PowerPoint Presentation
IntroductionVision and Mission
TransformationProducts and ServicesInnovation
SWOT Analysis StrategiesAXIS in News
Marketing Financial
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Tagline: Badhti ka naam zindagi
Year of formation: 1994 (as UTI)Chairperson: Sanjiv Misra (Director) Shikha Sharma (MD and CEO)Industry: Banking and ServicesRank: Third (Private Sector)Head Quarter: MumbaiRegistered Office: Ahmedabad Introduction
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Axis Bank : Badhti Ka Naam Zindagi
VisionTo emerge as a Best practices Bank by pursuing global benchmarks in profitability, operational efficiency , asset quality, risk management and expanding global reach.
To be preferred financial solution provider excelling in customer delivery through insight , empowered employees and smart use of technology.
MissionCustomer service and product Innovation tuned to diverse need of individual and corporate clientele.
Continuous technology up grading while maintain human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Transformation from UTI to AXIS Bank
Avoiding confusion as several unrelated entities were using theUTIbrand
Alphabetically Axis comes on top on any internet banking
Create fresh brand image by adding dimension other than mutual funds
Acceptance for terms and conditions (including royalty) from UTI AMC
Products and Services
Accounts and Cards
Credit and Financing
Capital Market Solutions
Treasury Solutions
Other Trending services
Lime Lifestyle App
Axis Mobile
Axis Bank Suvidha Prepaid Card
Youth Account
Ladies First Card
InnovationsThought Factory
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Axis Bank : Ping Pay
STRENGTHS
Brand NameWell distributed, NetworkedTechnologyLargest ATM NetworkWEAKNESS
Corporate, Wholesale BankingFraudulent ActivitiesOPPORTUNITIES
Geographical expansionBanking SolutionsGlobal Foot PrintTHREATS
RBI RegulationsGrowing CompetitionSWOT ANALYSIS
Marketing MixProductPlacePricePromotion
Banking and Savings
Investment and Insurance
NRI Services
Loans
Branches: 2904 Nos.
ATMs: 12,743 Nos.
Customers get value for money.
Lower fee chargeAdvertising
Print Media
Personal SellingTele Marketing
Mobile App
Net Profit of 2015-2016 grew 12% i.e. 8,224 Crores
Financial Analysis
Net Advances grew to 21%, retail credit grew 24% and corporate credit grew 21%
Source: www.moneycontrol.comSource: www.axisbank.in
AXIS in News
Foreign Investment in Axis Bank to 74% from 62% percentage
Axis Bank rises to 7-mth high; RBI raises FII limit
Fitch Rates Axis Bank's Proposed First Green Bonds
Axis Bank launches Innovation Lab to invest in start-ups
AWARDS
Largest ATM network among Private Banks(Thegu, Sikkim at a height of 13,200 ft above sea level)
AXIS Bank has been awarded various awards.
'Best Performing Private Bank' award at the Financial Advisor Awards 2015-16'Best Loyalty Program of the year' for the second year in a row, 9th Loyalty Awards 2016
AXIS Bank has Eight International Offices
1,947 2,402 2,589 2,904
Network of Branches & ATMsExpanding footprint across centres Multiple channels drive business growth One of the largest ATM networks in the industry Use of technology to provide servicesBranchesDomestic Branch networkCallCentreATMsCustomerTouch PointsPoint ofSaleMobile BankingInternet BankingMar13Mar14Mar15Mar16ATMsCentres CoveredEmployees11,2451,26337,90112,9221,63642,42012,3551,71442,23012,7431,85550,135Traditional ChannelsElectronic Channels
International PresenceBranches at Singapore, Hong Kong, DIFC Dubai, Colombo & ShanghaiRepresentative offices at Dubai, Abu Dhabi & DhakaAxis Bank UK Limited (a wholly-owned subsidiary of the Bank)Total Assets overseas stood at USD 8.06 billion
ANY QUESTIONS ?
Mehar KomalSyril ThomasNeelakshPareesh BhatiaPayal Bhandari
Pramita ManjuPriyanka KastureRebecca BenjaminRima ChakrabortyRishi Agnihotri
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