Zimmer_brand_guideline

Solutions by the people of Zimmer Spine.zimmerspine.com

Brand GuidelinesZimmer Spine

CONTENTS Introduction 3Section 1: Core Brand Elements 6Section 2: Core Brand Photography 17Section 3: Print Collateral Layout 26 Layout Application – Product Brochure 28 Layout Application – Solutions Brochure 36 Layout Application – Leave Behind 45 Layout Application – Surgical Technique 51 Layout Application – Design Rational 61 Layout Application – Competitive Guide 69 Layout Application – Miscellaneous Collateral 76Section 4: Launch Kit Layout 80 Layout Application – Launch Kit: Tier 1 83 Layout Application – Launch Kit: Tier 2 96 Layout Application – Launch Kit: Tier 3 97Section 5: Patient Education Layout 103Section 6: Print Advertising Layout 109Section 7: Presentation Layout 115

3

Purpose of Guidelines

INTRODUCTION The Zimmer Spine brand is conveyed

through the use of photography, typography

and color. Consistent usage of these brand

elements is vital to ensure the integrity of

the Zimmer Spine brand.

These guidelines have been designed to

help Zimmer Spine employees and partners

consistently and effectively express the

Zimmer Spine brand across advertising,

collateral, event graphics and more. Some

of these guidelines may change over time,

in which case this document will be

updated accordingly.

4

Solutions by the people of Zimmer Spine.

Every day people look to you for solutions that will reduce their pain, improve their lives and restore their freedom. You have devoted your career — and your life — to helping these people. And the people of Zimmer Spine are devoted to you.

At Zimmer Spine we are proud to deliver a complete line of spinal solutions. However, our most important offering goes beyond dynamic stabilization and minimally invasive surgery. Our greatest resource is the people behind our products — the people of Zimmer Spine. Surgeons who partner with Zimmer Spine know why.

The people of Zimmer Spine are knowledgeable, passionate and energetic. We are dedicated to helping you achieve successful patient results by bringing new ideas to market. We are driven by the opportunity to share our unrivaled education and training. We are responsive, committed partners who will stop at nothing to support you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust.

As the people behind our top spinal solutions, we want to support you with best-in-class tools, instruments and implants, as well as the industry knowledge you need to achieve real patient results. We understand the impact our products have on your patients’ lives, which is why we provide comprehensive spinal solutions that simplify surgical flow and make difficult procedures easier. It’s also why we are constantly evolving and expanding our product line to keep up with your changing needs with truly differentiated offerings including Trabecular Metal, Dynesys and the Universal Clamp.

At Zimmer Spine we’ve made it our goal to support you by embracing your toughest challenges and delivering the best products, service and support with unmatched integrity. We are industry leaders, expert consultants and your partner for successful spinal solutions. We are the people of Zimmer Spine.

Brand Platform

INTRODUCTION The brand platform conveys the tone and personality of the Zimmer Spine brand. This document helps communicate the key values that Zimmer Spine stands for and should be used to guide all of Zimmer Spine’s marketing communications. This brand platform lets surgeons know that we’re more than a vendor — we’re a partner. And we will support them with solutions by the people of Zimmer Spine.

5


Tag Line

INTRODUCTION The Zimmer Spine tagline is “Solutions by the people of Zimmer Spine.” This tagline recognizes that today’s surgeons are looking for more than just implants and devices. They want to find individuals with whom they can connect on successful solutions that heal and restore the lives of their patients. Individuals like the people of Zimmer Spine. This tagline expresses the fact that we’re more than a vendor. We’re a partner. And we offer a complete line of spinal solutions that help our surgeons deliver real patient results.

SECTION 1 Core Brand

Elements

7

Color Formulas

Zimmer Blue

Zimmer Black

PMS: Process Blue

CMYK: 100, 8, 0, 6

RGB: 0, 154, 217

PMS: Process Black

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

100 %

100 %

80 %

80 %

50 %

50 %

30 %

30 %

10 %

10 %

Primary Pallette

CORE BRAND: COLOR The Zimmer Spine primary color palette features two colors: Zimmer Blue and Zimmer Black. Both of these colors can be represented in a number of tints. Use the Pantone, CMYK and RGB formulas for Zimmer Blue and Zimmer Black to ensure consistent color usage.

8

Horizontal Orientation

Centered Orientation

Use of the Zimmer Spine Logo:

Always use original artwork for the Zimmer Spine logo; poor-quality reproductions are unacceptable

Never combine the Zimmer Spine logo with other figures, words, trademarks or symbols

Never use the Zimmer Spine logo in a headline or copy text

Proper Logo Usage

CORE BRAND: LOGO As a leading provider of advanced spinal solutions, it is vital that Zimmer Spine is supported by a strong and consistent corporate identity. This can only be achieved by strict adherence to the brand guidelines provided in this document. The Zimmer Spine logo exists in both a horizontal and a vertical format to provide maximum flexibility in placement.

Logos available for download:

>> ZimmerSpineLogos.zip

9

Clear Space

Preferred Size

8p 3p 2p

Maximum Preferred Minimum

X

X

X

X

X

Proper Logo Usage:Vertical

CORE BRAND: LOGO Proper logo usage is vital in maintaining legibility and brand consistency. Always apply the Zimmer Spine logo at an appropriate size and avoid making the logo too overpowering or too understated. It is also important to maintain an appropriate clear space around the Zimmer Spine logo to give it a prominent position in design materials. It should never feel cramped or crowded within a layout.

All measurements above are in picas



10

Preferred Size

8p

3p

2p

Maximum

Preferred

Minimum

X

X

X

X

X

Clear Space

All measurements above are in picas

Proper Logo Usage:Horizontal

CORE BRAND: LOGO



Proper logo usage is vital in maintaining legibility and brand consistency. Always apply the Zimmer Spine logo at an appropriate size and avoid making the logo too overpowering or too understated. It is also important to maintain an appropriate clear space around the Zimmer Spine logo to give it a prominent position in design materials. It should never feel cramped or crowded within a layout.

11

Positive Color Use

Reversed Color Use

Zimmer Blue

Zimmer Black

Reversed out of a single-color

background

PMS: Process Blue

CMYK: 100, 8, 0, 6

RGB: 0, 154, 217

PMS: Process Black

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

Proper Logo Usage

CORE BRAND: LOGO The Zimmer Spine logo can appear in either Zimmer Blue or Zimmer Black when placed on a white or light-colored background. The Zimmer Spine logo can also appear in white when placed on a dark background. Please refer to the following pages for more in-depth instruction on placing the Zimmer Spine logo.



12

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Tint Array

Acceptable Logo and Background Usage

CORE BRAND: LOGO The white Zimmer Spine logo will often appear on a background of Zimmer Blue or Zimmer Black. To ensure optimum legibility, these background colors should not appear in a tint lighter than 50%.

13

Examples

Acceptable Background Usage

CORE BRAND: LOGO When using the Zimmer Spine logo on a photographic background, make sure the background provides sufficient contrast to ensure the legibility of the logo. The photographic background should not compete with the corporate mark.

14

Unacceptable Background Usage

CORE BRAND: LOGO The Zimmer Spine logo is our corporate signature. It should never be used as a graphic element, as a background pattern or overprinted. The logo should not appear on any background that does not provide sufficient contrast to maintain high legibility. Textured backgrounds that compete with the corporate identity should not be used.

Examples

15

Headline font

Secondary Font

Futura LightFutura Light ObliqueFutura BookFutura Book ObliqueFutura MediumFutura Medium ObliqueFutura HeavyFutura Heavy ObliqueFutura BoldFutura Bold Oblique

Meta Normal Roman LFMeta Normal Italic LFMeta Book Roman LFMeta Book Italic LFMeta Medium Roman LFMeta Medium Italic LFMeta Bold Roman LFMeta Bold Italic LF

Adobe Futura is the preferred font for headlines. Headlines often use a combination of font weights to provide added emphasis. Use this font with titles, headlines and subheads.

Fonts available for purchase at www.itcfonts.com.

Foundry: Adobe

FF Meta LF is the preferred font for body copy. Use this font with callouts, quotes and captions.

Fonts available for purchase at www.itcfonts.com.

Foundry: FontFont

Font Families

CORE BRAND: TYPOGRAPHY Two typefaces have been selected for use in all Zimmer Spine related communications materials. The Adobe Futura family is primarily used for headlines. To complement Adobe Futura, we have selected Meta LF for use in body text. For online applications, Arial, a Web-safe font family, may be used in place of Futura. For body copy, the Web-safe font family Trebuchet should be used in place of Meta LF.

