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Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School
TakeHoldoftheFutureHowtocreatemoreMagicforTravellers
One word will dominate all
FUTURE TRAVEL
How to make magic for your
customers
Complexity and scale create risks
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Strategies often overtaken by events World can change faster than you can hold a board meeting
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Agility
Yet many trends changing more slowly
than people think
Cash growing - bank branches continue -
music, fashions, food - homes and hotel rooms look similar, where are
all the robots?
One word will dominate all
FUTURE TRAVEL
The future of travel is aboutEMOTION
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PeopleEatOutMore
5%inUKwilltakeadventurebreakin2016
Tailor-made/mulA-desAnaAonluxury
CitybreaksnowaspopularasbeachholidaysinsomeEUnaAons
People love visiting Cities and Offices
INSIGHT
Teleworking Only 2.5% of US workers are exclusively home-based
Tele-presence 20% growth pa $4.5 billion
!32 New Market = Trust = Deal
Demandforunusualvenuesisgrowing
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80%lostinseconds
Hotels,travelagentsandcorporateconciergeinstantresponse
Up to 70% of sales of new convenience stores from
people who live <800 metres away
!44
!45
Business travel will continue to grow in
line with global economy and new
demographics
WGP2005-2014(%,constantprices)
VietnamGDP1985-2011
85% of world population will be living in emerging
markets in 10 years
1 billion will migrate over next 30 yearsvast growth of middle class travellers / business flights
Science,technologyengineering,maths
MostSTEMgraduatesareinemergingmarketsJustonegrowinggroupofnewbusinesstravellers
Europe is Dying 4 couples to produce single great-grand child
1 million over 90 year olds in Italy in 12 years time
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Globale-commerce$6.7trillionby2020
ONLINE
TRAVEL
Price Transparency
Travel Price Comparison Travel Agents Loosing Commissions
"Perfection!," TripAdvisor Member, FEb 17, 2016 This was a most beautiful Paris hotel. Delightful, all perfect. We will stay again v soon. "Terrible! TripAdvisor Member, Jan 23, 2016 Terrible place, rats, dirty, noisy - sick with food poisoning for 2 weeks. Nearly died.
80%usingwebonmobileswhileoutshopping
8dressesindifferentsizeandcolourdeliveredto
home
LocaAonMarkeAngandMessaging
Chinatravel$15bnonline-500%growthin5years
TravellerscreateownBIGDATA80%under35yearoldsinUS
usesocialmediawhiletravelling
MOBILE
TRAVEL
MOBILE SMART TRAVEL
MobilePaymentsandTickeAng
Room Key
SMSWiFiPassword
RFIDaddresstags-likeFindPhone
InstantAlerts/Updates
egTripitGateChanges
Tracking
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81
IntegraAon
MANAGE CORPORATE
TRAVEL
COST CUTTING
Can be demoralising
!84
!85
!86
BudgetAirTravel
!87
Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar / Uber
Home sets expectations at work
HOW TO CREATE LOW COST
TRAVEL MAGIC
Little Data often matters
most
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Night Flight or Day Flight Going out or coming home? – work, food,
drink, chat, party, unwind, dark, quiet, sleep, leave
FromMARKETINGcampaigntoALWAYS-ONCONVERSATION
Guiding business travellers on their journey through life
Saving money and time for corporations
• 90%MicrosobR&D• SalesForceR&D>$3bnpa
CLOUD
5.5billioncyberafacks42%increase/year
BigData-InternetofThings-Cloud>160Gbpsindenialofservice1000majorafacks/hrinUK
WorriesaboutUSPrism/securityservices
• CreaKngatouchof
• Magic• foryourCustomers
BeferCustomerExperience
Focusonliflethingsthatmakehugedifferenceatalmostzerocost
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@patrickdixon
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