YPNHOI

YPNHOI You’ve Probably Never Heard Of It

Coolness is indirectly related to popularity

(first law of hipsterdom)  

Thus, it’s only cool if no one has heard of it yet.

Therefore, Find places where no

one else goes.

Where The Competition Went

Wrong

Predicting Undergroundness

Leveraging Social Capital

Leveraging Social Capital

Like It? Leave a Negative Review on Yelp! Complain to the NYC Health Department! Generate Misleading QR Codes!  

Leveraging Social Capital

Like It?

Hate It? Tweet about it! Check In On Foursquare! Send a tip to Pitchfork or BrooklynVegan! Share a bit.ly link! Post to Your Facebook Wall!  

Leave a Negative Review on Yelp! Complain to the NYC Health Department! Generate Misleading QR Codes!  

PS: Don’t Tell Anyone About This App. We chose a difficult to remember name for a reason.