Zenfolio Book for Photographers
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Creating a Photography Website that Works for You
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We are Zenfolio.We have been powering the websites of tens-of-thousandsof professional photographers since 2006. Photography websites and photohosting are what we live and breathe. Weve accumulated a wealth ofknowledge in this eld and wed like to share our expertise with you. Withmust-haves, best practices, and dos and donts, this book will guide youthrough the process of creating a photography website that really works.
While weve included pointers for building an amazing site with Zenfolio,the general guidelines apply to any photography website. As you go throughthe process of building a new website or evaluating your existing site, usethis book as a guide to help you get the most effective presence online.
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You need a website for many reasons. If youre a professionalphotographer, your website is your essential tool to promoteyour business, acquire new clients, and provide your existingclients with online proong and ordering. If youre a student orhobbyist, your website helps you present your work in the bestpossible way, and can pave the way for turning your passion
into a business.
Typically a professional photography websiteincludes the following essential components:
Online Portfolio
Client Proong
Shopping CartManagement Backend
Your main portfolio website is like your online window display,artfully highlighting your work as well as elements such as yourblog, online scheduling, social media, and client ordering. Italso has a backend component for running your business:
post-processing, le backup, sales and reports, and marketing.
There are many ways to build your website. Your options includeeverything from buying a pre-made Flash or HTML template,do-it-yourself web hosting solutions for running your own webserver, software packages for exporting pre-made websites,consulting companies that can build a complete website for you,
and hosting services that take on the burden of setting up andrunning your entire photography business.
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Zenfolio as a web-based service has been powering professionalphotography websites since 2006. The service provides you with
a website that can do it all: secure unlimited photo and videostorage, exible access control, a stunning professional portfolio,and powerful selling platform. With simple point-and-click toolsyou can design a unique website without any coding involved.The idea is to allow you to focus on what you do best take great photos.
Zenfolio Account FeaturesFully-featured portfolio website with unlimited storage,professional layouts, intuitive organization tools, andexible image protection
Order fulllment by professional labs with more than500 products and mounting solutions, backed by a qualityguarantee you can count on
Shopping cart and online proong tools for selling yourwork online
Marketing tools to promote your business
At Zenfolio we believe that a beautiful photograph deserves anequally impressive viewing experience. Creating a photo thatcaptures the essence of its subject is what makes you thrive. We
feel the same way. And because every photo tells a story, wevemade it our business to display them with the same precisionand attention to detail that went into making them.
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DEFINEYOURPHOTOGRAPHYBUSINESS
YOURBRANDINGELEMENTS
YOURWEBSITESLOOKANDFEEL
YOURHOMEPAGE
ORGANIZINGPHOTOGALLERIES
PRESENTINGPHOTOGALLERIES
YOUROTHERWEBSITEPAGES
6 SHOPPINGCART
MARKETINGTOOLS
PROTECTINGYOURWORK
WRITINGYOURTEXT
USINGVIDEO
SEARCHENGINEOPTIMIZATION
7-8
9-14
15-18
19-20
21-22
23-26
27-29
30-31
32-33
34-35
36-37
38-44
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Your Photography Style Is YouYour unique photography style sets youapart from other photographers. It showsyour personality and it is why customers
want to hire you and buy your work.Identifying your style in words is a helpfulrst step in determining the creative directionof your website design. Look over yourportfolio and see if you can identify commonaesthetics. You could also ask your familyand friends to give you feedback.
A personal portfolio website is all aboutpromoting you and your photographystyle. You are a brand, and your name
is a brand name. No one is going toknow about your brand unless you getit out there; and if youre serious aboutphotography, it is essential that you havea good portfolio website.
DEFINEYOUR
PHOTOGRAPHYBUSINESS
Whats your Style?
Soft
Romantic
Grungy
Urban
Quirky
Humorous
Edgy
Dark
Sleek
Traditional
Classic
Poignant
Powerful
Subtle
Modern
Once you have a goodsense for the style of yourphotography, its time todevelop a brand around it.
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Choose Your Domain Name
Your website address is an integral componentof your brand. Hosting companies oftenlet you use your name as a prex, such as
hummingbirdphotos.myhost.com. However,using your own domain name helps you appearmuch more professional and gives you yourown unique address on the Web, likewww.hummingbirdphotos.com.
In addition to setting up and managing domainnames, domain registration companies mayalso provide hosting services and email.Here are a few popular registrars:
GoDaddy www.godaddy.com
Yahoo www.smallbusiness.yahoo.com
1and1 www.1and1.com/domain-name
Network Solutionswww.networksolutions.com
Register.com www.register.com
Once your domain name is registered, you canpoint it to your homepage which can be hostedwith another company.
7
A brand identies and distinguishes youand your business from the rest. Brandingincludes your business name, logo, and
website address as well as all details of yourstyle such as colors, fonts, design treatments,writing tone, etc. Your brand should be insync with your photography style. It is alsovery important to keep all elements of yourbrand present and consistent throughouteverything that pertains to your photography.
This isnt limited to your website andbusiness cards; everthing from your marketingmaterials and social media pages down tothe tone of your emails to customers shouldreect and represent your brand.
YOURBRANDINGELEMENTS
http://www.godaddy.com/http://www.smallbusiness.yahoo.com/http://www.1and1.com/domain-namehttp://www.networksolutions.com/http://www.register.com/http://godaddy.com/http://1and1.com/domain-namehttp://register.com/http://smallbusiness.yahoo.com/http://networksolutions.com/http://www.register.com/http://www.networksolutions.com/http://www.1and1.com/domain-namehttp://www.smallbusiness.yahoo.com/http://www.godaddy.com/ -
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Create Your Logo
Having a well-designed custom logo graphicis essential to establishing your brand as aprofessional photography business. To a
potential client, a logo tells in an instant theessence of who you are, that you are seriousabout your business and can help you standout from your competition. It also can increaseyour business recognition and developrepeat customers.
Designing a professional logo is an art untoitself. A successful logo is made up of acarefully thought out graphic and colorscheme, has a skillful use of typography andis professionally executed. Be sure that yourlogo is sending the right message about yourbusiness and your level of professionalism.
While you may have the software tools tocreate a logo graphic, you should consider ifyou have the necessary skills and talent to createa successful logo for yourself. If you feel youare a better photographer than graphic designer,hire a pro to brainstorm with and design theperfect logo for you.
Your logo can and usually should be applied toyour photos as a watermark. A logo used as awatermark is also a great opportunity to furtherpromote your brand. Some photographers alsoinclude their website URL in their watermarkto increase the chances of a return visit from aviewer. One thing to consider about applying
a watermark is making it visible, but subtle.If a watermark is too big or too strong it maytake away from the photo presentation.
