Languages
Pages
Legal
Mobilize Your Email
Ian Hembery
Vice President
Deborah Hall
Vice President - Mobile
Currently 0.8 percent of email newsletters
are optimized for mobile, yet 20 to 30 percent of folks are checking
their email on mobile devices.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Mobile Optimized Mobile Readers
Mobile Optimized vs Mobile Readers
Is that your email?
Increased number of people are accessing content on mobile devices◦ Updating social networks
◦ Checking their email, stocks, sports scores, weather
If you are providing content in form of email newsletter or social network either -how do you know what devices to tailor the content for?
Analytics can help you determine the platform and therefore create strategies that are appropriate for your audience
If your emails can’t be read on mobile, you won’t get a second chance.
Emails opened on mobile are likely tracked as open in your stats program…but are they really “opened” if they can’t be read?
Content
and
Deliverability
Monitor size, environment and mobile mindset
impact how these two people read your email.
Shorter is better
Include contextual links like:◦ Click to call us
◦ Send us an email
◦ Store location/address
Teaser for longer format content
Link to mobile friendly pages
PROS CONS
Readable on mobile
Better than doing nothing
No device analysis
Doesn’t maximize your desktop readers’ experience
Salvation Army
◦ Objectives
Deliver content in user friendly format
Opportunity to complete donation while viewing the email
Measure device platforms for mobile strategy
◦ Results
51 % iPhone & 50% Blackberry
55.3 % of consumers clicking directly to the donation form
• Full campaign branding on any smartphone
• No texting or carrier fees (of up to 50% of the donation)
• The funds are deposited immediately into your bank account
• Instant e-receipting
• Safety - Artez System is PCI DSS Level 1 Compliant
Top Related