Zanotta: Stories delves into the personalization ... · the personalization phenomenon OCTOBER 15,...
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Zanotta: Stories delves into the personalization phenomenon OCTOBER 15, 2017 TEXT ALEX SERVIE PHOTOS ANDREA MARTIRADONNA TAGS EXHIBITION , FURNITURE , MILAN ! " # + % & ' MILAN – Zanotta partners with Tecno to transform personal narratives into spatial- design concepts in a new Milan exhibition. Within the former Porta Garibaldi Excise Buildings, Zanotta: Stories – which comprises various spaces tailored to the lifestyles and personalities of different individuals – explores how design and material culture can adapt to modern life. Designed by Calvi Brambilla, the exhibition defines six personalities and animates each space based on its corresponding typology. Furniture by Zanotta and Tecno is accompanied by a large graphic element that depicts the lifestyle of its imaginary inhabitant. The personalities themselves are design pieces, emphasizing the key ways in which modern life differs from that of the past, and suggesting how to design for these advancements. Concrete rooms are enlivened by the eclectic series of unexpected yet modern objects, adding a quirky touch to the personalized areas. Urban Farmer, New Nomad and Hi- Tech Addicted are a few of the titles bestowed on the fictional characters that inspired the spaces. The variety among the homes demonstrates the versatility and range of the furniture on display; pieces suit both a plant-obsessed city dweller and an iPad-addicted traveller. Zanotta: Stories is open from 5 October to March 2018 in the former Porta Garibaldi Excise Building calvibrambilla.it * ! ) "
Transcript of Zanotta: Stories delves into the personalization ... · the personalization phenomenon OCTOBER 15,...
Zanotta: Stories delves intothe personalization
phenomenonOCTOBER 15 , 2017 TEXT ALEX SERVIE PHOTOS ANDREA
MARTIRADONNA
TAGS EXHIBIT ION , FURNITURE , MILAN
! " # + % & '
MILAN – Zanotta partners with Tecno totransform personal narratives into spatial-design concepts in a new Milan exhibition.Within the former Porta Garibaldi ExciseBuildings, Zanotta: Stories – whichcomprises various spaces tailored to thelifestyles and personalities of differentindividuals – explores how design andmaterial culture can adapt to modern life.
Designed by Calvi Brambilla, the exhibitiondefines six personalities and animates eachspace based on its corresponding typology.Furniture by Zanotta and Tecno isaccompanied by a large graphic element thatdepicts the lifestyle of its imaginaryinhabitant. The personalities themselves aredesign pieces, emphasizing the key ways inwhich modern life differs from that of thepast, and suggesting how to design for theseadvancements.
Concrete rooms are enlivened by the eclecticseries of unexpected yet modern objects,adding a quirky touch to the personalizedareas. Urban Farmer, New Nomad and Hi-Tech Addicted are a few of the titlesbestowed on the fictional characters thatinspired the spaces. The variety among thehomes demonstrates the versatility andrange of the furniture on display; pieces suitboth a plant-obsessed city dweller and aniPad-addicted traveller.
Zanotta: Stories is open from 5 October toMarch 2018 in the former Porta GaribaldiExcise Building
calvibrambilla.it
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