You can upload your logo inseveral sizes and it will appearthroughout your Zenfoliowebsite for consistent branding.You can also upload your logoor any other watermark as aPNG image with transparency,apply it as a default to all your
uploaded photos, as well asshow the watermark on theimages you export to socialnetworks.
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YOURWEBSITES
LOOKANDFEEL
Like a gallery, your professional websiteshould be a beautiful showcase for yourphotography. The design, colors, typography
and any graphical elements should comple-ment your photographic style and specialty.Most photography web hosting services willhave a selection of design themes that willbe a good start to nd the best match foryour type of photography.
Theme
Website themes are comprised of coordinatingcolors, backgrounds, and design elements thathave been carefully picked to work together and
achieve a pleasing and professional presentationfor your photos. Some themes are simple, minimal,and clean and can be appropriate for mosttypes of photography. The more decorative andstylized themes can enhance your photographicstyle, giving your website a bit more personalityfor visitors to remember.
Your website needs to strike a chord withyour target customer. For example, a weddingphotographers website might reect the colorsand graphics usually associated with the typicalwedding: the decorative fabric of the weddingdress, beautiful owers or the essence of the
surroundings where the vows are said. If youprimarily shoot fashion photography, chancesare you shoot hip, trendy clothing and models.Have your portfolio theme reect that.
Getinspired
!Ifyoufeel
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other
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erswebsite
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tionon
craftingthe
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tiveindesig
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kgroundsan
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euniquein
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lsehasdesigned.
9
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Every Zenfolio account comeswith a selection of professionallydesigned themes that you canfreely apply to your websitepages.
Zenfolio Theme Designer is apowerful tool for customizingall elements of your websitewithout any CSS or HTMLcoding. You can automaticallygenerate a color palette, change
colors, upload backgroundimages and other decorations,adjust fonts and sizes, and more.Create as many themes as youwant, apply them to your pages,as well as export and importthem to share with otherphotographers.
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Color Palette
You know how the color in your photos can evoke a mood, emotion and senseof wonder. Just like framing and matting a photo, your choices of color in yourwebsite should complement your photography. Pick a color palette of 3-4 distinct
colors and use these colors (or their shades) consistently throughout your site.Proper usage of color is a large element of your websites usability. Does yourtext color have enough contrast with your background? Can your visitors clearlydistinguish links from text? Have you tried looking at your website on a varietyof monitors?
An earthy color palette taken from the grapephoto provides a warm, calming scheme forthe Home Page.
A cool color palette taken from the train photoemphasises the bright colors of the machinery.
Zenfolios Theme Designersuggests colors that areaesthetically designed towork together based on aprofessional color model for
a more attractive presentation.This allows you to customizeyour site theme while beingcertain that the color paletteof your pages only enhancesthe viewers experience.
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Using BackgroundGraphics and DecorationsEnhance your branding further by creatingand applying custom background graphics and
decorations. Use them strategically to give yourwebsite a unique, handcrafted look that accentsyour photography.
Using a custom background image, patternor texture can really give your website a newpersonality and attitude. Let your creative
expression ow and experiment with differentimages such as the textures of metal or wood,a hand painted canvas or even a piece of softfabric. The possibilities are endless! Whateverimage you use, make sure it is not too busy soyou can read your text easily and it does notcompete with your photos for attention.
You can further embellish your design withcoordinating graphics and decorations for theheader and footer areas, uniquely stylizedfolders, photo mat backgrounds and borders.
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Layout and Navigation
Think about the high-level organization of yourwebsite. Put together a plan for all the contentyou want to include and then assign that
content to the appropriate main pages andsubpages. Doing this rst will help you gureout the ow of your website and will denewhat else you need to do, such as determiningand categorizing photos and videos, writing yourtext, creating graphics for a logo, watermark,and decorative elements for backgrounds and
other areas.
When thinking about layout, keep websiteusability in mind. It is easy get so caught upin making a website unique and different thatyou forget the basics how easy is it to navigateand understand. While you do want your
website to appear unique, there are somefundamental things that visitors have gottenaccustomed to by browsing other websites.Navigation should be simple and easy to use.Visitors should always be able to nd the linkback to your home page. At any point, itshould be clear where they came from,and how to nd what they are looking for.
Looking at your real website or a websiteprototype, spend time asking yourself somesimple questions. Is it easy to nd my recentwork? Is it easy to nd my pricing? Is it easy tond a way to contact me? As you go throughthis exercise, promote the most important
elements of your site using placement, size,or color, to make sure that simple oversightsdo not put off potential clients.
There are many ways to plan your layouts; some peoplewrite and sketch their ideas on paper, use index cards,write on post-it notes, or go right to the computer
using their favorite software program.
Explorediff
erentlayou
tsbybrowsi
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websitesof
otherphoto
graphersw
ith
thesamespecialty
asyou.Pre
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aclientand
seewhatworks
andwhat
doesnt.Do
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lgiveyousome
goodideas
inselecting
theperfect
layoutfory
ourwebsite
.
With Zenfolio you can easilydesign a consistent site menuwith drop-down selections. Youcan link menu items to yourgalleries, external web pages,PDF documents, or other pages.
The menu will consistentlyappear on your site to ensurethe easiest possible navigationfor your visitors.
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Typography
Typefaces come in many different styles, witheach one having its own personality. Mosttypefaces are classied as either a serif
(serifs being the little feet at the ends of theletterforms), such as Times or Georgia, or asans-serif such as Arial, Lucida, or Tahoma.Just like choosing the right colors, choose fontsfor your website that are easy to read andcapture the personality and emotion of yourphotography. Like colors, fonts may look
different across different computers and mobiledevices, so remember to check your websiteat a variety of places to make sure it looksand functions as you intended.
Consider Using a Professional Designer
A lot of websites can benet from the help of a professionaldesigner. With the large variety of options and short attentionspans on the web, you often have only one chance to win over apotential customer. A professional designer can help you delivera lasting impression by putting together key elements of yourdesign branding, layout, and color into a winning combination.
Limit the variety of fonts used on your website.Pick 1-2 fonts and use them consistentlythroughout your pages. Make sure you use thesame typefaces in your headers and paragraphson all your webpages for consistency.
Use larger font sizes with ample line spacingfor easy reading.
Headers should clearly stand out from theparagraphs to help visitors scan your contentand nd the section they are interested in.
Text color should have good contrast with thebackground color to be easily readable on alldisplays under varying lighting conditions.
The color for links should be different fromthe text color, so that your visitors can clearly
identify links and use them for navigation.
Typography Tips
This Is Your Header
This is your paragraph text that is wonderfully written
and easy to read. Contact mefor more information.
This Is Your Header
This is your paragraph text that is wonderfully
written and easy to read. Contact mefor more
information.
