“The Commitment”

Engaging to social Media

In advertising we’re tryingto hard to say the ‘right’ thing. Social media is a lot easier, because you can be just honest.

It’s not the result, but the effortthat is appreciated the most.

Before you take the step,you need to takesome steps.

The Engagement

1 2 3 4

Great loversare great listeners.

prospec ts

cus tomers

s ta f f

fans

compet i t ion

enemies

1

Be sure to sit close enough

Observeand educate yourself ...

2

co l leagues

aud ience

indus t ry

company

compet i t ion

leg is la t ion

As closeas you can be

Practise makes perfect ...

3

you know what I’m talking about

smal l = ok

exper iment

persona l

focus qua l i t y

SM ≠ Social Media

Now is the time to get serious.

4

They’re waiting for you.

budget & t ime

med ia mix

s t ra tegy

po l i cy

commi tment

v is ion

FEED ©2009 Annual Studyby Razorfish

FEED ©2009 Annual Studyby Razorfish

Relax,

having cold

feet is quite normal

Is your companyready for engagementin real life ?

Openess is key.

But, ask yourself anyway

Is your companyready for engagementin real life ?

Openess is key.

But, ask yourself anyway

CANCEL NEXT >

Who do you want to inspire ? And where to ?

People inspire people.

So ask yourself

Who do you want to inspire ? And where to ?

People inspire people.

So ask yourself

BACK NEXT >

3

3

In the 90’s you expected engagement from the customer.

Now he’s expecting it from you

Participate

Share

Offer help and respond

Make sure people getto find you (build a

reputation)

Be a teammate,not a coach

Engage

Offer a platform

Set an example

Provide people with things to talk about ... over and over again

Show you care

You are what youshare

news

views

comment

emotions

expertise

These tools aren’t social media. They’re powering

conversations.

Decide what’s important

via: nform.ca

Facebook

LinkedIN Twitter

Flickr

presence

identity

groups

reputation

relationssharing

conversation

Social Software Honey

http://www.rickliebling.com/

Periodic Table of Social Media elements

Social web is decentralised, but what about your website ?

Is it open for hapiness ?Sure it is as social as can be ?

YOURwebsite

picsblogs

searchcontent

locationnews

video

status

Some fine examples

Why not provide a share with Facebook friends button after clients made an online purchase ? They’ll probably be excited to do so.

Hat Tip #1

Facebook Connect makes your site more relevant with a simple click. Moreover it will stimulate conversations. Online and offline.

Hat Tip #2

3

Social media is full of narcists. Give them the spotlight they deserve for starting conversations about your brand, product or services.

Hat Tip #3

Location, location, location. People will start sharing not only what they do, but also where they do it. Welcome them doing so.

Hat Tip #4

So, we can conclude:

“To participate = to engage”.

The Engagement

Thank You

Picture by M

anicho

Nick Decrock,NOCUSwww.nocus.eu@ndecrock on Twitter