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GRAB YOUR READERS ATTENTIONDESIGN STRATEGIES FOR YOUR BOOK COVER
JOANN SONDYChicago Self-Publishing Meet-up (June 2, 2015)Copyright 2015 Joann Sondy Creative Aces Corp.
The look and design of the cover is
MOST important...
Publishers Weekly
JOANN SONDYChicago Self-Publishing Meet-upCopyright 2015 Joann Sondy Creative Aces Corp.
THE COVER CREATES A CONNECTION BETWEEN YOUR BOOK
AND YOUR TARGET AUDIENCE.
CATEGORIES(GENRES)
GENRES ARE DISTINGUISHABLE
COMPATIBLE WITH READERS PREFERENCES
Colors Type styles Graphics Format
THE TITLE:CONCISE AND COMPELLING*
* There will always be exceptions, work with your editor to craft the most effective title.
TITLE = EMOTIONSpeaks to/from the heart
SUBTITLE = LOGICSpeaks to/from the head
SIZZLING SPOT-ON TITLE
PHOTOS & ILLUSTRATIONS
Attention grabbingIllustrations and photographs connect with content or theme.
Do NOT use:Image downloaded from a Google search!Your own artwork, allowable if you are a professional photog/artist/illustrator
HOW TO ADD [VISUAL] DRAMA
Negative space for titles, name, etc.Create: action, movement, whimsy, nostalgia and mystery
Contrast Mystery
Contrast Nostalgia
Nostalgia Action
Action Movement
Movement
Whimsy
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
* Unless youre a celebrity in your market.
NEVER, EVER PUT YOUR PHOTO
ON THE FRONT COVER*
IF YOUR DESIGNER IS USING THESE... WALK AWAY, NOW!
ABCdefABCdef
Specifications are VERY specific.
CASE STUDY MY WORKFLOW
Ballantyne Strong 2014 Annual Report Cover Composites ~ aka ideas March 4, 2015 4:11 PMJoann Sondy | Creative [email protected]: 773-327-4538 | mobile: 231-633-0945 Ballantyne & Convergent supplied images are for placement only.
2014 Annual Report and 10-K BALLANTYNE STRONG INC. CORPORATE OFFICES13710 FNB Parkway, Suite 400Omaha, Nebraska 68154US & Canada: 800-424-1215Phone: (402) 453-4444Fax: (402) 453-7238
BACK COVER FRONT COVER
COMP #5
Ballantyne Strong 2014 Annual Report Cover Composites ~ aka ideas March 4, 2015 4:11 PMJoann Sondy | Creative [email protected]: 773-327-4538 | mobile: 231-633-0945 Ballantyne & Convergent supplied images are for placement only.
BACK COVER FRONT COVER
COMP #3
Ballantyne Strong 2014 Annual Report Cover Composites ~ aka ideas March 4, 2015 4:11 PMJoann Sondy | Creative [email protected]: 773-327-4538 | mobile: 231-633-0945 Ballantyne & Convergent supplied images are for placement only.
BACK COVER FRONT COVER
COMP #2
2014 ANNUAL REPORT AND 10-K
BALLANTYNE STRONG INC.
13710 FNB Parkway, Suite 400 PH: (402) 453-4444
Omaha, Nebraska 68154 US & Canada: (800) 424-1215
www.strong-world.com
Governments controlled the
shuf e to Saigon. Thousands
of young men were forced
to Hurry Up And Wait as
fate mixed the deck that
determined their destiny.
They lined up, counted off and
were dealt assignments. If the
cards were stacked against
you, you could be forced to
cash out way too early. Or,
you might just get lucky
SAIG
ON
SH
UFFLE D
OM
INIC
R. S
ON
DY
2005: OUR FIRST BOOK
Chicago Self-Publishing Meet-up June 2015
DOMINIC R. SONDY
LOO
KIN
G A
T Y
EW
DOMINIC R
. SONDY
POINT OF VIEW ISPIVOTAL TO PERCEPTION
LOOK I N G - A T - Y EW . C OM
DOM I N I C R S O N D Y . C OM
L O O K I N G A T
Copyright 2014 Dominic R. SondyAll rights reserved.
Published by Creative Aces Publishing,a division of Creative Aces Corporation;Chicago, Illinois
CREATIVE ACES
PUBLISHING
Our self-published books, print & digital.
Introduction to self-publishing techniques to create an amazing book of your photographs or illustrations.
JOANN SONDYCreative Aces Resource DecksMarch 2015 [v1]Copyright 2015 Joann Sondy Creative Aces Corp.
CREATE YOUR OWN GREAT PHOTO BOOKS
An overview of the resources and tools available to anyone who wants to publish their own book.
JOANN SONDYCreative Aces Resource DecksFebruary 2014 (v2)
SELF-PUBLISHINGNAVIGATING THE PROCESS
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CREATIVE ACESResource Decks for Small Business Marketing September 2013
iBooks author overview
The Ultimate 12-Slide Structure For Any Presentation
CREATIVE ACESMarketing Decks for Small Business Marketing July 2012
Universal Pitch Deck
DOES IT WORK IN MINIATURE?
Governments controlled the
shuf e to Saigon. Thousands
of young men were forced
to Hurry Up And Wait as
fate mixed the deck that
determined their destiny.
They lined up, counted off and
were dealt assignments. If the
cards were stacked against
you, you could be forced to
cash out way too early. Or,
you might just get lucky
SAIG
ON
SH
UFFLE D
OM
INIC
R. S
ON
DY
Introduction to self-publishing techniques to create an amazing book of your photographs or illustrations.
JOANN SONDYCreative Aces Resource DecksMarch 2015 [v1]Copyright 2015 Joann Sondy Creative Aces Corp.
CREATE YOUR OWN GREAT PHOTO BOOKS
2014 ANNUAL REPORT AND 10-K
MY FIRST APARTMENT
For Kaitlin
ANNA COHN DONNELLY AND FAMILY
Docent Self-Study Guide
C h i C a g oCu l tura lC e n t e r
GOING PUBLIC TODAY: The Risks and Rewards
Spend your energy on the text and your money on the cover. Without a great cover, your potential audience will never find out how great your text is.
Dan Poynter, The Self-Publishing Manual
Fast. Cheap. Good.
Pick ONE.
HOW DO YOU WANT YOUR COVER DONE?
You cant have all three.
JOANN SONDY [email protected] (231) 633-0945 CELLChicago Self-Publishing Meet-upCopyright 2015 Joann Sondy Creative Aces Corp.
Conduct your own field research of cover designs.
A synopsis to share with your designer. Be honest and upfront. Clear, concise title. Review and understand the design contract. Provide feedback on the composites. Ensure usage rights of any/all imagery. Does it work in minature? How will the cover be used in marketing?
WORKING WITH YOUR DESIGNER
RESOURCES:Chicago Women in Publishingwww.cwip.org
Directories Graphic Artists & Illustrators:www.creativehotlist.comwww.chicago.aiga.orgwww.behance.netwww.directoryofillustration.com
Book Cover Inspirationwww.chipkidd.comwww.bookcoverarchive.comwww.thebookdesigner.com
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