Lead Generation Tips You Can Implement in Minutes

Lauren Pedigo Lead Generation Specialist, HubSpot

About Pragmatic Marketing

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Experts in technology product management and product marketing

Specialize in training

Trained hundreds of thousands of people at thousands of companies since 1993

Lauren Pedigo @laurencpedigo

• Indianapolis Native

• 2014 Boston Marathoner

• Been skydiving and spelunking

• Delivered lovable email marketing to

1M+ inboxes each week

• Manages HubSpot’s prospect generation

• Could eat guacamole every day

AGENDA

1 Website Optimizations

2 Social Media Optimizations

3 Email Marketing Optimizations

1 Website Optimizations

Use Forms Instead of Buttons at the End of Blog Posts

Use Forms Instead of Buttons at the End of Blog Posts

Increased conversions by

20%

Use Shorter Forms for Mobile Visitors

Use Shorter Forms for Mobile Visitors

Increased Conversion Rate by 2x

Run A/B Tests to Boost Conversions 1 Call-to-Action Button Text

2 Call-to-Action Button Colors

3 Headlines

4 Landing Page Copy

Run A/B Tests to Boost Conversions

Run A/B Tests to Boost Conversions

Increased Conversions by

3%

Use Progressive Profiling to Shorten Forms

Use Progressive Profiling to Shorten Forms

Use Progressive Profiling to Shorten Forms

ImageScape improved

conversion rate by 120%

Use Progressive Profiling to Shorten Forms

First-Tier Questions Second-Tier Questions Third-Tier Questions

First Name Company Number of Employees

Last Name Website Role

Email Phone Number

Add Social Sharing Buttons to Thank You Pages

Run a Marketing Grader Report to Identify More Experiments to Run

marketing.grader.com

2 Social Media Optimizations

Enable Lead Capture Forms on SlideShare

Enable Lead Capture Forms on SlideShare

Enable Lead Capture Forms on SlideShare

5% of HubSpot’s social leads come from SlideShare

Use Twitter Lead Gen Cards

3 Email Marketing Optimizations

Add “Share with a Colleague” Button in Email

Add “Share with a Colleague” Button in Email

Add “Share with a Colleague” Button in Email

Send Internal Emails to Announce New Offers

Send Lazy Tweets to Colleagues

Visit: offers.hubspot.com/30-greatest-lead-generation-tips

THANK YOU

QUESTIONS?

More Information • Contacts:

–Rebecca Kalogeris rkalogeris@pragmaticmarketing.com @pragmaticmkting

–Lauren Pedigo @LaurenCPedigo

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