These fonts should be used consistently to ensure and support the Zimmer Spine brand.

16

Stand Alone

For Use with Brand Platform

Logo Lockup





How to Use it

CORE BRAND: TAGLINE It is important that the Zimmer Spine tagline is represented in a consistent and clear manner. The Zimmer Spine tagline can appear alone or combined with the Zimmer Spine logo to provide maximum flexibility in placement. Follow these guidelines for showcasing the Zimmer Spine tagline.

SECTION 2 Core Brand

Photography

18

Examples

The People of Zimmer Spine

PHOTOGRAPHY: LIFESTYLE We offer a comprehensive library of images for use in all communications materials. This library includes both lifestyle and product photography, and the images collectively tell the story of the solutions of Zimmer Spine. This photo library is a core element of the Zimmer Spine brand and should be used whenever possible in print, collateral, event signage and more.

Procedural SolutionsPosterior Lumbar Fusion


Our results speak for themselves. If you don’t believe us, just ask her.

As a surgeon, you are devoted to helping your patients reduce their pain and improve

their lives. And the people of Zimmer Spine are devoted to you. Find out how our

complete spinal solutions can support you in your quest to provide the absolute best

in patient care.


82-0334-MKC Rev A per DCR 7321 July 2009

19

Scenerio 1: Inspired Solutions

Scenerio 2: Collaborative Solutions

This scenario offers an intimate look at the Zimmer Spine team in action. Zimmer Spine employees converse around a design station, discussing innovative Zimmer Spine technology. The scene captures a moment of inspiration, showcasing the teamwork, collaboration and insight behind every Zimmer Spine product.

This scene features a conference room setting filled with engineers and product specialists actively engaged in a highly collaborative discussion. It’s an energetic scene, with some employees talking across the table as others listen intently. It’s a fly-on-the-wall view of the teamwork and partnership of the people of Zimmer Spine.


PHOTOGRAPHY: LIFESTYLE This campaign offers a close, personal look at the people of Zimmer Spine. Candid, editorial-style photography is leveraged to explore the circular relationship between engineers, product managers, sales reps, surgeons and patients. The idea is to provide a behind-the-scenes view of the teamwork and collaboration behind each and every one of Zimmer Spine’s leading spinal solutions. The images and scenarios should feel natural, organic, inspired and real.

20

Scenerio 3: Elegant Solutions

Scenerio 4: Shared Solutions

These photographs take a candid look at the engineering expertise behind each and every Zimmer Spine product. A group of engineers is huddled over a design blueprint engaged in a spirited discussion. It’s an unfettered look at the collaborative design process that drives the solutions of Zimmer Spine.

This scene portrays the important relationship between a Zimmer Spine sales rep and a surgeon. It takes place in a surgeon’s office, with the rep holding a model and explaining a Zimmer Spine solution as the surgeon listens intently. These images convey a sense of trust and partnership between the two principals.


PHOTOGRAPHY: LIFESTYLE

21

Scenerio 5: Results-Oriented Solutions

This scenario highlights the important relationship between a surgeon and his patient. A surgeon is having a highly personal discussion with a patient in a hospital setting. It’s an intimate reminder of the critical role Zimmer Spine products play in improving patient lives.


PHOTOGRAPHY: LIFESTYLE

22

Cropping Considerations

PHOTOGRAPHY: LIFESTYLE When selecting photography it is important to choose images from our photo library to ensure that we represent the bright, contemporary style of the Zimmer Brand.

Zimmer Spine lifestyle photography is used primarily on solutions brochure covers, inside collateral pieces and in print advertising. When cropping Zimmer Spine lifestyle images make sure that the people of Zimmer Spine always remain the focal point. Also, these images should never be altered by applying a blur or shifting their color balance. Acceptable and unacceptable uses of our photo library are outlined below.

Acceptable Use

Unacceptable Use

Do not crop subjects too tightly

Do not crop key subjects out of the frame

Do not blur images Do not alter or remove colors (black and white)

23

It’s not one thing that separates it from the competition.

It’s more like 40,000. With a history of over 40,000 global cases and counting, Zimmer Spine’s Dynesys system is the most widely used dynamic stabilization solution on the market. This anatomy-sparing approach offers a reliable alternative to systems with titanium rods, giving you the confi dence you need to provide quality patient care.


Dynesys®

Dynamic Stabilization System

ZS-SA0324 Rev A October 2009In the U.S., the safety and effi cacy of this device for the indication of spinal stabilization without fusion has not been established.

ZIM7847-2_Dynesys_Spine1115_bkCvr.indd 1 11/2/09 4:09:39 PM

Three dynamic options. And a history of more than 40,000 global cases.


7375 Bush Lake RoadMinneapolis, MN 55439800.655.2614

5301 Riata Park Court, Building FAustin, Texas 78727512.918.2700

zimmerspine.com

L1552 Rev. A (851S-1040-00) © 2010 Zimmer Spine, Inc.


You are devoted to helping your patients reduce their pain and improve their lives. And the people of Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments and implants. We are driven by the opportunity to share our unrivaled education and training. We are committed partners who will do everything in our power to assist you in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity as ethical partners who are worthy of your trust. We are the people of Zimmer Spine.

Dynamic Stabilization SystemsDynesys®

Diego® and Diego logo are trademarks of Gyrus ENT, LLC. PEEK-OPTIMA® is a registered trademark of Invibio Limited.PK® is a registered trademark of Gyrus Group PLC.

Examples

The Products of Zimmer Spine

PHOTOGRAPHY: PRODUCT Zimmer Spine’s library of product photography gives a heroic view of Zimmer Spine’s industry-leading solutions. These images are bold, dramatic and well lit, with all products appearing on settings inspired by the operating room such as a surgical drape. This library of images offers a bright, optimistic presentation of Zimmer Spine products and should be leveraged whenever possible in collateral, print advertising and event signage.

24

The Products of Zimmer Spine

PHOTOGRAPHY: PRODUCT

Examples

25

Cropping Considerations

PHOTOGRAPHY: PRODUCT When selecting photography it is important to choose images from our photo library to ensure that we represent the bright, contemporary style of the Zimmer Brand.

Zimmer Spine product photography is used on product collateral covers, trade show graphics, product-focused print ads and more. When cropping these images, do not crop essential product features and make sure that the product spotlight remains in or near the center of the image. Images from the Zimmer Spine product library should never be altered by applying a blur or shifting their color balance. Acceptable and unacceptable uses of our photo library are outlined below

Acceptable Use

Unacceptable Use

Do not blur image Do not over-spotlight product images

Do not alter or remove colors

Do not crop essential features of the product

SECTION 3 Print Collateral

Layout

27

Picture Boxes

Line Elements

4p

55

p8

4p104p10

Logo/Blue Tab Lockup

1p

Zimmer Spine collateral features the Zimmer Spine logo inside a blue tab locked up to the top right corner of the cover, as shown at right.

Picture boxes are used to highlight product photography. They are distinctively shaped and can feature blue or gray frames.

Line elements can be used to divide and organize content. Solid lines and dotted lines are both used in Zimmer Spine collateral.

Key Graphic Elements

PRINT COLLATERAL LAYOUT: KEY ELEMENTS

This page shows examples of key graphic elements used in Zimmer Spine product collateral.

1p

.125" from edge at 45˚ angle.

cornerspecifications.1

25

"

.125"

28

Product Brochure

PRINT COLLATERAL LAYOUT: APPLICATION

Zimmer Spine product brochures balance brand and product messaging to highlight the features and benefits of a specific spinal offering. These collateral pieces offer a high-level overview of a product and illustrate how Zimmer Spine systems can be used to improve patient lives. Use product brochures to give existing or prospective surgeons a brief, concise introduction to an individual Zimmer Spine product.

Examples

One of the spine industry’s first minimally invasive solutions.

And still one of the best.

Minimally Invasive Pedicle Screw SystemPathFinder®


zimmerspine.com

Delivering enhanced interbody design. On the nose.

Interbody System

Ardis®


Your natural choice for active, robust, moldable allograft.


Demineralized Bone MatrixPuros® DBM

29

Cover headline small. Cover headline large.

Product Descriptor Subhead

Product Name


Example Cover

4p

57

p8

8p

7

9p95p3

Product Brochure Cover Key Graphic Elements Layout

Templates available for download:

>> ProductBrochure_3panel.zip

>> ProductBrochure_8page.zip


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine product brochure cover.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the product brochure templates.

Example

30

Product Brochure Outside SpreadKey Graphic Elements Layout


This page shows an example of an exterior spread for a three-panel product brochure.


