Yum Restaurents

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Transcript of Yum Restaurents

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    By Mondeep Baruah

    Presentation of Retail Management

    on

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    About..

    Yum! was created on October 7, 1997

    Yum! Brands, Inc., based in Louisville, is thelargest city in the U.S. state of Kentucky.

    Yum! is the world's largest restaurant company in

    terms of system restaurants with nearly 38,000restaurants in over 110 countries and territoriesand more than 1 million associates.

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    About The Industry

    Fast Food Industry

    Fast food restaurants represent one of the largest segments of the food

    industry

    With over 200,000 restaurants. Fast food restaurants, also known as quick service restaurants (QSRs)

    Among the major fast food chain hamburger restaurants are 50% of the

    market, while sandwich, pizza, chicken, snack shops are 10% each.

    Customers consume 60% of food off-premises.

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    Major players in fast food in India

    Competitors

    McDonalds 132 outlets

    KFC 75 outletsPizza hut 147 outlets

    Dominos Pizza 274 outlets

    Caf Coffee Day 1125 outlets

    Barista 200 outlets

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    Types and categories of Merchandise KFC keeps:

    Snakes: BurgersSandwiches

    Finger foods

    Wrap

    Drinks: Cold drinks

    Krushers

    Coffee

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    Means of retailing and e-tailing in KFC:

    Dine-in

    Take Home

    Home Delivery (by phone)

    No e-tailing

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    Segmenting KFC

    Geographic

    Region- Calcutta, Delhi, Bangalore,

    Hyderabad, Mumbai

    City- Urban Areas, metros

    Demographic

    Targeted on: upper- middle,

    middle

    families

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    Location

    KFC has 75 restaurants in 13 cities in all over India

    (Amritsar, Bangalore, Chandigarh, Chennai, Cochin, Delhi, Hyderabad,

    Jalandhar, Kolkata, Lucknow, Ludhiana, Mumbai and Pune.)

    Delhi and Bangalore are the cities with the highest number of KFC outlets: 18

    and 15, respectively.

    Location of KFC: Busy Road

    Market Places Average size of the store:

    2,000 2,500 sq ft.

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    Initially KFC targeted detached personality people,

    offering only individual meals of international tasteLater they changed their target to families

    KFC to open 500 outlets in India by 2015

    Stated by MD, Unnat Varma

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    Customers Profile:

    14 + age peoples (mostly between 20-35 ages)

    Couples

    Alone and also with families

    Behavior- polite, courteous and friendly

    Average number of customers per day - 250 to 300

    Impression on stores culture:

    Fun, Friendly and Familiarity

    (Cleanliness, Hospitality, Accuracy, Maintenance, Product

    Quality and Speed)

    Revenue:

    Average revenue per order is Rs.300

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    Stock taking/Replenishment

    Vegetables: Alternative Days (Mon, Wed, Fri)

    Non Veg: Twise in a week (Mon, Thu)

    The stock taking takes place normally in the

    morning time before the store opens

    Using Technology

    Micros for taking orders and billing

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    Types and categories of Merchandise Pizza Hut keeps:

    Starters

    Salads

    Pizza

    Pasta

    Beverages

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    Means of retailing and e-tailing in Pizza Hut:

    Dine-in

    Carry Out

    Home Delivery (by phone)

    Kids Birthday Party(via e-tailing)

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    Location and size

    Pizza Hut has 137 stores across India which covers 36 cities

    Location of Pizza Hut: Busy Road

    Market Places

    Average size of the store:

    2,500 4,000 sq ft.

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    Customers Profile:

    All age groups (mostly age between 20-35) Casual Dresses

    Alone and also with families

    Behavior- polite, courteous and friendly

    Number of customers per day- 250 to 300

    Revenue:

    Average revenue per order is Rs.300.

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    Atmosphere

    Hygiene: The restaurant have clean plates, pans, floor, dustbins, premises are

    kept clean.

    Service Hospitality: The people at the restaurant make sure that the customers

    are comfortable and are having a great time. They are polite,

    courteous, friendly, and soft spoken.

    Layout: Pizza Hut appealing ambienceInteriors are well designed and maintained, with wash room and

    waiting area.

    posters, wall hanging, the color combinations used are quite

    attracting and appealing.

    Pricing: The pricing suits most middle class customers with a lot of discountsand offers changing from time to time.

    the menu is also designed keeping in mind the value and taste of the

    Indian consumers and it offers a lot of Indian specialty toppings.

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    Stock taking/Replenishment

    Vegetables: Alternative Days (Mon, Wed, Fri)Non Veg: Weekly twise (Mon, Thu)

    The stock taking takes place normally in the morning time before

    the store opens

    Using Technology

    Brain Power for taking orders

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    Yum! Brands = 30000 units ( KFC = 11981, PH = 11960 and others)

    *In thousand

    Yum! Brand Inc. Competition

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