Contents
I. About Kumho Tire II. Kumho Tire worldwide III. Global OE Tire Partner IV. Technology Leadership V. Overseas honors & Prizes VI. Motor Sports VII. Sports Marketing
3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM
1960FOUNDATION
1970
2000
INFRA BUILDING
1980GROWTH
Mid
1990TECHNOLOGY & RESTRUCTURING
Late
EXPANSION& TAKEOFF
1960 Established1965 First export to Thailand
2005 Dual-Listed in Seoul & London
2010 Golden Jubilee(50th) of its foundation
2005 Completed China plant~2008 (Nanjing, Tianjin, Changchun)
2002 World’s �rst 26 inch tire
2003 Completed APU plant in Pyeong-Taek
2013 Completed New R&D Center
1989 Completed Gok-Seong Plant1991 Ranked Global Top 10th
Ranked No.1 Korea customer satisfaction index for 9 consecutive years
1974 Completed Gwang-Ju Plant1981 Opened Research & Development center
1999 Developed XRP(Run�at Technology) & APU
Kumho Tire inside the world, the world inside Kumho TireKumho Tire started its 50year business history by producing its first tire in 1960 and now embarks on a new business era as a global company.
About Kumho Tire
History
3
Objective
Visionstatement
Customer ValueMaximizer
Global Tire Brand representingQuality and Customer Respect
Long-termmanagement
Revenue 6.5 Trillion KRW andtwo digits of operating pro�t
in 2018
Vision
4
3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM
ASIAEUROPE
NORTHAMERICA
LATINAMERICA
AFRICA
OCEANIA
Shanghai
Sydney
Bangkok
Moscow
Dubai
Jeddah
Cairo
Singapore
Tokyo
KUMHO TIRECHINA CO., INC.
NANJING KUMHO TIRE CO., INC.
KUMHO TIRE CHINATECHNICAL CENTER
KUMHO TIRE EUROPETECHNICAL CENTER
NANJING PLANT
KUMHO TIREVINA CO., INC.
KUMHO TIREAUSTRALIA PTY,. LTD
KUMHO TIRE(U.K.) LTD
KUMHO TIREEUROPE GmbH
KUMHO TIREFRANCE S.A.S
KUMHO TIRE AERICATECHNICAL CENTER
KUMHO TIREJAPAN CO., INC.
VancouverKUMHO TIRECANADA., INC.
LA
TIANJIN PLANT
CHANGCHUNPLANT
VIETNAM PLANT
TBR PLANT
ViennaMilano
Madrid Istanbul
Johannesburg
Kuala Lumpur
TorontoDetroit
Mexico City
Panama
Sao Paulo
Santiago
R&D Centers
Overseas Sales Corporations
Plants
Overseas Sales Branches & O�ces
KUMHO TIREU.S.A., INC.
GEORGIA PLANT
KOREAKUMHO TIRE CO., INC.SEOUL OFFICEPYEONGTAEK
PLANT
CHINA
GWANGJUPLANT
KUMHO R&D CENTER(YONGIN, 2013)
GOKSEONGPLANT
65,600,000
180 countries
3.6 billion U$D
Global Production Capacity
Countries importing Kumho Tire
11,000World employees
8Plants
9Sales corp
5R&D Centers
18Branches & Offices
Kumho Tire Sales in 2012
Kumho Tire Worldwide
5 6
KUMHO TIRE CO., INC.
• Gwangju Plant • Tianjin Plant• Gokseong Plant • Pyeongtaek Plant
Vietnam
• Changchun Plant • Nanjing • Nanjing - TBR Plant • Vietnam Plant
Korea China
3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM
Korea
Europe
U.S.A
China
Kumho Tire with global acclaims for its technology and quality has been supplying original equipment tires to the world’s best car making companies including Daimler-Benz, VolksWagen, Hyundai, and Kia
Global OE Tire Partners
7 8
• Mercedes Benz G-Class • Mini John Cooper Works GP
• Mercedes Benz B-Class • Smart For-Two
• Hyundai - Santafe • Kia Sorento R
• Jeep Grand Cherokee • Dodge Journey
• Volkswagen Golf • Hyundai YF Sonata
• Mercedes Benz Sprinter • Benz Actros Tractor
3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM
Kumho Tire’ supplies customers with market & technology leading products based on persistent research and development through its global R&D Network.
