Kumho Tire Intro_STX

9
KUMHO TIRES Company Profile

Transcript of Kumho Tire Intro_STX

KUMHO TIRES Company Profile

Contents

I. About Kumho Tire II. Kumho Tire worldwide III. Global OE Tire Partner IV. Technology Leadership V. Overseas honors & Prizes VI. Motor Sports VII. Sports Marketing

3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM

1960FOUNDATION

1970

2000

INFRA BUILDING

1980GROWTH

Mid

1990TECHNOLOGY & RESTRUCTURING

Late

EXPANSION& TAKEOFF

1960 Established1965 First export to Thailand

2005 Dual-Listed in Seoul & London

2010 Golden Jubilee(50th) of its foundation

2005 Completed China plant~2008 (Nanjing, Tianjin, Changchun)

2002 World’s �rst 26 inch tire

2003 Completed APU plant in Pyeong-Taek

2013 Completed New R&D Center

1989 Completed Gok-Seong Plant1991 Ranked Global Top 10th

Ranked No.1 Korea customer satisfaction index for 9 consecutive years

1974 Completed Gwang-Ju Plant1981 Opened Research & Development center

1999 Developed XRP(Run�at Technology) & APU

Kumho Tire inside the world, the world inside Kumho TireKumho Tire started its 50year business history by producing its first tire in 1960 and now embarks on a new business era as a global company.

About Kumho Tire

History

3

Objective

Visionstatement

Customer ValueMaximizer

Global Tire Brand representingQuality and Customer Respect

Long-termmanagement

Revenue 6.5 Trillion KRW andtwo digits of operating pro�t

in 2018

Vision

4

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ASIAEUROPE

NORTHAMERICA

LATINAMERICA

AFRICA

OCEANIA

Shanghai

Sydney

Bangkok

Moscow

Dubai

Jeddah

Cairo

Singapore

Tokyo

KUMHO TIRECHINA CO., INC.

NANJING KUMHO TIRE CO., INC.

KUMHO TIRE CHINATECHNICAL CENTER

KUMHO TIRE EUROPETECHNICAL CENTER

NANJING PLANT

KUMHO TIREVINA CO., INC.

KUMHO TIREAUSTRALIA PTY,. LTD

KUMHO TIRE(U.K.) LTD

KUMHO TIREEUROPE GmbH

KUMHO TIREFRANCE S.A.S

KUMHO TIRE AERICATECHNICAL CENTER

KUMHO TIREJAPAN CO., INC.

VancouverKUMHO TIRECANADA., INC.

LA

TIANJIN PLANT

CHANGCHUNPLANT

VIETNAM PLANT

TBR PLANT

ViennaMilano

Madrid Istanbul

Johannesburg

Kuala Lumpur

TorontoDetroit

Mexico City

Panama

Sao Paulo

Santiago

R&D Centers

Overseas Sales Corporations

Plants

Overseas Sales Branches & O�ces

KUMHO TIREU.S.A., INC.

GEORGIA PLANT

KOREAKUMHO TIRE CO., INC.SEOUL OFFICEPYEONGTAEK

PLANT

CHINA

GWANGJUPLANT

KUMHO R&D CENTER(YONGIN, 2013)

GOKSEONGPLANT

65,600,000

180 countries

3.6 billion U$D

Global Production Capacity

Countries importing Kumho Tire

11,000World employees

8Plants

9Sales corp

5R&D Centers

18Branches & Offices

Kumho Tire Sales in 2012

Kumho Tire Worldwide

5 6

KUMHO TIRE CO., INC.

• Gwangju Plant • Tianjin Plant• Gokseong Plant • Pyeongtaek Plant

Vietnam

• Changchun Plant • Nanjing • Nanjing - TBR Plant • Vietnam Plant

Korea China

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Korea

Europe

U.S.A

China

Kumho Tire with global acclaims for its technology and quality has been supplying original equipment tires to the world’s best car making companies including Daimler-Benz, VolksWagen, Hyundai, and Kia

Global OE Tire Partners

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• Mercedes Benz G-Class • Mini John Cooper Works GP

• Mercedes Benz B-Class • Smart For-Two

• Hyundai - Santafe • Kia Sorento R

• Jeep Grand Cherokee • Dodge Journey

• Volkswagen Golf • Hyundai YF Sonata

• Mercedes Benz Sprinter • Benz Actros Tractor

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Kumho Tire’ supplies customers with market & technology leading products based on persistent research and development through its global R&D Network.