Example Outside Spread/Three-Panel Brochure

Street AddressCity, State XXXXXXXX.XXX.XXXX


zimmerspine.com

Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc.



Solutions Headline Solutions subhead.



Product Name


Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing.

Disclaimer body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi.

3p6p9




8p

4

fold

31

Product Brochure Interior SpreadKey Graphic Elements Layout


This page shows an example of an interior spread for a three-panel product brochure.


Example Interior Spread/Three-Panel Brochure

Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor.

Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.


Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim. Aliquate duis num vent adit in ex eros autem vulluptat.

Interior body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eius-mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen derit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit.

Interior Subhead 2 Bullet body copy. Lorem ipsum dolor sit amet.

Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.

Bullet body copy. Lorem ipsum dolor sit amet.


Interior HeadlineInterior subhead 1.

Interior subhead 1.Interior subhead 1. Interior subhead 1.

Interior subhead 3Bullet body copy. Consectetur adipisicing elit.

Interior subhead 3Bullet body copy. Consectetur adipisicing elit sed do.

Interior subhead 3Bullet body copy. Consectetur adipisicing elit, sed do eiusmod tempor incididunt.


CTA Headline LargeCTA headline small.

Bullet List Headline

Bullet body copy. Consectetur adipisic ing elit, sed do eiusmod tempor incididunt.



11

p9

3p




4p6

fold fold

4p6 4p6

32



Product Name


Product Brochure Cover Key Typographic Elements Layout


This page shows an example of a cover for a product brochure.


9p

7p11

1p10

9p

1

Example Cover

*There may be times when your letter-count is significantly higher or lower than what is shown. In these circumstances, please use your discretion as a designer to ensure that you adhere to the balance shown.

Typographic Specifications*

Product Name copy size is: 32 pt, Futura Medium

Product Descriptor Subhead copy size is: 14 pt, Futura Book

Cover Headline Small copy size is: 19 pt, Futura Light

Cover Headline Large copy size is: 26 pt, Futura Light

Solutions by the people of Zimmer Spine copy size is: 12 pt, Meta Bold LF

zimerspine.com URL copy size is: 13.5 pt, Futura Heavy

2p7

1p4

4p2




33

Product Brochure Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a three-panel product brochure.


Example Outside Spread/Three-Panel Brochure



zimmerspine.com







Product Name




4p

5p

5

2p

5 18p11



Solutions Headline copy size is: 25 pt, Futura Book

Solutions Subhead copy size is: 18 pt, Futura Book

Solutions Body Copy size is: 12/19 pt, Futura Book

Solutions by the people of Zimmer Spine copy size is:12 pt, Futura Bold

Disclaimer Body Copy size is: 6/9 pt, Futura Book

Street Address copy size is: 9/11 pt, Futura Book

zimmerspine.com URL copy size is: 9 pt, Futura Heavy

Document # copy size is: 8/11 pt, Futura Book

8p

311

p

2p

3p4

4p2




fold fold

34

Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor.



Interior Subhead 2Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim. Aliquate duis num vent adit in ex eros autem vulluptat.

Interior body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eius-mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen derit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit.

Interior Subhead 2 Bullet body copy. Lorem ipsum dolor sit amet.


Bullet body copy. Lorem ipsum dolor sit amet.


Interior HeadlineInterior subhead 1.

Interior subhead 1.Interior subhead 1. Interior subhead 1.


Interior subhead 3Bullet body copy. Consectetur adipisicing elit sed do.

Interior subhead 3Bullet body copy. Consectetur adipisicing elit, sed do eiusmod tempor incididunt.



Bullet List Headline




7p

8

7p

8

7p

8

3p11

Product Brochure Interior SpreadKey Typographic Elements Layout


This page shows an example of an interior spread for a three-panel product brochure.


Example Interior Spread/Three-Panel Brochure



Interior Headline copy size is: 28 pt, Futura Light

Interior Subhead 1 copy size is: 16/19 pt, Futura Book

Interior Body Copy size is: 11/18 pt, Futura Light

Bullet List Headline size is: 12 pt, Futura Bold

Bullet Body Copy size is: 10/14 pt, Meta Normal LF

Interior Subhead 2 copy size is: 13/19 pt, Futura Medium

Interior Subhead 3 copy size is: 10 pt, Futura Bold

CTA Headline Large copy size is: 21 pt, Futura Light

CTA Headline Small copy size is: 14 pt, Futura Book

3p5

6p8




fold fold

35

Product Brochure Diecut Template


This page shows the die-cut template and fold style for a three-panel product brochure.


Example Template/Three-Panel Brochure



zimmerspine.com







Product Name




7.875" 8.5"

BackPanel

This panel folds inside

FrontCover

8.25"

3-hole punched gate fold

.125" from paperedge at 45˚ angle.

Diecut

.125"

.12

5"

11

"




36

Solutions Brochure


Zimmer Spine solutions brochures showcase our comprehensive spinal solutions. These brochures can feature product families, such as our Dynesys solutions, or procedure-specific products, such as our T/PLIF systems. Solutions brochures offer a brief overview of features and benefits and highlight how our wide range of products works together to enhance spinal care. Use these brochures to show your surgeons the complete range of industry-leading offerings available from Zimmer Spine.

Examples

Solutions Portfolio

Zimmer Spine


Three dynamic options.

And a history of more than 40,000 global cases.


zimmerspine.com

Dynamic Stabilization SystemsDynesys®

Procedural SolutionsPosterior Lumbar Fusion


37

Brochure title large.Brochure title small.


Solutions Brochure CoverKey Graphic Elements Layout


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine solutions brochure cover.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the solutions brochure templates.

Example Cover/Solutions Brochure


>> SolutionsBrochure.zip

>> SolutionsBrochure_ProductFamily.zip4

p5

7p

88

p7

9p95p3

38

Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.

Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.


Product Name 1Product Name 1


Product Name 1

Solutions Brochure Solutions SpreadKey Graphic Elements Layout


This page shows an example of the Solutions Spread for a solutions brochure.


Example Solutions Spread/Solutions Brochure

4p

67

p3

7p

3

3p



>> SolutionsBrochure_ProductFamily.zip

fold

4p6 4p4

39

Interior Headline

Product Name 2Product Descriptor 1

Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute eugiamet iusci dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.

Bullet List Headline 1 Bullet body copy. Consectetur adipisic

ing elit, sed do eiusmod tempor incididunt.

Bullet body copy. Consectetur adipisic



Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.

Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.


Interior body copy 2. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat.

Bullet List Headline 2

Bullet body copy. Consectetur adipisic.

Bullet body copy. Consectert


Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.









Solutions Brochure Interior SpreadKey Graphic Elements Layout


This page shows an example of an interior spread for a solutions brochure.


Example Interior Spread/Solutions Brochure



>> SolutionsBrochure_ProductFamily.zip9

p

3p

3p

7

3p

7

4p6

fold

40



Solutions Brochure Cover Key Typographic Elements Layout


This page shows an example of a cover for a solutions brochure.


Example Cover/Solutions Brochure




7p11

6p

4

3p4

1p4

4p2



Brochure Title Small copy size is: 23 pt, Futura Medium

Brochure Title Large copy size is: 36 pt, Futura Light



1p

5

41



zimmerspine.com







Solutions Brochure Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a solutions brochure.


Example Outside Cover Spread/Solutions Brochure











5p

5

10p

311

p

3p4

4p2

18p11

fold

42

Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.

Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.




Product Name 1

6p

3

4p1

Solutions Brochure Solutions SpreadKey Typographic Elements Layout


This page shows an example of the Solutions Spread for a solutions brochure.


Example Solutions Spread/Solutions Brochure




Solutions Subhead 1 copy size is: 18 pt, Futura Book


Product Name 1 copy size is: 14 pt, Futura Medium

2p

8p1




43

Interior Headline

























27p7p8 5p5

Solutions Brochure Interior SpreadKey Typographic Elements Layout


This page shows an example of an interior spread for a solutions brochure.


Example Interior Spread/Solutions Brochure




Interior Body Copy 2 size is: 11/17 pt, Futura Light Oblique

Product Name 2 copy size is: 20 pt, Futura Meduim

Product Descriptor 1 copy size is: 13 pt, Futura Medium

Interior Body Copy 1 size is: 11/16 pt, Futura Book

Bullet List Headline 1 copy size is: 12 pt, Futura Bold

Bullet Body Copy size is: 10/14 pt, Meta Normal LF

Product Name 3 copy size is: 17 pt, Futura Meduim

Product Descriptor 2 copy size is: 12 pt, Futura Medium

Bullet List Headline 2 copy size is: 10 pt, Futura Bold

3p

7p6




fold

44

Solutions Brochure Diecut Template


This page shows the die-cut template and fold style for a solutions brochure.


