PowerPoint Presentation

IntroductionVision and Mission

TransformationProducts and ServicesInnovation

SWOT Analysis StrategiesAXIS in News

Marketing Financial

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Tagline: Badhti ka naam zindagi

Year of formation: 1994 (as UTI)Chairperson: Sanjiv Misra (Director) Shikha Sharma (MD and CEO)Industry: Banking and ServicesRank: Third (Private Sector)Head Quarter: MumbaiRegistered Office: Ahmedabad Introduction

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Axis Bank : Badhti Ka Naam Zindagi

VisionTo emerge as a Best practices Bank by pursuing global benchmarks in profitability, operational efficiency , asset quality, risk management and expanding global reach.

To be preferred financial solution provider excelling in customer delivery through insight , empowered employees and smart use of technology.

MissionCustomer service and product Innovation tuned to diverse need of individual and corporate clientele.

Continuous technology up grading while maintain human values.

Progressive globalization and achieving international standards.

Efficiency and effectiveness built on ethical practices.

Transformation from UTI to AXIS Bank

Avoiding confusion as several unrelated entities were using theUTIbrand

Alphabetically Axis comes on top on any internet banking

Create fresh brand image by adding dimension other than mutual funds

Acceptance for terms and conditions (including royalty) from UTI AMC

Products and Services

Accounts and Cards

Credit and Financing

Capital Market Solutions

Treasury Solutions

Other Trending services

Lime Lifestyle App

Axis Mobile

Axis Bank Suvidha Prepaid Card

Youth Account

Ladies First Card

InnovationsThought Factory

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Axis Bank : Ping Pay

STRENGTHS

Brand NameWell distributed, NetworkedTechnologyLargest ATM NetworkWEAKNESS

Corporate, Wholesale BankingFraudulent ActivitiesOPPORTUNITIES

Geographical expansionBanking SolutionsGlobal Foot PrintTHREATS

RBI RegulationsGrowing CompetitionSWOT ANALYSIS

Marketing MixProductPlacePricePromotion

Banking and Savings

Investment and Insurance

NRI Services

Loans

Branches: 2904 Nos.

ATMs: 12,743 Nos.

Customers get value for money.

Lower fee chargeAdvertising

Print Media

Personal SellingTele Marketing

Mobile App

Net Profit of 2015-2016 grew 12% i.e. 8,224 Crores

Financial Analysis

Net Advances grew to 21%, retail credit grew 24% and corporate credit grew 21%

Source: www.moneycontrol.comSource: www.axisbank.in

AXIS in News

Foreign Investment in Axis Bank to 74% from 62% percentage

Axis Bank rises to 7-mth high; RBI raises FII limit

Fitch Rates Axis Bank's Proposed First Green Bonds

Axis Bank launches Innovation Lab to invest in start-ups

AWARDS

Largest ATM network among Private Banks(Thegu, Sikkim at a height of 13,200 ft above sea level)

AXIS Bank has been awarded various awards.

'Best Performing Private Bank' award at the Financial Advisor Awards 2015-16'Best Loyalty Program of the year' for the second year in a row, 9th Loyalty Awards 2016

AXIS Bank has Eight International Offices

1,947 2,402 2,589 2,904

Network of Branches & ATMsExpanding footprint across centres Multiple channels drive business growth One of the largest ATM networks in the industry Use of technology to provide servicesBranchesDomestic Branch networkCallCentreATMsCustomerTouch PointsPoint ofSaleMobile BankingInternet BankingMar13Mar14Mar15Mar16ATMsCentres CoveredEmployees11,2451,26337,90112,9221,63642,42012,3551,71442,23012,7431,85550,135Traditional ChannelsElectronic Channels

International PresenceBranches at Singapore, Hong Kong, DIFC Dubai, Colombo & ShanghaiRepresentative offices at Dubai, Abu Dhabi & DhakaAxis Bank UK Limited (a wholly-owned subsidiary of the Bank)Total Assets overseas stood at USD 8.06 billion

ANY QUESTIONS ?

Mehar KomalSyril ThomasNeelakshPareesh BhatiaPayal Bhandari

Pramita ManjuPriyanka KastureRebecca BenjaminRima ChakrabortyRishi Agnihotri

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