More Facebook Fans = More Cars Sold (DD11)

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Facebook is the fastest growing marketplace in your community. 700 million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusiastic fans, 30-year car business veteran & Social Media expert Kathi Kruse shows you how to get them. She shares proven ways to get engaged and motivated fans on your Facebook page. Recent changes by Facebook make quality content the primary way to obtain fans. Join Kathi as she shows you 7 ways to attract and engage your customer, generate leads and sell more cars.

Transcript of More Facebook Fans = More Cars Sold (DD11)

  • 7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.

  • Changes

  • I dont like talking to a screen. I like face-to-face.


  • Targeted marketing.

    Relationship building.

  • Social Media is Word-of-Mouth....Digitized

  • Whats Driving These Changes?

  • Consequently....

  • Interconnectivity

  • Todays customer doesnt just buy what you sell...they buy WHO YOU ARE.

  • Relationship=Trust=SalesThe Social Customer:

  • The Social Dealership7 Steps to Build Facebook Fans

  • #1Greet Them Right

  • #2Fan GateCapture Contact Info

  • #3Lean on Your Already- Established Presence

  • Customer DatabaseEmail MarketingTraditional AdvertisingTV, Radio, Print, BillboardsNewslettersWebsiteCauses

  • #4Benefits, Benefits, Benefits

  • #5Be Relevant, Keep Content Fresh.

    Content Rules.

  • EngageRelevant.Recent.Local.

  • What Not to Do:

  • Genius

  • Engagement.

  • Listen.

  • #6Cheap, Effective Facebook Ads

  • #7Leverage Your Brand Advocates

  • Key to Success?Buy In

  • Train Front-Line PersonnelSignageMotivateRecognizeRewardGrassroots Participation:

  • Recap:Greet Them RightCapture Contact InfoLean on Your Already-Established PresenceBenefits, Benefits, BenefitsContent Rules (Engagement)Cheap, Effective Facebook AdsLeverage your Brand Advocates and....Bonus #8

  • #8Try ItExperience Social Media

  • Kathi KruseSocial Media Coaching & 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrolThank You!

    Ive spent my life in the car business....*Pre-recession: fun - Post-recession: Social MediaWhen I sold cars...*Internet has changed everything.Technology shift. Car buyers trustworthy infoSpectacular = Blah, blah and blah*Customers are looking for good dealers. Give quality info, engage them want to KNOW you - they buy.

    *How we succeed at selling cars, making gross, today. Welcome with Facebook page = Upping them.

    *Most influential source for shopping= Internet2nd most: Word-of-Mouth. Social Media is word-of-mouth.

    *Speedy delivery of referring buyers.Social is buzz, people talk

    *Changes were driven first as a generational reaction to traditional marketing

    *Where Baby Boomers rejected conformity, GenY rejects pretense. Their BS-detectors are highly-sensitive and calibrated with Social feedback.

    *Tried & true selling methods that worked as recently as 2 years ago....We have to step up our gameBuild a community of savvy shoppers want to buy from us, tell their friends&family.

    *Interconnectivity.WE better deliver ALL that our marketing materials promiseClaims of biggest and best mean nothing when....Alignment: buyer & seller shared values & perspectives

    *Meet customer where they are. Build relationships, establish trust and convert leads to sales.

    *Virtual storefront*Like the page, gain access to exclusive discounts and contests. Lead generation form.*Ask audience: where are you marketing now?*Reward themExclusive specials, discounts only available to FB Fans.Call-to-Action*Content Rules.*Content. *Content. *Content. *Content. *Content. *****Content. **** ***