Example Outside Cover Spread Template/Solutions Brochure

Example Interior Spread Template/Solutions Brochure

BackPanel

FrontCover

3-hole punchedcover .25" narrower than other pages

saddle-stichedpage count varies


Diecut

.125"

.12

5"

8.5"8.5"

8.5" 8.25"

11

"




Interior Headline



























zimmerspine.com







45

Leave Behind


Zimmer Spine product leave behinds offer a brief look at an individual spinal product. These collateral pieces act as teasers for our leading offerings and are ideally used in situations where a sales rep is unable to have a face-to-face meeting with a surgeon. These collateral pieces allow a business card to be tucked into the front cover and can be left behind to create intrigue and drive interest for a Zimmer Spine product.

Examples

Ant-Cer II®Dynamic Anterior Cervical Plating System


zimmerspine.com

Universal Clamp ®

Spinal Fixation System


zimmerspine.com

46


Product NameProduct Descriptor Subhead

Leave Behind CoverKey Graphic Elements Layout


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine leave behind cover.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the leave behind template.

Example Cover

Template available for download:

>> LeaveBehind.zip

3p

7p

86

p

9p52p3

47

Leave Behind CoverKey Typographic Elements Layout


This page shows an example of a cover for a leave behind.


Example Cover

1p8

1p4


>> LeaveBehind.zip



7p

10

3p

3p1




Brochure Title Large copy size is: 12 pt, Futura Book


zimerspine.com URL copy size is: 13 pt, Futura Heavy

48

Solutions headline. Solutions subhead.

Solutions body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum. Dolor volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.




zimmerspine.com


CTA Headline Large. for occipito-cervicothoracic cases. CTA headline small.


Leave Behind Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a leave behind.


Example Outside Spread





CTA Headline Large copy size is: 16/19 pt, Futura Light

CTA Headline Small copy size is: 13 pt, Futura Light




2p

91

p

3p

7p

10

p8

1p9

2p9

3p

15p8

fold


>> LeaveBehind.zip

49

Interior subhead Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc

vel ut nostrud minim iliquate duis num vent adit in ex eros autem

Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc vel ut nostrud minim iliquateent adit in ex eros autem

Interior body copy. Liquissed doleseniatem del eugiamet iusc

Interior body copy. Liquissed dolesen diamcor augiatem del eumet iusc

Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc

Interior body copy. Liquissed dolmcor augiatem del eugiamet iusc vel ut nostrud miniuis num vent adit in ex eros autem








Leave Behind Interior SpreadKey Typographic Elements Layout


This page shows an example of an interior spread for a leave behind.


Example Interior Spread



Interios Subhead copy size is: 14 pt, Futura Book

Interior Body Copy size is: 10 pt, Meta Normal LF


>> LeaveBehind.zip

50






zimmerspine.com




Leave Behind Diecut Template


This page shows the die-cut template and fold style for a leave behind.


Example Template

5.875" 6"

BackPanel


Cut

Cut

FrontCover

5.375" .45"

gate fold


Diecut

.125"

.12

5"

6"


>> LeaveBehind.zip

Closed with tabs insertedinto diecut lines on panel that folds inside.

51

Surgical Technique


Zimmer Spine surgical techniques offer specific information about surgery and instrumentation that is important in achieving positive surgical results with our products. Each surgical technique is product specific and features a step-by-step approach to using the product, along with product indications, contraindications, kit contents, warnings and precautions. This collateral piece gives surgeons an in-depth look at how to use Zimmer Spine products effectively.

Examples


zimmerspine.com

TM-400 DeviceTrabecular MetalTM Technology

Surgical Technique


Pedestal®

Fenestrated Tap System

Surgical Technique


ArdisTM

Interbody System

Surgical Technique

52



Surgical Technique

Surgical Technique CoverKey Graphic Elements Layout


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine surgical technique cover.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the surgical technique template.

Example Cover


>> SurgicalTechnique.zip4

p5

7p

87

p6

8p

7

9p95p3

53

6 7

Product Name 1 Part # 1













Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum

volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut

vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. A diamcor augiatem

vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut.

Interior Headline. Implants

90°120°

Surgical Technique Implants/Instruments SpreadKey Graphic Elements Layout


This page shows an example of an implants/instruments spread for a surgical technique.


Example Implants/Instruments Spread

8p

5

3p

3p

3

5p8 6p

fold


>> SurgicalTechnique.zip

54

22 23

Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsue.

Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim.

Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequ.

Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsumm.

nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num

Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonse.

Note copy: Liquissed dolesen diamcor.

Interior Subhead 2 Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit.

Step # Step #

Step # Step #

Step # Step #

Laser marks are for depth reference

Interior Headline. Surgical Technique

Surgical Technique Surgical Technique SpreadKey Graphic Elements Layout


This page shows an example of a surgical technique spread for a surgical technique.


Example Surgical Technique Spread

8p

51

3p

3

3p

3p

3

5p8 5p1118p11

fold



55



Surgical Technique

Surgical Technique Cover Key Typographic Elements Layout


This page shows an example of a cover for a surgical technique.


Example Cover

7p11

9p

5p

8

1p8

1p4

4p2





Surgical Technique copy size is: 22 pt, Futura Light





56



Surgical Technique



zimmerspine.com





Surgical Technique Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a surgical technique.


Example Outside Cover Spread








5p

5

10p

311

p

3p4

4p2

18p11

fold



57

Solutions Headline. Solutions subhead.

Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.

Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.

Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.

Introduction 2

Indications/Contraindications 4

Implants 6

Instruments 8

System Components 13

Surgical Technique 14

Kit Contents 28

Warnings and Precautions 32

Table of Contents

2p

7

3p

5 8p67p6

3p8

Surgical Technique Solutions SpreadKey Typographic Elements Layout


This page shows an example of the solutions spread for a surgical technique.


Example Solutions Spread






12

p



fold

58

6 7














Interior body copy 1. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum

volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut

vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. A diamcor augiatem

vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut.

Interior Headline. Implants

90°120°

6p7

2p

5

Surgical Technique Implants/Instruments SpreadKey Typographic Elements Layout


This page shows an example of an implants/instruments spread for a surgical technique.


Example Implants/Instruments Spread




Interior Body Copy 1 size is: 10/15 pt, Meta Normal LF

Product Name 1 copy size is: 8 pt, Futura Bold

Part # 1 copy size is: 8 pt, Futura Medium

7p

5p8



59

22 23









Step # Step #

Step # Step #

Step # Step #



19p6

3p

2

Surgical Technique Surgical Technique SpreadKey Typographic Elements Layout


This page shows an example of a surgical technique spread for a surgical technique.


Example Surgical Technique Spread




Step # copy size is: 13 pt, Futura Bold

Interior Subhead 2 copy size is: 11 pt, Futura Medium


7p

5p3

2p5



6p9

fold

6p7

Note Copy size is: 8 pt, Meta Medium LF Italic

60

Surgical Technique Diecut Template


This page shows the die-cut template and fold style for a surgical technique.


Example Outside Cover Spread Template

Example Interior Spread Template

BackPanel

FrontCover




Diecut

.125"

.12

5"

8.5"8.5"

8.5" 8.25"

11

"

22 23









Step # Step #

Step # Step #

Step # Step #





Surgical Technique



zimmerspine.com







61

Design Rationale


Zimmer Spine design rationales describe the thought and intent behind the design of a specific product. These collateral pieces introduce the clinically proven benefits of Zimmer Spine technology and offer insight and support into their product development. Design rationales should be used to give interested surgeons a deep, comprehensive look at the thought behind Zimmer Spine products.

Example


Universal Clamp®

Spinal Fixation System

Design Rationale

62



Design Rationale

Design Rationale CoverKey Graphic Elements Layout


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the design rationale template.

Example Cover


>> DesignRationale.zip4

p5

7p

87

p6

8p

7

9p95p3

63

3 4

Interior Headline. Design Rationale

Interior Subhead 1

Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit

eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,

vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.

A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent

vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut

vulpute facidui scilit.

Titanium Head

Polyester band(flat and strong)

12mm

12mm

6.5mm

2.75mm

19mm

Universal Clamp

Titanium Head


12mm

12mm

6.5mm

2.75mm

19mm

Polyester Band

Interior Subhead 1





vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.

