Lead Generation Tips You Can Implement in Minutes
Lauren Pedigo Lead Generation Specialist, HubSpot
About Pragmatic Marketing
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Experts in technology product management and product marketing
Specialize in training
Trained hundreds of thousands of people at thousands of companies since 1993
Lauren Pedigo @laurencpedigo
• Indianapolis Native
• 2014 Boston Marathoner
• Been skydiving and spelunking
• Delivered lovable email marketing to
1M+ inboxes each week
• Manages HubSpot’s prospect generation
• Could eat guacamole every day
AGENDA
1 Website Optimizations
2 Social Media Optimizations
3 Email Marketing Optimizations
1 Website Optimizations
Use Forms Instead of Buttons at the End of Blog Posts
Use Forms Instead of Buttons at the End of Blog Posts
Increased conversions by
20%
Use Shorter Forms for Mobile Visitors
Use Shorter Forms for Mobile Visitors
Increased Conversion Rate by 2x
Run A/B Tests to Boost Conversions 1 Call-to-Action Button Text
2 Call-to-Action Button Colors
3 Headlines
4 Landing Page Copy
Run A/B Tests to Boost Conversions
Run A/B Tests to Boost Conversions
Increased Conversions by
3%
Use Progressive Profiling to Shorten Forms
Use Progressive Profiling to Shorten Forms
Use Progressive Profiling to Shorten Forms
ImageScape improved
conversion rate by 120%
Use Progressive Profiling to Shorten Forms
First-Tier Questions Second-Tier Questions Third-Tier Questions
First Name Company Number of Employees
Last Name Website Role
Email Phone Number
Add Social Sharing Buttons to Thank You Pages
Run a Marketing Grader Report to Identify More Experiments to Run
marketing.grader.com
2 Social Media Optimizations
Enable Lead Capture Forms on SlideShare
Enable Lead Capture Forms on SlideShare
Enable Lead Capture Forms on SlideShare
5% of HubSpot’s social leads come from SlideShare
Use Twitter Lead Gen Cards
3 Email Marketing Optimizations
Add “Share with a Colleague” Button in Email
Add “Share with a Colleague” Button in Email
Add “Share with a Colleague” Button in Email
Send Internal Emails to Announce New Offers
Send Lazy Tweets to Colleagues
Visit: offers.hubspot.com/30-greatest-lead-generation-tips
THANK YOU
QUESTIONS?
More Information • Contacts:
–Rebecca Kalogeris [email protected] @pragmaticmkting
–Lauren Pedigo @LaurenCPedigo
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