More Facebook Fans = More Cars Sold (DD11)
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7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.
I dont like talking to a screen. I like face-to-face.
Social Media is Word-of-Mouth....Digitized
Whats Driving These Changes?
Todays customer doesnt just buy what you sell...they buy WHO YOU ARE.
Relationship=Trust=SalesThe Social Customer:
The Social Dealership7 Steps to Build Facebook Fans
#1Greet Them Right
#2Fan GateCapture Contact Info
#3Lean on Your Already- Established Presence
Customer DatabaseEmail MarketingTraditional AdvertisingTV, Radio, Print, BillboardsNewslettersWebsiteCauses
#4Benefits, Benefits, Benefits
#5Be Relevant, Keep Content Fresh.
What Not to Do:
#6Cheap, Effective Facebook Ads
#7Leverage Your Brand Advocates
Key to Success?Buy In
Train Front-Line PersonnelSignageMotivateRecognizeRewardGrassroots Participation:
Recap:Greet Them RightCapture Contact InfoLean on Your Already-Established PresenceBenefits, Benefits, BenefitsContent Rules (Engagement)Cheap, Effective Facebook AdsLeverage your Brand Advocates and....Bonus #8
#8Try ItExperience Social Media
Kathi KruseSocial Media Coaching & Trainingkathi@krusecontrolinc.com 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrolThank You!
Ive spent my life in the car business....*Pre-recession: fun - Post-recession: Social MediaWhen I sold cars...*Internet has changed everything.Technology shift. Car buyers trustworthy infoSpectacular = Blah, blah and blah*Customers are looking for good dealers. Give quality info, engage them want to KNOW you - they buy.
*How we succeed at selling cars, making gross, today. Welcome with Facebook page = Upping them.
*Most influential source for shopping= Internet2nd most: Word-of-Mouth. Social Media is word-of-mouth.
*Speedy delivery of referring buyers.Social is buzz, people talk
*Changes were driven first as a generational reaction to traditional marketing
*Where Baby Boomers rejected conformity, GenY rejects pretense. Their BS-detectors are highly-sensitive and calibrated with Social feedback.
*Tried & true selling methods that worked as recently as 2 years ago....We have to step up our gameBuild a community of savvy shoppers want to buy from us, tell their friends&family.
*Interconnectivity.WE better deliver ALL that our marketing materials promiseClaims of biggest and best mean nothing when....Alignment: buyer & seller shared values & perspectives
*Meet customer where they are. Build relationships, establish trust and convert leads to sales.
*Virtual storefront*Like the page, gain access to exclusive discounts and contests. Lead generation form.*Ask audience: where are you marketing now?*Reward themExclusive specials, discounts only available to FB Fans.Call-to-Action*Content Rules.*Content. *Content. *Content. *Content. *Content. *****Content. **** ***