Multimedia Personalization

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  • date post

    13-Jan-2015
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    Business

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Trends in multimedia personalization and recommendation engines

Transcript of Multimedia Personalization

  • 1.
  • 2.
    • Customization and personalization aspects:
      • Place (home, mobile)
      • Time
      • Content
    • Personalization/Recommendation engines
      • Intro to media recommendation methods
      • Media personalization in IPTV, Mobile and Web
    • Personalization in advertisement - Targeting
      • Personalized video Ads on mobile & Web
      • Seambi example
  • 3.
    • Place
    • Time
    • Content type
    • This lecture concentrate on how to adapt/personalize the content.
    Place adaptation Content Type adaptation Time adaptation Personalized content Broadcast TV VOD PVR Owned content UGC PC Mobile
  • 4.
    • There is a surge in the amount of available content:
      • 1 channel -> Thousands of channels
      • 10 VoD Titles->Thousands of VoD titles
      • Tens of millions of UGC clips
    • How to select the right content?
      • Let the system select the content for you
    • Media Recommendation Engines
  • 5.
  • 6. Source: TrustedOpinion Technology is mostly: natural language processing Correlation matrix
  • 7.
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    • Analyze the user taste in order to provide the best personalized music channel
    • iLike music recommendation app growth on facebook
  • 10.
    • Commercial version of MovieLens with better features & GUI
    Collaborative /Peer based Content based
  • 11.
    • Recommendation/Rating:
      • Based on the known 1-5 star system
      • Use of peer/group recommendation icon
  • 12.
    • Rating is kept simple:
      • Like it/hate it/no opinion
    • Recommend ions are:
      • Youll love it
      • You might love it
  • 13.
    • Once we are sure of users needs we can assist him in creating his own Personal TV Channel
    • Personal channel is most common in:
      • Music Recommendation Engine
      • Mobile recommendation engine
    • Starting to catch up on Web TV channels
    • Channel Creation Platforms
  • 14. Future Present Past Process My Customized channel UGC / Pre defined channels Broadcast Pre defined channels Distribution Lean back Lean Forward Text search of clips Lean Back open loop Consumption UGC + Legal Premium content+Meshups UGC content + Stolen Premium content Premium Content Content type
  • 15.
    • Recommendation Systems closes the loop between content creator/distributers and the users
  • 16.
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    • In broadcast TV ->broadcast Ads
    • In IPTV and Web we can use flash->video advertisement without transcoding.
    • Use targeting and personalization engine
    • Advertisers use viewers information for ad targeting including:
      • Location
      • Demographic
      • User profile
      • User content
  • 18.
    • Adobe Flash and Microsoft Silverlight Enables:
      • Using one video version
      • Changing the video advertisement per user without transcoding the video
  • 19.
    • Pre and Post Roll
    • Overly
    Doomsday Movie advertisement as Overlay on a pre-roll of Doomsday video
  • 20.
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