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YOURHOMEPAGE
Your homepage is your best opportunity tocreate a great impression and captureyour visitor. Visitors will decide within
seconds whether to stay on your site basedon the quality of your work and the design.
Your homepage is the primary place tointroduce your portfolio. People will wantto see your previous work to decide if yourethe photographer theyre looking for.
Select Your Best Imagesfor Your PortfolioYour homepage should include a carefulselection of your best images. Although you
may have a large collection of images youwant to show in your portfolio, limiting yourselection to the stronger pieces is benecial.Too many images in your portfolio can increaseload times and provide the viewer with toomany options. It can make your portfolio feellike it is dragging on and on.
If you limit your selection to a curated sampleof your very best work, the viewer will get abetter sense of your style and what yourecapable of. It will make your portfolio feelmore dened and structured, and visitorswill be more likely to contact you if they
like what they see.
Toimpress
yourviewers,always
use
large,high-
resolutionim
agesforyour
slideshow.Y
ourphotos
willappear
crisp
anddetaile
d.Whenitc
omesdown
to
yourportfol
io,youwan
ttoshowof
f
thebestqua
lityyoucan
.
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Slideshow
Your portfolio should be clearly accessible to your visitors. Some people prefer toenjoy a well-paced slideshow with a soundtrack, while others want to immediatelyjump to a certain photo that has caught their attention. A good homepage
accommodates all kinds of visitors by providing a slideshow as well as linksto the sections of your portfolio.
Think about sequencing yourportfolio images in a strategicorder. If you place your stron-gest images at the beginning
and the end of the portfolio,youll hit the viewer thehardest. Grab their attentionright from the beginning andleave them something toremember at the end.
When using Zenfolio youcan select from professionally
designed homepage layouts andcongure them to your needs.You can easily put together aprofessional slideshow withmusic and transitions toinclude on your homepage.
Zenfolio accounts also comewith 50 free professionalsoundtracks from Triple Scoop
Music for use in your slide-shows.
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Logo
Your logo is usually the rst thing a visitor seeswhen your website opens in a web browser. Itshould be clearly visible on your homepage so
that users can immediately identify who ownsthe website.
Save your logo as a PNG le with transparency(or alpha channel), which allows it to bedisplayed nicely over different backgrounds.Use it prominently on your home page and as
a header for your other website pages; it canalso be used as a watermark over your images.
Tagline or Welcome Message
Once the visitor sees who owns the website,
theyll want to know what kind of photographyyou do. In part, it will be immediately apparentby the images you present on your homepage.However, it never hurts to explicitly tell yourvisitors about what you do in words. The taglinecan be a part of your logo, or you can write alonger description of the photography services
that you provide. Ask yourself: What kind ofphotographer am I? A nature photographer?
A commercial photographer? A ne art photog-
rapher? A photojournalist? Are you a freelanceror do you work for a studio? Are you lookingfor commissioned work? The text that appearson your homepage is very important for searchengines to index and categorize your websiteproperly. Its worth spending time on craftingthe perfect message that will speak to your
visitors and help make your site discoverable.
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Link to Contact Information
Be sure to include your contact information onyour site, phone number, email address, and amailing address. This can be on a contact page,or in the header or footer area of every page.
Call to ActionWhat you want to get out of your website? Doyou want to be hired? Attract more visitors? Thehomepage should have a call to action, a Nextstep. Put a call to action link in the menu ora button on a page that is clear and stands out
from the rest of the page.
Menu Navigation
Your menu navigation is the main tool forviewers to easily nd and view your pages.Keep your wording short to give you exibility
in the placement of the menu navigation onyour pages. Try to keep your menu items limitedfor a cleaner design, and put any sub-pages ina drop down menu.
Make the labels for navigationstraightforward and predictable
Use menu titles to clearly describe linkedcontent
Limit the number of top-level menu items tono more than 5 or 6 items
Make menu titles and ordering consistent onall pages
Link all menu items to corresponding webpages
Make the menu location consistent on all pages,either at the top, left or right hand side
For text, use a large enough font size anda contrasting color for easy reading
Always provide an easy way to get backto the home page
Navigation ChecklistZenfolio allows you to quicklydesign your navigation menuwith drop-downs, link menuitems to site or external pages,or to your galleries, andcustomize the look and feelof the menu by changing
colors and fonts.
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ORGANIZINGPHOTOGALLERIES
One of the biggest challenges for anyphotographer is setting up well-organizedphoto galleries. The goal is to create
categories that are easy to understandand make it easy for your visitors to ndthe images they are looking for. You canaccomplish this by providing multipleways for navigating your library of photos.
Organizing Strategies
DateTopicCategory
LocationEvent
Select a method that works best for you.A wedding photographer, for example, youcan organize your photos by events for eachclient. A nature photographer could present
their work by location.
Cover Photo Thumbnail
Select a cover photo thumbnail that visuallyrepresents the rest of the photos within a
particular gallery. When showing multiplegalleries on a page, using cover photos withthe same aspect ratio makes for a cleaner design.
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Search
Include a search eld on every page of your website makingit easy for your visitors to explore your digital images librarysimply by typing a keyword, a location, or a last name.
Client Access
You can provide each client with a special client access code.
When clients type their access code they will be immediatelytaken to their gallery, without the need to search by name orto browse through your entire archive.
DescriptionsEvery photo and gallery should have a description includingtitle, caption, category, and keywords. This makes it easier forviewers to search on your site. It also helps search engines to index
your site and to provide relevant and accurate search results.
With intuitive and exibleZenfolio organizational tools,you can easily upload and orga-nize your digital library visuallywith simple point and click, justlike using a familiar desktopapplication. You can quicklymove your galleries around inbatches, as well as edit titles,captions and keywords.
When you upload your photosto your Zenfolio account, titles,descriptions, and keywords are
automatically imported. Youcan also edit them as a batch.
Your Zenfolio account comeswith a Client Access page. Useit from your Zenfolio website,or linked from an externalwebsite. It will prompt yourclients for a code and take themdirectly to the appropriate
gallery.
With intuitive and exibleZenfolio organizational tools,you can easily upload andorganize your digital libraryvisually with simple point andclick, just like using a familiardesktop application. You canquickly move your galleriesaround in batches, as well asedit titles, captions and keywords.
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PRESENTINGPHOTOGALLERIES
Photographers put enormous amountof effort into getting that perfectshot lined up, spend endless hours re-
touching and perfecting their work, andmake a signicant investment intoresearching and buying the rightequipment. Unfortunately, poor onlinepresentation ruins all of these efforts.Weve all seen photos surrounded bytasteless ads, displayed on cramped
pages, resized and compressed resultingin images that are far from the beautifuloriginals that came from your incrediblyadvanced digital camera.
