Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples

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Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples, What is Marketing, Why Marketing is Important?, Why Marketing Strategies are Important?, Types of Marketing Strategies, Important and Famous Marketing Strategies, What is Ambush Marketing, Examples of Ambush Marketing, What is Guerrilla Marketing, Examples of Guerrilla Marketing, What is Offensive Marketing, Example of Offensive Marketing, what is Affinity Marketing, Examples of Affinity Marketing, What is Scarcity Marketing, Examples of Scarcity Marketing, What is Cause Marketing, Examples of Cause Marketing, What is Stealth Marketing, Examples of Stealth Marketing

Transcript of Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples

  • 1. Thinking aboutBusiness interms ofCustomer needsand Satisfaction.

2. Yes it is. You may have a very good product or servicebut unless people know about it, who cares?Marketing is about making more and more money. 3. With so many competitions comingup,You need to be unique to bear themall,And that is where MarketingStrategies come to help us.There are more than 52 marketingstrategies, I have listed some of themajor strategies.. 4. Connecting ofproducts withparticular eventsto get customerattention. 5. EXAMPLESP&Gs Pantene v/s HULsDove 6. Pepsi v/s Coca-ColaCoca-Cola got the official sponsorship for the 1996 Cricket World Cup by paying hugemoney. Pepsi booked the major players including Sachin Tendulkar as its BrandAmbassador and launched an Ad-Campaign with a tagline, Nothing Official Aboutit.During the finals of the match, Pepsi launched hot air balloons all around the stadiumwith the Brand Pepsi engraved on it. People were confused about who the officialsponsor was?. But Pepsi won the war and its sales increased drastically. Coca-Colaeven after spending huge money became a loser.This is one of the most historic successes of Ambush Marketing. 7. Low-cost,UnconventionalMarketing 8. EXAMPLES 9. Marketing done totake away themarket share ofother companiesproducing similargoods. 10. EXAMPLES..Apple V/S Samsung 11. Partnershipwith othercompanies toincrease BrandAwareness. 12. EXAMPLESCITIBANK + VISA 13. Controllingproductavailabilityto increasesales. 14. Rolls Royce sells only 10 cars in a year, It doesscarcity marketing and thereby increases demandof its product. This also gives the company toquote a high price.EXAMPLESLimited Stock (or) Limited Period Offers areall examples of Scarcity Marketing 15. Supporting acause to buildstrong customerfollowing.. 16. EXAMPLESTATA Jaago Re encouraged people tovote and select a good leader. It alsoencourages people to say NO to CorruptionITC also does CauseMarketing by contributingRe.1 to social causes onevery purchase of ITCnotebooks. 17. Secret Marketingto attractcustomersattention. 18. EXAMPLES*Sony Ericson was the first company to do Stealth Marketing. They developed a new phone with camera init and they wanted to promote it. 40 fake actors were asked to pose as tourists and request the passerby toclick their snaps at 10 major cities in USA.*Another notable case of stealth marketing by a small business was fashion entrepreneur Daymond John'sfirst campaign for the FUBU clothing line. John had almost no operating budget and no access totraditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing atconcerts and during their appearances on MTV. This gave FUBU a massive audience without John havingto spend any money buying advertising space. The campaign was successful and FUBU became a majorclothing label.One of the most notable cases of stealth marketing by a small business was fashion entrepreneur DaymondJohn's first campaign for the FUBU clothing line. John had almost no operating budget and no access totraditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing atconcerts and during their appearances on MTV. This gave FUBU a massive audience without John havingto spend any money buying advertising space. The campaign was successful and FUBU became a majorclothing label.