7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.
Changes
“I don’t like talking to a screen. I like face-to-face.”
SHIFTSHIFT HAPPENS.HAPPENS.
Targeted marketing.
Relationship building.
Social Media is Word-of-Mouth
....Digitized
What’s Driving These Changes?
Consequently....
Interconnectivity
Today’s customer doesn’t just buy
what you sell...they buy WHO YOU ARE.
Relationship=Trust=Sales=Sales
The Social Customer:
The Social Dealership7 Steps to Build Facebook
Fans
#1Greet Them
Right
#2“Fan Gate”
Capture Contact Info
#3Lean on Your
Already- Established Presence
•Customer Database•Email Marketing•Traditional Advertising•TV, Radio, Print, Billboards
•Newsletters•Website•Causes
#4Benefits, Benefits,
Benefits
#5Be Relevant, Keep
Content Fresh.
Content Rules.Content Rules.
EngageEngage
Relevant.Recent.Local.
What Not to Do:
Genius
Engagement.
Listen.
#6Cheap, Effective Facebook Ads
#7Leverage Your
“Brand Advocates”
Key to Success?
Buy InBuy In
•Train Front-Line Personnel•Signage•Motivate•Recognize•Reward
Grassroots Participation:Grassroots Participation:
Recap:Recap:1.Greet Them Right2.Capture Contact Info3.Lean on Your Already-Established
Presence4.Benefits, Benefits, Benefits5.Content Rules (Engagement)6.Cheap, Effective Facebook Ads7.Leverage your “Brand Advocates” and....Bonus #8
#8Try ItTry It
Experience Social Media
Kathi KruseSocial Media Coaching &
[email protected] 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol
Thank Thank You!You!
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