Fast Innovator Market Creater

• This new concept tire consistently gives off a strong fragrance of aroma oil even at high temperature driving condition

• Developed for ultimate sports cars

• Kumho’s runflat tires enable you to drive more of 80km at the speed of 80km/h with excellent stability & ride quality in an emergency of a blowout.

• Environmental product manufacturing through environmental campaign

• Developed to reduce fuel consumption and preserve the environment by using eco-compounds

• Kumho tire’s world best tire design technology provides the lowest aspect ratio tire, Ultra Low Series.

• Ultra High Performance All-Season tire for the drivers of high-end sports cars

• Sealant tire automatically seals the damaged part allowing for normal driving without the loss of air pressure. The technology is also known as the “self-sealing tire.”

Aroma Tire

Max Sports Performance(PS91)

Runflat

Eco Material(KH27)

Ultra Low Series

Touring Sports Performance(KU22)

Sealant Tire

Technology Leadership

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Kumho Tire’ innovative products have received widespread acclaim for its outstanding performances approved at the tests by Auto/Tire magazines such as ADAC and Auto Bild.

Magazine Test Results

Prizes

+ Good on dry roads- High wear

Dry Wet Noise Fuel efficiency Wear ADAC-

Recommendation

1.7 2.4 3.1 2.5 3.5 ★★

Strengths : stable and safe driving characteristics with pleasing steering dynamics on dry and wet roads, short braking distances in the dry, very little drive-by noise

Weaknesses : modest reserves when aquaplaning in corners

Wet Dry

Pass

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Hand

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Cor

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Brak

ing

Aver

age

Hand

ling

Brea

king

Com

fort

Driv

e-by

no

ise

Rollin

g re

sista

nce

Aver

age

2 2- 2 2- 2 2 2- 2+ 2 2- 2 2 yes

• ecowing ES01 • ECSTA LE Sport 2013 2012

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• ECSTA PS91 • ECSTA HS51

Volume Zone Leader Environmentally Friendly Product

Overseas Honors & Prizes

2014

rocky
줄 긋기

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Kumho Tire proves its innovative technology as it has been involved in world motor racing championship of Le Mans Series, Auto GP, and F3 since 1990’s.

2002

Masters of F3O�cial Tire

2006 - 2007

Le Mans Series(24hr Le Mans /

LMS / ALMS)

2011

China RallyChampionship

2013 -

China Touring CarChampionship

O�cial Tire

2003 - 2011

F3 Euro SeriesO�cial Tire

2008 - 2009

JapanSuper GT

2012

Auto GPO�cial Tire

Motor Sports

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Sport Marketing

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• Auto GP

• Australia Rally

• VLN Series (Germany)

• Masters of F3

• Irish Tarmac

• CJ Super Race (Korea)

• CTCC

• Asian F.Renaul

• Latam Challenge Series

3Best Partner KUMHOTIRE KUMHO RETAIL PROGRAM

Sports Marketing

NFL

• New York Jets

NBA

• LA Lakers

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Kumho Tire’ persistently promotes its brand value to the global customers as a sponsor of professional sports teams worldwide.

NHL

• Vancouver Canucks

Bundes Liga

• Hamburg SV

Austria Soccer League

• Rapid Wien

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LA Lakers

Miami Heats

(2010~)

USA

Basketball

Manchester Utd. (2006 ~ 2010)UK

SK Rapid Wien (2011 ~ )AUSTRIA

Hamburger SV (2011 ~ )GERMANY

Football

ㅑㅑSoccer

NCAA Football (2010 ~ )USA

US men’s/women’s national soccer Team (2011~ 2012)

Kia Tigers

(2013 ~ )

KOREA

Baseball

New York Jets

Buffalo Bills

(2011)

USA

American Football

KLPGA

Weihei Point

(2013 ~ )

CHINA

Golf

Vancouver Canucks

(2013 ~ )

CANADA

ㅑIce Hockey