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BUILDING YOUR PERSONAL BRAND
@alexputman @muzebranding #BeYou
TODAY’S DISCUSSION
• Who are you?
oWhat can people find?
oHow are you influencing them?
• Importance of Networking
o Social Networking
o Traditional Networking
• Creative Ideas for Resumes
• Stand Out in a good way
RULES OF PERSONAL
BRANDING
• Be precise with your time and focus on
what really matters
• Liars suck, don’t suck
• Don’t steal content; do recreate,
rebrand and reimagine
• Don’t cheat yourself; network everyday
• Don’t be a hater; keep it positive
• Wake up, kick butt, repeat
WHERE IS YOUR FOOTPRINT?
• Social Networks (Facebook, Twitter, LinkedIn)
• Job Boards
• Aggregators (Indeed, SimplyHired)
• Google, Yahoo, Bing
• Video (YouTube, Vimeo, Vine, Instagram)
• Podcast (BlogTalkRadio.com)
• Blogs (WordPress, Blogger, Tumblr)
• Micro Blogs (IM, Texting)
• Photo’s (Instagram, Flickr)
• Bookmarking (StumbleUpon, Digg)
• Location Based Social (SWARM, Facebook Checkin)
CURRENT BRAND
• What is your story?
• Google yourself
• Clean upo Photos/content
o Profanity
o Negativity
• Background check (TalentWise)
• G+
• Manage digital reputationo Google alerts
o SocialMention.com
o Control your name
WHAT IS YOUR STORY?
Short story
Tweet This!
@alexputman is discussing
#storytelling today #BeYou
IMPORTANCE OF
NETWORKING
PLACES TO BE
VIDEO
youtube
vimeo
vine
JOB BOARDS
monster
careerbuilder
FORUMS
quora
blogs
comments
SOCIAL
blog
PORTFOLIO
behance
slideshare
website
BRANDED
SITES
about.me
flavors.me
branded.me
• Story
• Complete profile
• Keyword optimization
• Active in groups
• Showcase portfolio
• Follow companies
• Recommendations
• Recruiters LOVE twitter, influence them
• Follow and interact with influencers
• Tweet and retweet influencers, brands
• Directories (Twellow)
• Hashtags: #jobs #Atlanta
• What can people see (privacy settings)
• Interact with people close to you
• Search for content (ctrl +F)
• Follow brands & conversations
• Search company job tabs
• Interact with companies
TRADITIONAL NETWORKS
• Internships/CO-OP
• Job Postings / Boards
• Meet-ups
• Volunteering
• Community Services
• Career Fairs
STAND
OUT
What does a termite hill and architecture
have in common?
The termite mound uses tunnels to
cool control temperature at an even
82 degrees.
The East Gate Centre saves $4
million annually on air conditioning
cost!
Think innovatively and creatively;
many things outside your current
scope are possible!
CREATIVE USE OF TECH
CONNECT
• How do you apply for a job?
• Who is your information going to?
• Find the decision maker:
oGoogle search for the hiring manager
o LinkedIn search for 2nd and 3rd level
connections
o Search on Social and Branded sites
Tweet This!
@alexputman showing great examples of standing out to employers #video #employerbranding #BeYou
BE MEMORABLE
BLOGS
• Control the content
• Great example of your interest and abilities
• SEO: search and be found
• Guest blog
• Comment & Engage
• Connect resume & content
Tweet This!
@alexputman says build a blog to showcase your
expertise, read his at www.socialtrex.com
#employerbranding #BeYou
Tweet:
Thanks @alexputman for a great session
#sizematters #BeYou
QUESTIONS?
amazon.com/author/alexputman
@alexputman
www.muzebranding.com
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