OneStopClick Demand Generation
description
Transcript of OneStopClick Demand Generation
Leveraging Powerful Online Media for Demand Generation
Our History• Founded 2004 as an online request for quote (RFQ)
service focusing on connectivity & hosting solutions
• In 2010 – a strategic shift in the business responding to B2B buyers changing behaviour
• Leverage online media to provide demand generation services to our clients
2 of 17
About Us
• A third party business media and analyst company • Publishing online content to engage, educate &
qualify technology buyers within the SMB & Enterprise markets
• Provide demand generation services for technology vendors that want to reach IT decision makers throughout the buying cycle
• 7 year history of successful lead generation for technology vendors & solution providers
3 of 17
Our Clients Include
4 of 17
The B2B Buyer has changed forever
• The internet has changed how IT & business professionals make buying decisions. Access to information now puts the buyer in charge, not the sales person
• B2B buyers research, compare vendors & shortlist before engaging with vendors’ sales teams
• What this means is that B2B marketers need to change the way they market in order to succeed
5 of 17
OneStopClick enables B2B tech marketers to:
• Drive Awareness – Of specific technology solutions and their unique selling
points to IT decision makers
• Gain Visibility – Of prospects in all stages of the buying-cycle
• Capture Intelligence– Unique insight and access into the motivation & mindset
of the buyer
• Interact– With prospects who are researching technology
solutions with an intent to buy6 of 17
We Engage,
• Targeted marketing programs to drive awareness and interest in a specific technology solution
• Publishing targeted content (Buyers guides, vendor comparisons, white papers, technology news)
• Capturing prospects at all stages of the buy-cycle
• We gain visibility of prospects early on in the ‘Market Awareness’ and ‘Vendor Consideration’ phases of the purchase process
• We engage directly with each prospect, understanding their buying intent
• Provide clients marketing teams with research qualified leads to nurture and contact directly
How do we do it?
7 of 17
Why do we do it? 95% of technology buyers use search as their first choice when seeking
information (according to Google / Tech Target Report)
High organic rankings drive relevant traffic to OneStopClick
8 of 17
OneStopClick is a Google news provider.
Our research team create unique campaign orientated content daily to drive prospects to relevant content
13 of 17
Key terms achieve high organic links to OneStopClick
14 of 17
Prospects are able to view helpful information on providers side-by-side
Positions sponsors brand & offering to qualified prospects during the Vendor Identification / Consideration phase of the buying-cycle
Content provides useful background information before sponsors initiate contact with prospects
Each Campaign Sponsor is featured in research contentCampaign specific research document
11 of 17
OneStopClick provides a vendor independent platform for B2B marketers to reach technology buyers where they are, online.
12 of 17
For more information please contact:
Taylor Deakyne Marketing Development Manager
Tel: 0844 243 5670Mobile 07702 074 911email [email protected]
Website www.onestopclick.com
17 of 17