Preparing Your Photos
The online presentation of your photos deservesthe same careful attention that was put into
taking them. Your photos should be sharp, truein color, take center stage, and be displayed aslarge as possible, maximizing the availableviewing area. Loading speed and theconvenience of navigation are also two veryimportant factors in delivering a delightfulviewing experience to your visitors.
Show large images that take advantage of largemonitors, but also t on smaller screens, suchas tablet and mobile devices.
Do not compress your photos too much.While strong compression reduces le sizesand allows faster uploading, it often results inserious degradation of image quality.
Use the JPEG format, the best for presentingyour photos online it is supported by all webbrowsers, supports color proles, and the lesize is much smaller than when using the TIFFformat, which does not provide any advantagesin quality.
Calibrate your monitor to soft-proof your photosbefore uploading to the web to achieve the bestcolor reproduction across most display devices.
Protect your photos with watermarks to
prevent unauthorized usage of your images.
Presentation Checklist
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See how the low-resolution non-calibrated photo presents a jaggedand non-impressive image.
Now that same photo really shineswhen displayed in high-resolutionand color calibrated.
Zenfolio delivers the bestpossible presentation of photosonline. Your uploaded originalsare automatically resized andprepared for optimized displaypresentation. Your photos
utilize all available screen spaceon clean professional layoutswith rapid loading and simplekeyboard navigation.
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YOUROTHERWEBSITEPAGES
Theres more to a professional websitethan elegant pages of beautiful images.Weve already discussed the importance
of a contact page, but in the age of theInternet your visitors will want to get alltheir questions answered right away. Soyoull need to provide them with easyaccess to pertinent information.Details about your background, awards
and accolades, pricing and packages,schedule availability and general informa-tion should all be easy to nd, read andunderstand. These pages are also a furtheropportunity to promote your brand andallow your potential customers to identifywith you more personally.
About Page
This page is all about you. Let people see theface behind the website. Share your background,where you came from, how many years youve
been in the business, etc. The more details yougive, the better your potential clients can forma bond and build trust with you.
Use this opportunity to tell customers whoyou are as a person, your passions and yourqualications as a photographer. Your emphasis
should be why people want to work with you.People looking to hire a photographer wantto know that you are the right person for thejob, rather than hear your life story. Keep yourwording down to 2 to 3 paragraphs. Make yourabout page personal by writing your copy in the1st person rather than the 3rd person.
Talking Points to Interest CustomersThe creative vision you bring to
your photography
Any relevant personal information thatmakes you unique as a photographer
Specialty, area of focus, niche
Where you live and work
Years of experience
Education, work experience and expertise
Awards, special accomplishments,professional recognitions
Contact information and a link to your
blog and social media pages such asFacebook, LinkedIn and Twitter
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Show Your Photo
Create a trusting impression with a welcomingphoto or video of yourself. Customers wantto see and connect with you as a person and
as someone they are considering having aprofessional relationship with. Your photocould be more than just a headshot. Showyourself in a wonderful setting, on a shoot inyour studio, or at a customer location. This isa creative way to show off your personality!
Zenfolio allows you to create
any number of your ownCustom Pages and link to themfrom the Site Menu. Create anycontent you want as well asembed objects such as buttons,banners, photos, slideshowsand videos. Each page gets itsown URL and you can edit theTitle and META description
elds for better searchengine indexing.
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Guestbook
Having a guestbook for comments andcustomer testimonials can further increaseyour photographic and professional credibility.
It also allows your customers to interact andbe a part of your website. Be sure to regulatewho is allowed to comment, as well as monitorcomments before publishing to weed out spam.
Custom PagesPrice Lists, Booking Instructions,Calendar, Client Proong, and PDFs
To further enhance the running of your photography businessonline, consider adding custom pages such as price lists,booking instructions, an online interactive calendar, tear sheetsfor customers to download and print. You could even create
video pages with your own tutorials or live shoots.
With Zenfolio you can createany number of free-form pagesor upload PDF documents. You
can link to these pages fromyour main menu, drop-downmenu, or from other pages onyour website.
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Blog
Having a blog linked to your website is a greatenhancement for your business and gives youan additional opportunity for exposure. A blog
is always a good idea. Write about your area ofexpertise and show you know what youretalking about.
Blog Benets
Lets you easily showcase current projectsor techniques
Builds a following of visitors, who mightbecome clients
Helps establish your photographic expertise
Gives you free publicity through searchengine results
Brings more web trafc to your website
Makes your website more lively and friendly
Let people follow you by subscribing to an RSS feed, and
show off your most popular blog posts to new readers.Be sure to enable comments and make it easy for visitorsto leave feedback.
Pricing PageDisplaying pricing information is a goodpractice when you are working in the areaof consumer photography, such as wedding
or events and portraits. How much? is themost common follow-up question after visitinga website, and being straightforward aboutpricing will help you funnel the right clients.
You dont have to show a very detailed breakdownof all the services you offer. Something as simple
as your range, or your starting price will provideinstant gratication and remove the element ofsales pressure on your website visitors. If youhave been in the business for some time, youknow the minimum price point for your servicesand feel comfortable with that price. You canshow the pricing information on its own page,linked from the main site menu, making it easyfor potential clients to nd.
Of course displaying pricing is not appropriatefor all types of photography. Most commercialphotographers quote each project individuallybased on the clients needs. Stock photographersmay set the price based on the planned usage
of the purchased images. Keep in mind,commercial photographers deal witheducated buyers who arent necessarilyshopping based on price.
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SHOPPINGCART
As a professional photographer you willlikely want to go beyond just beautifullydisplaying your photography online. Visitors
nd your site, love your work, maybe evencontact you for a booking. Now what?An online store that allows your visitors tomake purchases should be a fully integratedpart of your site. The second your visitorshave an impulse to own an image, a Buy
or Purchase button should be just amouse move away. The smoother and easierthe ow for a purchase the more your salesyou will make. Make your shopping cartand checkout process seamless and easy to usefor your customers.
Essential E-commerce Functionality
1. Online proong process to help clientsreview and select photos
2. A customizable list of products offered
for sale with prices, options, detaileddescriptions, and categorization
3. A secure and easy-to-understand checkoutprocess with the ability to accept all majorcredit cards or PayPal payments from yourcustomers, capture shipping information,issue refunds, and keep detailed records
of every transaction
4. Customer service tools that allow yourclients to communicate with you aboutorder status and any issues
Zenfolio has partnered withthe best vendors in the industry,including One Vision Imaging.One Vision Imaging carries anaward winning Finished Productrange - the most comprehensive
to be found anywhere in theUK. Using the nest materialscrafted into works of visualart, each and every product isnished to perfection. All youdo is take great photos, selectproducts, and set your pricingstructure. Zenfolio will takecare of the rest: taking orders,forwarding them to labs forfulllment, payment processing,and customer support.
