4 February 2010
@stevebridger
#media140 #smwldn
Staying relevant in a wired worldCharities
@stevebridger
I help charities unlearn stuff and trust more of their own people
to participate online to support insight, collaboration, transparency,
advocacy & philanthropy
@stevebridger
Can we agree on one thing?
@stevebridger
This new stuff - let’s call it social media - is disruptive and transformative
inside the organisation
1
@stevebridger
Can we agree on one thing?two things?
@stevebridger
It’s still about relationships
2
@stevebridger
http://www.flickr.com/photos/ceruleandepths/1693238000/
“It is difficult to get a man to understand something when his salary depends on his not
understanding it”Upton Sinclair
@stevebridger
organisational dependency on hierarchy
organisational dependency on hierarchy
@stevebridger
“I'm convinced that eventually every member of staff will need to have some level of responding power and be
empowered to use social media to communicate and build relationships
with the people around them”
@willmcinnes
@stevebridger
@stevebridger
don’t make social media
another silo
@stevebridger
charity staff who feel comfortable
participating
supporters / potential supporters
trust the hiring decision?
code of conduct?
donations online still only
3%
earmarkedvs
general funds
donor‘intimacy’th
e ch
angi
ng g
ivin
g ex
perie
nce
self-organising,
peer-to-peer, instant
campaigns
challenges for traditional charities
platform to make
supporters look good
borderlessglobal citizensglobal reach
more connected
experiences
focused micro-
payments
accountability & scrutiny
impact reporting
mobile
governance
return on attention
Steve Bridger | 04.02.10 | original scribbly doodle by @davegray -‐ remixed with permission
social computing
real-time web
interruptionpermission
aggregationof small
acts
transactionalaspirational
big contributions still matter
regulation
openvsclosed
@stevebridger
Thank you... and enjoy the rest of the day
@stevebridger
http://www.flickr.com/photos/ceruleandepths/1693238000/
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