Future of the Travel Industry, Tourism and Hospitality - keynote speaker

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Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School Take Hold of the Future How to create more Magic for Travellers

Transcript of Future of the Travel Industry, Tourism and Hospitality - keynote speaker

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• Body Level One

• Body Level Two

• Body Level Three

• Body Level Four

• Body Level Five

Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

TakeHoldoftheFutureHowtocreatemoreMagicforTravellers

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One word will dominate all

FUTURE TRAVEL

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How to make magic for your

customers

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Complexity and scale create risks

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Strategies often overtaken by events World can change faster than you can hold a board meeting

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Agility

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Yet many trends changing more slowly

than people think

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Cash growing - bank branches continue -

music, fashions, food - homes and hotel rooms look similar, where are

all the robots?

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One word will dominate all

FUTURE TRAVEL

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The future of travel is aboutEMOTION

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PeopleEatOutMore

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5%inUKwilltakeadventurebreakin2016

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Tailor-made/mulA-desAnaAonluxury

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CitybreaksnowaspopularasbeachholidaysinsomeEUnaAons

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People love visiting Cities and Offices

INSIGHT

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Teleworking Only 2.5% of US workers are exclusively home-based

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Tele-presence 20% growth pa $4.5 billion

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!32 New Market = Trust = Deal

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Demandforunusualvenuesisgrowing

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80%lostinseconds

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Hotels,travelagentsandcorporateconciergeinstantresponse

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Up to 70% of sales of new convenience stores from

people who live <800 metres away

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Business travel will continue to grow in

line with global economy and new

demographics

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WGP2005-2014(%,constantprices)

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VietnamGDP1985-2011

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85% of world population will be living in emerging

markets in 10 years

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1 billion will migrate over next 30 yearsvast growth of middle class travellers / business flights

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Science,technologyengineering,maths

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MostSTEMgraduatesareinemergingmarketsJustonegrowinggroupofnewbusinesstravellers

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Europe is Dying 4 couples to produce single great-grand child

1 million over 90 year olds in Italy in 12 years time

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Title Text• Body Level One

– Body Level Two

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– Body Level Four

» Body Level Five

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!57

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Globale-commerce$6.7trillionby2020

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ONLINE

TRAVEL

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Price Transparency

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Travel Price Comparison Travel Agents Loosing Commissions

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"Perfection!,"  TripAdvisor Member, FEb 17, 2016 This was a most beautiful Paris hotel. Delightful, all perfect. We will stay again v soon. "Terrible! TripAdvisor Member, Jan 23, 2016 Terrible place, rats, dirty, noisy - sick with food poisoning for 2 weeks. Nearly died.

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80%usingwebonmobileswhileoutshopping

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8dressesindifferentsizeandcolourdeliveredto

home

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LocaAonMarkeAngandMessaging

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Chinatravel$15bnonline-500%growthin5years

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TravellerscreateownBIGDATA80%under35yearoldsinUS

usesocialmediawhiletravelling

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MOBILE

TRAVEL

MOBILE SMART TRAVEL

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MobilePaymentsandTickeAng

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Room Key

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SMSWiFiPassword

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RFIDaddresstags-likeFindPhone

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InstantAlerts/Updates

egTripitGateChanges

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Tracking

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IntegraAon

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MANAGE CORPORATE

TRAVEL

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COST CUTTING

Can be demoralising

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BudgetAirTravel

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Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar / Uber

Home sets expectations at work

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HOW TO CREATE LOW COST

TRAVEL MAGIC

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Little Data often matters

most

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Night Flight or Day Flight Going out or coming home? – work, food,

drink, chat, party, unwind, dark, quiet, sleep, leave

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FromMARKETINGcampaigntoALWAYS-ONCONVERSATION

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Guiding business travellers on their journey through life

Saving money and time for corporations

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• 90%MicrosobR&D• SalesForceR&D>$3bnpa

CLOUD

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5.5billioncyberafacks42%increase/year

BigData-InternetofThings-Cloud>160Gbpsindenialofservice1000majorafacks/hrinUK

WorriesaboutUSPrism/securityservices

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• CreaKngatouchof

• Magic• foryourCustomers

BeferCustomerExperience

Focusonliflethingsthatmakehugedifferenceatalmostzerocost

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• Body Level One

• Body Level Two

• Body Level Three

• Body Level Four

• Body Level Five

@patrickdixon

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