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6 ways to avoid saying:
Cross CulturalCommunication
No I didnt mean to say
that!
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Need
In todys global business environment,either we go to the world or the othercultures come to us - Need for a GlobalMindset
7000 cultures
Direct & Indirect
CCC levels Internal or External
Cultural intelligence coupled with cross-cultural communications recipe forsuccess
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Pharmaceutical Company
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Challenges
Language
World almost as many languages as
cultures
India change of language every 50kms
452 languages
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Non-verbal
Greeting styles, body language, touch, eye
contact. Indian Namaste to Japanesebowing
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Unique customs, beliefs &practices
Revlon's expansion in Brazil, faced disasterdue to overlook the country's customs andbeliefs.
Revlon launched a perfume with the aromaof Camellia in the country. Camellia flower isfor funeral purpose.
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Challenges (Cond.)
Concept of Time
Political
Legal
We discuss the issues
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Korean Airlines crashes
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Countries with High Powerdistance
Arab Countries, Malaysia, South Korea,China, India
Countries with lowPowerdistance
Australia, Canada, US , Germany,
Sweden, Norway, Finland
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Learnings
Countries with higher power distance thanyours
Learn to read between the lines
Show respect to those higher up theladder
Expect to encounter more bureaucracy
Give clear and explicit directions
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Learnings
Countries with lower power distance thanyours
Don't expect to be treated with theusual respect you may be used to
People will want to get to know you inan informal manner with little protocol oretiquette
Be more inclusive in your leadership
Involve others in decision making
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High context vs Low context
Graph
French(High context) can feel thatGermans(Low context) insult theirintelligence by explaining the obvious,while Germans
can feel that French managers provide nodirection
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Monochroni
c
vs
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Monochronic People
View Time as Discrete
Hence, Believe in Doing One Thing at aTime
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Polychronic People
View Time as Continuous
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Verbal Communication
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Gross Translation Errors
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Subtle Distinctions andculturally-based Variations
Please mention two consistentstrengths of the applicant ?
First, he has strong feeling of responsibility to achieveobjectives. Sometimes we get urgent request to solvecritical issues which affect product development plan.Once we assign such task to him, he worked overtimemany times until he solves issues. I can't count how manytimes he helped emergency situation.
During one of our team meetings Please make surethat your team puts in 100% effort if they have beenassigned critical task otherwise they can leave early(i.e.
6.30 pm
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Communication with Japanese In BUSINESS
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Coca-Colas Name Game
Localization effort by Coca-Cola!
Ke-kou-ke-labite the
waxtadpole !!
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Coca-Colas Name Game
After understanding 40,000 Chinesecharacters!
ko-kou-ko-le Happinessin the
mouth !
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Branding misinterpretations
Understand the local language
Avoid slang, Keep it Simple..even if it sells-well in your
culture
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Coors Loose talk
Turn it Loose !!
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KFCs bite
Finger lickin' good !!
Eat yourfingers off!
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Importance of Time IN cultures
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Non Verbal Communication
Non Verbal is one of the key aspects ofcommunication that can accent,complement or substitute a verbalmessage.
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Non Verbal Communication -TouchAn African-American male goes into a
convenience store recently taken over bynew Korean immigrants. He gives a $20bill for his purchase to Mrs Cho who is
cashier and waits for his change. He isupset when his change is put down onthe counter in front of him.
USA Handshake between same-sex and
Hugs are between those of oppositegender.
In Islamic culture hugs and hand holdingbetween the same sex is appropriate.
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Non Verbal Communication -TouchMany Asians dont touch the head.
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Non Verbal Communication -TouchIslamic and Hindu cultures generally
dont approve of any touching betweengenders. Typically touching with the lefthand is considered as a social insult.
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Non Verbal Communication Eye Contact
In western cultures, eye contactindicates degree of attention orinterest. They see direct eye to eye
contact as positive. Other countriessuch as Japan avoid eye contact toshow respect.
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How many of us have played DumbCharades?
And actually what is our in general hit rateat the game?
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Gestures and Postures
Hand Sign
Smile in thailand
Consider the following actions and note
cultural differences:i. Bowing (not done, criticized, or affected
in US; shows rank in Japan)
ii.Slouching (rude in most NorthernEuropean areas)
iii. Hands in pocket (disrespectful in Turkey)
iv. Sitting with legs crossed (offensive in
Ghana, Turkey)
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