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Building Community & Engaging Viewers
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MacArthur Foundation award winning project
in 2010
Ranked in LA WeeklysTop Art Moments of
2011
Recognized nationally by the Americans ForThe Arts top Public Art Year in Review 2012
Awards
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Pilot 2011 A non-profit effort focused on building community in LA and
empowering the low-income public
2-minute films by LA youth & artists showcased on 4,000
screens across 2,000 buses in the Metro transit system
(TRANSIT TV) with an SMS text message system enabling riders
to respond
Successfully reached 1MM per day in 2011; spawning a new
interactive, hyper-local, measurable media opportunity
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On 2000 Metro buses in L.A. County
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Over a bus system of 4000 sq miles
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Opportunity
Serve and engage important consumers by providingthem with interactive, solution-based, engagingcontent focusing on vital community issues
Reach 118 MM per quarter through new media
Reward consumers for engagement with life-improving prizes and assistance
Learn from data responses to consumer interactive
platform for community engagement
Support established and emerging artists in L.A.
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www.publicmattersgroup.com
4 Organizations
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FREEWAVES - Award-winning, nonprofit magnet for the media arts
will work with artists and LA community to generate content about
Health & Well-Being, Environment, and Civil Rights
PUBLIC MATTERS - A respected, community-focused social
enterprise will develop original media-making workshops for youthto produce original content focused on Health & Well-Being
ECHO PARK FILM CENTER - A beloved, creative hotbed for aspiring
filmmakers and film lovers will generate original content about LA
UCLA REMAP - A cutting-edge, world-class research lab will lead
technology research to effectively gather data from riders
ROLES
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Primary Video Distribution: Transit TV
4,000 Digital TV screens, refreshed daily, on 2,000 LA
Metro buses
Captive daily ridership of 1 million+
- Young audience 46% of viewers are 18-34 years old
- 66% Latino
Existing programs News, Weather, Trivia & Fun Facts
TVs are interactive with riders via text messages & email
Average commute is 45 minutes twice a day
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Out the Window 2013 Themes
ART
ENVIRONMENT
HEALTH AND WELL-BEING
Obesity, Diabetes, Heart Disease, AIDS
KNOW YOUR RIGHTS
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RIDE-WATCH-WIN
promoted by
DigitalMedia
FB Twitter Email
Radio
Web
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OTWRadio Partners
CBS Radio Entravision
Combined impressions of 34,832,000
per quarter
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OTWSponsored By
Retailer
Mobile
phoneInsurance
CompanyAgriculture
Cooperative
Fitness
CompanyTechnology
Company
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Proposed Content Schedule
78 videos per quarter
1 theme per day
MON
TUES
WED
THURS
FRISAT & SUN
Sponsor 1
Sponsor 2
Sponsor 3
Sponsor 4
Sponsor 5Sponsor 6
Health & Well-Being
Know Your Rights
Environment
Health & Well-Being
ArtEnvironment
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Video Structure 2 minute video 1 minute of sponsor & question
Text to win
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Sweepstakes Component
Riders engage in life-assisting sweepstakes
OTW database collected for each promotion, eachquarter and from all program touch-points
Riders who opt-in participate in sponsor survey to enterinto prize sweepstakes
Up to 5 questions per sponsor per quarter
Winners announced via OTW Radio partners atappointed date each quarter
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Broadcast: Radio promotion scheduled to coincide with themed video
content (duration TBD)
Call to action: Get on the Bus, Watch the monitors & Enter to
Win a valuable Prize! RIDE-WATCH-WIN Radio partner event marketing support TBD
Social Media:
3rd
party agency to drive social media awareness & buzzcampaign on FB, Twitter, Youtube & others
Marketing
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Public Relations:
3rd party agency to drive year long campaign with quarterlyreleases & updates on new artists, local content, sponsors &
activity
Reports and updates on award recipients & sweeps results
Launch Event for OTW mobile app & year long campaign
All day display of video art & sponsor acknowledgement at Union
Station
Rush hour party 5 - 9 PM Thursday VIP Hospitality
Over 90,000 persons travel through Union Station a day
Marketing
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SPONSORSHIP FEE
CPM $4.45
26 week ESTIMATED
IMPRESSIONS PER
SPONSOR:7,321,677
$175,000 per 26 weeksYEARLY OPTION AVAILABLE
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Entitlement: Category Exclusivity
One of 6 equal sponsors
Right of first refusal in 2014/2015
Promotional Rights Around OTW:
Right to use OTW logo and approved content and imagery
within companys marketing
Benefits of Sponsorship
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Marketing and Promotion:
Sponsor use of aggregated data from Out the Windows interactive
questions and responses
Sponsor will receive four mailings to aggregated databases per year
Rider engagement data will be provided by Transit TV and Radiopartner
Mailings provided by OTW, Transit TV and Radio partner
Sponsor incentive within each mailing
Extended promotion will drive bus riders and other audiences to Sponsor
business location or online brand site for further promotion related
engagement
Incorporation of Sponsor brand and messaging into radio promotion
Benefits of Sponsorship
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Display/Sampling/Sales Around OTW:
Sponsor presence and visibility within LA Union Station as partof the OTW Launch event
Advertising & Promotion Around OTW
TBD with Radio partner
Recognition in Collateral, Web site, OTW Mobile App etc
Tickets/Hospitality:
TBD Number of tickets for Union Station Launch event
Right to create SPONSOR own events around OTW
Sponsor Services: Press conference announcing association of sponsors
Access to Film/Video footage
Report on Sponsorship Activities
Benefits of Sponsorship
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Contact:Chelo Eckhardt (203) 984-1641
orGianna Bergman (203)918-6780