Fast Innovator Market Creater
• This new concept tire consistently gives off a strong fragrance of aroma oil even at high temperature driving condition
• Developed for ultimate sports cars
• Kumho’s runflat tires enable you to drive more of 80km at the speed of 80km/h with excellent stability & ride quality in an emergency of a blowout.
• Environmental product manufacturing through environmental campaign
• Developed to reduce fuel consumption and preserve the environment by using eco-compounds
• Kumho tire’s world best tire design technology provides the lowest aspect ratio tire, Ultra Low Series.
• Ultra High Performance All-Season tire for the drivers of high-end sports cars
• Sealant tire automatically seals the damaged part allowing for normal driving without the loss of air pressure. The technology is also known as the “self-sealing tire.”
Aroma Tire
Max Sports Performance(PS91)
Runflat
Eco Material(KH27)
Ultra Low Series
Touring Sports Performance(KU22)
Sealant Tire
Technology Leadership
9
Kumho Tire’ innovative products have received widespread acclaim for its outstanding performances approved at the tests by Auto/Tire magazines such as ADAC and Auto Bild.
Magazine Test Results
Prizes
+ Good on dry roads- High wear
Dry Wet Noise Fuel efficiency Wear ADAC-
Recommendation
1.7 2.4 3.1 2.5 3.5 ★★
Strengths : stable and safe driving characteristics with pleasing steering dynamics on dry and wet roads, short braking distances in the dry, very little drive-by noise
Weaknesses : modest reserves when aquaplaning in corners
Wet Dry
Pass
ed s
peed
te
st
Stra
ight
aq
uapl
anin
g
Cur
ved
aq
uapl
anin
g
Hand
ling
Cor
nerin
g
Brak
ing
Aver
age
Hand
ling
Brea
king
Com
fort
Driv
e-by
no
ise
Rollin
g re
sista
nce
Aver
age
2 2- 2 2- 2 2 2- 2+ 2 2- 2 2 yes
• ecowing ES01 • ECSTA LE Sport 2013 2012
10
• ECSTA PS91 • ECSTA HS51
Volume Zone Leader Environmentally Friendly Product
Overseas Honors & Prizes
2014
3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM
Kumho Tire proves its innovative technology as it has been involved in world motor racing championship of Le Mans Series, Auto GP, and F3 since 1990’s.
2002
Masters of F3O�cial Tire
2006 - 2007
Le Mans Series(24hr Le Mans /
LMS / ALMS)
2011
China RallyChampionship
2013 -
China Touring CarChampionship
O�cial Tire
2003 - 2011
F3 Euro SeriesO�cial Tire
2008 - 2009
JapanSuper GT
2012
Auto GPO�cial Tire
Motor Sports
11
Sport Marketing
12
• Auto GP
• Australia Rally
• VLN Series (Germany)
• Masters of F3
• Irish Tarmac
• CJ Super Race (Korea)
• CTCC
• Asian F.Renaul
• Latam Challenge Series
3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM
Sports Marketing
NFL
• New York Jets
NBA
• LA Lakers
13
Kumho Tire’ persistently promotes its brand value to the global customers as a sponsor of professional sports teams worldwide.
NHL
• Vancouver Canucks
Bundes Liga
• Hamburg SV
Austria Soccer League
• Rapid Wien
14
LA Lakers
Miami Heats
(2010~)
USA
Basketball
Manchester Utd. (2006 ~ 2010)UK
SK Rapid Wien (2011 ~ )AUSTRIA
Hamburger SV (2011 ~ )GERMANY
Football
ㅑㅑSoccer
NCAA Football (2010 ~ )USA
US men’s/women’s national soccer Team (2011~ 2012)
Kia Tigers
(2013 ~ )
KOREA
Baseball
New York Jets
Buffalo Bills
(2011)
USA
American Football
KLPGA
Weihei Point
(2013 ~ )
CHINA
Golf
Vancouver Canucks
(2013 ~ )
CANADA
ㅑIce Hockey
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