NEW FRONTIERS FOR SOURCINGTALENT

WILL STANEY | SUCCESSFACTORS, AN SAP COMPANY | @WILLSTANEY

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AGENDA

THE CHALLENGE OF DATA COMPLEXITY NEW TRENDS IN SOURCINGHOW SEARCH IS CHANGING

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THE CHALLENGE =DATA COMPLEXITY

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BIG DATA IS…REALLY BIG

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NO REALLY…ITS HUGE

Earth

Pluto

80x

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“The Perfect Storm”

• Mobile Devices

• Social Media

• Big Data

• Sensors

• Location-based Services

CONTEXTUAL TECHNOLOGY

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THE SEGMENTED WEB

TRENDS AFFECTING SOURCING

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SOURCERS=EMOTIONAL MARKETERS

EMPLOYER BRANDING

RIDING THE WAVES OF NEW TECHNOLOGY• Applying new tech to TA/EVP

• Day in the life videos TRULY through the eyes of an employee

• Onboarding/Gamification

• Virtual campus/office tours

• Pictures/video content to tell the employment branding story literally from a first person view

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EMPLOYER BRANDING = STORY TELLING 

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As of December 2012:

• 15% of online adults say they use Pinterest

• 13% of online adults say they use Instagram

• 6% of online adults say they use Tumblr

• 67% of online adults say they use Facebook

• 20% of online adults say they use LinkedIn as of August 2012.

Source: Pew Research Center (pewinternet.org)

SOCIAL MEDIA

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6° OF SEPARATION? TRY 4°

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THE FUTURE OF EMPLOYEE REFERRALS

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USE SOCIAL TO BYPASS GATEKEEPERS

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THERE ARE NO BARRIERS TO ENTRY ANYMORE

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MOBILE

• By 2016, there are expected to be more smartphones in the world than people.

•

• 74% of smartphone owners use location-based services

•

• Location based recruiting is going to be a continuing trend

•

• More than 70% of active job seekers are using their mobile devices to find jobs.

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• Only 7-10% of employers have a mobile version of their career website.

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THE FUTURE OF SEARCH

FACEBOOK GRAPH SEARCH GOOGLE SOCIAL GRAPH

VS

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THANK YOU

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