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Order FulllmentProducts and prices are the rst items to decideon when setting up an online store. You can haveorders routed to you and fulll them yourself,
working with a local lab of your choice. Youdescribe the products you sell, enter theminto your online store catalog, and take careof delivering these orders to your clients. Thisoption is often referred to as self-fulllment.Fullling your own orders may give you morecontrol and an opportunity to provide apersonalized service for every customer.However, this option does not scale wellwith the growth of your business and thenumber of customers.
Another option is to have your orders beautomatically fullled by a professional lab,fully integrated with your website. The lab
takes care of order fulllment, includingdelivery and customer service, freeing upyour time and allowing you to spend moretime shooting. Choosing a high qualityreputable lab to work with and knowingtheir products is an important aspect ofyour business. After all, it is their products
and craftsmanship that is going to yourclients with your photos, and that reectson your business.
Order Approval
In order to deliver exceptional customerexperience, it is a good practice to reviewevery order before it is sent to the lab. For
example, poor cropping choices made bycustomers is a frequent reason for reprints,or a simple typo in the address form canresult in delayed orders and aggravation.Such unpleasant surprises can be easily avoidedif your website facilitates the order approvalprocess, giving you full control to uploadretouched photos, change cropping, updateshipping options or addresses, and addpromotional items.
Cli P d M i Y O li S
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Client Proong andFavorites SelectionThe online client proong process starts witha professional presentation of photographs
online. When customers like what they see,they buy more.
After initially browsing through photos, clientsneed to select which photos to purchase.Often times, a buying decision involves severalpeople looking through photos together and
deciding which ones need to be ordered.Product selection is another step where clientscan spend some time going back and forthbetween the options. A good online store willsimplify this process by offering the ability forclients to share their favorites and collaboratewith the photographer on putting togetheran order that will fully match the clientsexpectations.
Selling Digital DownloadsDont be surprised if your clients requestdigital images in addition to traditional printedproducts. From low-resolution Facebookimages to highly valued original les, if youdecide to sell digital downloads use a systemthat can automatically generate them to saveyou time. A sale of a digital le is accompanied by a licensing agreement that species theacceptable usage terms. Upon accepting theterms a client can download all purchased les.
Managing Your Online Store
Your online store should allow you to puttogether price lists and assign them to galleriesoffered for sale. Most likely you will need more
than one price list, and in some cases, you mayeven need to provide prices in more than onecurrency.
Managing long price lists with many papertypes, color options, framing and mountingcan get cumbersome, so look for a system with
modern and powerful tools such as batch priceediting, formula-based pricing, and convenienttools for reassigning your price lists any timeyou want.
Online Store Must-Haves
Collecting sales tax or VAT, which may be
required by your local tax authoritiesProviding detailed reports that you can use for
record keeping, sales analysis, and exportingyour transactions to accounting software
Facilitating client communications andsupport throughout the entire shoppingexperience
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MARKETINGTOOLS
Your online store cannot be fully success-ful without a clever marketing strategy.Turn visitors into loyal customers with
common marketing tools like discounts,product packages, expiring galleries, emailand social media marketing.
DiscountsWho doesnt like a good deal? People respondwell to value-based offerings. A good e-commercesolution will give you the ability to nd a key to
every customer by using coupons. In additionto the simplest discount, coupons can discountby a specied percentage, have an expirationdate, or be limited to a certain product or agallery. A discount can also be given in a formof a gift certicate, or a print credit bundledtogether with a session fee.
Product Packages
Bundling products into packages is commonpractice in the photography business. Makesure your online store supports putting togetherpackages, pricing them, and giving your clientssimple drag-and-drop package congurationand purchasing experience.
Expiring GalleriesMost orders are placed within a short period oftime after the photos have been taken; addingsome time pressure could be a strong driver ofsales. Photographers can use time pressure bylimiting the amount of time an online galleryis available for ordering, following up with a
notication email to clients, possibly witha special offer.
Email Marketing Social Media Marketing
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Email MarketingYour website and your online store can helpyou grow a list of clients that you make intorepeat buyers and an excellent source of
referrals. Ongoing communication withyour clients is key to maximizing your prots.
Basic Email Marketing Requirements
Ability to capture customer emailaddresses
Scheduled periodic email campaigns to yourclients list with promotions, specials, news,and so on
Separated customer lists by events or galleries
View of clients activities and tracking resultsof your marketing efforts
There are many robust customer relationshipmanagement and e-mail marketing systems
available online, such as MailChimp, iContact,ConstantContact, Bronto, and others. Youshould be able to export your list of customeremails into these systems if you want to getinto more sophisticated online marketing.
Social Media Marketing
Social media platforms allow photographersto authentically and emotionally connect to aworldwide audience in ways that just a few years
ago were both unimaginable and impossible.Twitter, Facebook, LinkedIn, Flickr, YouTube,blogs and cell phones all regularly and repeatedlyconnecting photographers with their targetedaudiences. Your website should support thisgrowing trend by making it easy to engageyour customers right from the photo viewingexperience.
Social Media Marketing Tips
Give your clients have the ability to share
photos on Facebook, Like or Tweet about them,making your name spread virally throughclients social circles
Make your website linked with your businesspages on Facebook, LinkedIn or Google+,which brings more visitors to your portfolio
Keep your Facebook audience engaged bypublishing your best photos, up-coming projectannouncements, posting polls and even notes(much like posting a story in a personal blog)
Add fans to your business page by displayingthe Like or +1 button on your homepage
Watermark Your Photos
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PROTECTINGYOURWORK
Putting your photography portfolio online isessential to gaining exposure and customers.But this additional exposure comes with
certain risks and you should take the securityof your photos very seriously. Anyone whois somewhat computer savvy can copy yourphotos and use those images for their ownpurposes without your permission or payment.Thats why it is extremely important to protectyour images.
Most people believe that right-click protectionis sufcient to detract potential theft ofonline images. However, with the modernoperating systems and large monitors, it isvery easy for someone to take a screenshotof a large photo and obtain decent prints, or
use your photo online without your permission.
Watermark Your Photos
It is good practice to use a watermark on eachphoto you post online. A watermark is a faintimage or text that is superimposed on top of
your photo and shows that you are the creatorand owner of that image. In other words, youare telling the world do not steal my work.You can create your own watermark usinggraphics software, such as Adobe Photoshop.Watermarks are shown in different percentagesof transparency over the photo located at thetop, middle or bottom of the image.
You want to show ownership with your watermark,but dont overpower the beauty of your photos.
Copyright Your Photos
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Copyright Your Photos
From the minute you shoot a photo, you are the creator andowner of that image. You own the copyright giving you fulllegal rights to publish, license or sell that image whether for
commercial purposes or for a private client. For your own legalprotection you should present and copyright your work properly,register your work and know your rights. When writing yourcopyright notice include the copyright symbol , the year ofyour photos publication, and your name or business name.
