Business Peo%le

E4? :sers use more than one cell phone.

79? people carry a low cost phone with them for safety.

TARGETING

"odafoneB main target in #akistan will be Koungsters.Followimg are some stats

3source #ro#akistani6

Age of (ell #hone :sers in #akistan

14 to 24 Kears N 5?

21 to 74 Kears N ))?

71 to 84 Kears N 12?

81I N 1 ?

!t shows that youngsters are the most users of cell phones, there is a big market to

capture and target.

$tate*+ Fo Rea#'n* Ta*et Ma5et1


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"odafone will adopt differentiated Marketing.%he reason is that "odafone will

offer different packages as well as products according to the needs of specified

people and their usage.!n it the company decides to provide separate offerings and

benefits to each different market segmentthat it targets.

PO$ITIONING1

#ositioning Strategy of "odafone

MORE FOR LESS

Po)tonn* Ma"1

igh uality

&ow #rice igh #rice

&ow uality
https://www.boundless.com/definition/segments/https://www.boundless.com/definition/segments/


38/45

'i&ed Mo-ile

Pre%aid Post%aid *%hone ;G

5o(a(one

Live

5oda(one

P!

Gul(!alling!ards

5oda(one)andy%ho

ne

@ P2$ OF VODAFONE1

6/ PRODUCT1

Man Pod!#t)1


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Feat!e) of Pod!#t)

(hat

#lay @ames

Send and eceive #ictures

(hange ingtones eceive information about ravel and sporting events

'btain -illing !nformation

"iew and Send "ideo Messages

Val!e Added $e-#e)1

!nstant -lance !nuiry

28 our echarge Facilities

MMS

&ive #ortal

Sms -ased !nformation System

-lack &ist (allers

3/ PRICE1

Affordable for all


40/45

+i


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PROMOTIO

NS

$-ove the line=

$dvertising viaT5, #aga3ines ,

internet and-ill-oards

S%onsor to.vents

$dvertising!o#%aigns

Below the line=

S%ecial


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$tate*e) to be $!**e)ted Fo VODAFONE1

Market #enetration

(ustomer Focused #roduct +evelopment

Mergers and Acuisition

CONCLU$ION

we four member of this assignment, would like to thanks our respected teacher #rof. Mobeen

Asad. !n this assignment we briefly read out the #$S%$& environment of #akistan not as a whole

but for specific %elecommunication sector. "'+AF'/$ is the 2nd largest telecommunication

company all over the world. if it will operate in #akistan thn it will adopt some cultural ethics


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according to #akistan environment and will make some different strategies which will bifacial

for both countries, :S and #akistan.

REFERRENCE$

UFONE=

htt%=>>www.u(one.co#>

htt%=>>%ro7ectsin#-a.-logs%ot.co#>2899>8?>#arketing@research@%ro7ect@on@

u(one.ht#l

htt%=>>www.slideshare.net>ataulhassnain>u(one@#arketing@%resenation

htt%=>>www.u(one.co#>a-out@us>

MOBILINK1
http://www.ufone.com/http://projectsinmba.blogspot.com/2011/08/marketing-research-project-on-ufone.htmlhttp://projectsinmba.blogspot.com/2011/08/marketing-research-project-on-ufone.htmlhttp://www.slideshare.net/ataulhassnain/ufone-marketing-presenationhttp://www.ufone.com/about-us/http://www.ufone.com/http://projectsinmba.blogspot.com/2011/08/marketing-research-project-on-ufone.htmlhttp://projectsinmba.blogspot.com/2011/08/marketing-research-project-on-ufone.htmlhttp://www.slideshare.net/ataulhassnain/ufone-marketing-presenationhttp://www.ufone.com/about-us/


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htt%=>>www.#o-ilink.co#.%k>

htt%=>>www.slideshare.net>Marwat98>#o-ilink@%ro7ect@22A9?99

htt%=>>www.slideshare.net>aaisha>#o-ilink@%ro7@Cnal

htt%=>>www.slideshare.net>ra#sha7a-een9>#o-ilink@9A2:A"D"

WARID TELECOM

htt%=>>www.slideshare.net>3esale>s#@%resentation@on@warid@teleco#@Cnal

htt%=>>waridtel.co#>search>search.%h%

htt%=>>www.ukessays.co#>essays>#arketing>strategic@#arketing@o(@warid@teleco#@

#arketing@essay.%h%

htt%=>>[email protected]%ot.co#>2892>8:>warid@teleco#@internshi%@re%ort.ht#l

PTCL

www.slideshare.net

www.%tcl.co#.%k

htt%=>>www.scri-d.co#>doc>9D292??;>Marketing@Mi&@o(@Ptcl

htt%=>>#-a#arketing%ro7ect.-logs%ot.co#>2898>8A>%tcl@%ro7ect.ht#l

VODAFONE=

htt%=>>www.voda(one.co.uk

htt%=>>#arketing#i&&.co#>#arketing@%lan@2>9D@#arketing@%lan@o(@voda(one.ht#l

htt%=>>www.slideshare.net>torus>voda(one@co#%rehensive@strategic@#anage#ent@

#odel@9:8?8D

htt%=>>www.#anage#ent%aradise.co#>sayed92;>docu#ents>9A92>%ro7ect@on@voda(one@#arketing@strategies>

