Mobile SEO in 2016 and beyond

The future of Mobile SEO in 2016Roy Hinkis – Head of SEO & Digital Marketing Evangelist at SimilarWeb Twitter: @royhinkisLinkedIn: http://www.l inkedin.com/in/royseo

We Measure the Digital World

Every Website Traffic Trends Desktop & Mobile

Referring Traffic

Keywords

Advertising Analysis

Popular Pages

Every App Downloads estimation

Active Users

Engagement per app

Retention Analysis

App store optimization

SimilarWeb.com

200+ Countries

2/20

Marnab

What is meant by "downloads estimation"? Also, some points are capitalized throughout and some are not. I don't care either way, but be consistent.

Accelerated Mobile Pages – (AMP)

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What is AMP?

Accelerated Mobile Page is designed to load content lightning-fast. It does this in many ways, including allowing only asynchronous scripts, sizing all resources statically and keeping all third-party JavaScript out of the critical path. The result? An extremely lightweight web page that loads incredibly fast.

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How AMP looks in Google Search?

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How AMP looks in the back-end?

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Who is Google AMP for?

For now only publishers should focus on the AMP implementation

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Why speed matters in mobile?

40% of people abandon a websites that takes more than 3 seconds to load!

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Facebook instant articles

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Mobile Web vs Mobile Apps

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Mobile web versions

o Responsive o Dynamic Serving o Separate URLs


The usage patterns


What are the leading mobile apps right now?


The domination of the leading mobile apps

Facebook #1 in play store – current installs 68.38%

Clash of kings #150 in play store – current installs 0.67%


App Indexing

SimilarWeb.com 16/20#SMXIsrael @royhinkis

What is app indexing?


Why app indexing?

• App-indexing is a ranking factor (if users install an app, they want to use it)

• Apps are a long-term investment • Not all sites are suitable for apps


App-only content


How is app-only content indexed differently?


The new long tail landing page for mobile


Say hello to the app indexing API!


Measure mobile engagement stats


Keyword Research & competitive intelligence


See which apps are competing with you on the same keywords


Find new keywords opportunities


See who are the leading apps in your industry


Think about new markets


Retention VS competing apps


Traffic channels


The future is already here


Thank You!

SimilarWeb.com

Roy Hinkis@[email protected]

Mobile SEO in 2016 and beyond

Marketing

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