Holden – Colorado Marketing Campaign By Sean’s Marketing Consultants -Presented by Sean Gressie 177986
Introduction to the agency
Situated in Hobart Tasmania Established in June 2012 12 Employees
A small group of Marketing Professionals that work together to solve issues and problems facing companies marketing campaigns We like to consider all the options available We have had 50 plus clients with all successful results all over
Australia.
Reasons for Communication We have decided to start branching out to bigger companies with marketing
campaign offers Our hope is that you the board of Directors of Holden Motors take into
consideration our proposal for a new marketing campaign in Australia Our Marketing campaign is about the Holden Colorado
Current Advertisement for the Holden Colorado
Your current marketing campaign: Television Advertisement Listed prices during sales advertisements
Target Market Australian Workers focusing more on inner city residents Families Middle to upper income class Australians
Issues Manufacturing taken off shore Holden a lot of its reputation with the Australian public It is no longer seen as the all Australian car The Current campaign is no enough to win back consumer confidence
New Advertising campaignIdea To regain trust with the Australian consumer base Achieved through the advertisement of the Holden Colorado
Target Market To specifically target average sport loving, hard working Australian Parents All social and income classes
Reputation To make the Holden Colorado the ideal Australian car again More importantly show how Holden is once again committed to being an
Australian company To be part of the Australian community again
TV advertisement Statement of how ‘Australian’ it is to drive a Holden Colorado Carry anything you need for work, daily life and vacation Carry the whole family Can take everyone to sports
Celebrity Endorsement Advertise the Holden Colorado with use of an Australian Celebrity. This is a marketing tool used by companies to gain greater reputation, as they can borrow the celebrities reputation
Deals with Purchase of a Holden Colorado That buying the Holden Colorado will add certain benefits to local needs
These can be charities, local sports clubs etc.
For Example: For every Colorado bought 5% of profits go towards the Red Cross
What Communication Tools we possess to deliver this new campaign We are able to creatively consult in the following advertising platforms: Social Television Radio Mobile Billboards
We have the ability to contact and make negotiations happen with various charities on your behalf
Summary Sean’s Marketing Consultants There are problems with the Current Advertisement of the Colorado A new marketing campaign Communication tools we possess
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