Register your photos with the U.S. Copyright Ofce. This isparticularly important in case you nd out that your work hasbeen stolen or infringed and you need to pursue legal action incourt. You can learn more about your rights and how to registeryour work at: http://www.copyright.gov
Control Access to Specic Photos
You may have client photos that you want to keep private andare only for them to view, such as, wedding, maternity, childrensportraits or boudoir photos. Features like password protection,restricted the access to original les, and making your imagescompletely private are a must for a secure website.
Secure Storage
If youre shooting or recording regularly, its likely youreaccumulating many gigabytes of photographs and videos a
month. You need a solid backup strategy to be able to restoreyour les in case a disaster strikes. Your web hosting service canbe a part of this by allowing you to store your originals onlineand allowing you to download them back to your computer
if needed.
Include your copyright notice witheach photo as text or within an
overlaid watermark on your photo.
2011 Lightmasters Studio
Zenfolio has powerful access
control features that allow youto ne tune the security of yourgalleries down to the individualphoto level. You can make youralbums public, private, protectedwith password, or open only toa list of clients. You can restrictaccess to original les, as wellas limit the largest size that can
be displayed on the screen.A Zenfolio account providesyou with unlimited storage foryour photos and videos. Theseare stored in state-of-the-artsecure geo-distributed datacenters. You can rest assuredyou have a back up of full-sizeoriginal photos for download
available any time.
Find Your Tone of Voice
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Need to write an intro paragraph
WRITINGYOURTEXT
The text on your website is equally asimportant as the design. Your contentshould communicate your branding message,
speak directly to your target audience, beprofessional with proper grammar andspelling and be well crafted with keywordsfor search engine optimization. If writingis not your strong suite, consider enlistingthe help of a friend or colleague with strongwriting skills or hiring a professional writer.
Find Your Tone of VoiceHow do you want to be perceived by yourpotential customers? Your written tone ofvoice is the personality of you and your
business. Communicating your message withthe right tone will give your audience thecondence to believe that you are sincere,honest and passionate about your photographybusiness as well as strengthening yourbranding message.
If you sell or license your photos to businesses,you might have a more straightforward to thepoint approach. For wedding, portraits or petphotography your tone might be more friendlyand personable. Take into consideration howyou talk to a potential customer in person andtranslate your personality into your writing.Once you decide on the right tone for you,
be consistent in all your writing throughoutyour website.
Which of These Tones BestDescribe Your Personality?
Formal and Serious
Professional andTo the Point
Chatty and Fun
Warm and Passionate
Humorous and Wacky
Laid Back andConversational
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Mobile DevicesKeep Your Text Short
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Mobile DevicesMany of your visitors will open your websitefrom a mobile device and will expect it to functionproperly. A great website will provide users with
an excellent viewing experience on any device.
Mobile Browsing Requirements
Website layout is automatically optimizedfor small screens
Pages support touch navigation and gesturessuch as swiping for navigation and pinching
for zooming
Images load fast and scale dynamically fora variety of screen sizes
Slideshows can play without Flash.
Proofreading Checklist
Consistency in wording and design theme
Working links and forms
Proper functionality in common browsers, suchas Firefox, Safari, Chrome, Internet Explorer
No grammatical or spelling errors
pWhen people visit a website, they want toquickly decide whether to stay or leave. Graba visitors attention by keeping your writing
short and succinct. Make your communicationsprofessional by leaving out any uffsentences that dont add information or value.
Make Your Text Easy to Scan
Online visitors tend to scan your text ratherthan read every word. When you have a lot of
content, such as booking instructions or pricelists, present your text in digestible chunks.Use bold fonts to emphasize important pointsor keywords, headers, sub-headers and listswhere appropriate.
Grammar, Spelling and ProofreadingYour writing should be as awless as yourphotography. It is a good idea to rst write yourtext in a word processing program to catch anyobvious errors. Enlist the help of your familyand friends to review your website. A fresh pairof eyes can catch mistakes or offer newsuggestions.
Connect with Your Clients
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Need to write an intro paragraph
USINGVIDEO
Video is particularly useful for photographers,because their clients make purchases basedon emotion. Including video in your presen-tation enriches your clients experience andengages them more than still images alone.There are many ways for photographers touse this medium to their advantage.
Using videos can help develop an instantbond with your potential clients. With videoyou could post a short introduction to your
photography style, tell a story, or show howyou interact with clients on your about page.The goal of these videos is to highlight thesides of your personality that are impossibleto showcase with photography or text.
Deliver New Product
Combining photo and video coverage of eventsis known as photo fusion. This concept is meantto enhance and augment still imagery, and notreplace a professional videography. Most fusionphotographers deliver their nal product as amultimedia slideshow that can be burned toa DVD and sold as an add-on or as a part of apackage. This is a great product to add an extradimension to your work.
EducateEducate your clients by showing them whatto expect when working with a photographer.You can introduce common poses, offer tips onlighting, tell about key moments in a wedding,
and even provide style tips. Teach clients howthe ordering process works, explain conceptsof cropping and paper selection, even albumdesign workow.
Video Tips
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pApply the same rules of composition
and lighting as in photography
Try moving the camera by panning and
zooming to emphasize tension or createintense focus on a subject
Capture different angles, for example, a wideshot to introduce a setting, or a tight close-upfor visual variety
Tell a story in your video to engage theviewer for a longer period of time
Consider drawing out a storyboard to gureout which shots youll need, and how toaccomplish them
Consider keeping your camera on a tripod(or monopod), or a full steadicam rig that willenable you to make smooth and controlledcamera movements
Use a music overlay or a voice-over toaccompany your video (Triple Scoop Musicis a great resource of royalty-free music for
photographers)
Record around 5 seconds of video beforeand after each scene to give you enoughtime to fade in and out
Always shoot more angles than youthink youll need
Keep it short when you are telling a storyand not just recording events of the day(like a wedding)
Search Engine Optimization (SEO)
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SEARCHENGINEOPTIMIZATION
If visitors dont know your URL, they willopen their favorite search engine and typein some keywords or a phrase. The search
results may show the link to your website.Search engines crawl the web trying toreach every page through following links.As they do, they parse, index, and storeinformation about every page they encoun-ter. When a person searches for somethingonline, search engines use sophisticated
algorithms to present relevant results andpresent them in the order of importance.Obviously, if your website does not comeup on top of the search results, you aremissing out on great opportunities to showyour website to potential clients.