htt%=>>www.#anage#ent%aradise.co#>rakesh.ss>docu#ents>9A:8;>:%8;Ds@o(@

voda(one@teleco#>

$TAT$1
http://www.mobilink.com.pk/http://www.slideshare.net/Marwat10/mobilink-project-22561811http://www.slideshare.net/aaisha6/mobilink-proj-finalhttp://www.slideshare.net/ramshajabeen1/mobilink-15275494http://www.slideshare.net/zesale/sm-presentation-on-warid-telecom-finalhttp://waridtel.com/search/search.phphttp://www.ukessays.com/essays/marketing/strategic-marketing-of-warid-telecom-marketing-essay.phphttp://www.ukessays.com/essays/marketing/strategic-marketing-of-warid-telecom-marketing-essay.phphttp://notes-university.blogspot.com/2012/07/warid-telecom-internship-report.htmlhttp://www.slideshare.net/http://www.ptcl.com.pk/http://www.scribd.com/doc/19212883/Marketing-Mix-of-Ptclhttp://mbamarketingproject.blogspot.com/2010/05/ptcl-project.htmlhttp://www.vodafone.co.uk/http://marketingmixx.com/marketing-plan-2/196-marketing-plan-of-vodafone.htmlhttp://www.slideshare.net/torus/vodafone-comprehensive-strategic-management-model-6170809http://www.slideshare.net/torus/vodafone-comprehensive-strategic-management-model-6170809http://www.managementparadise.com/sayed123/documents/15126/project-on-vodafone-marketing-strategies/http://www.managementparadise.com/sayed123/documents/15126/project-on-vodafone-marketing-strategies/http://www.managementparadise.com/rakesh.ss/documents/15703/7p039s-of-vodafone-telecom/http://www.managementparadise.com/rakesh.ss/documents/15703/7p039s-of-vodafone-telecom/http://www.mobilink.com.pk/http://www.slideshare.net/Marwat10/mobilink-project-22561811http://www.slideshare.net/aaisha6/mobilink-proj-finalhttp://www.slideshare.net/ramshajabeen1/mobilink-15275494http://www.slideshare.net/zesale/sm-presentation-on-warid-telecom-finalhttp://waridtel.com/search/search.phphttp://www.ukessays.com/essays/marketing/strategic-marketing-of-warid-telecom-marketing-essay.phphttp://www.ukessays.com/essays/marketing/strategic-marketing-of-warid-telecom-marketing-essay.phphttp://notes-university.blogspot.com/2012/07/warid-telecom-internship-report.htmlhttp://www.slideshare.net/http://www.ptcl.com.pk/http://www.scribd.com/doc/19212883/Marketing-Mix-of-Ptclhttp://mbamarketingproject.blogspot.com/2010/05/ptcl-project.htmlhttp://www.vodafone.co.uk/http://marketingmixx.com/marketing-plan-2/196-marketing-plan-of-vodafone.htmlhttp://www.slideshare.net/torus/vodafone-comprehensive-strategic-management-model-6170809http://www.slideshare.net/torus/vodafone-comprehensive-strategic-management-model-6170809http://www.managementparadise.com/sayed123/documents/15126/project-on-vodafone-marketing-strategies/http://www.managementparadise.com/sayed123/documents/15126/project-on-vodafone-marketing-strategies/http://www.managementparadise.com/rakesh.ss/documents/15703/7p039s-of-vodafone-telecom/http://www.managementparadise.com/rakesh.ss/documents/15703/7p039s-of-vodafone-telecom/


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htt%=>>%ro%akistani.%k>289">8A>82>#o-ile@%hone@users@in@%akistan@reach@9;@A@

#illion>

htt%=>>%ro%akistani.%k>category>cellular>stats@cellular>

htt%=>>%ro%akistani.%k>289">8:>8?>s#art%hone@users@in@%akistan@in(ogra%hic>
http://propakistani.pk/2014/05/02/mobile-phone-users-in-pakistan-reach-136-5-million/http://propakistani.pk/2014/05/02/mobile-phone-users-in-pakistan-reach-136-5-million/http://propakistani.pk/category/cellular/stats-cellular/http://propakistani.pk/2014/07/08/smartphone-users-in-pakistan-infographic/http://propakistani.pk/2014/05/02/mobile-phone-users-in-pakistan-reach-136-5-million/http://propakistani.pk/2014/05/02/mobile-phone-users-in-pakistan-reach-136-5-million/http://propakistani.pk/category/cellular/stats-cellular/http://propakistani.pk/2014/07/08/smartphone-users-in-pakistan-infographic/

Launch Vodafone in Pakistan Strategies (1)

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