OutTheWindow Sponsorship Presentation

7/29/2019 OutTheWindow Sponsorship Presentation

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Building Community & Engaging Viewers


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MacArthur Foundation award winning project

in 2010

Ranked in LA WeeklysTop Art Moments of

2011

Recognized nationally by the Americans ForThe Arts top Public Art Year in Review 2012

Awards


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Pilot 2011 A non-profit effort focused on building community in LA and

empowering the low-income public

2-minute films by LA youth & artists showcased on 4,000

screens across 2,000 buses in the Metro transit system

(TRANSIT TV) with an SMS text message system enabling riders

to respond

Successfully reached 1MM per day in 2011; spawning a new

interactive, hyper-local, measurable media opportunity


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On 2000 Metro buses in L.A. County


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Over a bus system of 4000 sq miles


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Opportunity

Serve and engage important consumers by providingthem with interactive, solution-based, engagingcontent focusing on vital community issues

Reach 118 MM per quarter through new media

Reward consumers for engagement with life-improving prizes and assistance

Learn from data responses to consumer interactive

platform for community engagement

Support established and emerging artists in L.A.


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www.publicmattersgroup.com

4 Organizations


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FREEWAVES - Award-winning, nonprofit magnet for the media arts

will work with artists and LA community to generate content about

Health & Well-Being, Environment, and Civil Rights

PUBLIC MATTERS - A respected, community-focused social

enterprise will develop original media-making workshops for youthto produce original content focused on Health & Well-Being

ECHO PARK FILM CENTER - A beloved, creative hotbed for aspiring

filmmakers and film lovers will generate original content about LA

UCLA REMAP - A cutting-edge, world-class research lab will lead

technology research to effectively gather data from riders

ROLES


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Primary Video Distribution: Transit TV

4,000 Digital TV screens, refreshed daily, on 2,000 LA

Metro buses

Captive daily ridership of 1 million+

- Young audience 46% of viewers are 18-34 years old

- 66% Latino

Existing programs News, Weather, Trivia & Fun Facts

TVs are interactive with riders via text messages & email

Average commute is 45 minutes twice a day


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Out the Window 2013 Themes

ART

ENVIRONMENT

HEALTH AND WELL-BEING

Obesity, Diabetes, Heart Disease, AIDS

KNOW YOUR RIGHTS


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RIDE-WATCH-WIN

promoted by

DigitalMedia

FB Twitter Email

Radio

Web


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OTWRadio Partners

CBS Radio Entravision

Combined impressions of 34,832,000

per quarter


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OTWSponsored By

Retailer

Mobile

phoneInsurance

CompanyAgriculture

Cooperative

Fitness

CompanyTechnology

Company


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Proposed Content Schedule

78 videos per quarter

1 theme per day

MON

TUES

WED

THURS

FRISAT & SUN

Sponsor 1

Sponsor 2

Sponsor 3

Sponsor 4

Sponsor 5Sponsor 6

Health & Well-Being

Know Your Rights

Environment

Health & Well-Being

ArtEnvironment


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Video Structure 2 minute video 1 minute of sponsor & question

Text to win


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Sweepstakes Component

Riders engage in life-assisting sweepstakes

OTW database collected for each promotion, eachquarter and from all program touch-points

Riders who opt-in participate in sponsor survey to enterinto prize sweepstakes

Up to 5 questions per sponsor per quarter

Winners announced via OTW Radio partners atappointed date each quarter


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Broadcast: Radio promotion scheduled to coincide with themed video

content (duration TBD)

Call to action: Get on the Bus, Watch the monitors & Enter to

Win a valuable Prize! RIDE-WATCH-WIN Radio partner event marketing support TBD

Social Media:

3rd

party agency to drive social media awareness & buzzcampaign on FB, Twitter, Youtube & others

Marketing


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Public Relations:

3rd party agency to drive year long campaign with quarterlyreleases & updates on new artists, local content, sponsors &

activity

Reports and updates on award recipients & sweeps results

Launch Event for OTW mobile app & year long campaign

All day display of video art & sponsor acknowledgement at Union

Station

Rush hour party 5 - 9 PM Thursday VIP Hospitality

Over 90,000 persons travel through Union Station a day

Marketing


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SPONSORSHIP FEE

CPM $4.45

26 week ESTIMATED

IMPRESSIONS PER

SPONSOR:7,321,677

$175,000 per 26 weeksYEARLY OPTION AVAILABLE


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Entitlement: Category Exclusivity

One of 6 equal sponsors

Right of first refusal in 2014/2015

Promotional Rights Around OTW:

Right to use OTW logo and approved content and imagery

within companys marketing

Benefits of Sponsorship


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Marketing and Promotion:

Sponsor use of aggregated data from Out the Windows interactive

questions and responses

Sponsor will receive four mailings to aggregated databases per year

Rider engagement data will be provided by Transit TV and Radiopartner

Mailings provided by OTW, Transit TV and Radio partner

Sponsor incentive within each mailing

Extended promotion will drive bus riders and other audiences to Sponsor

business location or online brand site for further promotion related

engagement

Incorporation of Sponsor brand and messaging into radio promotion



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Display/Sampling/Sales Around OTW:

Sponsor presence and visibility within LA Union Station as partof the OTW Launch event

Advertising & Promotion Around OTW

TBD with Radio partner

Recognition in Collateral, Web site, OTW Mobile App etc

Tickets/Hospitality:

TBD Number of tickets for Union Station Launch event

Right to create SPONSOR own events around OTW

Sponsor Services: Press conference announcing association of sponsors

Access to Film/Video footage

Report on Sponsorship Activities



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Contact:Chelo Eckhardt (203) 984-1641

[email protected]

orGianna Bergman (203)918-6780

[email protected]

OutTheWindow Sponsorship Presentation

Documents

Transcript of OutTheWindow Sponsorship Presentation