Marketing Campaign Examples - Joe Ariniello - FroYo Run
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Transcript of Marketing Campaign Examples - Joe Ariniello - FroYo Run
FroYo RunProject & CampaignExamples
Joe Ariniello
Flavor ContestCampaign
Designed - Built - Executed
“Vote Yo Flavor” contest was designed to increase engagement and brand
equity for FroYo Run and a local frozen yogurt sponsor
Concept:Let participants choose
one frozen yogurt flavor to be served at their city’s
FroYo Run
Executed in 20 event cities between 2015 &
2016
Simple voting on our
mobile-friendly web app
allowed for maximum
exposure & engagement
Promoted via email to
registered participants
Open rate: 64%
Click rate: 43%
Promoted via social channels - Boosted on Facebook
Sharing was encouraged after
voting to extend reach.
Winning flavor
added to the
FroYo Run event
menu, then
shared via social
channels.
Email (includes GIF
of rotating flavors
up for vote)
promotes & links to
event menu on
Facebook to
encourage sharing.
Open Rate: 60%
Click Rate: 36%
Results
25% of total race participants voted in 2016
30% of total race participants engaged in 2016
Social ProjectDesigned - Built - Executed
Designed to deliver relevant, engaging, and
timely content to stay top-of-mind during sales push
in select cities while collecting Emails
Concept:Participants vote for their
favorite running scene for a chance to win a 2016 FroYo
Run Entry.
Going live the week before the Oscars, the concept took
advantage of pop-culture relevancy
Easy voting resulted in
collecting 190 Emails
More work examples
available on my
Linkedin Profile