The future of Mobile SEO in 2016Roy Hinkis – Head of SEO & Digital Marketing Evangelist at SimilarWeb Twitter: @royhinkisLinkedIn: http://www.l inkedin.com/in/royseo
We Measure the Digital World
Every Website Traffic Trends Desktop & Mobile
Referring Traffic
Keywords
Advertising Analysis
Popular Pages
Every App Downloads estimation
Active Users
Engagement per app
Retention Analysis
App store optimization
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200+ Countries
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Accelerated Mobile Pages – (AMP)
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What is AMP?
Accelerated Mobile Page is designed to load content lightning-fast. It does this in many ways, including allowing only asynchronous scripts, sizing all resources statically and keeping all third-party JavaScript out of the critical path. The result? An extremely lightweight web page that loads incredibly fast.
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How AMP looks in Google Search?
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How AMP looks in the back-end?
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Who is Google AMP for?
For now only publishers should focus on the AMP implementation
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Why speed matters in mobile?
40% of people abandon a websites that takes more than 3 seconds to load!
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Facebook instant articles
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Mobile Web vs Mobile Apps
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Mobile web versions
o Responsive o Dynamic Serving o Separate URLs
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The usage patterns
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What are the leading mobile apps right now?
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The domination of the leading mobile apps
Facebook #1 in play store – current installs 68.38%
Clash of kings #150 in play store – current installs 0.67%
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App Indexing
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What is app indexing?
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Why app indexing?
• App-indexing is a ranking factor (if users install an app, they want to use it)
• Apps are a long-term investment • Not all sites are suitable for apps
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App-only content
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How is app-only content indexed differently?
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The new long tail landing page for mobile
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Say hello to the app indexing API!
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Say hello to the app indexing API!
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Measure mobile engagement stats
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Keyword Research & competitive intelligence
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See which apps are competing with you on the same keywords
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Find new keywords opportunities
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See who are the leading apps in your industry
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Think about new markets
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Retention VS competing apps
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Traffic channels
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The future is already here
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