How to get engaged to/in social media
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17-Oct-2014 -
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Transcript of How to get engaged to/in social media
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“The Commitment”
Engaging to social Media
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In advertising we’re tryingto hard to say the ‘right’ thing. Social media is a lot easier, because you can be just honest.
It’s not the result, but the effortthat is appreciated the most.
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Before you take the step,you need to takesome steps.
The Engagement
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Great loversare great listeners.
prospec ts
cus tomers
s ta f f
fans
compet i t ion
enemies
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Be sure to sit close enough
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Observeand educate yourself ...
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co l leagues
aud ience
indus t ry
company
compet i t ion
leg is la t ion
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As closeas you can be
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Practise makes perfect ...
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you know what I’m talking about
smal l = ok
exper iment
persona l
focus qua l i t y
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SM ≠ Social Media
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Now is the time to get serious.
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They’re waiting for you.
budget & t ime
med ia mix
s t ra tegy
po l i cy
commi tment
v is ion
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FEED ©2009 Annual Studyby Razorfish
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FEED ©2009 Annual Studyby Razorfish
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Relax,
having cold
feet is quite normal
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Is your companyready for engagementin real life ?
Openess is key.
But, ask yourself anyway
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Is your companyready for engagementin real life ?
Openess is key.
But, ask yourself anyway
CANCEL NEXT >
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Who do you want to inspire ? And where to ?
People inspire people.
So ask yourself
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Who do you want to inspire ? And where to ?
People inspire people.
So ask yourself
BACK NEXT >
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In the 90’s you expected engagement from the customer.
Now he’s expecting it from you
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Participate
Share
Offer help and respond
Make sure people getto find you (build a
reputation)
Be a teammate,not a coach
Engage
Offer a platform
Set an example
Provide people with things to talk about ... over and over again
Show you care
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You are what youshare
news
views
comment
emotions
expertise
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These tools aren’t social media. They’re powering
conversations.
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Decide what’s important
via: nform.ca
LinkedIN Twitter
Flickr
presence
identity
groups
reputation
relationssharing
conversation
Social Software Honey
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http://www.rickliebling.com/
Periodic Table of Social Media elements
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Social web is decentralised, but what about your website ?
Is it open for hapiness ?Sure it is as social as can be ?
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YOURwebsite
picsblogs
searchcontent
locationnews
video
status
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Some fine examples
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Why not provide a share with Facebook friends button after clients made an online purchase ? They’ll probably be excited to do so.
Hat Tip #1
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Facebook Connect makes your site more relevant with a simple click. Moreover it will stimulate conversations. Online and offline.
Hat Tip #2
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Social media is full of narcists. Give them the spotlight they deserve for starting conversations about your brand, product or services.
Hat Tip #3
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Location, location, location. People will start sharing not only what they do, but also where they do it. Welcome them doing so.
Hat Tip #4
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So, we can conclude:
“To participate = to engage”.
The Engagement
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Thank You
Picture by M
anicho
Nick Decrock,NOCUSwww.nocus.eu@ndecrock on Twitter
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