200

150

100

50

50 Applied Load (N)

75 100 125 25 0 0

Strength to Failure (Cortical Bone)

Stainless Steel WireHookPolyester Band

max

(MP

a)

R = 2.5mm L = 6mm

R

Hook

L

R

Universal Clamp

R = 2.5mm L = 5mm

F F L

Stainless Steel Wire

R

Universal Clamp

R = 2.5mmL = 5mm

F F

R

R = 2.5mm = 1.2mm

F F L

R = 2.5mm L = 6mm

R

Hook

L

R

Universal Clamp

R = 2.5mm L = 5mm

F F L

5mm

The Universal Clamp’s polyester band distributes load across the bone/implant interface

Design Rationale Design Rationale SpreadKey Graphic Elements Layout


This page shows an example of a design rationale spread for a design rationale.


Example Design Rationale Spread

8p

5

3p5p8


>> DesignRationale.zip

64



Design Rationale

Design Rationale Cover Key Typographic Elements Layout


This page shows an example of a cover for a design rationale.


Example Cover

7p11

9p

5p

8

1p8

1p4

4p2





Surgical Technique copy size is: 22 pt, Futura Light





65





Design Rationale



zimmerspine.com



Design Rationale Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a design rationale.


Example Outside Cover Spread








5p

5

10p

311

p

3p4

4p2

18p11

fold



66

Introduction 1

Design Rationale 3

Indications/Contraindications 7

Warnings and Precautions 9

Kit Contents 12

Table of ContentsSolutions Headline. Solutions subhead.

Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge. Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros dignisi. Inim ad tetuera tionse.

2p

7

3p

5 8p67p6

3p8

Design Rationale Solutions SpreadKey Typographic Elements Layout


This page shows an example of the solutions spread for a design rationale.


Example Solutions Spread






12

p



fold

67

3 4


Interior Subhead 1







Titanium Head


12mm

12mm

6.5mm

2.75mm

19mm

Universal Clamp

Titanium Head


12mm

12mm

6.5mm

2.75mm

19mm

Polyester Band

Interior Subhead 1






200

150

100

50

50 Applied Load (N)

75 100 125 25 0 0



max

(MP

a)

R = 2.5mm L = 6mm

R

Hook

L

R

Universal Clamp

R = 2.5mm L = 5mm

F F L

Stainless Steel Wire

R

Universal Clamp

R = 2.5mmL = 5mm

F F

R

R = 2.5mm = 1.2mm

F F L

R = 2.5mm L = 6mm

R

Hook

L

R

Universal Clamp

R = 2.5mm L = 5mm

F F L

5mm


6p7 45p

2p

5

Design Rationale Design Rationale SpreadKey Typographic Elements Layout


This page shows an example of an implants/instruments spread for a design rationale.


Example Design Rationale Spread




Interior Subhead 1 size is: 12 pt, Futura Medium


7p

5p8



68

Design Rationale Diecut Template


This page shows the die-cut template and fold style for a design rationale.


Example Outside Cover Spread Template

Example Interior Spread Template

BackPanel

FrontCover




Diecut

.125"

.12

5"

8.5"8.5"

8.5" 8.25"

11

"

3 4


Interior Subhead 1







Titanium Head


12mm

12mm

6.5mm

2.75mm

19mm

Universal Clamp

Titanium Head


12mm

12mm

6.5mm

2.75mm

19mm

Polyester Band

Interior Subhead 1






200

150

100

50

50 Applied Load (N)

75 100 125 25 0 0



max

(MP

a)

R = 2.5mm L = 6mm

Hook

L

Universal Clamp

R = 2.5mm L = 5mm

F F L

Stainless Steel Wire Universal Clamp

R = 2.5mmL = 5mm

F F

R = 2.5mm = 1.2mm

F F L

R = 2.5mm L = 6mm

Hook

L

Universal Clamp

R = 2.5mm L = 5mm

F F L

5mm






Design Rationale



zimmerspine.com





69

Competitive Guide


Zimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.

Examples


Anterior CervicalPlating SystemsCompetitive Guide


zimmerspine.com

Demineralized Bone Matrix

Competitive Guide


Occipito-Cervicothoracic

Competitive Guide

70


Product Family Name 1

Competitive Guide

Competitive Guide Cover Key Graphic Elements Layout


>> CompetitiveGuide.zip


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine competitive guide cover.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the competitive guide template.

Example Cover

4p

57

p8

7p

68

p7

9p95p3

71

mm

Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name

Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Globus Manufacturer Manufacturer Manufacturer

Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2

Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Yes Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2

Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2

Body copy 2 Body copy 2

Body copy 2 Body copy 2 Body copy 2



Body copy 2 Body copy 2 Body copy 2 Body copy 2




Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2



Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2




Body Copy 1 · Body copy 2 · Body copy 2

· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2


· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

· Body copy 2

Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2






Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2



Body Copy 1 Body copy 2 Body copy 2







Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

· Body copy 2 · Body copy 2

· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2


· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2



· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2


· Body copy 2 · Body copy 2 · Body copy 2



· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

Product Family Name 2 Competitive Chart

Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.

Competitive Guide Outside SpreadKey Graphic Elements Layout


This page shows an example of an interior spread for a competitive guide.



11p3



3p5

2p

4

15

p4

72



Competitive Guide

Competitive Guide Cover Key Typographic Elements Layout


This page shows an example of a cover for a competitive guide.


Example Cover

7p11

10

p6

p4

1p4

4p2



Product Family Name 1 copy size is: 32 pt, Futura Medium

Competitive Guide copy size is: 22 pt, Futura Light





73

Solutions Headline. Re verit lore dunt alismod tat. Ut eros eugait dolum prat aliquisi.

Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.

Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.



Competitive Guide





zimmerspine.com



Competitive Guide Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a competitive guide.



4p7

5p

5

2p

7 18p11










9p

811

p

2p7

4p2

fold fold



74

Competitive Guide Interior SpreadKey Typographic Elements Layout


This page shows an example of an interior spread for a competitive guide.





Product Family Name 2 copy size is: 18 pt, Futura Light

Competitive Chart copy size is: 11 pt, Futura Heavy

Product Name copy size is: 10 pt, Meta Bold LF

Manufacturer copy size is: 9 pt, Meta Bold LF

Body Copy 1 size is: 8.5 pt, Meta Bold LF

Body Copy 2 size is: 7 pt, Meta Normal LF



mm

Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name

Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Globus Manufacturer Manufacturer Manufacturer


Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Yes Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2

Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2












Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2




Body Copy 1 · Body copy 2 · Body copy 2




· Body copy 2

Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2






Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2



Body Copy 1 Body copy 2 Body copy 2







Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

· Body copy 2 · Body copy 2

· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2






· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2


· Body copy 2 · Body copy 2 · Body copy 2



· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2

Product Family Name 2 Competitive Chart


3p

2

4p10

75

Solutions Headline. Re verit lore dunt alismod tat. Ut eros eugait dolum prat aliquisi.

Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.

Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.



Competitive Guide





zimmerspine.com



Competitive Guide Diecut Template


This page shows the die-cut template and fold style for a competitive guide.


Example Template

8.375" 8.5" 8.5"

BackPanel


FrontCover

gate fold

11

"



76

Miscellaneous Collateral


There will be times that it is necessary to create documents that do not fit into one of the existing collateral categories. In these instances please use this miscellaneous template as a starting point to create new or one-off collateral pieces such as the value pricing guide and internal sales materials below. This will ensure that all new Zimmer Spine collateral embraces Zimmer Spine approved typography, imagery and color palettes, preserving brand consistency.

Examples


zimmerspine.com

ACDF Value Pricing ProgramZimmer Spine

77

Miscellaneous CollateralOne-Off Brochure


This collateral piece is a four-page brochure that can be used for a wide variety of applications. Use the one-off brochure template as a starting point to ensure that any new brochures match the look and feel of the Zimmer Spine collateral family.


>> OneOffBrochure.zip



zimmerspine.com







Interior Headline.Interior subhead 1.

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Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor. Nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis eros autem.

Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto.


Interior subhead 2

Table Head 1 Table Head 1 Table Head 1 Table Head 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 1

Table copy 2

Table copy 2

Table copy 2

Table copy 2

Interior subhead 2

Interior subhead 2

Product Name Product Descriptor Subhead



Bullet body copy, lorem ipsum dolor sit amet, consectetur

Bullet body copy, ipsum dolor sit amet, consectetur adipisicing elit

Bullet body copy, lorem ipsum dolor sit amet, cons







4-page 8.5"x 11" brochurefront cover 8.25" wide

78

Miscellaneous CollateralPocket Guide


Zimmer Spine pocket guides are created to give the Zimmer Spine sales team an at-a-glance view of our products. These concise, pocket-sized informational pieces can include product specs, sizes, part numbers and more. The contents of these pocket guides may change, but the design should always be efficiently employed to deliver maximum information in a minimum amount of space.


