71%SALES ENABLEMENT

THE STATE OF B2B PRODUCT MARKETING IN 2015

CREATING COLLATERAL IS A TOP PRIORITY FOR B2B PRODUCT MARKETING

MAJORITY OF B2B COMPANIES INVEST IN PRODUCT MARKETING

MOST POPULAR DIGITAL CHANNELS

To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found

Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog

89% of B2B marketers mention

new customer acquisition as the metric they use to

measure the impact of product marketing

70% of respondents say

they look at revenue generated

to measure the success of a product

launch

80%CREATING MARKETING COLLATERAL

1 2

69%LAUNCH PLANNING

5

70% CREATING MARKETING PLANS

4

70%DEFINING POSITION

3

84% of B2B marketers invest

in product marketing

16% do not

Organic Search (SEO)

84%

64%

Social Media

76%

Webinars

77%

Email

89%

Website

91%

16%

UNDERSTANDING BUYER NEEDS IS THE MOST CITEDGO-TO-MARKET STRATEGY

REVENUE AND LEADS DETERMINE SUCCESS OF PRODUCT LAUNCH

Source: Regalix

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