Cross Cultural MAY22

8/3/2019 Cross Cultural MAY22

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6 ways to avoid saying:

Cross CulturalCommunication

No I didnt mean to say

that!


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Need

In todys global business environment,either we go to the world or the othercultures come to us - Need for a GlobalMindset

7000 cultures

Direct & Indirect

CCC levels Internal or External

Cultural intelligence coupled with cross-cultural communications recipe forsuccess


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Pharmaceutical Company


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Challenges

Language

World almost as many languages as

cultures

India change of language every 50kms

452 languages


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Non-verbal

Greeting styles, body language, touch, eye

contact. Indian Namaste to Japanesebowing


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Unique customs, beliefs &practices

Revlon's expansion in Brazil, faced disasterdue to overlook the country's customs andbeliefs.

Revlon launched a perfume with the aromaof Camellia in the country. Camellia flower isfor funeral purpose.


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Challenges (Cond.)

Concept of Time

Political

Legal

We discuss the issues


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Korean Airlines crashes


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Countries with High Powerdistance

Arab Countries, Malaysia, South Korea,China, India

Countries with lowPowerdistance

Australia, Canada, US , Germany,

Sweden, Norway, Finland


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Learnings

Countries with higher power distance thanyours

Learn to read between the lines

Show respect to those higher up theladder

Expect to encounter more bureaucracy

Give clear and explicit directions


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Learnings

Countries with lower power distance thanyours

Don't expect to be treated with theusual respect you may be used to

People will want to get to know you inan informal manner with little protocol oretiquette

Be more inclusive in your leadership

Involve others in decision making


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High context vs Low context

Graph

French(High context) can feel thatGermans(Low context) insult theirintelligence by explaining the obvious,while Germans

can feel that French managers provide nodirection


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Monochroni

c

vs


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Monochronic People

View Time as Discrete

Hence, Believe in Doing One Thing at aTime


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Polychronic People

View Time as Continuous


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Verbal Communication


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Gross Translation Errors


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Subtle Distinctions andculturally-based Variations

Please mention two consistentstrengths of the applicant ?

First, he has strong feeling of responsibility to achieveobjectives. Sometimes we get urgent request to solvecritical issues which affect product development plan.Once we assign such task to him, he worked overtimemany times until he solves issues. I can't count how manytimes he helped emergency situation.

During one of our team meetings Please make surethat your team puts in 100% effort if they have beenassigned critical task otherwise they can leave early(i.e.

6.30 pm


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Communication with Japanese In BUSINESS


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Coca-Colas Name Game

Localization effort by Coca-Cola!

Ke-kou-ke-labite the

waxtadpole !!


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Coca-Colas Name Game

After understanding 40,000 Chinesecharacters!

ko-kou-ko-le Happinessin the

mouth !


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Branding misinterpretations

Understand the local language

Avoid slang, Keep it Simple..even if it sells-well in your

culture


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Coors Loose talk

Turn it Loose !!


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KFCs bite

Finger lickin' good !!

Eat yourfingers off!


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Importance of Time IN cultures


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Non Verbal Communication

Non Verbal is one of the key aspects ofcommunication that can accent,complement or substitute a verbalmessage.


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Non Verbal Communication -TouchAn African-American male goes into a

convenience store recently taken over bynew Korean immigrants. He gives a $20bill for his purchase to Mrs Cho who is

cashier and waits for his change. He isupset when his change is put down onthe counter in front of him.

USA Handshake between same-sex and

Hugs are between those of oppositegender.

In Islamic culture hugs and hand holdingbetween the same sex is appropriate.


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Non Verbal Communication -TouchMany Asians dont touch the head.


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Non Verbal Communication -TouchIslamic and Hindu cultures generally

dont approve of any touching betweengenders. Typically touching with the lefthand is considered as a social insult.


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Non Verbal Communication Eye Contact

In western cultures, eye contactindicates degree of attention orinterest. They see direct eye to eye

contact as positive. Other countriessuch as Japan avoid eye contact toshow respect.


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How many of us have played DumbCharades?

And actually what is our in general hit rateat the game?


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Gestures and Postures

Hand Sign

Smile in thailand

Consider the following actions and note

cultural differences:i. Bowing (not done, criticized, or affected

in US; shows rank in Japan)

ii.Slouching (rude in most NorthernEuropean areas)

iii. Hands in pocket (disrespectful in Turkey)

iv. Sitting with legs crossed (offensive in

Ghana, Turkey)


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Cross Cultural MAY22

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