>> PocketGuide.zip

Nex-Link OCT Measurements

Screws Length Minor Diameter Major Diameter Color

Standard Cancellous/Cortical OCT6.0mm – 14mm(16mm – 20mm)*

2.0mm 3.5mmCancellous (Gold) Cortical (Blue)

Rescue Cancellous/Cortical OCT6.0mm – 14mm(16mm – 20mm)*

2.2mm 4.0mmCancellous (Magenta) Cortical (Green)

Closed Cannulated Screw 40mm – 52mm* 3.0mm 4.0mm Gray

Occipital Plate Minimum Adjustable Width

Maximum Adjustable Width Connector Height

OCTA II™ Plate 25mm 46mm 12.5mm

Rods Length Diameter Pre-Bent Angle

Annealed Pre-Bent Rods 160mm 4.0mm 90° and 120°

Hooks Length Color

Nex-Link® Hook 5mm, Extended Body Blue

Nex-Link Hook 7mm, Extended Body Green

Nex-Link Hook 9mm* Red

Offset Connectors Length

Closed Screw Offset Connectors 4.5mm and 10.5mm

OCTA II Plate Configuration

Lateral Limits

Front Back

Occipital Landmarks

Pocket Guide

Nex-Link OCTTM

Occipital Spinal Fixation System


Bend Zones

Wing

Body

46.5mm

25mm

*Select sizes available by special order only

InternalOccipital Crest

Foramen Magnum

Foramen Magnum

Inferior NuchalLine

External OccipitalProtuberance

SuperiorNuchalLine


Nex

-Link

OC

T Ins

trum

ent C

heck

List

Part

No.

Des

crip

tion

7050

-001

Occ

ipita

l Pla

te B

ende

r (B

ody)

7051

-001

Occ

ipita

l Pla

te H

oldi

ng D

rill G

uide

7052

-06

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 6

.0m

m

7052

-08

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 8

.0m

m

7052

-10

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 1

0mm

7052

-12

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 1

2mm

7052

-14

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 1

4mm

7052

-16

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 1

6mm

7052

-18

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 1

8mm

7052

-20

Flex

ible

2.0

mm

Occ

ipita

l Dril

l – 2

0mm

7053

-01

Flex

ible

3.5

mm

Can

cello

us O

ccip

ital T

ap

7053

-02

Flex

ible

3.5

mm

Cor

tical

Occ

ipita

l Tap

7054

-01

Flex

ible

2.5

mm

Hex

Driv

er

7055

-01

Occ

ipita

l Pla

te B

ende

r (W

ing)

760-

1Cl

osur

e To

p St

arte

r

760-

2Cl

osur

e To

p St

arte

r

765-

021

Clos

ure

Top

Star

ter

765-

022

Clos

ure

Top

Star

ter

7057

-01

Flex

ible

Clo

sure

Top

Driv

er

7058

-01

Occ

ipita

l Rod

Red

uctio

n Fo

rcep

s

7059

-01

Occ

ipita

l Con

nect

or C

ount

er-T

orqu

e

7060

-01

K-W

ire S

ub-G

uide

(Clo

sed

Scre

w)

7061

-01

Cann

ulat

ed 2

.9m

m D

rill (

Clos

ed S

crew

)

7061

-02

Non

-Can

nula

ted

2.9m

m D

rill (

Clos

ed S

crew

)

7062

-01

Cann

ulat

ed 4

.0m

m T

ap (C

lose

d Sc

rew

)

7062

-02

Non

-Can

nula

ted

4.0m

m T

ap (C

lose

d Sc

rew

)

7063

-01

Clos

ed S

crew

Driv

er

7063

-02

Clos

ed S

crew

Driv

er In

ner S

haft

7064

-01

Clos

ed S

crew

Cou

nter

-Tor

que

7065

-01

Adju

stab

le D

epth

Dril

l Gui

de

7066

-01

2.0m

m R

igid

Occ

ipita

l Dril

l

7067

-01

3.5m

m C

ance

llous

Rig

id O

ccip

ital T

ap

7067

-02

3.5m

m C

ortic

al R

igid

Occ

ipita

l Tap

7068

-001

2.5m

m R

igid

Hex

Driv

er –

Sho

rt

7068

-002

2.5m

m R

igid

Hex

Driv

er –

Lon

g

7069

-001

Clos

ed S

crew

Off

set C

onne

ctor

Cou

nter

-Tor

que

7070

-001

Occ

ipita

l Rod

Ben

der

7071

-001

2.0m

m R

igid

Occ

ipita

l Min

i-Dril

l

7072

-01

3.5m

m C

ance

llous

Rig

id O

ccip

ital M

ini-T

ap

7072

-02

3.5m

m C

ortic

al R

igid

Occ

ipita

l Min

i-Tap

7073

-01

Occ

ipita

l Con

nect

or A

djus

ter

7074

-01

Occ

ipita

l Pla

te Ja

ck

7076

-01

Flex

ible

Inst

rum

ent G

uida

nce

Tool

1001

-18

K-W

ire T

roca

r Tip

, .05

4" x

18.

0"

1011

-18

K-W

ire D

ispe

nser

18"

1012

-001

Smal

l Sili

cone

Han

dle,

AO

with

Sw

ivel

Top

7375 Bush Lake RoadEdina, MN 55439800.655.2614

5301 Riata Park Court, Building FAustin, Texas 78727512.918.2700

zimmerspine.com

ZS-SA0287 Rev A per DCR 7099 June 2009

Zim

mer

Spi

ne –

Con

fiden

tial –

For

Inte

rnal

Tra

inin

g Pu

rpos

es O

nly.

Do

not D

uplic

ate

or D

istr

ibut

e.

10-panel gate fold brochurefolded size 4"x 6"

79

Miscellaneous CollateralOR Reference Guide


The Zimmer Spine OR Reference Guide features a number of laminated, two-sided pages detailing product specs, instrumentation and FAQs for a specific Zimmer Spine product. These reference guides are intended to help Zimmer Spine sales reps support surgeons and their surgical teams during OR procedures. This page includes an example of an OR reference guide.


>> ORreferenceGuide.zip

8.5"x 11"2-sided laminated pages

1-hole punch top-left cornerbound with a metal paper ring


Nex-Link OCTTM

Occipital Spinal Fixation System

OR Reference Guide

Cancellous Occipital Screw3.5mm x 6.0mm – 20mm4.0mm x 6.0mm – 20mm

16, 18 and 20mm sizes are available upon request.

Cortical Occipital Screw3.5mm x 6.0mm – 20mm4.0mm x 6.0mm – 20mm

16, 18 and 20mm sizes are available upon request.

Nex-Link OCT Implant MeasurementsOccipital Screw Measurements

4.0mm

2.0mm

3.5mm

1.8mm

2.0mm

3.5mm

1.3mm

2.0mm

4.0mm

2.2mm


For what procedures will Nex-Link OCT be used?Nex-Link OCT will most commonly be used for trauma procedures, but may also be used to treat instability due to Rheumatoid Arthritis or severe occipital subluxation.

What is necessary to prepare for a successful occipital case?In addition to Nex-Link OCT, you should bring the standard Nex-Link kit, long polyaxial screws and smooth shank screws. For longer constructs, we also recommend bringing a CT Junction kit.

How will my surgeon determine the required length of the occipital screw?The length can be determined by drawing measurements from x-ray or CT.

Can you reverse bend the pre-bent rods?Yes, the angle of the bend can be decreased. To avoid fatiguing the rod, continue the bend only in the direction of the first bend.

What instrument features should I highlight?All-through-one Plate Holding Drill GuideFlexible drills, taps and driversOccipital Rod BenderOver-molded handles for increased surgeon comfortVariety of instrumentation

What is unique about the flexible instruments?Their sleek, one-piece design enhances visibility by eliminating the need for U-joints and complicated assemblies. Flex-Shaft Technology is bi-directional with minimal “wind-up” effect, especially when compared to wound-wire versions.

Why doesn’t the OCTA II plate come pre-assembled?The plate bender will not fit over the wing of the OCTA II plate if the connector is threaded into it. The surgeon has the option of assembling the plate in-situ.

Can you use the flexible driver for final tightening?1

Yes, the flexible driver has been validated for use with the Nex-Link counter-torque handle.

Nex-Link OCTFAQs

1Data on file Zimmer Spine.


