Marketing Strategies
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Transcript of Marketing Strategies
ICCET/ICCHE Fall Conference 2012 • September 26 & 27, Utica, IL • Roundtable Discussion Notes Topic: Marketing Strategies Return on Investment issues:
Show marketing materials at events, workshops, classes
Specific phone numbers for the event, workshop, class
Registration link – landing page online
Heading back to direct mail & postcard pieces
E-blast postcards
Constant Contact programs and services
Put names on ads/printed pieces that direct customers to a specific contact person at the college/university in charge of the event, workshop, class
Classified ads Career & Technical Marketing of Programs:
Break apart from other programs
Buy mailing lists
Facebook and Social Media/Living Social; selling a class vs. selling a service is different
Putting adults 25+ on the front page of the website is a good idea for this program area General Marketing Ideas:
Advertising in professional journals o Hard to get business from these o Very expensive
Word of mouth is the best advertising
Are people reading newspapers? Some schools report providing 2-3 colorful supplements in the newspaper but didn’t seem to work well.
Consulting companies - never been able to get a good response from these groups
Internal marketing pieces for people on campus
Learning styles/different personalities
Press releases
Google analytics
Segment marketing – different marking strategies for different groups of people (depending on age)