While search engines are constantly optimizingtheir algorithms to better understand thecontent of pages to return better search
results, there is always a limit to how searchengines can operate. Thats why in order foryour website to be visible to search engines,you need to get familiar with Search EngineOptimization(SEO). SEO is a proactivepractice of optimizing a website for increasedtrafc from search engines. The optimizationincludes internal factors, such as websitecontent and its positioning, as well as externalones, such as the number of sites linking tothe website.
Currently there are two major search engines:Google and Bing (Yahoos search is poweredby Bing). To avoid being cheated by spammers,
search engines are not very forthcoming withhow they determine relevance and thats whythey constantly tweak their search algorithmsto make sure that spammy pages do notovertake search results.
Search Engine Friendly Websites
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Search engine friendly sites are easy to use andnavigate. They provide actionable informationand are accessible on current browsers.
Tips for a Search Engine Friendly Site
Write pages for users, not for search engines
Dont present different content to searchengines than to users
Make sure that your website has a clear
logical hierarchy and text linksCreate a useful site; write copy that clearly
and accurately describes your content
Include words that visitors might use to ndthe information on your site (keywords)
HTML format allows the content of your websiteto be indexable. Images, Flash, Java appletsare invisible to search engines. A beautifullydesigned Flash website will look like a blankpage and will not be indexed or ranked.
Search engines will never nd pages that cant
be accessed by following links from your homepage. Be sure to link together all pages of yourwebsite.
Carefully craft the text on your pages withkeywords that describe your website content.Search engines know which pages to retrieve
based on the words entered into the search box.Their interpretation of the text used on yoursite helps determine its relevance. One of thebest ways to optimize rankings is to ensurethat keywords are prominently used in titles,text, and metadata.
All Zenfolio websites areHTML-based making sure thateverything from your captionsand keywords to the site menu
is indexable and crawlable bysearch engines. You will notmiss completing an importanteld because on Zenfolioediting dashboard highlightsthese elds with a specialgreen SEO icon.
Using Keywords
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Keywords are just one of the parameters usedby search engines to determine the relevanceof the page to a search query. There are specic
recommendations on how to optimize theplacement of keywords.
Keywords Placement
As close as possible to the beginning ofthe title tag of your page
In the body of your page at least 3 times
In bold, at least 3 times, for your mostimportant keywords
In titles and descriptions of images
In the link (URL) at least once
Know which Keywords to Use
Useful online tools, like Google Adwords, canhelp you discover and ne-tune the keywordsthat will work for you. The primary purpose ofAdwords is for advertising on Googles networkby bidding on keywords of phrases. Howeverthe Keyword Tool under Google Adwords canalso be used to research keywords. There are
numerous and exhaustive online guides andvideos available to help you learn how totake the most from the Keyword Tool. Investtime into learning how to use it and you willdevelop a much better understanding ofwhich keywords will increase the exposureof your website.
Using Title Tag
The title element of a page is what appearsin the web browsers title bar. It is essentialfor search engine optimization and is meant
to be an accurate, concise description of apages content.
Search result pages will display about 70characters per result, so keep your title tagshort and place important keywords in front.Start every title tag with a name of your business
to leverage your branding. Create a compellingmessage to generate more visits to your site,since the title tag appears in search results.
Using the Meta Description Tag
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Shorter is better. Shorter URLs are easierto copy/paste and share and are fullyvisible in search results.
If your page is targeting a specic term orphrase, make sure to include it in the URL.
It is also recommended to use hyphens toseparate words.
The meta description tag is not visible onthe page itself. It lives in the page code as ashort description of a pages content. Meta
descriptions are the primary source for thesnippet of text displayed beneath a listingin the search results.
Crafting a readable, compelling descriptionusing important keywords can be used todraw readers to your site from the results.It is a general practice to keep meta descriptionstext under 160 characters long.
Using Friendly URLsA friendly URL makes it easy for readers to predict the content of the pageby the text that is displayed in the browser bar.
This is where your meta descrption tagshows on a search result page.
Growing PopularityB l i li k b d h i i f ll h li k h
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Link Neighborhood
Be selective about the sites withwhich you share links. If a sitein your link neighborhoodappears spammy to search
engines, your site rankingmay suffer.
By analyzing links between pages and how visitors follow these links, searchengines evaluate websites and rank their relevance and trustworthiness. Whena visitor clicks a link in search results, he or she votes for the page and searchengines record this vote for calculating page rankings.
Search engines also use the following factors to measure the rank of a website.
Global Popularity
Having your site linkedfrom prominent and popularwebsites will be very helpfulfor moving your site up in
search results.
Topic-Specic Popularity
Links from sites that havenarrow focus are also a factor.They provide pages that are thebest match to what a person is
trying to nd.
Link Building Strategies
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Proactive
Proactively seek for opportunities to generatelinks to your site by emailing articles or news
releases to bloggers, submitting your site toonline directories, or paying for placement inthese directories.
Many websites offer visitors opportunities tocreate links through guestbook signings, forumsignatures, blog comments, or user proles.
Ask your clients to link to your site from Facebook,a blog post, forums post, or an article andreward them for doing so.
Create valuable content that your clients willbe compelled to distribute virally. Share funny
stories from your photo engagements, addvideos, review a product in your blog, helpbeginning photographers with advice.
Natural
As you grow your business, other sites and pages will notice it and will want toreference your pages. You can monitor these by using free webmaster tools.
http://www.google.com/webmasters
http://www.bing.com/toolbox/webmaster
Paid
There are websites and blogs that will publish links to yourwebsite for compensation. Take a look at directories of wedding
photographers, bloggers with pay-per-post program, and simplypaid search engine advertising.
Hiding from Search Engines
While it is important for your website to be
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While it is important for your website to bediscovered by search engines, there are timeswhen you want some photos to stay invisible.There are special attributes you can insertinto your pages to make them invisibleto search engines.
Zenfolio gives you all the tools forSEO of your website. All pages ofZenfolio websites are built withHTML, so they are easily indexedby search engines.
Zenfolio allows you to build asite navigation menu, which isvery effective in helping searchengines to move through yourwebsite to nd and rank yourpages.
You are always in control of yourwebsite with Zenfolio, becauseyour site is integrated with web-master tools from leading searchengines. You can get detailed
reports on how search enginessee your site and make necessarytweaks. Zenfolio also offers in-tegration with Google Analytics,which gives you insight to yourwebsites trafc, showing youreports on the number of visitors,where they are coming from, howlong they spend on your site, andmuch more.
Resources for SEO Strategy
Use these online resources to help you with yoursearch engine optimization strategy:
Google Analytics
Google Webmaster tools
Google Adwords tool
Websitegrader.comBrowsershots.com
Forums.digitalpoint.com
Wordpot.com
Webmasterworld.com
Searchengineland.com
Zenfolio gives you all the toolsfor SEO of your website. Allpages of Zenfolio websitesare built with HTML, so theyare easily indexed by searchengines.