Nex-Link OCTTray 3

1. Non-Cannulated 4.0mm Drill (Closed Screw)

2. (Top) Closed Screw Counter-Torque;

(bottom) Closed Screw Offset Connector Counter-Torque

3. Flexible Instrument Guidance Tool

4. (Top) Occipital Connector Counter-Torque;

(bottom) Occipital Plate Holding Drill Guide

5. Occipital Plate Bender

6. (Top) Adjustable Depth Drill Guide;

(bottom) Closed Screw Drill Guide

7. Small Silicone Handle, AO with Swivel Top

8. Occipital Rod Bender

9. Occipital Rod Reduction Forceps

10. Closed Screw Drill Guide (Inner Shaft)

11. Closure Top Starter

12. Closed Screw Driver Inner Shaft

13. Closed Screw Driver

14. 2.5mm Rigid Hex Driver – Long

15. Non-Cannulated 4.0mm Tap (Closed Screw)

16. K-Wires

1

2

3

4

5

6 798

10

12

11

13

1415

16


SECTION 4 Launch Kit

Layout

81

Launch Kits: General


Tier One Launch Kit

Tier Two Launch Kit

Tier Three Launch Kit

Zimmer Spine launch kits are convenient, efficient tools to help launch a new product into market. These launch kits are designed to accommodate a wide range of offerings, including product collateral, internal sales reference guides, product samples and more. Available in three tiers, these kits will help you quickly distribute critical sales and educational materials to the Zimmer Spine sales team.

82

Launch Kits: Content Outline


Zimmer Spine launch kits are convenient, efficient tools to help launch a new product into market. These launch kits are designed to accommodate a wide range of offerings, including product collateral, internal sales reference guides, product samples and more. Available in three tiers, these kits will help you quickly distribute critical sales and educational materials to the Zimmer Spine sales team.

Tier One Launch Kit Tier Two Launch Kit Tier Three Launch Kit

Launch Kit Box*

Product Brochure

Product Leave Behind

Surgical Technique

Competitive Guide

OR Reference Guide

Pocket Guide

IFU

Launch Memo

Price List

Product Sample

Flash Drive containing digital collateral and presentations

Direct Mail Piece*

Launch Kit Box

Product Brochure

Product Leave Behind

Surgical Technique

Competitive Guide

OR Reference Guide

Pocket Guide

IFU

Launch Memo

Price List

Product Sample

Flash Drive containing digital collateral and presentations

Launch Kit Folder*

Product Brochure

Surgical Technique

Competitive Guide

Pocket Guide

IFU

Launch Memo

Price List

*Guidlines follow on subsiquent pages. For details on all other elements, see section 3 for specific collateral templates.

83

Launch Kit: Tier 1

LAUNCH KIT LAYOUT: APPLICATION

Zimmer Spine’s Tier 1 launch kit features a launch kit box that contains a product sample, product collateral and internal sales reference material. An example of the contents of a Tier 2 launch kit can be seen here.

Example

84



Launch Kit

Launch Kit: Tier 1 Box FrontKey Graphic Elements Layout


All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Tier 1 launch kit box front.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working version of the Tier 1 launch kit box template.

Example Box Front


>> Tier1LaunchKitBox.zip

>> Tier1LaunchKitFolders.zip4

p5

7p

8

9p95p3

85



zimmerspine.com




The Product Name 2 Launch Kit includes:

Product Name 3 Brochure

Product Name 3 Leave Behind

Product Name 3 Combo Surgical Technique

Product Name 3 Surgical Technique

Product Name 3 Competitive Guide

Product Name 3 OR Reference Guide

Product Name 3 Pocket Guide

Product Name 3 IFU

Launch Memo

Price List

Product Sample

Flash Drive containing digital collateral

Launch Kit: Tier 1 Box BackKey Graphic Elements Layout


This page shows an example of a Tier 1 launch kit box back.


Example Box Back

7p

87

p8

5p3



>> Tier1LaunchKitFolders.zip

86



Launch Kit

Launch Kit: Tier 1 Box FrontKey Typographic Elements Layout


This page shows an example of a Tier 1 launch kit box front.


Example Box Front

11

p9

3p9

1p8

2p4

8p

10

10p11





Launch Kit copy size is: 43 pt, Futura Light

Solutions by the people of Zimmer Spine copy size is: 14.25 pt, Meta Bold LF

zimerspine.com URL copy size is: 16 pt, Futura Heavy




87



zimmerspine.com












Product Name 3 IFU

Launch Memo

Price List

Product Sample


Launch Kit: Tier 1 Box BackKey Typographic Elements Layout




Example Box Back

14

p4

31

p8

3p

21

0p

10

4p10

7p3 8p11 19p4



Product Name 2 copy size is: 18pt, Futura Book

Product Name 3 copy size is: 10 pt, Futura Heavy

Solutions by the people of Zimmer Spine copy size is: 12 pt, Futura Bold







88

Launch Kit: Tier 1 BoxDiecut Template


This page shows the die-cut template and fold style for a Tier 1 launch kit box.


Example Box Template






zimmerspine.com

Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc. Solutions by the people of Zimmer Spine.

zimmerspine.com











Product Name 3 IFU

Launch Memo

Price List

Product Sample



Launch Kit

29/16 95/16

131 / 8

25/ 8

21/ 2

21/ 2

29/16

8

55/16

611 /16

91/2

21/4

89

Launch Kit: Tier 1 Sales Tools FolderDiecut Template


This page shows the die-cut template and fold style for a Tier 1 launch kit sales tools folder.

As the information presented here demonstrates only essential layout and typographic guidelines, it is recommended that designers download the working versions of the Tier 1 launch kit folder templates.

Example Sales Tools Folder Template







Sales Tools

90

Launch Kit: Tier 1 Training Materials FolderDiecut Template


This page shows the die-cut template and fold style for a Tier 1 launch kit training materials folder.


Example Training Materials Folder Template







Training Materials

91

Tier 1 Direct Mail Piece Key Graphic Elements Layout


This page shows an example of a cover for a competitive guide.



>> DirectMail.zip



Example Cover3

p7

p8

6p

9p52p3

FPO

92

Tier 1 Direct Mail Piece Key Typographic Elements Layout


This page shows an example of a cover for a leave behind.


Example Cover

1p8

1p4


>> DirectMail.zip



7p

10

3p

3p1




Brochure Title Large copy size is: 12 pt, Futura Book


zimerspine.com URL copy size is: 13 pt, Futura HeavyFPO

93






zimmerspine.com




Tier 1 Direct Mail Piece Outside SpreadKey Typographic Elements Layout


This page shows an example of an exterior spread for a leave behind.







CTA Headline Large copy size is: 16/19 pt, Futura Light

CTA Headline Small copy size is: 13 pt, Futura Light




2p

91

p

3p

7p

10

p8

1p9

2p9

3p

15p8

fold


>> DirectMail.zip

FPO

94















Tier 1 Direct Mail Piece Inside SpreadKey Typographic Elements Layout


This page shows an example of an interior spread for a leave behind.





Interios Subhead copy size is: 14 pt, Futura Book

Interior Body Copy size is: 10 pt, Meta Normal LF


>> DirectMail.zip

FPO

95






zimmerspine.com




Tier 1 Direct Mail Piece Inside SpreadDiecut Template


This page shows the die-cut template and fold style for a leave behind.


Example Template

5.875" 6"

BackPanel


Cut

Cut

FrontCover

5.375" .45"

gate fold


Diecut

.125"

.12

5"

6"


>> DirectMail.zip

Closed with tabs insertedinto diecut lines on panel that folds inside.

FPO

FPO

96

Launch Kit: Tier 2



Example

97

Launch Kit: Tier 3



Example

98





>> Tier3LaunchKitFolder.zip

Launch Kit: Tier 3 Folder FrontKey Graphic Elements Layout

Example Folder Front



Launch Kit

4p

57

p8

9p95p3

FPO

99



zimmerspine.com












Product Name 3 IFU

Launch Memo

Price List

Product Sample


Launch Kit: Tier 3 Folder BackKey Graphic Elements Layout




Example Folder Back

7p

87

p8

5p3



FPO

100






Launch Kit: Tier 3 Folder FrontKey Typographic Elements Layout

Example Folder Front



Launch Kit

4p

57

p8

9p95p3

FPO

101



zimmerspine.com












Product Name 3 IFU

Launch Memo

Price List

Product Sample


Launch Kit: Tier 3 Folder BackKey Typographic Elements Layout




Example Folder Back

7p

87

p8

5p3



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zimmerspine.com

Document # Revision (Print Spec)© 2010 Zimmer Spine, Inc. Solutions by the people of Zimmer Spine.

zimmerspine.com











Product Name 3 IFU

Launch Memo

Price List

Product Sample



Launch Kit

29/16 95/16

131 / 8

25/ 8

21/ 2

21/ 2

29/16

8

55/16

611 /16

91/2

21/4

Launch Kit: Tier 3 FolderDiecut Template


This page shows the die-cut template and fold style for a Tier 1 launch kit box.


