Where Tech Resellers Come to Win New
CustomersThe All-in-One Solution for White Space Marketing
February 2017
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How Would Your Resellers Like….? To receive inbound requests for consultations… From people who meet specific targeting criteria… And have already downloaded multiple relevant white papers, case
studies and product sheets… That were sent by that specific reseller… Over a period from one to six months… For less than $5,000 per campaign… On a pay-per-MQL basis!
There is a reason our communities have won awards:
Solutions for IT Resellerswww.impertion.com
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The Challenge for SMB IT Resellers Limited Marketing Funds
Money! Limited Marketing Resources
People, Content, Technology Limited Marketing
Experience Methodologies & Best-Practice
Limited Time
Solutions for IT Resellerswww.impertion.com
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What You Want Your Resellers To Do Content Marketing
Using their content or your Vendor provided content
Social Media Marketing To attract new “white space”
buyers and build the brand Lead Nurturing
Using best practice methodologies and technologies
Convert Leads to Sales Combining lead conversion
methodologies and sales skills
Solutions for IT Resellerswww.impertion.com
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Nurturing – The Greatest Fail! Generating Leads for / with Resellers is generally
understood Resellers fail with nurturing: keeping a lead engaged over
the long-term Without nurturing, conversion rates and ROI are usually
disastrous That’s where Impertion’s solutions come in
We generate targeted leads from within our Community We nurture those leads within our Community using YOUR content We convert those leads to sales engagements for your resellers
Solutions for IT Resellerswww.impertion.com
Impertion’s Communities are
Demand Generation & Conversion Platforms Built
Specifically for Small & Medium
IT Resellers
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The Impertion Platform
Solutions for IT Resellerswww.impertion.com
Low Cost Best Practices
Leveraging Vendor Assets e.g. white papers, eBooks Results-based Payment
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Best Practice – The Research Companies that excel at lead nurturing generate 50% more
sales ready leads at 33% lower cost. (Forrester Research) Companies that automate lead management see a 10% or
greater increase in revenue in 6-9 months. (Gartner Research) Nurtured leads make 47% larger purchases than non-nurtured
leads. (The Annuitas Group) Companies that excel at lead nurturing have 9% more sales
reps making quota. (CSO Insights) Nurtured leads produce, on average, a 20% increase in sales
opportunities versus non-nurtured leads. (HubSpot)
Solutions for IT Resellerswww.impertion.com
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Vendor Content Libraries & Platforms Are Great, but… They are not enough on their own Few Partners are using them
Solutions for IT Resellerswww.impertion.com
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It’s simple for Resellers to use your Vendor co-marketing platform – right?Vendor 1
Vendor 2
Vendor 3
Vendor 4
It’s not simple when every
Vendor provides a different system!
“It’s simple, just figure it out!”
“It’s simple, just figure it out!”
“It’s simple, just figure it out!”
“It’s simple, just figure it out!”
Reseller
Solutions for IT Resellerswww.impertion.com
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Impertion Already Has The Buyers!
Three global IT communities, with
30,000 Senior IT Decision Makers Worldwide
Delivering your “White Space” Integrated lead generation,
nurturing and conversion platform
Not just infrastructure – we also deliver the buyers! Solutions for IT Resellers
www.impertion.com
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A simple, proven, pre-built model
Solutions for IT Resellerswww.impertion.com
• Global IT buyers• Cutting Edge MarTech• Best-Practice Methodologies
Impertion communities
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The Model in Detail – Our Communities 30,000+ Members Worldwide (& growing rapidly) All involved in B2B IT Decision Making Persona-based:
CIOshared.com (Senior IT focused) CFOshared.com (Senior Finance, Procurement &
Governance) MarTechShared.com (Senior Marketing focused)
Member data enables us to reach beyond our community using social and email based targeting in highly targeted way
Can target market segments by standard firmographics Location, Title, Company Size, Industry, etc
Solutions for IT Resellerswww.impertion.com
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The Model in Detail – Lead Magnets
Solutions for IT Resellerswww.impertion.com
Attract Members Who Meet Target Criteria With Relevant Content MQL’s are people who meet your target criteria AND download your
content
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The Model in Detail – Lead Generation
Solutions for IT Resellerswww.impertion.com
Prospects complete form to become MQL’s for Nurturing
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Match Nurture Content to Buyers Journey
Solutions for IT Resellerswww.impertion.com
MQL’s Enter 6 Month Nurture Stream with 6 Pieces of Content
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The Model in Detail – Lead Conversion Lead Scoring
Depending on number of pieces of content that have been accessed during six month nurture period
Focus Resellers expensive telesales time on higher value prospects
Call to Action On-page and Pop-up opportunities to
“Request Free Consultation” Automatically Exits Converting MQL’s
from Nurture Stream
Solutions for IT Resellerswww.impertion.com
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Mirrors the “Demand Waterfall”
Solutions for IT Resellerswww.impertion.com
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Everything a Reseller Would Do With an Agency…if they could afford it! Affordable for small budgets - $5k per Campaign* Covers EVERY best-practice that a digital agency would
recommend “In-a-box” – simple implementation, low footprint Soup-to-nuts: From white-space targeting of prospects to MQL,
nurturing, social, scoring and conversion to SQL. This is a 6 month campaign to develop, nurture and convert
completely cold contacts. It is not intended to develop “hot” leads that are ready to buy immediately.
* Excluding once-off setup of $3,000
Solutions for IT Resellerswww.impertion.com
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Pricing – Built for Small Budgets! Only $5,000 for 50 MQL’s attracted & nurtured over 6
months! 40 MQL’s Guaranteed or refund @ $125 per lead not delivered MQL definition agreed in advance between Reseller & Impertion Based on Geography, Industry, Company Size, Target Titles
Once-time campaign development fee: $3,000 For a single nurture stream (includes all workflows & copywriting) Simply add an extra 40 leads @ $5,000 whenever you have budget
Minimal Customization This is a “Product”, not a “Service” We cannot modify the underlying infrastructure, only the content itself
Reporting: Once Per MonthSolutions for IT Resellers
www.impertion.com
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Next – Launching a Pilot Campaign Simple, Fast, Low “footprint” on Reseller Send us your 6 pieces of content
Preferably a mix of white papers, case studies and a video Your Vendor probably has content that you can co-brand & use
Send us your targeting criteria Based on Geography, Industry, Company Size, Target Titles If your targeting is more complex, please discuss with us in advance
That’s it!
Note: If you only want to drive downloads then there is no setup fee. They will simply be billed at $100 per download.
Solutions for IT Resellerswww.impertion.com
Thank YouWe Look Forward To Engaging You With Our
Members!
ContactE: [email protected] W: www.Impertion.com
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