ICCET/ICCHE Fall Conference 2012 • September 26 & 27, Utica, IL • Roundtable Discussion Notes Topic: Marketing Strategies Return on Investment issues:

Show marketing materials at events, workshops, classes

Specific phone numbers for the event, workshop, class

Registration link – landing page online

Heading back to direct mail & postcard pieces

E-blast postcards

Constant Contact programs and services

Put names on ads/printed pieces that direct customers to a specific contact person at the college/university in charge of the event, workshop, class

Classified ads Career & Technical Marketing of Programs:

Break apart from other programs

Buy mailing lists

Facebook and Social Media/Living Social; selling a class vs. selling a service is different

Putting adults 25+ on the front page of the website is a good idea for this program area General Marketing Ideas:

Advertising in professional journals o Hard to get business from these o Very expensive

Word of mouth is the best advertising

Are people reading newspapers? Some schools report providing 2-3 colorful supplements in the newspaper but didn’t seem to work well.

Consulting companies - never been able to get a good response from these groups

Internal marketing pieces for people on campus

Learning styles/different personalities

Press releases

Google analytics

Segment marketing – different marking strategies for different groups of people (depending on age)