Example Folder Template



FPO

SECTION 5 Patient Education

Layout

104

Video Graphics

PATIENT EDUCATION LAYOUT: APPLICATION


Examples

105

Video GraphicsTitle/End Screen Graphics




Example Screen


>> LoremIpsumDolor.zip

Title Screen

End Screen

Lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor.


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Video GraphicsScreen Graphics




Example Screen



Title Screen


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Video Graphics3D Graphics




Example Screen



3D Graphics


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Video GraphicsDVD Label




Example Screen



Label


SECTION 6 Print Advertising

Layout

110

Print Advertising

APPLICATIONZimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.

Examples

Our results speak for themselves. If you don’t believe us, just ask her.As a surgeon, you are devoted to helping your patients reduce their pain and improve

their lives. And the people of Zimmer Spine are devoted to you. Find out how our

complete spinal solutions can support you in your quest to provide the absolute best

in patient care.


82-0334-MKC Rev A per DCR 7321 July 2009

At Zimmer Spine, we will stop at nothing to support you in your quest to provide the

absolute best in patient care. We are industry leaders, expert consultants and your

partner for successful spinal solutions. We are the people of Zimmer Spine.


zimmerspine.com

82-0337-MKC Rev A per DCR 7521 September 2009

Introducing the spinal equivalent

of an all-star team.

It’s not one thing that separates it from the competition.

It’s more like 40,000. With a history of over 40,000 global cases and counting, Zimmer Spine’s Dynesys system is the most widely used dynamic stabilization solution on the market. This anatomy-sparing approach offers a reliable alternative to systems with titanium rods, giving you the confidence you need to provide quality patient care.


Dynesys®

Dynamic Stabilization System

ZS-SA0324 Rev A October 2009In the U.S., the safety and efficacy of this device for the indication of spinal stabilization without fusion has not been established.

111

Body copy. Liquissed dolesen diamcor augiatem vel del eugimet iusci tem adit eum

zet wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, conseuipisl euipit, vel

ut nostrud minim iliquate duis num vent adit in ex eros auttat. Duissit, core.


Ad document number copy and copyright information.

Print ad headline small

print ad headline large.

Solutions Print AdKey Graphic Elements Layout




Example Solutions Print Ad

6p

81

2p

3

9p4


>> SolutionsPrintAd.zip

>> ProductPrintAd.zip

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Body copy. Liquissed dolesen diamcor augiatem vel del eugimet iusci tem adit eum

zet wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, conseuipisl euipit, vel

ut nostrud minim iliquate duis num vent adit in ex eros auttat. Duissit, core.


Ad document number copy and copyright information.

Print ad headline small

print ad headline large.

Solutions AdvertisementKey Typographic Elements Layout




Example Solutions Print Ad

3p7

2p8

1p3

8p

4

2p3

6p9



Print headline small copy size is: 16 pt, Futura Book

Print headline large copy size is: 32 pt, Futura Light

Body copy size is: 10/16 pt, Meta Normal LF



Ad document number copy size is: 7 pt, Futura Book

4p10




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Product AdvertisementKey Graphic Elements Layout




Example Product Print Ad

Print ad headline small.

Print ad headline large. Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in exos autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core.



Ad number and copyright information.Disclaimer body copy. Re verit lore dunt alisod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi eoriw lriquflwsirle.

6p

811

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9p4




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Product AdvertisementKey Typographic Elements Layout




Example Product Print Ad

Print ad headline small.

Print ad headline large. Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in exos autem vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core.



Ad number and copyright information.Disclaimer body copy. Re verit lore dunt alisod tat. Ut eros eugait dolum er iurem ad dolore tat prat aliquisi eoriw lriquflwsirle.

3p2

3p

2p5

1p3

6p

5

2p3

6p9



Product Name copy size is: 39 pt, Futura Book

Product Descriptor Subhead copy size is: 21 pt, Futura Light

Print headline small copy size is: 16 pt, Futura Book

Print headline large copy size is: 26 pt, Futura Light

Body copy size is: 10/14 pt, Meta Normal LF



Ad document number copy size is: 7 pt, Futura Book Oblique/Book

4p




SECTION 7 Presentation

Layout

116

PowerPoint

PRESENTATION LAYOUT: POWERPOINT


Examples

117

Brand PowerPoint Title PageKey Graphic Elements Layout




Example Brand PowerPoint Title Page

Typographic Specifications

Presentation Title copy size is: 32 pt, Century Gothic Bold

Presentation Subtitle copy size is: 21 pt, Arial Narrow

Solutions by the people of Zimmer Spine copy size is: 16 pt, Century Gothic Bold

Zimmer Spine - Confidential copy size is: 8 pt, Arial


>> BrandPPT.zip

>> ScientificPPT.zip

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Brand PowerPoint Text PageKey Graphic Elements Layout

PRESENTATION LAYOUT: APPLICATION



Example Brand PowerPoint Text Page


Slide Title copy size is: 30 pt, Century Gothic Bold

Level 1 Bullet copy size is: 24 pt, Century Gothic Bold

Level 2 Bullet copy size is: 22 pt, Arial

Level 3 Bullet copy size is: 18 pt, Arial Narrow

Level 4 Bullet copy size is: 14 pt, Arial Narrow Bold

Level 5 Bullet copy size is: 12 pt, Arial Bold


>> BrandPPT.zip


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Brand PowerPoint Image PageKey Graphic Elements Layout




Example Brand PowerPoint Image Page




>> BrandPPT.zip


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Scientific PowerPoint Title PageKey Graphic Elements Layout




Example Scientific PowerPoint Title Page


Presentation Title copy size is: 32 pt, Century Gothic

Presentation Subtitle copy size is: 21 pt, Arial Narrow



>> BrandPPT.zip

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Scientific PowerPoint Text PageKey Graphic Elements Layout









Example Scientific PowerPoint Text Page



>> BrandPPT.zip

122

Scientific PowerPoint Image PageKey Graphic Elements Layout





Example Scientific PowerPoint Image Page



>> BrandPPT.zip





SECTION 8 Video Guidelines

Layout

125

Video Graphics

VIDEO GUIDELINES Zimmer Spine competitive guides are internal tools designed to inform and educate Zimmer Spine employees. These helpful guides are used to showcase how Zimmer Spine product families, such as our complete line of anterior cervical plates, compare to other competitive offerings in the marketplace. Competitive guides should only be distributed internally and are a valuable resource for the Zimmer Spine sales team.

Examples

Posterior Lumbar Fusion

Incision and Retractor Placement

Access Using Diego® Spine

Identifi cation of Anatomy

TLIF Prep: Disc Removal Using Mergence® SpinalInstrumentation and HarmonyTM Posterior Instrumentation

TLIF with Ardis® Interbody System

PLIF Prep: Disc Removal Using Mergence SpinalInstrumentation and Harmony Posterior Instrumentation

MIS Solutions

ARAS® Retractor SystemSurgical Video


ZS-SA0373 Rev. A © 2010 Zim

mer Sp

ine, In

c.

Surgical Video Disc Label Design

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Video GraphicsSurgical Animation

VIDEO GUIDELINES All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.


Example Screen



Posterior Lumbar Fusion

Incision and Retractor Placement

Access Using Diego® Spine

Identification of Anatomy

TLIF Prep: Disc Removal Using Mergence® Spinal Instrumentation and HarmonyTM Posterior Instrumentation

TLIF with Ardis® Interbody System

PLIF Prep: Disc Removal Using Mergence Spinal Instrumentation and Harmony Posterior Instrumentation

DVD Menu Screen

DVD Label



Ant-Cer IISurgical Animation


zimmerspine.com


mer Sp

ine, In

c.

Surgical Animation Disc Label Design

127

Video GraphicsSurgical Video

VIDEO GUIDELINES All Zimmer Spine collateral pieces follow a key grid layout. This grid informs where significant design elements such as logos, headlines and body copy should fall within the layout. Following these key grids will ensure that the Zimmer Spine brand is represented consistently across all brand materials. This page shows an example of a Zimmer Spine design rationale cover.


Example Screen



DVD Menu Screen

DVD Label



MIS Solutions

ARAS® Retractor SystemSurgical Video



mer Sp

ine, In

c.

Surgical Video Disc Label Design

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Brand Support

Contact Us Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nos-trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

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