Zoo run marketing presentation
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Transcript of Zoo run marketing presentation
![Page 1: Zoo run marketing presentation](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b766454a79594e768b45c4/html5/thumbnails/1.jpg)
Zoo RunMarketing
Presentation By: Ashleigh and Freddie
Tuesday, 9 July 2013
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Breakdown 4P’s
Product-twine game called Zoo Run
price-Free
placement-Twine Hub
promotion-Radio and Youtube trailer
Tuesday, 9 July 2013
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BriefTo get more people aware of our game.
To make our game suitable for our target audience.
Also to encourage more people to play Twine games.
Tuesday, 9 July 2013
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Target Audience
Tuesday, 9 July 2013
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DirectWe will be selling
merchandise at comic con.
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DirectShowing our product to
bloggers.Handing out leaflets in Zoos.
Tuesday, 9 July 2013
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Indirect
Have an article about our product in a games magazine.
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PromotionalWe are having a competition to
promote our product on the Addenbrooks
Radio station.
We are promoting our product by
putting a trailer on youtube.
Tuesday, 9 July 2013
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Year Planner
Release Game:10/11/13
Release Trailer:17/10/13
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Collecting Data
We collect data by looking at our likes and re-bloggings on
our posts and feedback from other bloggers.
Tuesday, 9 July 2013
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Legal Considerations
We consider our advertisements to have no racist or offensive material in them.
Tuesday, 9 July 2013
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Final Product
https://www.dropbox.com/sh/9kahq2qkk252x0u/JweMnquX_j
Tuesday, 9 July 2013