Get Engaged! Social Media for Public Libraries
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Transcript of Get Engaged! Social Media for Public Libraries
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GET ENGAGED!Social Media for Public
Libraries
Susan Brownwww.658point8.com
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We want more people to come to our programs.
We want to boost our circulation.
We want people to vote yes for a new library.We want more
people to use our databases.
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En/gage: a) to hold the attention of <her work engages her completely> b) to induce to participate <engaged the shy boy in conversation>
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In the beginning, there were icons…
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SOCIAL MEDIA TEAM
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SOCIAL MEDIA STRATEGY
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LOCAL FOCUS
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SOCIAL MEDIA FANS
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WHAT HAVE WE WON?
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If I knew then what I know now…
• Admin buy-in• Staff buy-in• Start small• Listen first• Earn social capital• Understand time commitment• Prevent burnout• Understand what social media is and can do
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SOCIAL MEDIA IS NOT (JUST)…
BROADCAST MEDIUM
COMMUNICATION TOOL
MEDIA PLATFORM
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SOCIAL MEDIA IS…
PARADIGM SHIFT
WAY OF DOING BUSINESS
A MISSION
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SOCIAL MEDIA BASICS
WHO?WHAT?
WHERE?WHEN?
WHY? HOW?
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1. What if a staff person says something inappropriate?2. What if a patron says something inappropriate?3. What about personal social media bleeding into
professional?
4. What if people post sales pitches on FB?5. What about relationships with businesses? Are you
endorsing?
? ? ???
? ?
??
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SOCIAL MEDIA DO’S
• LISTEN• PARTICIPATE• RESPOND• USE TOOLS• TELL THEM WHAT’S IN IT FOR THEM• BUILD RELATIONSHIPS• HAVE A VOICE• BE CREATIVE• BE HUMAN• HAVE FUN!
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SOCIAL MEDIA DON’TS
• ASK BEFORE YOU GIVE• BRAG, LET OTHERS DO THAT• AUTOMATE
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BEST ADVICE I EVER GOT
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START WITH THE LOW-HANGING FRUIT
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START WITH THE LOW-HANGING FRUIT
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START WITH THE LOW-HANGING FRUIT
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START WITH THE LOW-HANGING FRUIT
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START WITH THE LOW-HANGING FRUIT
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START WITH THE LOW-HANGING FRUIT
What We Tweet About When We Tweet About Books RA News, Feb 2012
RA 4 FB: Creating A Social Space for ReadersRA News, Nov/Dec 2012
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GIVE V.I.P. ACCESS
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GIVE V.I.P. ACCESS
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BE PERSONAL
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BE PERSONAL
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TALK ABOUT OTHERS MORE
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TALK ABOUT OTHERS MORE
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HAVE A VOICE/CREATE A CHARACTER
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HAVE A VOICE/CREATE A CHARACTER
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STEAL BORROW FROM OTHERS
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STEAL BORROW FROM OTHERS
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PIGGYBACK
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BE RESPONSIVE
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BE RESPONSIVE
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FACEBOOK VS
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• Better for connecting with people you know
• Better for posts that are not time-sensitive• Better for local news/events• Conversations happen less in real time
- From Doing Social Media So It Matters by Laura Solomon
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• Better for connecting w/people you don’t know
• Better time-sensitive posts• Better for non-local content• Conversations happen more in real time
- From Doing Social Media So It Matters by Laura Solomon
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FACEBOOK (RE) BOOT CAMP
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BASIC TRAINING
• VISUAL CONTENT IS KING• ASK LOTS OF QUESTIONS• FB FOLKS LOVE PHOTOS• FEED YOUR FEED• EMBRACE THE “JUNK WEB”• COMMUNICATE• CALL TO ACTION
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QUESTIONS
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QUESTIONS
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QUESTIONS
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BASIC COMMUNICATION
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NUMBERS
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READERS ADVISORY
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CREATIVE MESSAGING
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BEHIND THE CURTAIN
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BEHIND THE CURTAIN
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FUN STUFF
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FUN STUFF
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FUN STUFF
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BROADCASTING IS OKAY
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BROADCASTING IS OKAY
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TWITTER SCHOOL
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1. Think like a magazine2. It’s okay to spam a little3. Hashtags are your friend4. It’s all about the RT!5. Understand the @reply6. Tweet often7. Make it easy8. Try live tweeting9. Find out what they’re saying10.Fill out your bio!
TEN TWIPS
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LOCAL LORE
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LOCAL VOICES
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LOCAL BUZZ
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CONNECT
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EDUCATE
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PROMOTE
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PROMOTE
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PROMOTE
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WHAT ABOUT PINTEREST?
BLOGS?
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CROSS PROMOTE
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A POST IS A…
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A BOARD IS A…
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A BLOG POST!
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Work in Progress: Measurement
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Work in Progress: Sustained Content Creation
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Work in Progress: New Platforms
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Work in Progress: Staff Workflow &
Accountability