Zenfolio allows you to build asite navigation menu, which isvery effective in helping search
engines to move through yourwebsite to nd and rankyour pages.
You are always in control ofyour website with Zenfolio,because your site is integratedwith webmaster tools fromleading search engines. Youcan get detailed reports on
how search engines see yoursite and make necessarytweaks. Zenfolio also offersintegration with GoogleAnalytics, which gives youinsight to your websites trafc,showing you reports on thenumber of visitors, where theyare coming from, how long
they spend on your site, andmuch more.
Whether you are an established photographeror an enthusiast, your photography website
http://www.google.com/analytics/https://accounts.google.com/ServiceLogin?service=sitemaps&passive=1209600&continue=https://www.google.com/webmasters/tools/submit-url/&followup=https://www.google.com/webmasters/tools/submit-url/https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.nonehttp://websitegrader.com/http://browsershots.com/http://forums.digitalpoint.com/http://wordpot.com/http://webmasterworld.com/http://searchengineland.com/http://searchengineland.com/http://webmasterworld.com/http://wordpot.com/http://forums.digitalpoint.com/http://browsershots.com/http://websitegrader.com/https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.nonehttps://accounts.google.com/ServiceLogin?service=sitemaps&passive=1209600&continue=https://www.google.com/webmasters/tools/submit-url/&followup=https://www.google.com/webmasters/tools/submit-url/http://www.google.com/analytics/ -
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, y p g p yis more than just a place for displaying yourphotos online. It is a reection of yourbrand, a key marketing tool, an engagementpoint with your clients, and could alsoserve as a foundation for your entirephotography business.
A website that works well must:
Be well-designed and provide
fresh and relevant content
Allow your visitors to enjoy yourphotos in a clean and elegantviewing experience
Effectively communicate yourunique brand
Be search-engine friendly
Facilitate your business workows,such as ordering and client favorites
Be easy to update and modify
We welcome you to try Zenfolio, the
ultimate website solution for photographerslike you, and we guarantee that you willimmediately start receiving complimentson your work. A Zenfolio website is easy tosetup, a breeze to customize and congure,and is very cost effective.
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http://lightmasters.zenfolio.com
http://9mphoto.com
http://www.sevenonephoto.com
http://store.jesskoehler.com
http://store.liznessstudio.com/photoshttp://www.kevinpipher.ca
http://pieceofmephotography.com
http://photos.ericshemtovphotography.com
http://mikewendelphotography.com
http://www.davidsboray.com
http://www.rebeccadanzenbaker.comhttp://catchlightonline.com
http://www.photosbyjulio.com
http://www.duncangrove.com
http://www.schochphoto.com
http://images.markarcegaphotography.com
http://www.pasqualis.com
http://kvincentphotography.ca
http://tinyglimpsephotography.com
http://www.ellishumphres.com
http://www.toddphilip.com
http://www.naturaphoto.com
http://www.brosepix.com
http://www.projectnineve.com
http://www.adogslifephoto.com
http://www.cwdalyphotography.com
http://fbiv.zenfolio.com
http://aprilelizabeth.nethttp://eyeshuttertothink.com
http://danielludwigphotography.zenfolio.com
http://www.dhostphotography.com
http://www.squeakdogphoto.com
http://sabrinaeutonphotography.com
http://englishelectric.zenfolio.comhttp://www.mcanphotography.com
http://robinchun.zenfolio.com
http://oscardean.com
http://www.karenengel.com
http://spotnphoto.com
http://www.theresahudson.com
http://www.rkphoto.org
http://natureslens.zenfolio.com
http://www.wirralpix.com
http://verlaat-fotograe.nl
http://www.martins-photography.com
Zenfolio extends a deep appreciation to these wonderful photographers forletting us show their images as inspiration and examples throughout this book.
http://lightmasters.zenfolio.com/http://9mphoto.com/http://www.sevenonephoto.com/http://store.jesskoehler.com/http://store.liznessstudio.com/photoshttp://www.kevinpipher.ca/http://pieceofmephotography.com/http://pieceofmephotography.com/http://mikewendelphotography.com/http://www.davidsboray.com/http://www.rebeccadanzenbaker.com/http://catchlightonline.com/http://www.photosbyjulio.com/http://www.duncangrove.com/http://www.schochphoto.com/http://images.markarcegaphotography.com/http://www.pasqualis.com/http://kvincentphotography.ca/http://tinyglimpsephotography.com/http://www.ellishumphres.com/http://www.toddphilip.com/http://www.naturaphoto.com/http://www.brosepix.com/http://www.projectninefive.com/http://www.adogslifephoto.com/http://www.cwdalyphotography.com/http://fbiv.zenfolio.com/http://aprilelizabeth.net/http://eyeshuttertothink.com/http://danielludwigphotography.zenfolio.com/http://www.dhostphotography.com/http://www.squeakdogphoto.com/http://sabrinaeutonphotography.com/http://englishelectric.zenfolio.com/http://www.mcanphotography.com/http://robinchun.zenfolio.com/http://oscardean.com/http://www.karenengel.com/http://spotnphoto.com/http://www.theresahudson.com/http://www.rkphoto.org/http://natureslens.zenfolio.com/http://www.wirralpix.com/http://verlaat-fotografie.nl/http://www.martins-photography.com/http://www.martins-photography.com/http://verlaat-fotografie.nl/http://www.wirralpix.com/http://natureslens.zenfolio.com/http://www.rkphoto.org/http://www.theresahudson.com/http://spotnphoto.com/http://www.karenengel.com/http://oscardean.com/http://robinchun.zenfolio.com/http://www.mcanphotography.com/http://englishelectric.zenfolio.com/http://sabrinaeutonphotography.com/http://www.squeakdogphoto.com/http://www.dhostphotography.com/http://danielludwigphotography.zenfolio.com/http://eyeshuttertothink.com/http://aprilelizabeth.net/http://fbiv.zenfolio.com/http://www.cwdalyphotography.com/http://www.adogslifephoto.com/http://www.projectninefive.com/http://www.brosepix.com/http://www.naturaphoto.com/http://www.toddphilip.com/http://www.ellishumphres.com/http://tinyglimpsephotography.com/http://kvincentphotography.ca/http://www.pasqualis.com/http://images.markarcegaphotography.com/http://www.schochphoto.com/http://www.duncangrove.com/http://www.photosbyjulio.com/http://catchlightonline.com/http://www.rebeccadanzenbaker.com/http://www.davidsboray.com/http://mikewendelphotography.com/http://pieceofmephotography.com/http://pieceofmephotography.com/http://www.kevinpipher.ca/http://store.liznessstudio.com/photoshttp://store.jesskoehler.com/http://www.sevenonephoto.com/http://9mphoto.com/http://lightmasters.zenfolio.com/ -
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